A conversation with one of the most insightful people in the industry, Maxime Bergeron of CrakRevenue. What do you think will be the biggest … Continue Reading
Featured Stories
Top 4 Best Practices For Consumer Finance Campaigns
While consumer finance solutions like refinancing, personal loans, and debt consolidation are always a need for many consumers, the conclusion of … Continue Reading
Blue Book
Four Moments That Changed Performance Marketing Forever
In 2007 I sat on the advisory committee for AdTech, at that time the biggest online marketing exhibition in the world. When the discussion moved to promoting ticket sales, I suggested that performance marketing … Continue Reading
New additions, improvements, and added perks from your favorite CPA network
What is CrakRevenue? Are you familiar with CrakRevenue? Launched over a decade ago, CrakRevenue is a CPA marketing platform powered by over 100 passionate experts and driven by its affiliates’ … Continue Reading
Your Top 5 Affiliate Marketing Questions Answered
It’s no secret that diverse, omnichannel marketing campaigns are the ticket to reaching more consumers when and where they are shopping. But when looking at all the available channels and options, advertisers should … Continue Reading
5 strategies to create better content
Create content that represents you What are we talking about when we refer to content creation? This idea seems increasingly broad, encompassing, among other things, the world of marketing and communication and … Continue Reading
Revenue
FCC Says Ringless Voicemails Require Prior Consent
“Ringless voicemails” are messages left in a consumer’s mailbox without ringing their cell phone. The Telephone Consumer Protection Act protects consumers from unwanted robocalls. The TCPA, in pertinent part, … Continue Reading
Consumer Shopping Trends to Look For in the 2022 Holiday Season
As the holiday season approaches and retailers prepare to attract customers, it’s important to know who is shopping, when they’re shopping and what their budget is. To get an idea of how people are approaching … Continue Reading
FTC Reminds Lead Generators Not to Misuse Sensitive Consumer Data
Lead generators and digital marketers, beware. The issue of legitimate data use, reasonable expectations, disclosures, affirmative consent, data privacy compliance and lead generation best practices are still … Continue Reading
eCommerce
The influencer marketing era: what does the future of web marketing hold?
What is influencer marketing? Influencers, social media, followers, content, paid posts, impressions, product placement, affiliation, advertisers… These terms are increasingly present in digital marketing dialogue, … Continue Reading
8 Ways To Find Super-Customers
The 80:20 rule applies to most things in life. Customer spend is often one of them: in most businesses, 20% of customers provide 80% of the sales revenue. This group of “super-customers” are the key to growing your … Continue Reading