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Featured Stories

2023: Challenges, Opportunities & Predictions

January 30, 2023 By Chris Trayhorn, Publisher of mThink Blue Book

A conversation with one of the most insightful people in the industry, Maxime Bergeron of CrakRevenue. What do you think will be the biggest … Continue Reading

Top 4 Best Practices For Consumer Finance Campaigns

January 24, 2023 By Jared Klein, VP of Advertiser Partnerships, Digital Media Solutions

While consumer finance solutions like refinancing, personal loans, and debt consolidation are always a need for many consumers, the conclusion of … Continue Reading

Blue Book

Four Moments That Changed Performance Marketing Forever

January 17, 2023 By Chris Trayhorn, Publisher of mThink Blue Book

In 2007 I sat on the advisory committee for AdTech, at that time the biggest online marketing exhibition in the world. When the discussion moved to promoting ticket sales, I suggested that performance marketing … Continue Reading

New additions, improvements, and added perks from your favorite CPA network

December 16, 2022 By CrakRevenue

What is CrakRevenue? Are you familiar with CrakRevenue? Launched over a decade ago, CrakRevenue is a CPA marketing platform powered by over 100 passionate experts and driven by its affiliates’ … Continue Reading

Your Top 5 Affiliate Marketing Questions Answered

December 14, 2022 By Chris Pink, SVP Sales, Digital Media Solutions (DMS)

It’s no secret that diverse, omnichannel marketing campaigns are the ticket to reaching more consumers when and where they are shopping. But when looking at all the available channels and options, advertisers should … Continue Reading

5 strategies to create better content

December 5, 2022 By CrakRevenue

 Create content that represents you What are we talking about when we refer to content creation? This idea seems increasingly broad, encompassing, among other things, the world of marketing and communication and … Continue Reading

Revenue

FTC

FCC Says Ringless Voicemails Require Prior Consent

November 28, 2022 By Richard B. Newman

“Ringless voicemails” are messages left in a consumer’s mailbox without ringing their cell phone. The Telephone Consumer Protection Act protects consumers from unwanted robocalls.  The TCPA, in pertinent part, … Continue Reading

Shoppers are starting earlier

Consumer Shopping Trends to Look For in the 2022 Holiday Season

September 19, 2022 By Rakuten Advertising

As the holiday season approaches and retailers prepare to attract customers, it’s important to know who is shopping, when they’re shopping and what their budget is.   To get an idea of how people are approaching … Continue Reading

FTC

FTC Reminds Lead Generators Not to Misuse Sensitive Consumer Data

July 19, 2022 By Richard B. Newman

Lead generators and digital marketers, beware.  The issue of legitimate data use, reasonable expectations, disclosures, affirmative consent, data privacy compliance and lead generation best practices are still … Continue Reading

eCommerce

The influencer marketing era: what does the future of web marketing hold?

October 20, 2022 By CrakRevenue

What is influencer marketing? Influencers, social media, followers, content, paid posts, impressions, product placement, affiliation, advertisers… These terms are increasingly present in digital marketing dialogue, … Continue Reading

8 Ways To Find Super-Customers

October 19, 2016 By Chris Trayhorn, Publisher of mThink Blue Book

The 80:20 rule applies to most things in life. Customer spend is often one of them: in most businesses, 20% of customers provide 80% of the sales revenue. This group of “super-customers” are the key to growing your … Continue Reading

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Recent Posts

  • 2023: Challenges, Opportunities & Predictions
  • Top 4 Best Practices For Consumer Finance Campaigns
  • Four Moments That Changed Performance Marketing Forever
  • New additions, improvements, and added perks from your favorite CPA network
  • Your Top 5 Affiliate Marketing Questions Answered
  • 5 strategies to create better content
  • FCC Says Ringless Voicemails Require Prior Consent
  • Top 5 Free Methods to Increase Affiliate Traffic
  •  3 Top Lead Generation Best Practices To Scale Your Business
  • Automation, Conversions, Profitability, Oh My – Breaking Affiliate Campaign Roadblocks
  • 5 tips for a better brand image
  • How Mac of All Trades Found Multi-Channel Success
  • Winning In A Changing World: An Interview with Taras Kiseliuk, CEO of ClickDealer
  • Survey: What Consumers Want from Financial Services Providers
  • The influencer marketing era: what does the future of web marketing hold?

About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

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