White Papers Q&A: Scott Bergby Chris Trayhorn, Publisher of mThink Blue Book on April 6, 2009 Scott Berg is responsible for working with HP’s business units to establish a congruent global media strategy as it relates to traditional, emerging media and technology. He has … Read Article An Approach to Managing Viral Marketingby Chris Trayhorn, Publisher of mThink Blue Book on April 6, 2009 Most people in the marketing business will have heard of viral marketing, and some will have even attempted to create a “viral.” Those who have tried to create … Read Article The Marketing Times Are a-Changin'by Chris Trayhorn, Publisher of mThink Blue Book on April 6, 2009 Come gather ’round, marketers, wherever you roam. And admit that the waters around you have grown. And accept it that soon you’ll be drenched to the bone. If … Read Article Q&A: Mike Jacobsby Chris Trayhorn, Publisher of mThink Blue Book on April 6, 2009 Mike Jacobs is chief services officer for iMarketing, an online marketing agency serving clients like Yahoo, Dow Jones, eMusic and AA RP. He is a consultant to several … Read Article The Internet Generation Conundrumby Chris Trayhorn, Publisher of mThink Blue Book on April 6, 2009 Born with a mouse in their hands and weaned on mobile phones, IM and Facebook profiles, the Internet generation hates me. My carefully crafted collateral, commercials, even my … Read Article The Kids Are All Right – Are You the Problem?by Chris Trayhorn, Publisher of mThink Blue Book on April 6, 2009 I have had the great pleasure, for the better part of the past seven years, to act like a kid, think like a kid and hang out with … Read Article New Communications Approaches in Marketingby Chris Trayhorn, Publisher of mThink Blue Book on April 6, 2009 The early part of the 21st century has witnessed an explosion in the number of media that marketers can employ to reach their customers. This began in the … Read Article Q&A: Young-Bean Songby Chris Trayhorn, Publisher of mThink Blue Book on April 6, 2009 Throughout his career, Young-Bean Song has been at the forefront of analytic research and development in digital marketing. He currently oversees The Atlas Institute, renowned for its pioneering … Read Article Overlap Mattersby Chris Trayhorn, Publisher of mThink Blue Book on April 2, 2009 Traditional wisdom says that cross-site duplication of online advertising is bad for business. And indeed duplication has traditionally been seen as redundant – a sign of media waste. … Read Article The Corporate Website: Five Strategies for Making Your Site More Relevant and Socialby Chris Trayhorn, Publisher of mThink Blue Book on April 2, 2009 Corporate marketing messages do not always reflect the market’s perception of a product or service. The practice of “push” messaging was designed to shape a brand and suppress … Read Article Web 2.0 and Marketing Strategyby Chris Trayhorn, Publisher of mThink Blue Book on April 2, 2009 Addressing the Association of National Advertisers in 2004, Jim Stengel, chief marketing officer of Procter & Gamble, threw down the gauntlet. As the man controlling the world’s largest … Read Article Can You Connect With The Ad-Averse Segment Of Your Audience?by Chris Trayhorn, Publisher of mThink Blue Book on April 2, 2009 Your advertising is invisible to a substantial segment of your audience. Intuitively, you know they’re tuning out, but you need more than intuition to re-establish connections. The solution … Read Article The Customer Advisory Board: A How-to Guide for The Internet Ageby Chris Trayhorn, Publisher of mThink Blue Book on April 2, 2009 Good market intelligence is imperative in today’s increasingly competitive environment. Product segments are commoditizing; product life cycles are shortening; and with smart competitors in almost every segment, CMOs … Read Article Q&A: Keith Piguesby Chris Trayhorn, Publisher of mThink Blue Book on April 2, 2009 Keith Pigues is chairman of the board of directors for the Business Marketing Association International and a member of the Executive Leadership Council. In 2007, he received the … Read Article Think Liquidby Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009 Regardless of technological change, the future of social media will be dictated by the community’s rapid adoption of new media forms. Change occurs dynamically in online communities as … Read Article Two Sides of Consumer-Generated Media: Listening and Participatingby Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009 Social media is providing marketers with an array of tools and opportunities that offer an unusual entrée into understanding the good, bad and ugly of how customers use … Read Article The New Pay-to-Play Model in the Blogosphereby Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009 The old model of journalism is dying, at least online. Relationships between companies and media writers have been supplanted by a new business model. My European colleagues, particularly … Read Article Engage or Perish: The Choice Is Yoursby Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009 Like the Industrial Age, the Conversation Age (often referred to as Web 2.0) requires businesses to change and recognize that the status quo is unproductive and unacceptable. If … Read Article« Previous 1 2 3 4 … 16 17 18 19 Next »