• All Blue Book Articles

    Four Publisher Must-Haves when Working with an Affiliate Network

    by Rakuten Advertising on August 29, 2017

    Affiliate marketing continues to offer brands and publishers countless opportunities to reach new customers and increase sales, providing a gateway for creating and nurturing long-term business partnerships. For … Read Article

    FTC Defense Lawyer Alert:  FTC Completely Hip to Partials

    by Richard B. Newman on August 29, 2017

    Subscription-based billing models that fail to lawfully disclose material terms and obtain express informed consent are going to draw the attention of the Federal Trade Commission.  No news … Read Article

    The Untapped Potential of Surveys

    by Papa Whale on August 17, 2017

    Do you have two minutes to complete a brief survey? Probably not—but if I told you that Surveys are a great and highly-efficient way of driving conversions, you … Read Article

    Report: Over 40% Of Mobile Ad Impressions Fraudulent

    by Chris Trayhorn, Publisher of mThink Blue Book on August 17, 2017

    Every week there is more evidence that “traditional” digital advertising is packed with fraud. A remarkable report issued last week found that no less than 43% of mobile … Read Article

    Software Development and Security with EuroCal

    by mThink on August 8, 2017

    Software engineering resource is expensive and hard to come by these days. Certainly here in the San Francisco Bay Area there is intense competition for talent with Google, … Read Article

    OLAmobile Acquires IconPeak for USD 10M to Become the Global Market Leader in the Mobile Performance Marketing Space

    by mThink on August 2, 2017

    Press Release Berlin, 2nd of August 2017 – OLAmobile (www.olamobile.com), one of the mobile leading performance marketing platforms, is joining forces with IconPeak (www.iconpeak.com) and its subsidiary BidderPlace … Read Article

    Welcome to This Year's BLUE BOOK Top 20 Network Survey.

    by mThink on July 30, 2017

    Welcome to This Year’s BLUE BOOK Top 20 Network Survey. We are pleased to announce that the global BLUE BOOK network survey for our 2018 rankings is now … Read Article

    4 Ways Affiliate Marketers Can Safeguard Their Sites From Google Algorithm Updates

    by Marie Langhout-Franklin, eBay Partner Network on July 28, 2017

    The power of Google is undeniable: With an estimated 30+ billion queries per month across all platforms, and as much as 95% of global mobile search (63%+ on … Read Article

    FTC Defense Attorney Provides Data Security Investigation Insights

    by Richard B. Newman on July 24, 2017

    The Federal Trade Commission continues to provide insight into ways that businesses can minimize the risk of a data breach. In addition to analyzing FTC complaints and orders … Read Article

    BLUE BOOK Nominations For Best CPA Network & Best CPS Network Now Open

    by mThink on July 5, 2017

    Preparations for this year’s BLUE BOOK survey are well underway, with the launch scheduled for July 30, the first day of Affiliate Summit in NY. This year’s survey … Read Article

    Nutryst and Affiliate Crossing Announce Merger

    by mThink on July 5, 2017

    Press Release Combined company will drive affiliate marketing innovation addressing the needs of advertisers and publishers Richmond, VA. and Atlanta, GA – July 1, 2017 – Affiliate Crossing (“AC”) … Read Article

    FTC Defense Lawyer Alert: Updated International Consumer Protection Network Website

    by Richard B. Newman on July 3, 2017

    The Federal Trade Commission and other consumer protection agencies have unveiled an updated website for international consumer protection and enforcement. The International Consumer Protection and Enforcement Network is … Read Article

    CrakRevenue Enters Gaming Vertical, Launches 50+ Gaming Offers

    by mThink on June 21, 2017

    Press Release QUEBEC CITY — CPA Network CrakRevenue has announced the launch of 50+ Gaming Offers now available for immediate promotion. On top of this, the cost-per-acquisition network … Read Article

    Is GDPR A Freight Train Heading For Affiliate Marketing?

    by Chris Trayhorn, Publisher of mThink Blue Book on June 8, 2017

    Do you know what GDPR is? No?  Then pay attention. If you market products to Europe, it may cost you a fine of 4% of your global annual … Read Article

    Multi Level Offer Priority, Clickbooth’s Latest Game Changing Affiliate Release

    by mThink on June 7, 2017

    Clickbooth prides itself on being able to provide affiliates with value adding tools to make their life easier. Our team of in-house developers are always looking forward to … Read Article
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