The Northern District of California recently dismissed a plaintiff’s TCPA claim based on text messages that confirmed plaintiff’s hotel … Continue Reading
Featured Stories
What’s Driving The Creative Destruction In Affiliate Marketing?
One of my biggest takeaways from Affiliate Summit was that we are well and truly into an era when VC and private equity money dominates the … Continue Reading
Blue Book
A New Kind Of Affiliate Marketing Management Agency: Vibrant Performance To Focus On The Fin-Tech Space
Press Release This new agency will execute content marketing strategy for startups and brands utilizing a data-driven strategy NEW YORK, Jan. 16, 2019 -- Aragon Advertising today announced the launch of its … Continue Reading
FTC Absorbs Multiple Blows to its Enforcement Authority
The Federal Trade Commission has historically achieved significant and almost unchecked success fending off challenges to the agency’s authority to use the FTC Act to collected money and hold individuals … Continue Reading
CrakRevenue Announces Partnership with BlueChew, Chewable Alternative to Viagra & Cialis
Press Release QUEBEC CITY — CrakRevenue announced today a partnership with BlueChew, 2018's biggest newcomer to the E.D., US market. Erectile Dysfunction (ED) represents a 5 billion market in the United … Continue Reading
Blue Book 2019 Top 20 Revealed!
Congratulations to our number 1 ranked networks for 2019! Top 20! Best CPA Network Overall: Clickbooth Best CPS/Affiliate Network: Rakuten Affiliate Network Best Pay-Per-Call Network: Aragon Advertising The BLUE … Continue Reading
Revenue
FDA Position on Cannabis-Derived Compounds
Regulation of Products Containing Cannabis and Cannabis-Derived Compounds Immediately following the 2018 Farm Bill being signed into law, the U.S. Food and Drug Administration issued a statement on CBD products … Continue Reading
As Oath Writes-Down $4.5 Billion Yahoo/AOL Acquisition, Performance Marketing Thrives
In an under-reported SEC filing last week Verizon recorded a massive $4.6 billion loss on its Oath media division. This means that the goodwill value of Oath, created from Verizon’s acquisitions of AOL (for $4.4 … Continue Reading
Push Notification Traffic: Why it Works and What Platforms to Use
As seen in the MaxBounty blog Like Native ads a few years ago, push notifications are rapidly growing in popularity as a new but effective traffic source option for affiliate marketers. The reason that’s … Continue Reading
eCommerce
8 Ways To Find Super-Customers
The 80:20 rule applies to most things in life. Customer spend is often one of them: in most businesses, 20% of customers provide 80% of the sales revenue. This group of “super-customers” are the key to growing your … Continue Reading
The Most Important Marketing Metric (And It’s Not CPA)
How much can you afford to spend to acquire a new customer? It's a big question, and one I see people getting wrong every day. The reason? They have no idea what their Customer Lifetime Value (CLV) is. CLV is the … Continue Reading