Preparations for this year’s BLUE BOOK survey are well underway, with the launch scheduled for July 30, the first day of Affiliate Summit in NY. … Continue Reading
Featured Stories
Is GDPR A Freight Train Heading For Affiliate Marketing?
Do you know what GDPR is? No? Then pay attention. If you market products to Europe, it may cost you a fine of 4% of your global annual … Continue Reading
Blue Book
FTC Defense Attorney Provides Data Security Investigation Insights
The Federal Trade Commission continues to provide insight into ways that businesses can minimize the risk of a data breach. In addition to analyzing FTC complaints and orders describing conduct alleged to have … Continue Reading
Nutryst and Affiliate Crossing Announce Merger
Press Release Combined company will drive affiliate marketing innovation addressing the needs of advertisers and publishers Richmond, VA. and Atlanta, GA – July 1, 2017 – Affiliate Crossing (“AC") and Nutryst … Continue Reading
FTC Defense Lawyer Alert: Updated International Consumer Protection Network Website
The Federal Trade Commission and other consumer protection agencies have unveiled an updated website for international consumer protection and enforcement. The International Consumer Protection and Enforcement … Continue Reading
CrakRevenue Enters Gaming Vertical, Launches 50+ Gaming Offers
Press Release QUEBEC CITY — CPA Network CrakRevenue has announced the launch of 50+ Gaming Offers now available for immediate promotion. On top of this, the cost-per-acquisition network giant also announced the … Continue Reading
Revenue
Interview with Blue Ribbon Panelist Gus Brito
Interview With Gus Brito – Director of Network Development, Flexoffers.com Should advertisers or publishers care about whether their network partner(s) are investing in new technology or are innovating? [GB] Both … Continue Reading
Nominations For Best Network Innovation Now Open
The BLUE BOOK countdown is on. This year’s survey is still a couple of months away and already we are hard at work with initial research and nominations. Help us out, please! We have a new category: Best Network … Continue Reading
New Personalization and Publisher Tools Drive Retail Growth
Interview with Adam Weiss, General Manager and SVP, Rakuten Affiliate Network Should advertisers or publishers care about whether their network partner(s) are investing in new technology or are … Continue Reading
eCommerce
8 Ways To Find Super-Customers
The 80:20 rule applies to most things in life. Customer spend is often one of them: in most businesses, 20% of customers provide 80% of the sales revenue. This group of “super-customers” are the key to growing your … Continue Reading
The Most Important Marketing Metric (And It’s Not CPA)
How much can you afford to spend to acquire a new customer? It's a big question, and one I see people getting wrong every day. The reason? They have no idea what their Customer Lifetime Value (CLV) is. CLV is the … Continue Reading