All Blue Book Articles How to Comply With and Defend FTC “Made in USA” Labeling Rule Mattersby Richard B. Newman on June 24, 2024 The U.S. Federal Trade Commission has been imposing increasingly more severe monetary penalties against company’s for falsely representing that products are “Made in USA” in violation of the … Read Article The State of Mobile in 2024by Chris Trayhorn, Publisher of mThink Blue Book on June 6, 2024 An interview with Taras Kiseliuk, CEO of ClickDealer In an insightful interview, Taras Kiseliuk, ClickDealer’s CEO delves into the transformative trends in mobile affiliate marketing over the past … Read Article A Guide To Achieving Success With Publisher Partnerships For Pay-Per-Callby Van Levine, Senior Affiliate Manager, Digital Media Solutions (DMS) on May 23, 2024 In the performance marketing landscape, mastering pay-per-call campaigns demands a strategic blend of innovation and collaboration. Here, we unpack a detailed roadmap to elevate your campaigns, which can … Read Article 3 Strategies To Overcome Rising Search Costs & Boost Enrollmentby Carrie Burton, SVP, Education, Digital Media Solutions on March 15, 2024 As higher education marketers face the dual challenge of escalating search marketing costs and the rapid evolution of search technology, finding effective and budget-friendly student recruitment strategies has … Read Article Affiliate Marketing: Leveraging the Creator Economy with OnlyFans Offersby CrakRevenue on March 12, 2024 Estimated at an impressive $250 billion by Goldman Sachs, the creator economy is expected to double in just 3 years to reach $480 billion. If content creators got … Read Article Mastering Lead Partnerships In 2024: Five Crucial Questions To Shape Successby Deanna Moy, Director of Strategic Partnerships, DMS on February 1, 2024 Navigating the path to success in 2024 requires advertisers to strategically choose lead providers. The flow of opted-in prospects can be the game-changer for a thriving year. Building … Read Article mThink Review: MaxBounty’s Conversion-Boosting Owned + Operated Campaignsby Chris Trayhorn, Publisher of mThink Blue Book on December 18, 2023 Affiliate marketing is constantly evolving however one thing remains the same: it is intensely competitive. Affiliates must continuously search for new opportunities and are faced each day … Read Article 5 Affiliate Marketing Trends for 2024: Navigating the Future Landscapeby Avangate Affiliate Network on December 14, 2023 In the ever-evolving realm of affiliate marketing, staying ahead of the curve is not just a strategy; it’s anecessity. Over the past decade, affiliate marketing has transformed significantly … Read Article 5 Strategies To Leverage Affiliate Marketing In 2024by Chris Pink, SVP Sales, Digital Media Solutions (DMS) on December 11, 2023 In the dynamic digital marketing landscape, embracing diverse and multichannel strategies is key to reaching a broader audience. While various channels are available, one powerful approach that can … Read Article Interview: Holiday e-commerce and trends for 2024 with ClickDealer CSO Jane Ejimby Chris Trayhorn, Publisher of mThink Blue Book on December 11, 2023 In this interview, Jane Ejim, CSO of ClickDealer, discusses the company’s innovative strategies in e-commerce. ClickDealer runs campaigns with many major brands including giants such as Walmart and … Read Article Pay-Per-Click: An Additional Tool for Your Traffic Monetizationby CrakRevenue on December 6, 2023 Unlocking Success with Pay-Per-Click When it comes to online advertising, there are several ways for you to get paid for the traffic you send to advertisers. The most … Read Article Navigating The Holiday Shopping Surge: Unveiling The Power Of CPA Campaigns In Performance Marketingby Devin Sirkus, Director of Sales at DMS on November 14, 2023 With holiday shopping in full swing, brands and consumers are leaning in, and it’s imperative for publishers in the performance marketing space to stay ahead of the curve, … Read Article Mastering Holiday CPA Campaigns: 5 Expert Tips For Successby Jason Sommerville, Senior Partner Manager, Digital Media Solutions on October 18, 2023 As the holiday season approaches, advertisers and publishers alike are gearing up for one of the most lucrative times of the year. According to forecasts by eMarketer, overall … Read Article Navigating The Debt Relief Landscape: Targeted Advertising Tactics For Successby Jared Klein, VP of Advertiser Partnerships, Digital Media Solutions on August 11, 2023 According to recent data, U.S. consumer debt collectively rose to $17.05 trillion in 2023. This increase in debt may be attributed to mortgages, school and vehicle loans, and … Read Article Top 5 Tips For Managing AEP/OEP Season And Adapting To Changing CMS Regulationsby Chelsea Malcolm, Vice President of Health Marketplaces at Digital Media Solutions, Inc. on July 24, 2023 The AEP (Annual Enrollment Period) and OEP (Open Enrollment Period) seasons in 2023 present unique challenges and opportunities for performance marketers in the health insurance industry. With evolving … Read Article1 2 3 4 … 21 22 23 24 Next »