With only a few short weeks separating us from the most anticipated shopping weekend of the year, we want to make sure you are fully prepared to … Continue Reading
Featured Stories
Keeping Clients Happy: How Advertisers Can Maximize The Post-Conversion Up-Sale Process
By Veronika Zakharchenko, Business Analyst in the Admitad Advertiser’s Department In the marketing world, the concept of conversion is amongst … Continue Reading
Blue Book
EXOGROUP Takes Majority Stake in Affiliate Network TORO Advertising
Press Release Barcelona, 10th of October 2018. EXOGROUP, the digital technology enterprise business group, today announced it is now the majority shareholder in leading affiliate network: TORO Advertising. … Continue Reading
California Court Says Customer Lists Not a Trade Secret
The California Court of Appeal recently held that a non-solicitation of employee provision improperly impinged on the ability to freely engage in gainful employment. Historically, California courts have upheld such … Continue Reading
Affiliate Marketing Angles: A Step-by-step Guide to Standing Out
Content originally posted on MaxBounty blog. Angles are the binding force of affiliate marketing. They’re how you make people connect with the campaign that you’re promoting. Without an effective angle you’re … Continue Reading
Online Advertising and “Enhanced Notice”
A recent BBB opinion appears to be another harbinger of the direction that data privacy law is going. Specifically, a decision by the Online Interest-Based Advertising Accountability Program (the “Program”) … Continue Reading
Revenue
Admitad Announces 0% Commission On Express Payments For Webmasters, Allowing CPA Affiliate Marketers To Earn Faster
Webmasters can now instantly withdraw all confirmed earnings from their accounts swiftly and free of charge. HEILBRONN, GERMANY, October 18, 2018 - Today, Admitad, a world-leading affiliate marketing network, has … Continue Reading
Individualized Issues of Consent Result in TCPA Class Action Certification Denial
Class actions are designed to promote the efficiency of litigation by allowing the claims of a group of individuals with the same claims to be decided in the same proceeding. They are commonly utilized by … Continue Reading
The 5 Best Landing Page Builders for Affiliate Marketing
This content was originally posted on the MaxBounty Blog. Landing pages are like the connective tissue of affiliate marketing. They’re a bridge between traffic sources and offers that allow affiliates to utilize … Continue Reading
eCommerce
8 Ways To Find Super-Customers
The 80:20 rule applies to most things in life. Customer spend is often one of them: in most businesses, 20% of customers provide 80% of the sales revenue. This group of “super-customers” are the key to growing your … Continue Reading
The Most Important Marketing Metric (And It’s Not CPA)
How much can you afford to spend to acquire a new customer? It's a big question, and one I see people getting wrong every day. The reason? They have no idea what their Customer Lifetime Value (CLV) is. CLV is the … Continue Reading