• All Blue Book Articles

    How to Comply With and Defend FTC “Made in USA” Labeling Rule Matters

    by Richard B. Newman on June 24, 2024

    The U.S. Federal Trade Commission has been imposing increasingly more severe monetary penalties against company’s for falsely representing that products are “Made in USA” in violation of the … Read Article

    The State of Mobile in 2024

    by Chris Trayhorn, Publisher of mThink Blue Book on June 6, 2024

    An interview with Taras Kiseliuk, CEO of ClickDealer In an insightful interview, Taras Kiseliuk, ClickDealer’s CEO delves into the transformative trends in mobile affiliate marketing over the past … Read Article

    A Guide To Achieving Success With Publisher Partnerships For Pay-Per-Call

    by Van Levine, Senior Affiliate Manager, Digital Media Solutions (DMS) on May 23, 2024

    In the performance marketing landscape, mastering pay-per-call campaigns demands a strategic blend of innovation and collaboration. Here, we unpack a detailed roadmap to elevate your campaigns, which can … Read Article

    3 Strategies To Overcome Rising Search Costs & Boost Enrollment

    by Carrie Burton, SVP, Education, Digital Media Solutions on March 15, 2024

    As higher education marketers face the dual challenge of escalating search marketing costs and the rapid evolution of search technology, finding effective and budget-friendly student recruitment strategies has … Read Article

    Affiliate Marketing: Leveraging the Creator Economy with OnlyFans Offers

    by CrakRevenue on March 12, 2024

    Estimated at an impressive $250 billion by Goldman Sachs, the creator economy is expected to double in just 3 years to reach $480 billion. If content creators got … Read Article

    Mastering Lead Partnerships In 2024: Five Crucial Questions To Shape Success

    by Deanna Moy, Director of Strategic Partnerships, DMS on February 1, 2024

    Navigating the path to success in 2024 requires advertisers to strategically choose lead providers. The flow of opted-in prospects can be the game-changer for a thriving year. Building … Read Article

    mThink Review: MaxBounty’s Conversion-Boosting Owned + Operated Campaigns

    by Chris Trayhorn, Publisher of mThink Blue Book on December 18, 2023

      Affiliate marketing is constantly evolving however one thing remains the same: it is intensely competitive. Affiliates must continuously search for new opportunities and are faced each day … Read Article

    5 Affiliate Marketing Trends for 2024: Navigating the Future Landscape

    by Avangate Affiliate Network on December 14, 2023

    In the ever-evolving realm of affiliate marketing, staying ahead of the curve is not just a strategy; it’s anecessity. Over the past decade, affiliate marketing has transformed significantly … Read Article

    5 Strategies To Leverage Affiliate Marketing In 2024

    by Chris Pink, SVP Sales, Digital Media Solutions (DMS) on December 11, 2023

    In the dynamic digital marketing landscape, embracing diverse and multichannel strategies is key to reaching a broader audience. While various channels are available, one powerful approach that can … Read Article

    Interview: Holiday e-commerce and trends for 2024 with ClickDealer CSO Jane Ejim

    by Chris Trayhorn, Publisher of mThink Blue Book on December 11, 2023

    In this interview, Jane Ejim, CSO of ClickDealer, discusses the company’s innovative strategies in e-commerce. ClickDealer runs campaigns with many major brands including giants such as Walmart and … Read Article

    Pay-Per-Click: An Additional Tool for Your Traffic Monetization

    by CrakRevenue on December 6, 2023

    Unlocking Success with Pay-Per-Click When it comes to online advertising, there are several ways for you to get paid for the traffic you send to advertisers. The most … Read Article

    Navigating The Holiday Shopping Surge: Unveiling The Power Of CPA Campaigns In Performance Marketing

    by Devin Sirkus, Director of Sales at DMS on November 14, 2023

    With holiday shopping in full swing, brands and consumers are leaning in, and it’s imperative for publishers in the performance marketing space to stay ahead of the curve, … Read Article

    Mastering Holiday CPA Campaigns: 5 Expert Tips For Success

    by Jason Sommerville, Senior Partner Manager, Digital Media Solutions on October 18, 2023

    As the holiday season approaches, advertisers and publishers alike are gearing up for one of the most lucrative times of the year. According to forecasts by eMarketer, overall … Read Article

    Navigating The Debt Relief Landscape: Targeted Advertising Tactics For Success

    by Jared Klein, VP of Advertiser Partnerships, Digital Media Solutions on August 11, 2023

    According to recent data, U.S. consumer debt collectively rose to $17.05 trillion in 2023. This increase in debt may be attributed to mortgages, school and vehicle loans, and … Read Article

    Top 5 Tips For Managing AEP/OEP Season And Adapting To Changing CMS Regulations

    by Chelsea Malcolm, Vice President of Health Marketplaces at Digital Media Solutions, Inc. on July 24, 2023

    The AEP (Annual Enrollment Period) and OEP (Open Enrollment Period) seasons in 2023 present unique challenges and opportunities for performance marketers in the health insurance industry. With evolving … Read Article
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