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    Featured Article

    Google’s Affiliate Crackdown: A Quest for Quality or a Power Play for Profits?

    by Chris Trayhorn, Publisher of mThink Blue Book on December 6, 2024

    Google’s recent crackdown on affiliate marketing is sending shockwaves through the digital marketing community. With sweeping changes supposedly aimed at curbing manipulative SEO practices, many affiliates are left wondering if Google’s true motive is… Read Article

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    Trump’s Win Signals Smooth Sailing for Big Tech—And Headwinds for Affiliate Marketers

    by Chris Trayhorn, Publisher of mThink Blue Book on November 14, 2024

    Donald Trump’s recent re-election has tech insiders buzzing, and it’s not just about policy. With Elon Musk now … Read Article

    PMA Report: Coupons and Loyalty Programs Dominate. DSPs Surge

    by Chris Trayhorn, Publisher of mThink Blue Book on November 5, 2024

    The 2024 U.S. Performance Marketing Association (PMA) survey offers significant insights into current trends among U.S. brands using … Read Article

    FTC Cracks Down on Fake Reviews: Affiliate Marketers Brace for Impact

    by Chris Trayhorn, Publisher of mThink Blue Book on October 21, 2024

    The Federal Trade Commission (FTC) has unveiled a groundbreaking rule aimed at combating fake reviews and testimonials. While … Read Article

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    FTC Cracks Down on Fake Reviews: Affiliate Marketers Brace for Impact

    by Chris Trayhorn, Publisher of mThink Blue Book on October 21, 2024

    The Federal Trade Commission (FTC) has unveiled a groundbreaking rule aimed at combating fake reviews and testimonials. While the rule has been expected, it will still sending shockwaves … Read Article

    Four Key Trends Shaping Affiliate Marketing

    by Chris Trayhorn, Publisher of mThink Blue Book on October 21, 2024

    The affiliate marketing industry is undergoing significant transformations as it approaches a projected global value of $15.7 billion by the end of 2024. This growth is driven by … Read Article

    Why Breaking Up Monopolies Would Be Great For Affiliate Marketers

    by Chris Trayhorn, Publisher of mThink Blue Book on October 9, 2024

    The ongoing antitrust case against Google is centered on its alleged monopolistic behavior in search, advertising, and mobile operating systems. One of the most significant proposed solutions in … Read Article

    How to Never Leave Peak Season: Consumer Vertical Seasonality Guide

    by Taras Kiseliuk, CEO of ClickDealer on September 30, 2024

    If you had to guess the percentage by how much sales increase on Black Friday compared to an ordinary day, what number would you give? In the UK, … Read Article

    How to Comply With and Defend FTC “Made in USA” Labeling Rule Matters

    by Richard B. Newman on June 24, 2024

    The U.S. Federal Trade Commission has been imposing increasingly more severe monetary penalties against company’s for falsely representing that products are “Made in USA” in violation of the … Read Article
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