Unless you’ve been living under a rock, you’ve likely heard of the EU’s General Data Protection Regulation (GDPR). The European data initiative … Continue Reading
Featured Stories
Secrets To Growing A Boutique Network – Pt II
Two weeks ago we spoke with Chris Patrick of MonsterAds about his unique approach to growing a world-class network. This week we bring you part … Continue Reading
Blue Book
FTC Defense Lawyer on Colorado’s Cybersecurity Legislation
Colorado’s governor recently signed into law House Bill 18-1128. It is effective September 1, 2018 and sets forth information security requirements for businesses and third-party service providers, amends the … Continue Reading
Top Pay-Per-Call Verticals And Why They Matter
As the #1 rated Pay-Per-Call network, we at Aragon have made it a priority to provide our affiliates and advertisers with a clear path to ROI in mobile marketing, and especially in Pay Per Call. Pay-Per-Call works … Continue Reading
Advertiser Perspective: How to be strategic when buying CPM
Effective media buying is a critically important component of successful campaigns. CPM-based media can sometimes be over-looked yet it offers real benefits when approached in a strategic manner. Madrivo is one of … Continue Reading
From Boutique Network To Top 20 In The World – The Inside Secrets Of MonsterAds
From the outset the founders of MonsterAds decided to do things differently. Lots of networks talk about being selective in their publisher recruitment, they actually walked the walk. They stuck to only one vertical … Continue Reading
Revenue
6 Questions Every Advertiser Should Ask When Looking For A Great Affiliate Marketing Network
Not all affiliate marketing networks are created equal. So if you’re a brand trying to increase your margins, choosing “any old” network simply won’t cut it. Without doing the proper due diligence, you stand to lose … Continue Reading
Google & Facebook Are Not Your Friends
With implementation of Europe’s General Data Protection Regulation just two weeks away, it is time to state a hard truth: Google and Facebook are not your friends. They seems friendly enough, of course. They give … Continue Reading
California Bill Introduced That Would Further Restrict Commercial Email Advertising
An Assembly member recently introduced AB 2546, an author-sponsored bill that would amend California’s anti-SPAM legislation (CBPC § 17529.5). The potential impact on the email marketing industry is … Continue Reading
eCommerce
8 Ways To Find Super-Customers
The 80:20 rule applies to most things in life. Customer spend is often one of them: in most businesses, 20% of customers provide 80% of the sales revenue. This group of “super-customers” are the key to growing your … Continue Reading
The Most Important Marketing Metric (And It’s Not CPA)
How much can you afford to spend to acquire a new customer? It's a big question, and one I see people getting wrong every day. The reason? They have no idea what their Customer Lifetime Value (CLV) is. CLV is the … Continue Reading