At a time where so much is in flux, we’re incredibly fortunate to be in an industry that not only has the ability to continue to operate … Continue Reading
Featured Stories
Kathy Bryan Of DMS (aka W4) Talks Women In Performance Marketing & What Lies Ahead
When everything has gone crazy it can sometimes be easy to forget that life will return to normal soon enough. With that in mind I wanted to take … Continue Reading
Blue Book
NY AG Focused on Price Gouging During COVID Outbreak
The New York Office of the Attorney General is actively investigating the advertising or offering for sale of necessary consumer goods at unconscionably excessive prices during the period of market disruption caused … Continue Reading
Gus Brito Of Flexoffers.com On What Lies Ahead For Affiliate Marketing
We believe that this is a time to be looking forward, so we are asking industry leaders for their thoughts on what lies ahead. Today, the always interesting Gus Brito, director of marketing at Flexoffers.com: In … Continue Reading
Kathy Bryan Of DMS On What’s Next For Affiliate Marketing
We believe that this is a time to be looking forward, so we are asking industry leaders for their thoughts on what lies ahead. Today, Kathy Bryan, chief marketing officer at Digital Media Solutions: It's hard to … Continue Reading
Affiliate Marketing in a Time of Coronavirus
What Now For Affiliate Marketing? On the down side, consumer spending has gone through the floor. Travel, retail, entertainment and restaurants have all been hit hard. Many merchants have seen big drop-offs over … Continue Reading
Revenue
No-BS Coronavirus Tips
We read epidemiology reports so you don’t have to… There’s a lot of information on Covid-19 that doesn’t seem to get much play in the news so, in case you are not yet corona-ed out, a few notes on what the experts … Continue Reading
FTC’s Assault on Paid-For Rankings, Ratings and Review Websites Continues
The FTC’s Endorsement Guides provide that if there is a “material connection” between an endorser and an advertiser – in other words, a connection that might affect the weight or credibility that consumers give the … Continue Reading
Four Big Takeaways From The Blue Book Survey
In case you missed them, we have been pleased to announce over the last two weeks our Blue Book top ranked networks for 2020: Best Affiliate (CPS) Network: Rakuten Best CPA Network & Publisher’s … Continue Reading
eCommerce
8 Ways To Find Super-Customers
The 80:20 rule applies to most things in life. Customer spend is often one of them: in most businesses, 20% of customers provide 80% of the sales revenue. This group of “super-customers” are the key to growing your … Continue Reading
The Most Important Marketing Metric (And It’s Not CPA)
How much can you afford to spend to acquire a new customer? It's a big question, and one I see people getting wrong every day. The reason? They have no idea what their Customer Lifetime Value (CLV) is. CLV is the … Continue Reading