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All Blue Book Articles

ClickDealer Launches Its Biggest Contest This Year – The High Rollers Race!

by ClickDealer on October 26, 2017

Load up your traffic sources and prime your tracking links, because ClickDealer is launching its largest contest this year! The High Rollers Race calls all sharks to the … Read Article

9 New Business Channels for Affiliates

by Avangate Affiliate Network on October 23, 2017

Every company needs to find ways to grow revenue, and this applies to publishers and affiliates as well. Standing still doesn’t work: offers can become stale, and creatives … Read Article

FTC Defense Lawyer Alert: Nationwide Crackdown on Student Loan Debt Relief Document Preparation Services Continues

by Richard B. Newman on October 23, 2017

Earlier this month, the Federal Trade Commission, along with 11 states and the District of Columbia, announced “Operation Game of Loans,” the first coordinated federal-state law enforcement initiative … Read Article

FTC Compliance Lawyer Alert: Debt Relief Document Preparation Services and the Telemarketing Sales Rule

by Richard B. Newman on October 10, 2017

For years, the Federal Trade Commission and the Consumer Financial Protection Bureau have actively investigated and taken action against entities and individuals that engage in deceptive student loan … Read Article

How the Affiliate Channel Drives In-Store Success

by CJ Affiliate on October 10, 2017

US retail stores are closing at the fastest rate and most dramatic volumes ever. At the same time, the affiliate channel is driving increased foot traffic, higher engagement … Read Article

Three Tips to Help Publishers Prepare for The Holiday Season

by Rakuten Advertising on October 10, 2017

With fall officially here, it’s time to start thinking about the holidays. According to eMarketer, in 2016, about a third of US internet users started their holiday shopping … Read Article

CrakRevenue offers a 10% Payout Bump on its Gaming Smartlinks

by Chris Trayhorn, Publisher of mThink Blue Book on October 4, 2017

Press Release QUEBEC CITY – This October, CPA network CrakRevenue is offering a special 10% payout bump when affiliates send traffic to the network’s line of Gaming Smartlinks. … Read Article

Five Disclosure Tips for Affiliate Marketers

by Jennifer Moor, Rakuten Marketing on October 3, 2017

DISCLAIMER:  All content is for informational purposes only. Guidance is based on personal interpretations and in no way, represent legal advice. The industry is buzzing about endorsement requirements … Read Article

Incorporating influencers into a performance marketing strategy  

by Samantha Sherer, Awin on September 26, 2017

As shown by a recent content analysis of top brands like JetBlue, Wendy’s and Urban Decay, an influencer post generates more than 100 times the engagement than a … Read Article

FTC Defense Lawyer Alert:  FTC Data Security Enforcement Authority Takes a Hit

by Richard B. Newman on September 24, 2017

A District Court in Northern California has recently dismissed multiple “unfairness” claims against a company that manufactures and sells home networking devices on the grounds that the FTC … Read Article

Why Viewability Matters to Performance Marketers

by Chris Trayhorn, Publisher of mThink Blue Book on September 20, 2017

When you buy a display ad, how long does it need to be on screen for it to be effective? Maybe a couple of seconds? That seems reasonable … Read Article

Mobidea Has Launched a Brand-New Academy!

by Chris Trayhorn, Publisher of mThink Blue Book on September 19, 2017

There’s a new Mobidea Academy, with a new design, a lot of remarkably informative content, and a bunch of amazing surprises affiliates will love to explore! The brand-new … Read Article

The Equifax Hack Affects Every eCommerce Company

by Chris Trayhorn, Publisher of mThink Blue Book on September 14, 2017

It was revealed this week that Equifax, one of the biggest consumer credit reporting bureaus in the world, had allowed hackers to steal Social Security numbers and other … Read Article

Matt Frary Disrupts the Affiliate Marketing World with Purchase of Elite Media Partners from Brook Schaaf

by Chris Trayhorn, Publisher of mThink Blue Book on September 6, 2017

Purchase brings large-scale affiliates under one roof, aggregating affiliates’ sites and increasing their negotiation power with multinational brands Today, Matt Frary, CEO of SmarterChaos.com, a digital marketing company and … Read Article

3 Affiliate Strategies for Holiday Success in 2017

by CJ Affiliate on September 6, 2017

Planning for holiday 2017 is well underway for many in the retail industry. In 2016, U.S. holiday retail sales rose 4.7 percent to $658.3 billion and e-commerce transactions … Read Article
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