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Featured Stories

TCPA Alert: Court Rules that Transactional Text Messages Not Advertising and Coverage Developments

February 13, 2019 By Richard B. Newman

The Northern District of California recently dismissed a plaintiff’s TCPA claim based on text messages that confirmed plaintiff’s hotel … Continue Reading

affiliate marketing

What’s Driving The Creative Destruction In Affiliate Marketing?

January 24, 2019 By Chris Trayhorn

One of my biggest takeaways from Affiliate Summit was that we are well and truly into an era when VC and private equity money dominates the … Continue Reading

Blue Book

Aragon

A New Kind Of Affiliate Marketing Management Agency: Vibrant Performance To Focus On The Fin-Tech Space

January 24, 2019 By mThink

Press Release This new agency will execute content marketing strategy for startups and brands utilizing a data-driven strategy NEW YORK, Jan. 16, 2019 -- Aragon Advertising today announced the launch of its … Continue Reading

TCPA

FTC Absorbs Multiple Blows to its Enforcement Authority

January 14, 2019 By Richard B. Newman

The Federal Trade Commission has historically achieved significant and almost unchecked success fending off challenges to the agency’s authority to use the FTC Act to collected money and hold individuals … Continue Reading

BlueChew

CrakRevenue Announces Partnership with BlueChew, Chewable Alternative to Viagra & Cialis

January 8, 2019 By mThink

Press Release QUEBEC CITY — CrakRevenue announced today a partnership with BlueChew, 2018's biggest newcomer to the E.D., US market. Erectile Dysfunction (ED) represents a 5 billion market in the United … Continue Reading

Blue Book 2019 Top 20 Revealed!

January 6, 2019 By Chris Trayhorn

Congratulations to our number 1 ranked networks for 2019! Top 20! Best CPA Network Overall: Clickbooth Best CPS/Affiliate Network: Rakuten Affiliate Network Best Pay-Per-Call Network: Aragon Advertising The BLUE … Continue Reading

Revenue

TCPA

FDA Position on Cannabis-Derived Compounds

January 2, 2019 By Richard B. Newman

Regulation of Products Containing Cannabis and Cannabis-Derived Compounds Immediately following the 2018 Farm Bill being signed into law, the U.S. Food and Drug Administration issued a statement on CBD products … Continue Reading

Oath

As Oath Writes-Down $4.5 Billion Yahoo/AOL Acquisition, Performance Marketing Thrives

December 19, 2018 By Chris Trayhorn

In an under-reported SEC filing last week Verizon recorded a massive $4.6 billion loss on its Oath media division. This means that the goodwill value of Oath, created from Verizon’s acquisitions of AOL (for $4.4 … Continue Reading

Push Notification Traffic

Push Notification Traffic: Why it Works and What Platforms to Use

December 14, 2018 By MaxBounty

As seen in the MaxBounty blog Like Native ads a few years ago, push notifications are rapidly growing in popularity as a new but effective traffic source option for affiliate marketers. The reason that’s … Continue Reading

eCommerce

8 Ways To Find Super-Customers

October 19, 2016 By Chris Trayhorn

The 80:20 rule applies to most things in life. Customer spend is often one of them: in most businesses, 20% of customers provide 80% of the sales revenue. This group of “super-customers” are the key to growing your … Continue Reading

The Most Important Marketing Metric (And It’s Not CPA)

October 11, 2016 By Chris Trayhorn

How much can you afford to spend to acquire a new customer? It's a big question, and one I see people getting wrong every day. The reason? They have no idea what their Customer Lifetime Value (CLV) is. CLV is the … Continue Reading

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Recent Posts

  • TCPA Alert: Court Rules that Transactional Text Messages Not Advertising and Coverage Developments
  • A New Kind Of Affiliate Marketing Management Agency: Vibrant Performance To Focus On The Fin-Tech Space
  • What’s Driving The Creative Destruction In Affiliate Marketing?
  • CrakRevenue Introduces the ACH Payment System for Its Affiliates
  • FTC Absorbs Multiple Blows to its Enforcement Authority
  • CrakRevenue Announces Partnership with BlueChew, Chewable Alternative to Viagra & Cialis
  • Blue Book 2019 Top 20 Revealed!
  • FDA Position on Cannabis-Derived Compounds
  • As Oath Writes-Down $4.5 Billion Yahoo/AOL Acquisition, Performance Marketing Thrives
  • Push Notification Traffic: Why it Works and What Platforms to Use
  • As Google and Facebook Answer Questions, Performance Marketers Can Make Hay
  • TCPA Alert December 2018
  • The Power of the Content Publisher
  • FTC Attorney on Recent TCPA Litigation Developments
  • Four Advertisers On How To Grow & Win In Performance Marketing

About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

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