• White Papers

    Regional Transmission Organizations: Linchpins of Restructuring

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    Recognizing the new reality, the Federal Energy Regulatory Commission (FERC) declared in Order No. 888 that, with easy entry, plentiful gas supplies, and competing marketers, new plants could … Read Article

    Surmounting Retail Energy Market Barriers Through Selective Business Focus

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    Energy Service Providers (ESPs) seeking market entry in the United States face an often-underestimated series of market barriers. Strong product differentiation and favorable long-term wholesale energy supply contracts … Read Article

    The Innovation Imperative

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    The Value of Innovation As described by Peter Drucker, innovation refers to the function of entrepreneurship, the means by which new wealth-producing resources are created, or existing resources … Read Article

    Regional Transmission Organizations: Millenium Order on Designing Market Institutions for Electric Network Systems

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    Congestion Zones Full locational pricing at every node in the network is a natural consequence of the basic economics of a competitive electricity market. However, it has been … Read Article

    Shared Services: More Than a Legal Play

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    Background Recent dramatic changes in the electric utility industry have systematically motivated traditionally integrated utilities to functionally or legally unbundle their business segments. While many utilities are actively … Read Article

    Public Water Suppliers Look to Privatization

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    New forces are reshaping the responsibilities of water and wastewater utilities. Although they come in different forms, water utilities conventionally serve the public and industry supplying, treating, and … Read Article

    The Path of Transition to a Wires Company: A Case for Embracing Change

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    The choice between mobilizing for a fight or embracing change may now seem obvious, but there were many that chose the former path, wasting significant resources and time. … Read Article

    With Deregulation and Competition, Energy Companies Embrace EBPP as an Effective CRM Tool

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    Deregulation and Billing While customers in deregulated utility markets face a barrage of marketing materials from new entrants into the marketplace and comprehensive educational programs sponsored by utility … Read Article

    Strategic Mergers and Acquisitions in the Utilities Industry

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    Do utilities really know what they are doing, or are they just following the trend? What do the transactions say about the company’s strategic objectives? What does it … Read Article

    Recurring Payments by MasterCard

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    Through deregulation, federal and state government reforms, and rising competition, utilities are faced with tough challenges. There is increasing pressure to reduce costs and increase operating efficiencies, while … Read Article

    So Now You’re In-Charge of an Unregulated Generation Company

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    You’ve probably just been named to head an acquired portfolio of generation assets. Or maybe you’re one of the visionaries who “led” your company through the regulatory hurdles … Read Article

    Customer Interaction in the Digital Age: Strategies for Improving Satisfaction and Loyalty

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    Introduction The rapid growth and evolution of the Internet as a customer contact channel has had profound implications on the way traditional companies conduct business. Today, those who … Read Article

    E-Energy: The Impact of the Internet on the Energy Industry

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    Introduction Inconsistent regulations across states and lack of standards for independent energy transactions have created significant challenges and inefficiencies for the key participants to those transactions. But the … Read Article

    Smart Metering Provides Competitive Advantages To Energy Service Providers

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    Introduction For many years, meters had served only to measure the amount of kilowatts per hour being consumed, and the purpose of this measurement was simply to generate … Read Article

    Are you delivering the information needed to fuel growth for your enterprise?

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    A recent study of 153 cross-industry chief financial officers (CFOs) reveals that commercialsectorCFOs (those in manufacturing, high tech, transportation, retail and communicationsenterprises) understand more clearly than other CFOs … Read Article

    Emerging Trends in Wholesale Power Marketing and Trading

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    Background The physical nature of electricity imposes market constraints quite unlike those seen in other energy markets. With today’s technology, electricity storage is impractical and uneconomic. This creates … Read Article

    The Future of Energy Retailing Trends

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    A New Taxonomy The forces of change shaping the energy industry will combine with continued regulatory pressure to further fragment the industry and bring about a new energy … Read Article

    A New Paradigm for Customer Care and Service in a Deregulated Energy Market

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    Utilities have no experience with competition or strategies for winning customers when primarily dealing with a product like electricity or natural gas. Competing utilities must be customer-oriented, study … Read Article
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