The e-commerce vertical has easily been one of the most fruitful since the onset of the pandemic. Although frivolous spending for the majority of … Continue Reading
Featured Stories
How to Achieve Compliance in an Evolving World?
By Nicolas Chrétien, CEO at CrakMedia Compliance is the act or process of adhering to relevant regulations, laws, and guidelines to prevent … Continue Reading
Blue Book
How to Push Play on Paused Budgets
While the Covid-19 pandemic is still far from over, it's safe to say that the U.S. economy is well on its way to reopening, and the global economy is following suit. The pandemic has had varying effects on brands … Continue Reading
Top 3 Qualities Affiliates Look for in a CPA Network
Companies within every industry are constantly balancing their clients’ needs, and this is especially true within the affiliate marketing industry. CPA networks are faced with a special type of balancing act when … Continue Reading
The FTC, Lead Generation and Telemarketing Sales Rule DNC Investigations
The Federal Trade Commission continues to investigate and enforce violations of the Telemarketing Sales within the lead generation industry, including lead generators that “assist and facilitate” sellers or … Continue Reading
Lead Generation in 2021 – Sustainability and ROI
An Interview With Henry Whitfield, ClickDealer ClickDealer has been one of our Top 20 CPA networks for several years now, with a successful track record in driving ROI for advertisers and popular support from … Continue Reading
Revenue
House Passes Bill Aimed at Restoring FTC Enforcement Authority
On July 20, the U.S. House of Representatives passed the Consumer Protection and Recovery Act (H.R. 2668). Authored by Representative Tony Cárdenas (D-CA), the Act is intended to restore the Federal Trade … Continue Reading
Important Email Marketing Legal Decision by California Court of Appeals
On June 21, 2021 in the matter of Greenberg et al. v. Digital Media Solutions LLC, the Court of Appeal of the State of California held that: (i) a recipient of a commercial email advertisement sent by a third party … Continue Reading
How Publishers Can Scale Monetization Efforts Using Push Marketing
Push marketing has emerged as a powerful way to diversify the monetization efforts of publishers by engaging large audiences with relevant and appealing offers. Monetized push marketing allows publishers to reach … Continue Reading
eCommerce
8 Ways To Find Super-Customers
The 80:20 rule applies to most things in life. Customer spend is often one of them: in most businesses, 20% of customers provide 80% of the sales revenue. This group of “super-customers” are the key to growing your … Continue Reading
The Most Important Marketing Metric (And It’s Not CPA)
How much can you afford to spend to acquire a new customer? It's a big question, and one I see people getting wrong every day. The reason? They have no idea what their Customer Lifetime Value (CLV) is. CLV is the … Continue Reading