Discussing the future of performance marketing with some of Perform[cb]'s leadership team, including Chief Operating Officer, Brad Dobbins, Chief … Continue Reading
Featured Stories
PerformLEAP®: The Future Of Marketing Platforms?
When the world changes, good businesses evolve. In today's performance marketing industry, this phenomenon is playing out in hyper-speed as the … Continue Reading
Blue Book
How to accelerate growth for affiliate partners in a year of extremes
Affiliate marketing is on a roll. In January LinkedIn named affiliate marketing as one of the most in-demand skillsets, which was no surprise as brands are set to spend $8b on affiliate marketing in the next two … Continue Reading
What Will Health Insurance Open Enrollment Look Like This Year?
Each year, insurance brands and publishers must prepare for open enrollment periods, which began November 1. The pandemic and election could be factors in how people make their insurance decisions, and insurance … Continue Reading
Interview with Rakuten’s Ceres Cueva
2020 has seen a movement of major ad budgets to performance marketing and an increased focus by publishers on monetization strategies. Nobody in the industry is more in touch with these changes than Ceres Cueva, … Continue Reading
Email Marketing Proves To Be Essential — Especially In 2020
Litmus, an email optimization company, recently released its 2020 State of Email, Fall Edition report, which takes a deep dive into how marketers use and perceive email marketing. There were several significant … Continue Reading
Revenue
The Need For Clarity In Leadership
Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning. - Winston Churchill Uncertainty is the most difficult thing for any business, and 2020 has been a … Continue Reading
Introducing The New Rules Holiday Checklist for Digital Marketers
Santa’s not the only one who should be making a list and checking it twice these days. With the countdown to the holidays officially on, digital marketers need to double check their programs to make sure … Continue Reading
Supreme Court Brief Filed in Favor of Broad Interpretation of ATDS Definition
The Plaintiff in Facebook, Inc. v. Duguid has recently filed its merits brief on this issue of whether the Telephone Consumer Protection Act’s definition of “automatic telephone dialing system,” 47 U.S.C. § … Continue Reading
eCommerce
8 Ways To Find Super-Customers
The 80:20 rule applies to most things in life. Customer spend is often one of them: in most businesses, 20% of customers provide 80% of the sales revenue. This group of “super-customers” are the key to growing your … Continue Reading
The Most Important Marketing Metric (And It’s Not CPA)
How much can you afford to spend to acquire a new customer? It's a big question, and one I see people getting wrong every day. The reason? They have no idea what their Customer Lifetime Value (CLV) is. CLV is the … Continue Reading