White Papers Lighting the Wayby Chris Trayhorn, Publisher of mThink Blue Book on August 1, 2009 Persistent climate change concerns, volatile energy prices and a growing awareness of technological advancement in energy are leading … Read Article Q&A: Peter Faderby Chris Trayhorn, Publisher of mThink Blue Book on April 7, 2009 Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University … Read Article Old School, New School… And How They Relate to Marketingby Chris Trayhorn, Publisher of mThink Blue Book on April 7, 2009 We all want to be new school and know the latest hit song (via iTunes). I wouldn’t know … Read Article Is Your Marketing Organization Ready To Change Its MO?by Chris Trayhorn, Publisher of mThink Blue Book on April 7, 2009 It can sometimes be difficult to determine whether your company is ready to implement “Marketing Operations.” As described … Read Article Solving Marketing's Seven Deadly Sinsby Chris Trayhorn, Publisher of mThink Blue Book on April 7, 2009 Busy corporate marketing groups can be so focused on tactics and firefighting, they jeopardize their marketing investment. Overreacting … Read Article Q&A: Larry Weberby Chris Trayhorn, Publisher of mThink Blue Book on April 7, 2009 Larry Weber is chairman of W2 Group, a global marketing services ecosystem that helps CMOs in their new … Read Article Q&A: Alex Kormushoffby Chris Trayhorn, Publisher of mThink Blue Book on April 7, 2009 As senior vice president of worldwide field operations at SPSS, Alex Kormushoff is responsible for leading the sales, … Read Article Web Analytics 2.0: A New Measurement Strategy For Marketing 2.0by Chris Trayhorn, Publisher of mThink Blue Book on April 7, 2009 In 2004, when I wrote my first book, Web Analytics Demystified: a Marketer’s Guide to Understanding How Your … Read Article Marketers Know They Aren't Calculating Digital Advertising ROI Correctlyby Chris Trayhorn, Publisher of mThink Blue Book on April 7, 2009 Marketers don’t need to change the way they think. They just need new digital marketing technology and measures … Read Article Lead Generation for The Next Generationby Chris Trayhorn, Publisher of mThink Blue Book on April 7, 2009 When you think of lead generation, do you think of: Web 2.0 and the Corporate Website: Technology That Can Boost or Cripple Your Online Presenceby Chris Trayhorn, Publisher of mThink Blue Book on April 7, 2009 Web 2.0 is a phenomenon whose predominate features are composed of a high level of user or community … Read Article The Future of SEO Is Nowby Chris Trayhorn, Publisher of mThink Blue Book on April 7, 2009 Overview Since June 2005, when Google unveiled its plans to make personalization the default setting for Google Accounts, … Read Article Marketers Need a Seat At the Revenue Tableby Chris Trayhorn, Publisher of mThink Blue Book on April 6, 2009 Who’s in charge of revenue at your company? In most B-to-B companies, the sales department is the primary … Read Article Q&A: Gayle Guzzardoby Chris Trayhorn, Publisher of mThink Blue Book on April 6, 2009 Gayle Guzzardo serves as chair of the lead generation committee of the Interactive Advertising Bureau. As senior vice … Read Article Rep Firm or Ad Network: Who's King of the Digital Jungle?by Chris Trayhorn, Publisher of mThink Blue Book on April 6, 2009 Online spending from brand marketers has increased and will continue to do so. Intensified demand for premium inventory … Read Article Leader of the Brandby Chris Trayhorn, Publisher of mThink Blue Book on April 6, 2009 Effective branding creates and maintains relationships with customers; it’s very much an ongoing, dynamic process. Email’s place in … Read Article Q&A: Scott Bergby Chris Trayhorn, Publisher of mThink Blue Book on April 6, 2009 Scott Berg is responsible for working with HP’s business units to establish a congruent global media strategy as … Read Article An Approach to Managing Viral Marketingby Chris Trayhorn, Publisher of mThink Blue Book on April 6, 2009 Most people in the marketing business will have heard of viral marketing, and some will have even attempted … Read Article1 2 3 4 … 16 17 18 19 Next » Contact Us We want to hear from our community. Please contact us with questions, comments or updates to the networks — it’s a rapidly changing landscape and we value all input. First Name *Last NameEmail Address *Message0 / 180 Send Message