Alexander Bachmann is the Founder and CEO of Admitad, a global affiliate marketing network with operations in Europe, Russia and India. If … Continue Reading
Featured Stories
The Lead-Gen Pay-Per-Call Opportunity Is Now
The new BLUE BOOK Pay-Per-Call network rankings have generated a big response. It is clear that many advertisers are still to adopt pay-per-call … Continue Reading
Blue Book
Senators Propose Internet Privacy Bill That Threatens Digital Advertising
Earlier this month, Senators Richard Blumenthal and Ed Markey (D-MA) introduced new privacy legislation entitled the Customer Online Notification for Stopping Edge-provider Network Transgressions (“CONSENT”) … Continue Reading
FTC Investigation and Enforcement Trends
Privacy and data security-related issues remain a hot-button subject and the parameters are still being defined by the FTC, as well as courts. Recently, the FTC has challenged alleged inadequate data security … Continue Reading
Pay-Per-Call – A Guide for Beginners
The Internet has given rise to a plethora of new marketing opportunities, from pay-per-click to the endless variety of social media campaigns. However, there is an older mode of marketing that is one of the most … Continue Reading
Conscious Marketing: Walking in the Customer’s Shoes
Global digital ad spend is projected to be over $270 Billion in 2018, equivalent to approximately one and half times the state budget of Norway. In other words, a massive sum, which raises the question: why aren’t … Continue Reading
Revenue
Online advertising is a disaster. Except for you.
At this moment almost every sector of the online advertising industry is a disaster, apart from affiliate marketing, that is. With so much pain in the boardrooms of advertisers across the world, our industry, so … Continue Reading
CrakRevenue Highlights Valentine’s Day with More Than 700 Dating Offers
Press Release QUEBEC CITY, CA – January 30, 2018 – CrakRevenue, a leading CPA Network, announced today the launch of new and exciting Dating offers just in time for Valentine’s Day. Seduce your traffic with the … Continue Reading
The Story Behind $O FTC Settlements and Suspended Judgments
It is a phrase you see or hear attorneys make when describing FTC settlements: “The order includes a suspended judgment.” The Federal Trade Commission refers to allowing settling defendants to avoid paying a … Continue Reading
eCommerce
8 Ways To Find Super-Customers
The 80:20 rule applies to most things in life. Customer spend is often one of them: in most businesses, 20% of customers provide 80% of the sales revenue. This group of “super-customers” are the key to growing your … Continue Reading
The Most Important Marketing Metric (And It’s Not CPA)
How much can you afford to spend to acquire a new customer? It's a big question, and one I see people getting wrong every day. The reason? They have no idea what their Customer Lifetime Value (CLV) is. CLV is the … Continue Reading