According to recent data, U.S. consumer debt collectively rose to $17.05 trillion in 2023. This increase in debt may be attributed to mortgages, … Continue Reading
Featured Stories
Top 5 Tips For Managing AEP/OEP Season And Adapting To Changing CMS Regulations
The AEP (Annual Enrollment Period) and OEP (Open Enrollment Period) seasons in 2023 present unique challenges and opportunities for performance … Continue Reading
Blue Book
Enrollment Marketing Reinvented: 6 Best Practices To Engage & Enroll High-Intent Prospective Students
Enrollment marketing has transformed in recent years, driven by changing demographics, shifting student preferences and the increasing need for accountability. Educational institutions now face the challenge of … Continue Reading
Trying To Drive Up Open Rates? Try These 8 Email Subject Line Strategies
Subject lines represent a make-it or break-it opportunity to get an email opened. They are often one of the earliest introductions a consumer will have to your brand, and they offer the chance to create an emotional … Continue Reading
Richard B. Newman Selected to Author Consumer Protection Section of ALM FTC Law Treatise
FTC Compliance, CID, and Defense Lawyer Richard B. Newman Selected to Author Consumer Protection Section of Prestigious ALM FTC Law, Practice and Procedure Treatise As a result of his demonstrated distinct … Continue Reading
The Aragon Company CEO on AI, Influencers, Connected TV, & Dynamic Pricing in Performance Marketing
In this interview, we discuss four key trends within the affiliate marketing community. First is the impact that artificial intelligence (AI) in affiliate marketing will have over the next year. The second relates … Continue Reading
Revenue
You Can Build Successful Lead Partnerships! Here Are 5 Questions To Get You Started
For advertisers, scaling their business often means finding the right lead providers. A robust flow of opted-in prospects can make the difference between a good year and a stellar year. In order to find reliable … Continue Reading
New additions, improvements, and added perks from your favorite CPA network
What is CrakRevenue? Are you familiar with CrakRevenue? Launched over a decade ago, CrakRevenue is a CPA marketing platform powered by over 100 passionate experts and driven by its affiliates’ … Continue Reading
FCC Says Ringless Voicemails Require Prior Consent
“Ringless voicemails” are messages left in a consumer’s mailbox without ringing their cell phone. The Telephone Consumer Protection Act protects consumers from unwanted robocalls. The TCPA, in pertinent part, … Continue Reading
eCommerce
The influencer marketing era: what does the future of web marketing hold?
What is influencer marketing? Influencers, social media, followers, content, paid posts, impressions, product placement, affiliation, advertisers… These terms are increasingly present in digital marketing dialogue, … Continue Reading
8 Ways To Find Super-Customers
The 80:20 rule applies to most things in life. Customer spend is often one of them: in most businesses, 20% of customers provide 80% of the sales revenue. This group of “super-customers” are the key to growing your … Continue Reading