As the holiday season approaches and retailers prepare to attract customers, it’s important to know who is shopping, when they’re shopping and … Continue Reading
Featured Stories
3 Strategies To Optimize Your OEP/AEP Campaign Strategy
The open enrollment period (OEP) and annual enrollment period (AEP) are essential times for health insurance advertisers looking to create … Continue Reading
Blue Book
Power partnerships: A growth roadmap for ecommerce success
We’re all excited about the investment in the affiliate channel and recognition of the value it brings to brands. Historically, CMOs have viewed our industry as a niche, often relegating it to … Continue Reading
Copyright Attorney Discusses Advertiser Vicarious Liability for Social Media Influencer Infringement
UMG Recordings, Inc. v. Vital Pharmaceuticals, Inc., 2022 WL 2670339 (S.D. Fla. July 11, 2022) involves a copyright infringement action brought by a group of music publishers and record companies against an energy … Continue Reading
FTC Reminds Lead Generators Not to Misuse Sensitive Consumer Data
Lead generators and digital marketers, beware. The issue of legitimate data use, reasonable expectations, disclosures, affirmative consent, data privacy compliance and lead generation best practices are still … Continue Reading
Use of Certain Technologies to Track Web Session Data May Violate Law
Attention Lead Generators. The Ninth Circuit Court of Appeals recently held that use of certain technologies on a websites in order to track and record web session data before obtaining affirmative consent may be … Continue Reading
Revenue
Don’t forget about click-to-call: the most underrated vertical for social media traffic
Pay-per-call is often overlooked by performance marketers when choosing a vertical to monetize the traffic in. It is particularly puzzling when it gets disregarded by people looking for offers to run on mobile … Continue Reading
Why The Speed of Relevance Can Help You Win
Every crisis is an opportunity. This is not a new insight, but in 2022 it bears special significance. The performance marketing industry is going through an unprecedented level of change. The combination of … Continue Reading
CFPB Issues Warning About Contractual Gag Clauses and Consumer Reviews
On March 22, 2022 the CFPB issued a policy statement on contractual “gag” clauses and fake review fraud. While the bulleting indicates that financial companies will face consequences for illegally manipulating or … Continue Reading
eCommerce
8 Ways To Find Super-Customers
The 80:20 rule applies to most things in life. Customer spend is often one of them: in most businesses, 20% of customers provide 80% of the sales revenue. This group of “super-customers” are the key to growing your … Continue Reading
The Most Important Marketing Metric (And It’s Not CPA)
How much can you afford to spend to acquire a new customer? It's a big question, and one I see people getting wrong every day. The reason? They have no idea what their Customer Lifetime Value (CLV) is. CLV is the … Continue Reading