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Featured Stories

How to Set Up a Warm Transfer Campaign Without Breaking the Bank (Step by Step)

January 15, 2021 By Todd Stearn, CEO, Aragon Advertising

Warm leads are incredibly valuable. A warm lead is qualified, interested, and likely to buy. It’s the kind of lead every business wishes to … Continue Reading

Five Advertisers Speak Their Minds on the Importance of Network Partnerships, Transparency, and Fraud Prevention

January 6, 2021 By Chris Trayhorn, Publisher of mThink Blue Book

2020 may just have been the most challenging year for business in the last 100 years. For the performance marketing industry, the challenges were … Continue Reading

Blue Book

Pay Per Call

Why All Media Buyers Need to Add Pay Per Call in 2021

January 6, 2021 By Todd Stearn, CEO, Aragon Advertising

Affiliate marketing is all about creating the most enticing offers to endorse a product or service and utilize the most valuable traffic sources to convert new, high-quality audiences into leads. As with many … Continue Reading

FTC

Court Holds No TCPA Standing With Ringless Voice Mail Message

December 22, 2020 By Richard B. Newman

The Eleventh Circuit recently held that a plaintiff does not suffer concrete injury through receipt of a single ringless voice mail message. Grigorian v. FCA US LLC, No. 19-15026, 2020 WL 7238392 (11th Cir. Dec. 9, … Continue Reading

Promote E-gift Cards to Drive More Last-Minute Holiday Sales

December 9, 2020 By Rakuten Advertising

The final days of the 2020 holiday shopping season are upon us and if history is any indication, there is still plenty of shopping left to be done. Rakuten Intelligence data shows that online sales are already up … Continue Reading

Ecommerce Is On Top Of The World As Consumers Embrace Online Shopping Like Never Before

December 8, 2020 By Amber Paul, Digital Media Solutions

In a year of changes, the biggest shift in retail has been the rapid growth and acceleration of ecommerce. During the pandemic, ecommerce has become the favored buying method for shoppers across generations, … Continue Reading

Revenue

FTC

DoJ Announces Historic Civil Penalty in a Telemarketing Enforcement Action

December 8, 2020 By Richard B. Newman

The Department of Justice has announced a settlement in which DISH Network LLC will pay $126 million in civil penalties to the United States for placing millions of telemarketing calls in violation of the Federal … Continue Reading

How ClickDealer Grew To Be The Best CPA Network In Europe – An Interview with Taras Kiseliuk

December 3, 2020 By Chris Trayhorn, Publisher of mThink Blue Book

ClickDealer is ranked as the best CPA network based in Europe in the Blue Book's first European Top 20 table. We chatted with CEO Taras Kiseliuk this week to find out what he thinks they are doing right and where … Continue Reading

Why Fewer, Better Customers Is The Way To Thrive – An Interview With Olivier Bourque, CrakRevenue

December 3, 2020 By Chris Trayhorn, Publisher of mThink Blue Book

CrakRevenue is one of the most interesting CPA networks in the industry. They have often been innovators, forging a different path, whether it has been with their custom marketing platform for affiliates, or their … Continue Reading

eCommerce

8 Ways To Find Super-Customers

October 19, 2016 By Chris Trayhorn, Publisher of mThink Blue Book

The 80:20 rule applies to most things in life. Customer spend is often one of them: in most businesses, 20% of customers provide 80% of the sales revenue. This group of “super-customers” are the key to growing your … Continue Reading

The Most Important Marketing Metric (And It’s Not CPA)

October 11, 2016 By Chris Trayhorn, Publisher of mThink Blue Book

How much can you afford to spend to acquire a new customer? It's a big question, and one I see people getting wrong every day. The reason? They have no idea what their Customer Lifetime Value (CLV) is. CLV is the … Continue Reading

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Recent Posts

  • How to Set Up a Warm Transfer Campaign Without Breaking the Bank (Step by Step)
  • Five Advertisers Speak Their Minds on the Importance of Network Partnerships, Transparency, and Fraud Prevention
  • Why All Media Buyers Need to Add Pay Per Call in 2021
  • Court Holds No TCPA Standing With Ringless Voice Mail Message
  • Promote E-gift Cards to Drive More Last-Minute Holiday Sales
  • Ecommerce Is On Top Of The World As Consumers Embrace Online Shopping Like Never Before
  • DoJ Announces Historic Civil Penalty in a Telemarketing Enforcement Action
  • How ClickDealer Grew To Be The Best CPA Network In Europe – An Interview with Taras Kiseliuk
  • Why Fewer, Better Customers Is The Way To Thrive – An Interview With Olivier Bourque, CrakRevenue
  • The Best CPA Networks In Europe
  • Alexandra Forsch of Awin & ShareASale Talks Opportunities, Technology & How Affiliate Marketing Will Take A Bigger Share Of Ad Budgets
  • How Networks Drive Efficiencies For Advertisers & Publishers – An Interview With Some of The Perform[cb] Leadership Team
  • Can an EBR be Created DURING a Telephone Solicitation?
  • Beyond 2020: Perform[cb] on the Future of Performance Marketing
  • PerformLEAP®: The Future Of Marketing Platforms?

About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

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