For advertisers, scaling their business often means finding the right lead providers. A robust flow of opted-in prospects can make the difference … Continue Reading
Featured Stories
Interview with Rakuten Advertising’s Managing Director of North America, Anthony Capano
Rakuten Advertising has led the Blue Book rankings for more than a decade. It is a level of success that has been sustained by a focus on … Continue Reading
Blue Book
How MyLead works, and what sets it apart from other affiliate networks?
If you're someone who is already making money online, maximizing profits is likely one of your top priorities. One way to achieve this goal is by joining an affiliate network that can help you broaden your reach and … Continue Reading
How To Build Long-Term Partnerships For Success
Nataly Ptitsyna is head of PR for ClickDealer, one of the most consistently popular and successful networks in the Blue Book rankings. In her six years with the company, she has helped it achieve huge growth and … Continue Reading
How To Source, Vet & Grow Quality Publisher Partnerships For Pay-Per-Call
In today’s competitive performance marketing industry, understanding the best practices to set campaigns up for success in the call space is essential to scaling sales and engagement. Find out the top tips on how to … Continue Reading
FTC Settlement With Credit Karma Underscores Agency Attention to A/B Testing
In September 2022, the Federal Trade Commission announced that it had taken action against credit services company Credit Karma for allegedly deploying dark patterns to misrepresent that consumers were … Continue Reading
Revenue
New additions, improvements, and added perks from your favorite CPA network
What is CrakRevenue? Are you familiar with CrakRevenue? Launched over a decade ago, CrakRevenue is a CPA marketing platform powered by over 100 passionate experts and driven by its affiliates’ … Continue Reading
FCC Says Ringless Voicemails Require Prior Consent
“Ringless voicemails” are messages left in a consumer’s mailbox without ringing their cell phone. The Telephone Consumer Protection Act protects consumers from unwanted robocalls. The TCPA, in pertinent part, … Continue Reading
Consumer Shopping Trends to Look For in the 2022 Holiday Season
As the holiday season approaches and retailers prepare to attract customers, it’s important to know who is shopping, when they’re shopping and what their budget is. To get an idea of how people are approaching … Continue Reading
eCommerce
The influencer marketing era: what does the future of web marketing hold?
What is influencer marketing? Influencers, social media, followers, content, paid posts, impressions, product placement, affiliation, advertisers… These terms are increasingly present in digital marketing dialogue, … Continue Reading
8 Ways To Find Super-Customers
The 80:20 rule applies to most things in life. Customer spend is often one of them: in most businesses, 20% of customers provide 80% of the sales revenue. This group of “super-customers” are the key to growing your … Continue Reading