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Featured Stories

Navigating The Debt Relief Landscape: Targeted Advertising Tactics For Success

Navigating The Debt Relief Landscape: Targeted Advertising Tactics For Success

August 11, 2023 By Brian Fitzmaurice

According to recent data, U.S. consumer debt collectively rose to $17.05 trillion in 2023. This increase in debt may be attributed to mortgages, … Continue Reading

Top 5 Tips For Managing AEPOEP Season And Adapting To Changing CMS Regulations

Top 5 Tips For Managing AEP/OEP Season And Adapting To Changing CMS Regulations

July 24, 2023 By Chelsea Malcolm, Vice President of Health Marketplaces at Digital Media Solutions, Inc.

The AEP (Annual Enrollment Period) and OEP (Open Enrollment Period) seasons in 2023 present unique challenges and opportunities for performance … Continue Reading

Blue Book

Enrollment Marketing Reinvented: 6 Best Practices To Engage & Enroll High-Intent Prospective Students

Enrollment Marketing Reinvented: 6 Best Practices To Engage & Enroll High-Intent Prospective Students

July 2, 2023 By Carrie Burton, SVP, Education, Digital Media Solutions

Enrollment marketing has transformed in recent years, driven by changing demographics, shifting student preferences and the increasing need for accountability. Educational institutions now face the challenge of … Continue Reading

subject lines article - mthink header

Trying To Drive Up Open Rates? Try These 8 Email Subject Line Strategies

June 9, 2023 By Amber Paul, DMS Senior Vice President of Distribution

Subject lines represent a make-it or break-it opportunity to get an email opened. They are often one of the earliest introductions a consumer will have to your brand, and they offer the chance to create an emotional … Continue Reading

FTC Compliance, CID and Defense Lawyer Richard B. Newman Selected to Author Consumer Protection Section of Prestigious ALM FTC Law, Practice and Procedure Treatise

Richard B. Newman Selected to Author Consumer Protection Section of ALM FTC Law Treatise

May 14, 2023 By Richard B. Newman

FTC Compliance, CID, and Defense Lawyer Richard B. Newman Selected to Author Consumer Protection Section of Prestigious ALM FTC Law, Practice and Procedure Treatise As a result of his demonstrated distinct … Continue Reading

The Aragon Company CEO on AI, Influencers, Connected TV, & Dynamic Pricing in Performance Marketing

May 2, 2023 By mThink

In this interview, we discuss four key trends within the affiliate marketing community. First is the impact that artificial intelligence (AI) in affiliate marketing will have over the next year. The second relates … Continue Reading

Revenue

You Can Build Successful Lead Partnerships! Here Are 5 Questions To Get You Started

March 21, 2023 By Nick Aragon, Vice President of Business Development, Consumer Pathways at Digital Media Solutions

For advertisers, scaling their business often means finding the right lead providers. A robust flow of opted-in prospects can make the difference between a good year and a stellar year. In order to find reliable … Continue Reading

New additions, improvements, and added perks from your favorite CPA network

December 16, 2022 By CrakRevenue

What is CrakRevenue? Are you familiar with CrakRevenue? Launched over a decade ago, CrakRevenue is a CPA marketing platform powered by over 100 passionate experts and driven by its affiliates’ … Continue Reading

FTC

FCC Says Ringless Voicemails Require Prior Consent

November 28, 2022 By Richard B. Newman

“Ringless voicemails” are messages left in a consumer’s mailbox without ringing their cell phone. The Telephone Consumer Protection Act protects consumers from unwanted robocalls.  The TCPA, in pertinent part, … Continue Reading

eCommerce

The influencer marketing era: what does the future of web marketing hold?

October 20, 2022 By CrakRevenue

What is influencer marketing? Influencers, social media, followers, content, paid posts, impressions, product placement, affiliation, advertisers… These terms are increasingly present in digital marketing dialogue, … Continue Reading

8 Ways To Find Super-Customers

October 19, 2016 By Chris Trayhorn, Publisher of mThink Blue Book

The 80:20 rule applies to most things in life. Customer spend is often one of them: in most businesses, 20% of customers provide 80% of the sales revenue. This group of “super-customers” are the key to growing your … Continue Reading

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Recent Posts

  • Navigating The Debt Relief Landscape: Targeted Advertising Tactics For Success
  • Top 5 Tips For Managing AEP/OEP Season And Adapting To Changing CMS Regulations
  • Enrollment Marketing Reinvented: 6 Best Practices To Engage & Enroll High-Intent Prospective Students
  • Trying To Drive Up Open Rates? Try These 8 Email Subject Line Strategies
  • Richard B. Newman Selected to Author Consumer Protection Section of ALM FTC Law Treatise
  • The Aragon Company CEO on AI, Influencers, Connected TV, & Dynamic Pricing in Performance Marketing
  • It’s Time To Scale Your Home Services Lead Generation Campaigns
  • How MyLead works, and what sets it apart from other affiliate networks?
  • You Can Build Successful Lead Partnerships! Here Are 5 Questions To Get You Started
  • How To Build Long-Term Partnerships For Success
  • Interview with Rakuten Advertising’s Managing Director of North America, Anthony Capano
  • How To Source, Vet & Grow Quality Publisher Partnerships For Pay-Per-Call
  • FTC Settlement With Credit Karma Underscores Agency Attention to A/B Testing
  • Rakuten Advertising named mThink’s Best Affiliate Network for 12 Consecutive Years
  • 2023: Challenges, Opportunities & Predictions

About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

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