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Featured Stories

Black Hat vs White Hat & The Impact Of Compliance

December 5, 2019 By Chris Trayhorn, Publisher of mThink Blue Book

Interview with Matt McEvoy MaxBounty's CEO, Matt McEvoy is one of the smartest people in the affiliate marketing industry. He has been part of … Continue Reading

Transparency

3 Advertisers: Why Network Transparency Is Everything That Matters

November 25, 2019 By Chris Trayhorn, Publisher of mThink Blue Book

Online lead generation is a tough, complicated business, especially as an advertiser. Media costs have been steadily rising, compliance has … Continue Reading

Blue Book

digital marketers

What Digital Marketers Need to Know About Contractual Limitation of Liability Clauses

November 24, 2019 By Richard B. Newman

In one form or another, limitation of liability clauses are almost always in digital marketing contracts.  They typically attempt to exclude certain risks that a party deems appropriate, and provide that one party’s … Continue Reading

listicles

9 Tips About Listicles For Digital Marketers

November 22, 2019 By Amber Paul, Digital Media Solutions

The internet has thousands, possibly millions, of listicles about cats. In fact, a quick search reveals “17 Cats Who Look Like Madonna” as an option, but listicles can be more than just feline/popstar mash-ups and … Continue Reading

Get Started With White Hat Lead-Generation

November 20, 2019 By ClickDealer

What is white-hat lead generation and why should you be bothering with it? The main benefit is long-term stability, working with evergreen products and services. The main focus is on transparency and classic … Continue Reading

4 Publishers Talk Success, Networks & The Importance Of Trust

November 20, 2019 By Chris Trayhorn, Publisher of mThink Blue Book

Making money as a publisher or affiliate isn't easy. Writing, tracking, coding, media buying and so on - it can get really complicated. Yet when you speak to successful affiliates, time and again the same themes … Continue Reading

Revenue

Why Choice Matters in Affiliate Marketing

November 20, 2019 By Matt Lindner, Content Marketing Manager, Rakuten Marketing

Every day, you’re faced with choices. In fact, researchers say the average adult makes around 35,000 choices per day on everything from breakfast to bedtime. Some of these choices have higher stakes than … Continue Reading

Cli kbooth

The Role of Artificial Intelligence in Performance Marketing’s Future

November 19, 2019 By Željko Mandić, Clickbooth

Present in nearly every industry, artificial intelligence (AI) has begun to transform the landscape of performance marketing. As one of the most influential inventions of the 21st century, AI has had a resounding … Continue Reading

Augmenting your Tech Stack thru Affiliate

November 10, 2019 By Adam Weiss

Augmenting your Tech Stack thru Affiliate Non traditional publishers are enabling  Brands & Retailers to test new types of conversion & optimization tools thru the affiliate channel.   Publishers in … Continue Reading

eCommerce

8 Ways To Find Super-Customers

October 19, 2016 By Chris Trayhorn, Publisher of mThink Blue Book

The 80:20 rule applies to most things in life. Customer spend is often one of them: in most businesses, 20% of customers provide 80% of the sales revenue. This group of “super-customers” are the key to growing your … Continue Reading

The Most Important Marketing Metric (And It’s Not CPA)

October 11, 2016 By Chris Trayhorn, Publisher of mThink Blue Book

How much can you afford to spend to acquire a new customer? It's a big question, and one I see people getting wrong every day. The reason? They have no idea what their Customer Lifetime Value (CLV) is. CLV is the … Continue Reading

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Recent Posts

  • Black Hat vs White Hat & The Impact Of Compliance
  • 3 Advertisers: Why Network Transparency Is Everything That Matters
  • What Digital Marketers Need to Know About Contractual Limitation of Liability Clauses
  • 9 Tips About Listicles For Digital Marketers
  • Get Started With White Hat Lead-Generation
  • 4 Publishers Talk Success, Networks & The Importance Of Trust
  • Why Choice Matters in Affiliate Marketing
  • The Role of Artificial Intelligence in Performance Marketing’s Future
  • Augmenting your Tech Stack thru Affiliate
  • California’s New Data Broker Registration Law
  • Increasing Transparency in Lead Gen through Affiliate Marketing
  • Opportunities for Publishers to Support Growing D2C Brands
  • A Huge Market Disruption is about to take place
  • A Closer Look at Cyber Week 2019 Trends
  • Why Browser Extensions are Flying Under the Radar

About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

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