• All Blue Book Articles

    5 Strategies To Leverage Affiliate Marketing In 2024

    by Chris Pink, SVP Sales, Digital Media Solutions (DMS) on December 11, 2023

    In the dynamic digital marketing landscape, embracing diverse and multichannel strategies is key to reaching a broader audience. While various channels are available, one powerful approach that can … Read Article

    Interview: Holiday e-commerce and trends for 2024 with ClickDealer CSO Jane Ejim

    by Chris Trayhorn, Publisher of mThink Blue Book on December 11, 2023

    In this interview, Jane Ejim, CSO of ClickDealer, discusses the company’s innovative strategies in e-commerce. ClickDealer runs campaigns with many major brands including giants such as Walmart and … Read Article

    Pay-Per-Click: An Additional Tool for Your Traffic Monetization

    by CrakRevenue on December 6, 2023

    Unlocking Success with Pay-Per-Click When it comes to online advertising, there are several ways for you to get paid for the traffic you send to advertisers. The most … Read Article

    Navigating The Holiday Shopping Surge: Unveiling The Power Of CPA Campaigns In Performance Marketing

    by Devin Sirkus, Director of Sales at DMS on November 14, 2023

    With holiday shopping in full swing, brands and consumers are leaning in, and it’s imperative for publishers in the performance marketing space to stay ahead of the curve, … Read Article

    Mastering Holiday CPA Campaigns: 5 Expert Tips For Success

    by Jason Sommerville, Senior Partner Manager, Digital Media Solutions on October 18, 2023

    As the holiday season approaches, advertisers and publishers alike are gearing up for one of the most lucrative times of the year. According to forecasts by eMarketer, overall … Read Article

    Navigating The Debt Relief Landscape: Targeted Advertising Tactics For Success

    by Jared Klein, VP of Advertiser Partnerships, Digital Media Solutions on August 11, 2023

    According to recent data, U.S. consumer debt collectively rose to $17.05 trillion in 2023. This increase in debt may be attributed to mortgages, school and vehicle loans, and … Read Article

    Top 5 Tips For Managing AEP/OEP Season And Adapting To Changing CMS Regulations

    by Chelsea Malcolm, Vice President of Health Marketplaces at Digital Media Solutions, Inc. on July 24, 2023

    The AEP (Annual Enrollment Period) and OEP (Open Enrollment Period) seasons in 2023 present unique challenges and opportunities for performance marketers in the health insurance industry. With evolving … Read Article

    Enrollment Marketing Reinvented: 6 Best Practices To Engage & Enroll High-Intent Prospective Students

    by Carrie Burton, SVP, Education, Digital Media Solutions on July 2, 2023

    Enrollment marketing has transformed in recent years, driven by changing demographics, shifting student preferences and the increasing need for accountability. Educational institutions now face the challenge of attracting … Read Article

    Trying To Drive Up Open Rates? Try These 8 Email Subject Line Strategies

    by Amber Paul, DMS Senior Vice President of Distribution on June 9, 2023

    Subject lines represent a make-it or break-it opportunity to get an email opened. They are often one of the earliest introductions a consumer will have to your brand, … Read Article

    Richard B. Newman Selected to Author Consumer Protection Section of ALM FTC Law Treatise

    by Richard B. Newman on May 14, 2023

    FTC Compliance, CID, and Defense Lawyer Richard B. Newman Selected to Author Consumer Protection Section of Prestigious ALM FTC Law, Practice and Procedure Treatise As a result of … Read Article

    It’s Time To Scale Your Home Services Lead Generation Campaigns

    by Chris Pink, SVP Sales, Digital Media Solutions (DMS) on April 16, 2023

    As the weather warms up, home services brands should be looking for ways to maximize and modernize their lead generation strategies, with advertisers aiming to connect with high-intent … Read Article

    How MyLead works, and what sets it apart from other affiliate networks?

    by Natalia Juszczak, MyLead on March 21, 2023

    If you’re someone who is already making money online, maximizing profits is likely one of your top priorities. One way to achieve this goal is by joining an … Read Article

    You Can Build Successful Lead Partnerships! Here Are 5 Questions To Get You Started

    by Nick Aragon, Vice President of Business Development, Consumer Pathways at Digital Media Solutions on March 21, 2023

    For advertisers, scaling their business often means finding the right lead providers. A robust flow of opted-in prospects can make the difference between a good year and a … Read Article

    Interview with Rakuten Advertising’s Managing Director of North America, Anthony Capano

    by mThink on February 27, 2023

    Rakuten Advertising has led the Blue Book rankings for more than a decade. It is a level of success that has been sustained by a focus on customer … Read Article

    How To Source, Vet & Grow Quality Publisher Partnerships For Pay-Per-Call

    by Adam Sthay, DMS Senior Vice President of Pay Per Call on February 15, 2023

    In today’s competitive performance marketing industry, understanding the best practices to set campaigns up for success in the call space is essential to scaling sales and engagement. Find … Read Article
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