All Blue Book Articles CrakRevenue offers a 10% Payout Bump on its Gaming Smartlinksby mThink on October 4, 2017 Press Release QUEBEC CITY – This October, CPA network CrakRevenue is offering a special 10% payout bump when affiliates send traffic to the network’s line of Gaming Smartlinks. … Read Article Five Disclosure Tips for Affiliate Marketersby Jennifer Moor, Rakuten Marketing on October 3, 2017 DISCLAIMER: All content is for informational purposes only. Guidance is based on personal interpretations and in no way, represent legal advice. The industry is buzzing about endorsement requirements … Read Article Incorporating influencers into a performance marketing strategy by Samantha Sherer, Awin on September 26, 2017 As shown by a recent content analysis of top brands like JetBlue, Wendy’s and Urban Decay, an influencer post generates more than 100 times the engagement than a … Read Article FTC Defense Lawyer Alert: FTC Data Security Enforcement Authority Takes a Hitby Richard B. Newman on September 24, 2017 A District Court in Northern California has recently dismissed multiple “unfairness” claims against a company that manufactures and sells home networking devices on the grounds that the FTC … Read Article Why Viewability Matters to Performance Marketersby Chris Trayhorn, Publisher of mThink Blue Book on September 20, 2017 When you buy a display ad, how long does it need to be on screen for it to be effective? Maybe a couple of seconds? That seems reasonable … Read Article Mobidea Has Launched a Brand-New Academy!by mThink on September 19, 2017 There’s a new Mobidea Academy, with a new design, a lot of remarkably informative content, and a bunch of amazing surprises affiliates will love to explore! The brand-new … Read Article The Equifax Hack Affects Every eCommerce Companyby mThink on September 14, 2017 It was revealed this week that Equifax, one of the biggest consumer credit reporting bureaus in the world, had allowed hackers to steal Social Security numbers and other … Read Article Matt Frary Disrupts the Affiliate Marketing World with Purchase of Elite Media Partners from Brook Schaafby mThink on September 6, 2017 Purchase brings large-scale affiliates under one roof, aggregating affiliates’ sites and increasing their negotiation power with multinational brands Today, Matt Frary, CEO of SmarterChaos.com, a digital marketing company and … Read Article 3 Affiliate Strategies for Holiday Success in 2017by CJ Affiliate on September 6, 2017 Planning for holiday 2017 is well underway for many in the retail industry. In 2016, U.S. holiday retail sales rose 4.7 percent to $658.3 billion and e-commerce transactions … Read Article Do Advertisers Need A Real Agency?by Chris Trayhorn, Publisher of mThink Blue Book on August 30, 2017 Imagine you are a new advertiser using affiliate marketing to acquire customers. The affiliate network you’re using is doing great: recruiting new publishers, building ad creatives, providing you … Read Article Four Publisher Must-Haves when Working with an Affiliate Networkby Rakuten Advertising on August 29, 2017 Affiliate marketing continues to offer brands and publishers countless opportunities to reach new customers and increase sales, providing a gateway for creating and nurturing long-term business partnerships. For … Read Article FTC Defense Lawyer Alert: FTC Completely Hip to Partialsby Richard B. Newman on August 29, 2017 Subscription-based billing models that fail to lawfully disclose material terms and obtain express informed consent are going to draw the attention of the Federal Trade Commission. No news … Read Article The Untapped Potential of Surveysby Papa Whale on August 17, 2017 Do you have two minutes to complete a brief survey? Probably not—but if I told you that Surveys are a great and highly-efficient way of driving conversions, you … Read Article Report: Over 40% Of Mobile Ad Impressions Fraudulentby Chris Trayhorn, Publisher of mThink Blue Book on August 17, 2017 Every week there is more evidence that “traditional” digital advertising is packed with fraud. A remarkable report issued last week found that no less than 43% of mobile … Read Article Software Development and Security with EuroCalby mThink on August 8, 2017 Software engineering resource is expensive and hard to come by these days. Certainly here in the San Francisco Bay Area there is intense competition for talent with Google, … Read Article« Previous 1 2 3 4 … 18 19 20 21 22 23 24 Next »