Warm leads are incredibly valuable. A warm lead is qualified, interested, and likely to buy. It’s the kind of lead every business wishes to … Continue Reading
Featured Stories
Five Advertisers Speak Their Minds on the Importance of Network Partnerships, Transparency, and Fraud Prevention
2020 may just have been the most challenging year for business in the last 100 years. For the performance marketing industry, the challenges were … Continue Reading
Blue Book
Court Holds Professional TCPA Litigant Can Face Fraud-Based Counterclaim
In the matter of Cunningham v. USA Auto Protection, LLC, the professional litigant plaintiff alleged that USA Auto Protection made more than twenty telemarketing calls to his mobile telephone number without … Continue Reading
Defendant Behind Alleged Bogus Health Insurance Scheme Agrees to Settle FTC Charges
One of the defendants behind an alleged sham health insurance scheme has been permanently banned from the health care business as part of a settlement with the Federal Trade Commission. The FTC’s proposed … Continue Reading
Why All Media Buyers Need to Add Pay Per Call in 2021
Affiliate marketing is all about creating the most enticing offers to endorse a product or service and utilize the most valuable traffic sources to convert new, high-quality audiences into leads. As with many … Continue Reading
Court Holds No TCPA Standing With Ringless Voice Mail Message
The Eleventh Circuit recently held that a plaintiff does not suffer concrete injury through receipt of a single ringless voice mail message. Grigorian v. FCA US LLC, No. 19-15026, 2020 WL 7238392 (11th Cir. Dec. 9, … Continue Reading
Revenue
Promote E-gift Cards to Drive More Last-Minute Holiday Sales
The final days of the 2020 holiday shopping season are upon us and if history is any indication, there is still plenty of shopping left to be done. Rakuten Intelligence data shows that online sales are already up … Continue Reading
Ecommerce Is On Top Of The World As Consumers Embrace Online Shopping Like Never Before
In a year of changes, the biggest shift in retail has been the rapid growth and acceleration of ecommerce. During the pandemic, ecommerce has become the favored buying method for shoppers across generations, … Continue Reading
DoJ Announces Historic Civil Penalty in a Telemarketing Enforcement Action
The Department of Justice has announced a settlement in which DISH Network LLC will pay $126 million in civil penalties to the United States for placing millions of telemarketing calls in violation of the Federal … Continue Reading
eCommerce
8 Ways To Find Super-Customers
The 80:20 rule applies to most things in life. Customer spend is often one of them: in most businesses, 20% of customers provide 80% of the sales revenue. This group of “super-customers” are the key to growing your … Continue Reading
The Most Important Marketing Metric (And It’s Not CPA)
How much can you afford to spend to acquire a new customer? It's a big question, and one I see people getting wrong every day. The reason? They have no idea what their Customer Lifetime Value (CLV) is. CLV is the … Continue Reading