All Blue Book Articles Blue Book Winners 2026: Four Extraordinary Networksby Chris Trayhorn, Publisher of mThink Blue Book on September 17, 2026 MaxBounty, ClickDealer, Aragon Advertising and impact.com top their categories in the 2026 Blue Book rankings. What each of them does that keeps them there. Court Rules Hyperlinking to Third-Party Content Can Create Liabilityby Richard B. Newman on September 17, 2026 A recent Tenth Circuit decision holds that third-party material reached through hyperlinks on a company website can count as that company’s own commercial speech under the Lanham Act. Who Owns Marketing’s Most Valuable Signals?by ClickDealer on September 9, 2026 Over the past few months, several seemingly unrelated developments have pointed in the same direction. At Cannes, marketers argued that AI makes direct customer relationships more valuable than … Read Article Bring Your Own Data: Why First-Party Data Owners Are Still Winning in Affiliateby ClickDealer on July 14, 2026 For years, the affiliate industry has been workshopping ways to future-proof against a single scenario: what happens when third-party cookies disappear? The efforts doubled when browsers began restricting … Read Article Partner Marketing’s Tech-Stack War: The Big Players Want to Do It All. Is That What You Want?by Chris Trayhorn, Publisher of mThink Blue Book on June 11, 2026 One thing we know about big tech platforms is that if they can, they will try and set the rules for the rest of us. It rarely looks … Read Article Your AI Tools Are Learning to Replace Youby Chris Trayhorn, Publisher of mThink Blue Book on March 3, 2026 The affiliate marketing industry has a data problem it doesn’t want to talk about. Every time a performance marketer uploads campaign metrics, conversion data, or audience insights into … Read Article SCAM Act Legislation Introduced to Hold Platforms Responsible for Deceptive Adsby Richard B. Newman on March 3, 2026 On February 4, 2026 Senators Gellego (D-AZ) and Moreno (R-OH) introduced bipartisan legislation to crack down on predatory online scams advertisements. The Safeguarding Consumers from Advertising Misconduct (“SCAM”) … Read Article Affiliate Survival Guide in The Age of Agentic Commerceby ClickDealer on December 28, 2025 The subsequent releases of Google’s Agent Payment Protocol and ChatGPT Instant Checkout are sounding alarm bells for small merchants and blaring air sirens for e-commerce affiliates. Industry giants … Read Article The Hidden Revenue in Your Partnership Program: Why First-Party Data Is the Key to Proving True ROIby Chris Trayhorn, Publisher of mThink Blue Book on October 17, 2025 Partnership programs drive 30-70% more revenue than traditional channels through superior customer lifetime value, yet remain chronically under-resourced. By tracking the full customer journey with first-party data, from … Read Article The Attribution Black Box: How to Prove The Full Value of Affiliate Marketing in Your MMMby Michael Cole, SVP of Marketing, Everflow – Partner Marketing Platform on October 17, 2025 For years, affiliate managers at large brands have faced the same frustrating challenge: proving the full value of their channel. We know the revenue is there – it’s … Read Article Case Study: FanFuel’s First-Touch Revolutionby Tony Cohn, Director of Customer Marketing, Everflow on September 23, 2025 FanFuel operates as a complete nutra affiliate network specializing in bodybuilding, weightlifting, and weight loss niches. Despite having quality in-house offers and an experienced team that understood the … Read Article Brands Matter: Affiliate Strategy in the Travel Verticalby ClickDealer on July 4, 2025 Travel is one of the most misunderstood verticals in affiliate marketing. The average affiliate’s view of a travel campaign strategy is a two-step process: pick an offer with … Read Article MaxBounty CEO: “Affiliate Marketing Is Alive and Well” Despite Economic Headwindsby Chris Trayhorn, Publisher of mThink Blue Book on July 2, 2025 After 21 years in the game, Matt McEvoy explains how the performance marketing veteran is leveraging mrge acquisition resources, combating fraud with two decades of data, and why … Read Article The Dos and Don’ts of AI-Generated Ad Creatives in Affiliate Marketingby ClickDealer on March 27, 2025 The general public’s opinion on generative AI is incredibly polarized. Some see it as a miraculous tool that will solve most of humanity’s problems while others view it … Read Article Google’s Affiliate Crackdown: A Quest for Quality or a Power Play for Profits?by Chris Trayhorn, Publisher of mThink Blue Book on December 6, 2024 Google’s recent crackdown on affiliate marketing is sending shockwaves through the digital marketing community. With sweeping changes supposedly aimed at curbing manipulative SEO practices, many affiliates are left … Read Article1 2 3 4 … 26 27 28 29 Next »