Every crisis is an opportunity. This is not a new insight, but in 2022 it bears special significance. The performance marketing industry is … Continue Reading
Featured Stories
Why Should Marketers Invest In Pay Per Call?
There are seemingly infinite marketing channels and payment models in today’s digital world, so you may be thinking, who still wants to focus … Continue Reading
Blue Book
Don’t forget about click-to-call: the most underrated vertical for social media traffic
Pay-per-call is often overlooked by performance marketers when choosing a vertical to monetize the traffic in. It is particularly puzzling when it gets disregarded by people looking for offers to run on mobile … Continue Reading
CFPB Issues Warning About Contractual Gag Clauses and Consumer Reviews
On March 22, 2022 the CFPB issued a policy statement on contractual “gag” clauses and fake review fraud. While the bulleting indicates that financial companies will face consequences for illegally manipulating or … Continue Reading
New Blue Book Top 20 CPS Affiliate Network Results
The Best Cost-Per-Sale Affiliate Networks In 2022 Best CPS / Affiliate Network Overall Joint-winners (first time ever!) Awin Group Rakuten Affiliate Network We congratulate Rakuten Affiliate Network and … Continue Reading
New Blue Book Results: Top 20 CPA Affiliate Networks For 2022
Best CPA Network Overall: Perform[cb] Perform[cb] continue their multi-year run as our best-rated CPA network overall. They have been consistently assertive in the marketplace with an effective acquisition … Continue Reading
Revenue
FTC Rules With Civil Monetary Penalties for Deceptive Earnings Claims and Targeted Marketing May Be Forthcoming
Accountable Tech has recently filed a petition for an FTC rulemaking that would ban “surveillance advertising” as an “unfair method of competition.” The group cites the ad practices of surveillance ad giants like … Continue Reading
Top 4 Ways To Make Your Call Campaigns More Successful
Inbound call campaigns connect advertisers with high-intent, interested consumers the moment they’re ready to engage, resulting in 100% contact rates. But, for a call campaign to be successful, proper preparation is … Continue Reading
Shaping the Perfect Matchmaker for Content Creators
It is now official: Content Creators and Influencers are the new MVPs in the web marketing game. Influencer marketing is today’s fastest-growing online customer acquisition method. The fast-paced … Continue Reading
eCommerce
8 Ways To Find Super-Customers
The 80:20 rule applies to most things in life. Customer spend is often one of them: in most businesses, 20% of customers provide 80% of the sales revenue. This group of “super-customers” are the key to growing your … Continue Reading
The Most Important Marketing Metric (And It’s Not CPA)
How much can you afford to spend to acquire a new customer? It's a big question, and one I see people getting wrong every day. The reason? They have no idea what their Customer Lifetime Value (CLV) is. CLV is the … Continue Reading