Becoming successful at affiliate marketing requires time, patience, and persistence. It also requires you to know how to scale up campaigns that … Continue Reading
Featured Stories
What American Affiliate Marketing Players Need to Know About European Data Privacy Regulations
Unless you’ve been living under a rock, you’ve likely heard of the EU’s General Data Protection Regulation (GDPR). The European data initiative … Continue Reading
Blue Book
California Enacts GDPR-Like Privacy Changes
On the heels of Colorado’s new cybersecurity legislation, California has now announced that it has enacted the California Consumer Privacy Act of 2018. The legislation provides residents of California the right to: … Continue Reading
Vermont Enacts “Double Opt-In” Automatic Renewal Legislation
In anticipation of changes to California’s automatic renewal law (ARL) becoming effective next month, Vermont has now become the first state to require a “double opt-in” ARL. The law applies to “consumer” … Continue Reading
Secrets To Growing A Boutique Network – Pt II
Two weeks ago we spoke with Chris Patrick of MonsterAds about his unique approach to growing a world-class network. This week we bring you part II, focusing on advertiser-related issues. BLUE BOOK: What kinds of … Continue Reading
FTC Defense Lawyer on Colorado’s Cybersecurity Legislation
Colorado’s governor recently signed into law House Bill 18-1128. It is effective September 1, 2018 and sets forth information security requirements for businesses and third-party service providers, amends the … Continue Reading
Revenue
Top Pay-Per-Call Verticals And Why They Matter
As the #1 rated Pay-Per-Call network, we at Aragon have made it a priority to provide our affiliates and advertisers with a clear path to ROI in mobile marketing, and especially in Pay Per Call. Pay-Per-Call works … Continue Reading
Advertiser Perspective: How to be strategic when buying CPM
Effective media buying is a critically important component of successful campaigns. CPM-based media can sometimes be over-looked yet it offers real benefits when approached in a strategic manner. Madrivo is one of … Continue Reading
From Boutique Network To Top 20 In The World – The Inside Secrets Of MonsterAds
From the outset the founders of MonsterAds decided to do things differently. Lots of networks talk about being selective in their publisher recruitment, they actually walked the walk. They stuck to only one vertical … Continue Reading
eCommerce
8 Ways To Find Super-Customers
The 80:20 rule applies to most things in life. Customer spend is often one of them: in most businesses, 20% of customers provide 80% of the sales revenue. This group of “super-customers” are the key to growing your … Continue Reading
The Most Important Marketing Metric (And It’s Not CPA)
How much can you afford to spend to acquire a new customer? It's a big question, and one I see people getting wrong every day. The reason? They have no idea what their Customer Lifetime Value (CLV) is. CLV is the … Continue Reading