Articles

All Blue Book Articles

FTC and FCC Announce MOU to Coordinate Online Consumer Protection Efforts

by Richard B. Newman on December 14, 2017

On December 11 2017, the Federal Trade Commission and Federal Communications Commission announced their intent to enter into a Memorandum of Understanding under which the two agencies would … Read Article

TORO Advertising: Reputation & Trust – Key Factors When Choosing A Network Partner

by Chris Trayhorn, Publisher of mThink Blue Book on December 14, 2017

It doesn’t matter if you are a super-affiliate or a newbie affiliate: the most important thing to check before working a new network is their reputation.  There are … Read Article

3 Vital Insights to Know about the Cross-Device Shopper’s Purchase Path

by CJ Affiliate on December 11, 2017

Consumers today are device and channel agnostic, and seamlessly switch from device to device throughout a given day. In light of this assorted multi-device behavior, the introduction of … Read Article

FDA Issues CBD Substantiation Warnings

by Richard B. Newman on December 5, 2017

On November 1, 2017, the Food and Drug Administration (FDA) issued warning letters to four companies with respect to CBD-related claims made in online stores and on social … Read Article

Avangate Affiliate Network H1 2017 Benchmarks

by Avangate Affiliate Network on December 5, 2017

As 2017 comes to an end, here’s a wrap up showing our network activity during the first half of the year by the numbers. The USA maintains the … Read Article

Mobidea Academy Launches Brand-New Learning Paths!

by Chris Trayhorn, Publisher of mThink Blue Book on November 30, 2017

Mobidea’s famous educational platform has launched four new Learning Paths. Now, affiliates can learn more about Banner Ads, Media Buying, SEO, and the most popular affiliate Price Models. … Read Article

Clickbooth Leads On What To Look For In A Network For 2018 Say Affiliates

by Chris Trayhorn, Publisher of mThink Blue Book on November 28, 2017

“I once had a network pass on details of my campaign to another affiliate who happened to be a friend of mine. I’ve never known that to happen … Read Article

RIP Net Neutrality

by Richard B. Newman on November 27, 2017

Net neutrality, the “First Amendment of the Internet,” is the idea that ISPs should treat everyone’s data equally.  It ensures that the large cable ISPs are unable to … Read Article

New RevShare Offers at MaxBounty Diversify Earning Potential

by MaxBounty on November 21, 2017

Last week MaxBounty launched a collection of revenue sharing campaigns for the first time. The objective of this introduction is to evolve our network so that affiliates have … Read Article

Clickbooth Advertisers Say Trust In The Network’s People & Platform Are Key Success Drivers

by Chris Trayhorn, Publisher of mThink Blue Book on November 14, 2017

“There are only two things that matter to me. Does the traffic perform, and do I trust the people running the network? If the answer to those two … Read Article

Your Cyber Week Last Minute Preparations

by Rakuten Advertising on November 14, 2017

There are only 10 days left until the most anticipated shopping weekend of the season. According to Rakuten Marketing data, Cyber Monday was the highest online revenue-earning day … Read Article

FTC Defense Lawyer Update: Solar Panel Lead Generation Telemarketers Settle FTC Charges

by Richard B. Newman on November 13, 2017

The lead generation industry continues to face aggressive scrutiny from the Federal Trade Commission. Last week, the FTC announced that two individuals and the business entities that they … Read Article

Three Opportunities Affiliate Networks Provide Influencers

by Rakuten Advertising on November 7, 2017

Three Opportunities Affiliate Networks Provide Influencers Influencer marketing has taken the affiliate marketing industry by storm over the last few years. On Google alone, there was a 325% … Read Article

How to Get Buy-In for Affiliate Investment in 2018

by CJ Affiliate on November 2, 2017

From its humble beginning back in the 90s, the affiliate channel has experienced steady growth in terms of spend and impact. Last year, Forrester predicted that affiliate marketing … Read Article

Mobidea: Specializing in Mobile Offers

by Chris Trayhorn, Publisher of mThink Blue Book on October 31, 2017

Mobidea is a mobile affiliate network which has been at the forefront of affiliate marketing from the start. They’re driven by the desire to innovate,  and to always be … Read Article
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