Every crisis is an opportunity. This is not a new insight, but in 2022 it bears special significance. The performance marketing industry is … Continue Reading
Featured Stories
Why Should Marketers Invest In Pay Per Call?
There are seemingly infinite marketing channels and payment models in today’s digital world, so you may be thinking, who still wants to focus … Continue Reading
Blue Book
FTC Reminds Lead Generators Not to Misuse Sensitive Consumer Data
Lead generators and digital marketers, beware. The issue of legitimate data use, reasonable expectations, disclosures, affirmative consent, data privacy compliance and lead generation best practices are still … Continue Reading
Use of Certain Technologies to Track Web Session Data May Violate Law
Attention Lead Generators. The Ninth Circuit Court of Appeals recently held that use of certain technologies on a websites in order to track and record web session data before obtaining affirmative consent may be … Continue Reading
How Financial Marketers Can Boost New Customer Growth on an Affiliate Model
Over two years beyond the start of the Covid-19 pandemic, the finance industry continues to experience major consumer shifts. Among these consumers, shifts have been a growing demand for new online banking tools, … Continue Reading
Crypto Griftonomics And Influencers In Affiliate Marketing
In so many ways, affiliate marketing is an amazing positive in the world. It offers many affiliates a chance to make money independently for the very first time, or to finance the traffic to a passion project. In … Continue Reading
Revenue
CFPB Issues Warning About Contractual Gag Clauses and Consumer Reviews
On March 22, 2022 the CFPB issued a policy statement on contractual “gag” clauses and fake review fraud. While the bulleting indicates that financial companies will face consequences for illegally manipulating or … Continue Reading
New Blue Book Top 20 CPS Affiliate Network Results
The Best Cost-Per-Sale Affiliate Networks In 2022 Best CPS / Affiliate Network Overall Joint-winners (first time ever!) Awin Group Rakuten Affiliate Network We congratulate Rakuten Affiliate Network and … Continue Reading
New Blue Book Results: Top 20 CPA Affiliate Networks For 2022
Best CPA Network Overall: Perform[cb] Perform[cb] continue their multi-year run as our best-rated CPA network overall. They have been consistently assertive in the marketplace with an effective acquisition … Continue Reading
eCommerce
8 Ways To Find Super-Customers
The 80:20 rule applies to most things in life. Customer spend is often one of them: in most businesses, 20% of customers provide 80% of the sales revenue. This group of “super-customers” are the key to growing your … Continue Reading
The Most Important Marketing Metric (And It’s Not CPA)
How much can you afford to spend to acquire a new customer? It's a big question, and one I see people getting wrong every day. The reason? They have no idea what their Customer Lifetime Value (CLV) is. CLV is the … Continue Reading