Publicis Groupe this week agreed to purchase Commission Junction's parent company Epsilon. The $4.4 billion deal emphasizes once again the … Continue Reading
Featured Stories
Affiliate Marketing’s Biggest Transparency Issues and How Admitad Addresses Them for Their Advertisers
By Elizaveta Ventsel, head of the Advertisers’ International Group in the EU and US at Admitad The predicted future of advertising going … Continue Reading
Blue Book
Discovering Collaboration in Moscow
Admitad is a nine year-old CPA network that has hit a lot of people's radar screens in the last 12 months. They're growing fast and doing some interesting things, so last week I dropped into their Admitad Lounge … Continue Reading
FTC Warns Marketers to Take CIDs and Subpoenas Seriously
The Federal Trade Commission obtains information through subpoenas and civil investigative demands (CIDs) pursuant to its mission to investigate deceptive and unfair trade practices. Such requests are legally … Continue Reading
Can Affiliate Marketing Networks Build Transparency Through Events?
By Chris Trayhorn, CEO and Founder, mThink/Blue Book Most affiliate marketing networks are pretty cautious about connecting their advertisers directly with publishers. The risk of them setting up a … Continue Reading
FTC Signs Consumer Protection MOU With UK Regulator
The Federal Trade Commission has signed a memorandum of understanding with the United Kingdom’s Competition and Markets Authority (CMA), a non-ministerial department of the U.K. government charged with enforcing … Continue Reading
Revenue
Top 4 Affiliate Digital Marketing Tech Predictions
By Kateryna Khalus, Team Lead / Publisher’s Department /Admitad International Team Over the years, affiliate marketing has been establishing itself as a driving force in the advertising industry. In the U.S. … Continue Reading
2019 Influencer Marketing Global Survey Released
Rakuten Marketing has a big new report out looking at influencer marketing. Influencers are now an established part of the consumer marketers toolkit. They offer authenticity and new ways to tell the story of a … Continue Reading
Facebook Announces Integration Across all Platforms Worldwide. Surprised?
In a move that seems specifically designed to forestall European enforcement efforts, Facebook has announced they will integrate their messaging platforms worldwide, including Messenger and WhatsApp. This follows a … Continue Reading
eCommerce
8 Ways To Find Super-Customers
The 80:20 rule applies to most things in life. Customer spend is often one of them: in most businesses, 20% of customers provide 80% of the sales revenue. This group of “super-customers” are the key to growing your … Continue Reading
The Most Important Marketing Metric (And It’s Not CPA)
How much can you afford to spend to acquire a new customer? It's a big question, and one I see people getting wrong every day. The reason? They have no idea what their Customer Lifetime Value (CLV) is. CLV is the … Continue Reading