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    Featured Article

    What Affiliate Marketers Need to Know About New York’s New AI Disclosure Law

    by Richard B. Newman on January 13, 2026

    AI-generated advertisements are a double-edged sword. Digital marketers should be properly advised on risks related to such use in conjunction with advertising campaigns. For example, the growing use of artificial intelligence in advertising has… Read Article

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    Pay Per Call’s Shake-Out Year: Winners Pull Ahead as Brokers Get Squeezed

    by Chris Trayhorn, Publisher of mThink Blue Book on January 13, 2026

    Quick Q&A: Todd Stearn, CEO of Aragon Advertising, explains why 2026 will separate the specialists from the generalists, … Read Article

    Affiliate Survival Guide in The Age of Agentic Commerce

    by ClickDealer on December 28, 2025

    The subsequent releases of Google’s Agent Payment Protocol and ChatGPT Instant Checkout are sounding alarm bells for small … Read Article

    The Hidden Revenue in Your Partnership Program: Why First-Party Data Is the Key to Proving True ROI

    by Chris Trayhorn, Publisher of mThink Blue Book on October 17, 2025

    Partnership programs drive 30-70% more revenue than traditional channels through superior customer lifetime value, yet remain chronically under-resourced. … Read Article

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    The Attribution Black Box: How to Prove The Full Value of Affiliate Marketing in Your MMM

    by Michael Cole, SVP of Marketing, Everflow – Partner Marketing Platform on October 17, 2025

    For years, affiliate managers at large brands have faced the same frustrating challenge: proving the full value of their channel. We know the revenue is there – it’s … Read Article

    From $8B to $36B: Why Affiliate Marketing’s Golden Age is Just Beginning (Despite AI, Recessions, and Industry Chaos)

    by Chris Trayhorn, Publisher of mThink Blue Book on September 27, 2025

    We got together with ClickDealer’s head of PR, Nataly, to dive deep into the trends that will shape affiliate marketing in 2025 and beyond Introduction The affiliate marketing … Read Article

    Case Study: FanFuel’s First-Touch Revolution

    by Tony Cohn, Director of Customer Marketing, Everflow on September 23, 2025

    FanFuel operates as a complete nutra affiliate network specializing in bodybuilding, weightlifting, and weight loss niches. Despite having quality in-house offers and an experienced team that understood the … Read Article

    Brands Matter: Affiliate Strategy in the Travel Vertical

    by ClickDealer on July 4, 2025

    Travel is one of the most misunderstood verticals in affiliate marketing. The average affiliate’s view of a travel campaign strategy is a two-step process: pick an offer with … Read Article

    MaxBounty CEO: “Affiliate Marketing Is Alive and Well” Despite Economic Headwinds

    by Chris Trayhorn, Publisher of mThink Blue Book on July 2, 2025

    After 21 years in the game, Matt McEvoy explains how the performance marketing veteran is leveraging mrge acquisition resources, combating fraud with two decades of data, and why … Read Article
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