All Blue Book Articles The Hidden Revenue in Your Partnership Program: Why First-Party Data Is the Key to Proving True ROIby Chris Trayhorn, Publisher of mThink Blue Book on October 17, 2025 Partnership programs drive 30-70% more revenue than traditional channels through superior customer lifetime value, yet remain chronically under-resourced. By tracking the full customer journey with first-party data, from … Read Article The Attribution Black Box: How to Prove The Full Value of Affiliate Marketing in Your MMMby Michael Cole, SVP of Marketing, Everflow – Partner Marketing Platform on October 17, 2025 For years, affiliate managers at large brands have faced the same frustrating challenge: proving the full value of their channel. We know the revenue is there – it’s … Read Article Case Study: FanFuel’s First-Touch Revolutionby Tony Cohn, Director of Customer Marketing, Everflow on September 23, 2025 FanFuel operates as a complete nutra affiliate network specializing in bodybuilding, weightlifting, and weight loss niches. Despite having quality in-house offers and an experienced team that understood the … Read Article Brands Matter: Affiliate Strategy in the Travel Verticalby ClickDealer on July 4, 2025 Travel is one of the most misunderstood verticals in affiliate marketing. The average affiliate’s view of a travel campaign strategy is a two-step process: pick an offer with … Read Article MaxBounty CEO: “Affiliate Marketing Is Alive and Well” Despite Economic Headwindsby Chris Trayhorn, Publisher of mThink Blue Book on July 2, 2025 After 21 years in the game, Matt McEvoy explains how the performance marketing veteran is leveraging mrge acquisition resources, combating fraud with two decades of data, and why … Read Article The Dos and Don’ts of AI-Generated Ad Creatives in Affiliate Marketingby ClickDealer on March 27, 2025 The general public’s opinion on generative AI is incredibly polarized. Some see it as a miraculous tool that will solve most of humanity’s problems while others view it … Read Article Google’s Affiliate Crackdown: A Quest for Quality or a Power Play for Profits?by Chris Trayhorn, Publisher of mThink Blue Book on December 6, 2024 Google’s recent crackdown on affiliate marketing is sending shockwaves through the digital marketing community. With sweeping changes supposedly aimed at curbing manipulative SEO practices, many affiliates are left … Read Article Trump’s Win Signals Smooth Sailing for Big Tech—And Headwinds for Affiliate Marketersby Chris Trayhorn, Publisher of mThink Blue Book on November 14, 2024 Donald Trump’s recent re-election has tech insiders buzzing, and it’s not just about policy. With Elon Musk now firmly in the Trump orbit and VP Vance linked to … Read Article PMA Report: Coupons and Loyalty Programs Dominate. DSPs Surgeby Chris Trayhorn, Publisher of mThink Blue Book on November 5, 2024 The 2024 U.S. Performance Marketing Association (PMA) survey offers significant insights into current trends among U.S. brands using affiliate programs. Key takeaways include: The 2024 U.S. Performance Marketing … Read Article FTC Cracks Down on Fake Reviews: Affiliate Marketers Brace for Impactby Chris Trayhorn, Publisher of mThink Blue Book on October 21, 2024 The Federal Trade Commission (FTC) has unveiled a groundbreaking rule aimed at combating fake reviews and testimonials. While the rule has been expected, it will still sending shockwaves … Read Article Four Key Trends Shaping Affiliate Marketingby Chris Trayhorn, Publisher of mThink Blue Book on October 21, 2024 The affiliate marketing industry is undergoing significant transformations as it approaches a projected global value of $15.7 billion by the end of 2024. This growth is driven by … Read Article Why Breaking Up Monopolies Would Be Great For Affiliate Marketersby Chris Trayhorn, Publisher of mThink Blue Book on October 9, 2024 The ongoing antitrust case against Google is centered on its alleged monopolistic behavior in search, advertising, and mobile operating systems. One of the most significant proposed solutions in … Read Article How to Never Leave Peak Season: Consumer Vertical Seasonality Guideby Taras Kiseliuk, CEO of ClickDealer on September 30, 2024 If you had to guess the percentage by how much sales increase on Black Friday compared to an ordinary day, what number would you give? In the UK, … Read Article How to Comply With and Defend FTC “Made in USA” Labeling Rule Mattersby Richard B. Newman on June 24, 2024 The U.S. Federal Trade Commission has been imposing increasingly more severe monetary penalties against company’s for falsely representing that products are “Made in USA” in violation of the … Read Article The State of Mobile in 2024by Chris Trayhorn, Publisher of mThink Blue Book on June 6, 2024 An interview with Taras Kiseliuk, CEO of ClickDealer In an insightful interview, Taras Kiseliuk, ClickDealer’s CEO delves into the transformative trends in mobile affiliate marketing over the past … Read Article1 2 3 4 … 25 26 27 28 Next »