Google has announced new privacy controls in Chrome that will aggressively restrict device fingerprinting and the utility of third-party cookies … Continue Reading
Featured Stories
Optimizing Pay Per Call Between the Margins
Pay Per Call campaigns have rapidly gained in popularity in recent years, as both advertisers and affiliates alike have come to recognize just … Continue Reading
Blue Book
New York Becoming Leader of Financial Consumer Protection
The state of New York has long been considered a leading advocate of consumer protection, particularly when it comes to regulating the financial services industry. In 2014, New York’s Department of … Continue Reading
Mundo Media Shuts Down
Well-known CPA network Mundo Media effectively closed down last week, going into receivership by order of the Ontario Superior Court of Justice (the Receiver says they will be "continuing certain critical … Continue Reading
New Autofunnel by GetResponse Radically Simplifies Small Business Marketing and Creates Fastest Path to Profitability Online
Industry’s First Inbound and Outbound Marketing Solution Features Proven Step-by-Step Process for Generating Leads and Driving Sales Boston, Mass. – April 23, 2019 – Small business owners, entrepreneurs and … Continue Reading
3 Big Takeways On Publicis Buying Epsilon/CJ
Publicis Groupe this week agreed to purchase Commission Junction's parent company Epsilon. The $4.4 billion deal emphasizes once again the importance of affiliate marketing in the age of big data. Major … Continue Reading
Revenue
Affiliate Marketing’s Biggest Transparency Issues and How Admitad Addresses Them for Their Advertisers
By Elizaveta Ventsel, head of the Advertisers’ International Group in the EU and US at Admitad The predicted future of advertising going digital has already arrived. With the number of internet users surpassing … Continue Reading
Discovering Collaboration in Moscow
Admitad is a nine year-old CPA network that has hit a lot of people's radar screens in the last 12 months. They're growing fast and doing some interesting things, so last week I dropped into their Admitad Lounge … Continue Reading
FTC Warns Marketers to Take CIDs and Subpoenas Seriously
The Federal Trade Commission obtains information through subpoenas and civil investigative demands (CIDs) pursuant to its mission to investigate deceptive and unfair trade practices. Such requests are legally … Continue Reading
eCommerce
8 Ways To Find Super-Customers
The 80:20 rule applies to most things in life. Customer spend is often one of them: in most businesses, 20% of customers provide 80% of the sales revenue. This group of “super-customers” are the key to growing your … Continue Reading
The Most Important Marketing Metric (And It’s Not CPA)
How much can you afford to spend to acquire a new customer? It's a big question, and one I see people getting wrong every day. The reason? They have no idea what their Customer Lifetime Value (CLV) is. CLV is the … Continue Reading