• All Blue Book Articles

    Navigating The Holiday Shopping Surge: Unveiling The Power Of CPA Campaigns In Performance Marketing

    by Devin Sirkus, Director of Sales at DMS on November 14, 2023

    With holiday shopping in full swing, brands and consumers are leaning in, and it’s imperative for publishers in the performance marketing space to stay ahead of the curve, … Read Article

    Mastering Holiday CPA Campaigns: 5 Expert Tips For Success

    by Jason Sommerville, Senior Partner Manager, Digital Media Solutions on October 18, 2023

    As the holiday season approaches, advertisers and publishers alike are gearing up for one of the most lucrative times of the year. According to forecasts by eMarketer, overall … Read Article

    Navigating The Debt Relief Landscape: Targeted Advertising Tactics For Success

    by Jared Klein, VP of Advertiser Partnerships, Digital Media Solutions on August 11, 2023

    According to recent data, U.S. consumer debt collectively rose to $17.05 trillion in 2023. This increase in debt may be attributed to mortgages, school and vehicle loans, and … Read Article

    Top 5 Tips For Managing AEP/OEP Season And Adapting To Changing CMS Regulations

    by Chelsea Malcolm, Vice President of Health Marketplaces at Digital Media Solutions, Inc. on July 24, 2023

    The AEP (Annual Enrollment Period) and OEP (Open Enrollment Period) seasons in 2023 present unique challenges and opportunities for performance marketers in the health insurance industry. With evolving … Read Article

    Enrollment Marketing Reinvented: 6 Best Practices To Engage & Enroll High-Intent Prospective Students

    by Carrie Burton, SVP, Education, Digital Media Solutions on July 2, 2023

    Enrollment marketing has transformed in recent years, driven by changing demographics, shifting student preferences and the increasing need for accountability. Educational institutions now face the challenge of attracting … Read Article

    Trying To Drive Up Open Rates? Try These 8 Email Subject Line Strategies

    by Amber Paul, DMS Senior Vice President of Distribution on June 9, 2023

    Subject lines represent a make-it or break-it opportunity to get an email opened. They are often one of the earliest introductions a consumer will have to your brand, … Read Article

    Richard B. Newman Selected to Author Consumer Protection Section of ALM FTC Law Treatise

    by Richard B. Newman on May 14, 2023

    FTC Compliance, CID, and Defense Lawyer Richard B. Newman Selected to Author Consumer Protection Section of Prestigious ALM FTC Law, Practice and Procedure Treatise As a result of … Read Article

    It’s Time To Scale Your Home Services Lead Generation Campaigns

    by Chris Pink, SVP Sales, Digital Media Solutions (DMS) on April 16, 2023

    As the weather warms up, home services brands should be looking for ways to maximize and modernize their lead generation strategies, with advertisers aiming to connect with high-intent … Read Article

    How MyLead works, and what sets it apart from other affiliate networks?

    by Natalia Juszczak, MyLead on March 21, 2023

    If you’re someone who is already making money online, maximizing profits is likely one of your top priorities. One way to achieve this goal is by joining an … Read Article

    You Can Build Successful Lead Partnerships! Here Are 5 Questions To Get You Started

    by Nick Aragon, Vice President of Business Development, Consumer Pathways at Digital Media Solutions on March 21, 2023

    For advertisers, scaling their business often means finding the right lead providers. A robust flow of opted-in prospects can make the difference between a good year and a … Read Article

    Interview with Rakuten Advertising’s Managing Director of North America, Anthony Capano

    by mThink on February 27, 2023

    Rakuten Advertising has led the Blue Book rankings for more than a decade. It is a level of success that has been sustained by a focus on customer … Read Article

    How To Source, Vet & Grow Quality Publisher Partnerships For Pay-Per-Call

    by Adam Sthay, DMS Senior Vice President of Pay Per Call on February 15, 2023

    In today’s competitive performance marketing industry, understanding the best practices to set campaigns up for success in the call space is essential to scaling sales and engagement. Find … Read Article

    FTC Settlement With Credit Karma Underscores Agency Attention to A/B Testing

    by Richard B. Newman on February 15, 2023

    In September 2022, the Federal Trade Commission announced that it had taken action against credit services company Credit Karma for allegedly deploying dark patterns to misrepresent that consumers … Read Article

    Rakuten Advertising named mThink’s Best Affiliate Network for 12 Consecutive Years

    by mThink on February 15, 2023

    SAN MATEO, Calif., Jan. 31, 2023 – Rakuten Advertising has been named the world’s best affiliate network for the 12th year in a row by mThink—publishers of the Blue Book performance marketing network … Read Article

    Top 4 Best Practices For Consumer Finance Campaigns

    by Jared Klein, VP of Advertiser Partnerships, Digital Media Solutions on January 24, 2023

    While consumer finance solutions like refinancing, personal loans, and debt consolidation are always a need for many consumers, the conclusion of the holiday season can present a unique … Read Article
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