The BLUE BOOK countdown is on. This year’s survey is still a couple of months away and already we are hard at work with initial research and … Continue Reading
Featured Stories
BuzzFeed’s Affiliate Network & Google’s Destruction Of Publisher Revenues
Last week saw the release of the Interactive Advertising Bureau’s year-end report for 2016. The good news is that digital ad revenue in the U.S. … Continue Reading
Blue Book
Interview with Blue Ribbon Panelist Gus Brito
Interview With Gus Brito – Director of Network Development, Flexoffers.com Should advertisers or publishers care about whether their network partner(s) are investing in new technology or are innovating? [GB] Both … Continue Reading
New Personalization and Publisher Tools Drive Retail Growth
Interview with Adam Weiss, General Manager and SVP, Rakuten Affiliate Network Should advertisers or publishers care about whether their network partner(s) are investing in new technology or are … Continue Reading
ROAS: Why Performance Marketing Out-Performs Display
Interview with Erin Cigich, CEO of Clickbooth Should advertisers or publishers care about whether their network partner(s) are investing in new technology or are innovating? First and foremost advertisers and … Continue Reading
Clickbooth Acquires Affiliate Tracking Dashboard ThriveTracker
Press Release Clickbooth, worldwide #1 affiliate network, proprietary performance exchange, and a portfolio company of private equity firm Centre Lane Partners, has acquired Thrive by iPyxel Creations, a software … Continue Reading
Revenue
Vergara Settles Social Media False Endorsement Lawsuit
Actress Sofia Vergara recently settled a lawsuit that she initiated against beauty company Venus Concept for the alleged unlawful use of her likeness in conjunction with promotional content appearing on television … Continue Reading
Why Performance Can Win Against Google
I met with people from Google yesterday. Most interesting: how thoroughly freaked out they are by the advertiser backlash against financing extremist content on YouTube. In combination with the rolling avalanche of … Continue Reading
Clickbooth Ranked the #1 CPA Network by mThink BLUE BOOK
Press Release The Top 20 Rankings for 2017 are In SAN FRANCISCO, CA; March 28, 2017 – Clickbooth, recently recognized by mThink BLUE BOOK as the leading CPA network in the world, is winning the backing of … Continue Reading
eCommerce
8 Ways To Find Super-Customers
The 80:20 rule applies to most things in life. Customer spend is often one of them: in most businesses, 20% of customers provide 80% of the sales revenue. This group of “super-customers” are the key to growing your … Continue Reading
The Most Important Marketing Metric (And It’s Not CPA)
How much can you afford to spend to acquire a new customer? It's a big question, and one I see people getting wrong every day. The reason? They have no idea what their Customer Lifetime Value (CLV) is. CLV is the … Continue Reading