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Featured Stories

Why The Speed of Relevance Can Help You Win

Why The Speed of Relevance Can Help You Win

May 27, 2022 By Chris Trayhorn, Publisher of mThink Blue Book

Every crisis is an opportunity. This is not a new insight, but in 2022 it bears special significance.  The performance marketing industry is … Continue Reading

Why Should Marketers Invest in Pay Per Call

Why Should Marketers Invest In Pay Per Call?

May 24, 2022 By Brian Fernandez, Director of Sales, Perform[cb]

There are seemingly infinite marketing channels and payment models in today’s digital world, so you may be thinking, who still wants to focus … Continue Reading

Blue Book

Don’t forget about click-to-call: the most underrated vertical for social media traffic

June 14, 2022 By ClickDealer

Pay-per-call is often overlooked by performance marketers when choosing a vertical to monetize the traffic in. It is particularly puzzling when it gets disregarded by people looking for offers to run on mobile … Continue Reading

FTC

CFPB Issues Warning About Contractual Gag Clauses and Consumer Reviews

April 3, 2022 By Richard B. Newman

On March 22, 2022 the CFPB issued a policy statement on contractual “gag” clauses and fake review fraud.  While the bulleting indicates that financial companies will face consequences for illegally manipulating or … Continue Reading

New Blue Book Top 20 CPS Affiliate Network Results

February 18, 2022 By Chris Trayhorn, Publisher of mThink Blue Book

The Best Cost-Per-Sale Affiliate Networks In 2022 Best CPS / Affiliate Network Overall Joint-winners (first time ever!) Awin Group       Rakuten Affiliate Network We congratulate Rakuten Affiliate Network and … Continue Reading

New Blue Book Results: Top 20 CPA Affiliate Networks For 2022

February 15, 2022 By Chris Trayhorn, Publisher of mThink Blue Book

Best CPA Network Overall: Perform[cb] Perform[cb] continue their multi-year run as our best-rated CPA network overall. They have been consistently assertive in the marketplace with an effective acquisition … Continue Reading

Revenue

FTC

FTC Rules With Civil Monetary Penalties for Deceptive Earnings Claims and Targeted Marketing May Be Forthcoming

December 29, 2021 By Richard B. Newman

Accountable Tech has recently filed a petition for an FTC rulemaking that would ban “surveillance advertising” as an “unfair method of competition.”  The group cites the ad practices of surveillance ad giants like … Continue Reading

Top 4 Ways To Make Your Call Campaigns More Successful

December 20, 2021 By Adam Sthay, DMS Senior Vice President of Pay Per Call

Inbound call campaigns connect advertisers with high-intent, interested consumers the moment they’re ready to engage, resulting in 100% contact rates. But, for a call campaign to be successful, proper preparation is … Continue Reading

Influencer

Shaping the Perfect Matchmaker for Content Creators

December 15, 2021 By CrakRevenue

It is now official: Content Creators and Influencers are the new MVPs in the web marketing game. Influencer marketing is today’s fastest-growing online customer acquisition method. The fast-paced … Continue Reading

eCommerce

8 Ways To Find Super-Customers

October 19, 2016 By Chris Trayhorn, Publisher of mThink Blue Book

The 80:20 rule applies to most things in life. Customer spend is often one of them: in most businesses, 20% of customers provide 80% of the sales revenue. This group of “super-customers” are the key to growing your … Continue Reading

The Most Important Marketing Metric (And It’s Not CPA)

October 11, 2016 By Chris Trayhorn, Publisher of mThink Blue Book

How much can you afford to spend to acquire a new customer? It's a big question, and one I see people getting wrong every day. The reason? They have no idea what their Customer Lifetime Value (CLV) is. CLV is the … Continue Reading

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Recent Posts

  • Don’t forget about click-to-call: the most underrated vertical for social media traffic
  • Why The Speed of Relevance Can Help You Win
  • Why Should Marketers Invest In Pay Per Call?
  • CFPB Issues Warning About Contractual Gag Clauses and Consumer Reviews
  • New Blue Book Top 20 CPS Affiliate Network Results
  • FTC Rules With Civil Monetary Penalties for Deceptive Earnings Claims and Targeted Marketing May Be Forthcoming
  • New Blue Book Results: Top 20 CPA Affiliate Networks For 2022
  • FTC Rules With Civil Monetary Penalties for Deceptive Earnings Claims and Targeted Marketing May Be Forthcoming
  • Top 4 Ways To Make Your Call Campaigns More Successful
  • Perform[cb]’s New Mobile App For Partners Is A Game Changer
  • Shaping the Perfect Matchmaker for Content Creators
  • Removing Barriers for Influencers and Content Creators
  • 8 Easy Ways To Refresh An Email Campaign
  • CEO Interview: Dynu In Media
  • Interview with Rakuten’s CRO Jeff Wender

About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

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