Influencer marketing is alive and thriving. The usual suspects–YouTube, Facebook, and Instagram–have long dominated the influencer marketing … Continue Reading
Featured Stories
How Deceptive User Interface Design Increases E-Commerce Sales
A fascinating Princeton study found hundreds of examples of deceptive "dark patterns" on e-commerce websites. Dark patterns are user … Continue Reading
Blue Book
FTC Attorneys Announce “Back-to-Basics” Advertising and Data Security Workshop
The Federal Trade Commission has announced that, along with its regional partners, it will conduct a public workshop in Atlanta on Thursday, August 15, 2019, on truth-in-advertising basics and data security … Continue Reading
Federal Court Hold TCPA Plaintiff Did Not Adequately Allege ATDS
In Bader v. Navient Solutions, LLC (N.D. Ill. June 14, 2019), the North District of Illinois dismissed a Telephone Consumer Protection Act (TCPA) plaintiff’s claims on the basis that the complaint did not possesses … Continue Reading
Performance Advertisers Are Still Being Ripped Off
Fraud was once the weak link of the performance marketing industry but has since become a major selling point. After all, why should advertisers be worried about fraud when they only pay when they get a … Continue Reading
AI To Power 75% Of Ad Impressions By 2023
Juniper Research has a new report out titled Future Digital Advertising focused on the anticipated impact of AI and advertising fraud over the next four years. Top-line findings include the expectation that Amazon … Continue Reading
Revenue
TCPA Robocall and State Privacy Legislation Update
The Federal Communications Commission considers the definition of an automatic telephone dialing system (“ATDS”), robocall legislation looms in Congress. The Senate recently passed the Telephone Robocall Abuse … Continue Reading
Amazon Buys Sizmek Ad Server
Amazon's acquisition of the biggest independent ad server outside of Google's Doubleclick and Ad Manager products will allow them to provide deep attribution data showing exactly which ads drive sales on … Continue Reading
Firefox Turns On Enhanced Tracking Protection By Default
In a move that will make tracking users and attribution significantly harder, Firefox announced a slew of new privacy features, including an upgraded Facebook Container. Firefox claim this will affect thousands of … Continue Reading
eCommerce
8 Ways To Find Super-Customers
The 80:20 rule applies to most things in life. Customer spend is often one of them: in most businesses, 20% of customers provide 80% of the sales revenue. This group of “super-customers” are the key to growing your … Continue Reading
The Most Important Marketing Metric (And It’s Not CPA)
How much can you afford to spend to acquire a new customer? It's a big question, and one I see people getting wrong every day. The reason? They have no idea what their Customer Lifetime Value (CLV) is. CLV is the … Continue Reading