Whether it’s selling and positioning the most prominent holiday placements or carefully curating partner posts that highly resonate with your … Continue Reading
Featured Stories
Four Advertisers On How To Grow & Win In Performance Marketing
Performance marketing advertisers have a tough job. Every vertical is highly competitive. Publishers are constantly on the lookout for better … Continue Reading
Blue Book
FTC Attorney on Recent TCPA Litigation Developments
Congress Proposes Legislation to Combat Robocalls Congress has proposed a bill to attack robocalls. The “TRACE Act” would expand FCC authority under the Telephone Consumer Protection Act (TCPA) and empower the FCC … Continue Reading
MaxBounty Launches New Advertiser Tracking Platform
Interview with Matt McEvoy, CEO of MaxBounty Leading CPA network MaxBounty has made big news with the launch of their new advertiser tracking platform, providing their advertisers with online campaign data and … Continue Reading
Top Publishers Reveal Factors Influencing Their Choice of Network Partner
In Fall of each year we take time to look more closely at the factors driving the success of our #1 ranked CPA network. Clickbooth has gone from strength to strength in the Blue Book survey over the last three … Continue Reading
EXOGROUP Takes Majority Stake in Affiliate Network TORO Advertising
Press Release Barcelona, 10th of October 2018. EXOGROUP, the digital technology enterprise business group, today announced it is now the majority shareholder in leading affiliate network: TORO Advertising. … Continue Reading
Revenue
Top 2018 Holiday Preparations for Publishers
With only a few short weeks separating us from the most anticipated shopping weekend of the year, we want to make sure you are fully prepared to have the most successful holiday season to date. As a publisher, … Continue Reading
Keeping Clients Happy: How Advertisers Can Maximize The Post-Conversion Up-Sale Process
By Veronika Zakharchenko, Business Analyst in the Admitad Advertiser’s Department In the marketing world, the concept of conversion is amongst one of the most crucial steps for the success of a business. The … Continue Reading
California Court Says Customer Lists Not a Trade Secret
The California Court of Appeal recently held that a non-solicitation of employee provision improperly impinged on the ability to freely engage in gainful employment. Historically, California courts have upheld such … Continue Reading
eCommerce
8 Ways To Find Super-Customers
The 80:20 rule applies to most things in life. Customer spend is often one of them: in most businesses, 20% of customers provide 80% of the sales revenue. This group of “super-customers” are the key to growing your … Continue Reading
The Most Important Marketing Metric (And It’s Not CPA)
How much can you afford to spend to acquire a new customer? It's a big question, and one I see people getting wrong every day. The reason? They have no idea what their Customer Lifetime Value (CLV) is. CLV is the … Continue Reading