Every week there is more evidence that “traditional” digital advertising is packed with fraud. A remarkable report issued last week found that no … Continue Reading
Featured Stories
Welcome to This Year’s BLUE BOOK Top 20 Network Survey.
Welcome to This Year’s BLUE BOOK Top 20 Network Survey. We are pleased to announce that the global BLUE BOOK network survey for our 2018 rankings … Continue Reading
Blue Book
The Untapped Potential of Surveys
Do you have two minutes to complete a brief survey? Probably not—but if I told you that Surveys are a great and highly-efficient way of driving conversions, you might find some time in your schedule. Surveys are … Continue Reading
Software Development and Security with EuroCal
Software engineering resource is expensive and hard to come by these days. Certainly here in the San Francisco Bay Area there is intense competition for talent with Google, Facebook, Apple and Salesforce soaking up … Continue Reading
OLAmobile Acquires IconPeak for USD 10M to Become the Global Market Leader in the Mobile Performance Marketing Space
Press Release Berlin, 2nd of August 2017 - OLAmobile (www.olamobile.com), one of the mobile leading performance marketing platforms, is joining forces with IconPeak (www.iconpeak.com) and its subsidiary BidderPlace … Continue Reading
4 Ways Affiliate Marketers Can Safeguard Their Sites From Google Algorithm Updates
The power of Google is undeniable: With an estimated 30+ billion queries per month across all platforms, and as much as 95% of global mobile search (63%+ on desktop), it’s the go-to search engine for most people … Continue Reading
Revenue
FTC Defense Attorney Provides Data Security Investigation Insights
The Federal Trade Commission continues to provide insight into ways that businesses can minimize the risk of a data breach. In addition to analyzing FTC complaints and orders describing conduct alleged to have … Continue Reading
BLUE BOOK Nominations For Best CPA Network & Best CPS Network Now Open
Preparations for this year’s BLUE BOOK survey are well underway, with the launch scheduled for July 30, the first day of Affiliate Summit in NY. This year’s survey is going to be bigger than ever, and will include … Continue Reading
FTC Defense Lawyer Alert: Updated International Consumer Protection Network Website
The Federal Trade Commission and other consumer protection agencies have unveiled an updated website for international consumer protection and enforcement. The International Consumer Protection and Enforcement … Continue Reading
eCommerce
8 Ways To Find Super-Customers
The 80:20 rule applies to most things in life. Customer spend is often one of them: in most businesses, 20% of customers provide 80% of the sales revenue. This group of “super-customers” are the key to growing your … Continue Reading
The Most Important Marketing Metric (And It’s Not CPA)
How much can you afford to spend to acquire a new customer? It's a big question, and one I see people getting wrong every day. The reason? They have no idea what their Customer Lifetime Value (CLV) is. CLV is the … Continue Reading