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Featured Stories

You Can Build Successful Lead Partnerships! Here Are 5 Questions To Get You Started

March 21, 2023 By Nick Aragon, Vice President of Business Development, Consumer Pathways at Digital Media Solutions

For advertisers, scaling their business often means finding the right lead providers. A robust flow of opted-in prospects can make the difference … Continue Reading

Interview with Rakuten Advertising’s Managing Director of North America, Anthony Capano

February 27, 2023 By mThink

Rakuten Advertising has led the Blue Book rankings for more than a decade. It is a level of success that has been sustained by a focus on … Continue Reading

Blue Book

How MyLead works, and what sets it apart from other affiliate networks?

How MyLead works, and what sets it apart from other affiliate networks?

March 21, 2023 By Natalia Juszczak, MyLead

If you're someone who is already making money online, maximizing profits is likely one of your top priorities. One way to achieve this goal is by joining an affiliate network that can help you broaden your reach and … Continue Reading

How To Build Long-Term Partnerships For Success

How To Build Long-Term Partnerships For Success

March 9, 2023 By mThink

Nataly Ptitsyna is head of PR for ClickDealer, one of the most consistently popular and successful networks in the Blue Book rankings. In her six years with the company, she has helped it achieve huge growth and … Continue Reading

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How To Source, Vet & Grow Quality Publisher Partnerships For Pay-Per-Call

February 15, 2023 By Adam Sthay, SVP of Pay Per Call at Digital Media Solutions (DMS)

In today’s competitive performance marketing industry, understanding the best practices to set campaigns up for success in the call space is essential to scaling sales and engagement. Find out the top tips on how to … Continue Reading

FTC Settlement With Credit Karma Underscores Agency Attention to A/B Testing

February 15, 2023 By Richard B. Newman

In September 2022, the Federal Trade Commission announced that it had taken action against credit services company Credit Karma for allegedly deploying dark patterns to misrepresent that consumers were … Continue Reading

Revenue

New additions, improvements, and added perks from your favorite CPA network

December 16, 2022 By CrakRevenue

What is CrakRevenue? Are you familiar with CrakRevenue? Launched over a decade ago, CrakRevenue is a CPA marketing platform powered by over 100 passionate experts and driven by its affiliates’ … Continue Reading

FTC

FCC Says Ringless Voicemails Require Prior Consent

November 28, 2022 By Richard B. Newman

“Ringless voicemails” are messages left in a consumer’s mailbox without ringing their cell phone. The Telephone Consumer Protection Act protects consumers from unwanted robocalls.  The TCPA, in pertinent part, … Continue Reading

Shoppers are starting earlier

Consumer Shopping Trends to Look For in the 2022 Holiday Season

September 19, 2022 By Rakuten Advertising

As the holiday season approaches and retailers prepare to attract customers, it’s important to know who is shopping, when they’re shopping and what their budget is.   To get an idea of how people are approaching … Continue Reading

eCommerce

The influencer marketing era: what does the future of web marketing hold?

October 20, 2022 By CrakRevenue

What is influencer marketing? Influencers, social media, followers, content, paid posts, impressions, product placement, affiliation, advertisers… These terms are increasingly present in digital marketing dialogue, … Continue Reading

8 Ways To Find Super-Customers

October 19, 2016 By Chris Trayhorn, Publisher of mThink Blue Book

The 80:20 rule applies to most things in life. Customer spend is often one of them: in most businesses, 20% of customers provide 80% of the sales revenue. This group of “super-customers” are the key to growing your … Continue Reading

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Recent Posts

  • How MyLead works, and what sets it apart from other affiliate networks?
  • You Can Build Successful Lead Partnerships! Here Are 5 Questions To Get You Started
  • How To Build Long-Term Partnerships For Success
  • Interview with Rakuten Advertising’s Managing Director of North America, Anthony Capano
  • How To Source, Vet & Grow Quality Publisher Partnerships For Pay-Per-Call
  • FTC Settlement With Credit Karma Underscores Agency Attention to A/B Testing
  • Rakuten Advertising named mThink’s Best Affiliate Network for 12 Consecutive Years
  • 2023: Challenges, Opportunities & Predictions
  • Top 4 Best Practices For Consumer Finance Campaigns
  • Four Moments That Changed Performance Marketing Forever
  • New additions, improvements, and added perks from your favorite CPA network
  • Your Top 5 Affiliate Marketing Questions Answered
  • 5 strategies to create better content
  • FCC Says Ringless Voicemails Require Prior Consent
  • Top 5 Free Methods to Increase Affiliate Traffic

About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

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