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Featured Stories

Why The Speed of Relevance Can Help You Win

Why The Speed of Relevance Can Help You Win

May 27, 2022 By Chris Trayhorn, Publisher of mThink Blue Book

Every crisis is an opportunity. This is not a new insight, but in 2022 it bears special significance.  The performance marketing industry is … Continue Reading

Why Should Marketers Invest in Pay Per Call

Why Should Marketers Invest In Pay Per Call?

May 24, 2022 By Brian Fernandez, Director of Sales, Perform[cb]

There are seemingly infinite marketing channels and payment models in today’s digital world, so you may be thinking, who still wants to focus … Continue Reading

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FTC

FTC Reminds Lead Generators Not to Misuse Sensitive Consumer Data

July 19, 2022 By Richard B. Newman

Lead generators and digital marketers, beware.  The issue of legitimate data use, reasonable expectations, disclosures, affirmative consent, data privacy compliance and lead generation best practices are still … Continue Reading

FTC

Use of Certain Technologies to Track Web Session Data May Violate Law

July 13, 2022 By Richard B. Newman

Attention Lead Generators. The Ninth Circuit Court of Appeals recently held that use of certain technologies on a websites in order to track and record web session data before obtaining affirmative consent may be … Continue Reading

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How Financial Marketers Can Boost New Customer Growth on an Affiliate Model

July 1, 2022 By Perform[cb]

Over two years beyond the start of the Covid-19 pandemic, the finance industry continues to experience major consumer shifts. Among these consumers, shifts have been a growing demand for new online banking tools, … Continue Reading

Graph Money dollar. Increase revenue. The company profits. A pil

Crypto Griftonomics And Influencers In Affiliate Marketing

July 1, 2022 By Chris Trayhorn, Publisher of mThink Blue Book

In so many ways, affiliate marketing is an amazing positive in the world. It offers many affiliates a chance to make money independently for the very first time, or to finance the traffic to a passion project. In … Continue Reading

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FTC

CFPB Issues Warning About Contractual Gag Clauses and Consumer Reviews

April 3, 2022 By Richard B. Newman

On March 22, 2022 the CFPB issued a policy statement on contractual “gag” clauses and fake review fraud.  While the bulleting indicates that financial companies will face consequences for illegally manipulating or … Continue Reading

New Blue Book Top 20 CPS Affiliate Network Results

February 18, 2022 By Chris Trayhorn, Publisher of mThink Blue Book

The Best Cost-Per-Sale Affiliate Networks In 2022 Best CPS / Affiliate Network Overall Joint-winners (first time ever!) Awin Group       Rakuten Affiliate Network We congratulate Rakuten Affiliate Network and … Continue Reading

New Blue Book Results: Top 20 CPA Affiliate Networks For 2022

February 15, 2022 By Chris Trayhorn, Publisher of mThink Blue Book

Best CPA Network Overall: Perform[cb] Perform[cb] continue their multi-year run as our best-rated CPA network overall. They have been consistently assertive in the marketplace with an effective acquisition … Continue Reading

eCommerce

8 Ways To Find Super-Customers

October 19, 2016 By Chris Trayhorn, Publisher of mThink Blue Book

The 80:20 rule applies to most things in life. Customer spend is often one of them: in most businesses, 20% of customers provide 80% of the sales revenue. This group of “super-customers” are the key to growing your … Continue Reading

The Most Important Marketing Metric (And It’s Not CPA)

October 11, 2016 By Chris Trayhorn, Publisher of mThink Blue Book

How much can you afford to spend to acquire a new customer? It's a big question, and one I see people getting wrong every day. The reason? They have no idea what their Customer Lifetime Value (CLV) is. CLV is the … Continue Reading

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Recent Posts

  • FTC Reminds Lead Generators Not to Misuse Sensitive Consumer Data
  • Use of Certain Technologies to Track Web Session Data May Violate Law
  • How Financial Marketers Can Boost New Customer Growth on an Affiliate Model
  • Crypto Griftonomics And Influencers In Affiliate Marketing
  • Don’t forget about click-to-call: the most underrated vertical for social media traffic
  • Why The Speed of Relevance Can Help You Win
  • Why Should Marketers Invest In Pay Per Call?
  • CFPB Issues Warning About Contractual Gag Clauses and Consumer Reviews
  • New Blue Book Top 20 CPS Affiliate Network Results
  • FTC Rules With Civil Monetary Penalties for Deceptive Earnings Claims and Targeted Marketing May Be Forthcoming
  • New Blue Book Results: Top 20 CPA Affiliate Networks For 2022
  • FTC Rules With Civil Monetary Penalties for Deceptive Earnings Claims and Targeted Marketing May Be Forthcoming
  • Top 4 Ways To Make Your Call Campaigns More Successful
  • Perform[cb]’s New Mobile App For Partners Is A Game Changer
  • Shaping the Perfect Matchmaker for Content Creators

About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

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