• All Blue Book Articles

    Nominations For Best Network Innovation Now Open

    by mThink on May 11, 2017

    The BLUE BOOK countdown is on. This year’s survey is still a couple of months away and already we are hard at work with initial research and nominations. … Read Article

    New Personalization and Publisher Tools Drive Retail Growth

    by Chris Trayhorn, Publisher of mThink Blue Book on May 9, 2017

    Interview with Adam Weiss, General Manager and SVP, Rakuten Affiliate Network Should advertisers or publishers care about whether their network partner(s) are investing in new technology or are … Read Article

    BuzzFeed's Affiliate Network & Google's Destruction Of Publisher Revenues

    by Chris Trayhorn, Publisher of mThink Blue Book on May 3, 2017

    Last week saw the release of the Interactive Advertising Bureau’s year-end report for 2016. The good news is that digital ad revenue in the U.S. grew by more … Read Article

    Clickbooth Acquires Affiliate Tracking Dashboard ThriveTracker

    by mThink on May 3, 2017

    Press Release Clickbooth, worldwide #1 affiliate network, proprietary performance exchange, and a portfolio company of private equity firm Centre Lane Partners, has acquired Thrive by iPyxel Creations, a … Read Article

    Vergara Settles Social Media False Endorsement Lawsuit

    by mThink on April 28, 2017

    Actress Sofia Vergara recently settled a lawsuit that she initiated against beauty company Venus Concept for the alleged unlawful use of her likeness in conjunction with promotional content … Read Article

    Why Performance Can Win Against Google

    by Chris Trayhorn, Publisher of mThink Blue Book on March 29, 2017

    I met with people from Google yesterday. Most interesting: how thoroughly freaked out they are by the advertiser backlash against financing extremist content on YouTube. In combination with … Read Article

    Clickbooth Ranked the #1 CPA Network by mThink BLUE BOOK

    by mThink on March 28, 2017

    Press Release The Top 20 Rankings for 2017 are In SAN FRANCISCO, CA; March 28, 2017 – Clickbooth, recently recognized by mThink BLUE BOOK as the leading CPA … Read Article

    Madrivo Launches Video Advertising Exchange, Madrivo Digital

    by mThink on March 23, 2017

    Press Release Madrivo proudly announces the launch of its video exchange, Madrivo Digital,led by Idan Miller, an industry veteran and expert in programmatic video advertising Madrivo, a leading … Read Article

    State Attorneys General Shift into Turbo with Investigative Subpoenas

    by Richard B. Newman on March 14, 2017

    As the new Administration begins to implement legislative and regulatory changes, state Attorneys General have begun to exert their own agenda by increasing activity in the area of … Read Article

    Top 3 Advertiser Initiatives for 2017

    by mThink on February 25, 2017

    What should an advertiser using performance marketing be thinking about in 2017?  I believe there are 3 top advertiser initiatives for 2017: Brand Equity As we see content production increasing … Read Article

    Acting FTC Chair Provides Insight into Anticipated Consumer Protection Policies

    by mThink on February 17, 2017

    Acting FTC Chairman Maureen Ohlhausen recently offered a degree of insight into the agency’s anticipated consumer protection priorities via a recent keynote address delivered at the American Bar … Read Article

    What Do Publishers Want?

    by Chris Trayhorn, Publisher of mThink Blue Book on February 6, 2017

    Performance marketing is on a roll. Big data is finally giving tech-forward networks a real competitive advantage. Major advertisers are increasing their performance-based marketing spend. But what about … Read Article

    Top CPA and Affiliate Marketing Networks Ranked by mThink BLUE BOOK

    by mThink on January 18, 2017

    Press Release New 2017 BLUE BOOK Top 20 Rankings Are In mThink has announced their new BLUE BOOK rankings of the Top 20 Performance Marketing Networks, providing the … Read Article

    Blue Book Top 20 Announced!

    by mThink on January 15, 2017

    The BLUE BOOK results are in. 20,000+ industry professionals that participated in our survey, 150,000 data points analyzed and months of research have finally resulted in the new … Read Article

    Blue Book Survey News

    by mThink on December 13, 2016

    The Blue Book survey is now closed. This year’s survey has not only been a huge success but has also illustrated clearly the ways in which the parformance … Read Article
    1 2 3 4 19 20 21 22 23