All Blue Book Articles FTC Settlement With Credit Karma Underscores Agency Attention to A/B Testingby Richard B. Newman on February 15, 2023 In September 2022, the Federal Trade Commission announced that it had taken action against credit services company Credit Karma for allegedly deploying dark patterns to misrepresent that consumers … Read Article Rakuten Advertising named mThink’s Best Affiliate Network for 12 Consecutive Yearsby Chris Trayhorn, Publisher of mThink Blue Book on February 15, 2023 SAN MATEO, Calif., Jan. 31, 2023 – Rakuten Advertising has been named the world’s best affiliate network for the 12th year in a row by mThink—publishers of the Blue Book performance marketing network … Read Article Top 4 Best Practices For Consumer Finance Campaignsby Jared Klein, VP of Advertiser Partnerships, Digital Media Solutions on January 24, 2023 While consumer finance solutions like refinancing, personal loans, and debt consolidation are always a need for many consumers, the conclusion of the holiday season can present a unique … Read Article Four Moments That Changed Performance Marketing Foreverby Chris Trayhorn, Publisher of mThink Blue Book on January 17, 2023 In 2007 I sat on the advisory committee for AdTech, at that time the biggest online marketing exhibition in the world. When the discussion moved to promoting ticket … Read Article New additions, improvements, and added perks from your favorite CPA networkby CrakRevenue on December 16, 2022 What is CrakRevenue? Are you familiar with CrakRevenue? Launched over a decade ago, CrakRevenue is a CPA marketing platform powered by over 100 passionate experts and driven by … Read Article Your Top 5 Affiliate Marketing Questions Answeredby Chris Pink, SVP Sales, Digital Media Solutions (DMS) on December 14, 2022 It’s no secret that diverse, omnichannel marketing campaigns are the ticket to reaching more consumers when and where they are shopping. But when looking at all the available … Read Article 5 strategies to create better contentby CrakRevenue on December 5, 2022 Create content that represents you What are we talking about when we refer to content creation? This idea seems increasingly broad, encompassing, among other things, the world of … Read Article FCC Says Ringless Voicemails Require Prior Consentby Richard B. Newman on November 28, 2022 “Ringless voicemails” are messages left in a consumer’s mailbox without ringing their cell phone. The Telephone Consumer Protection Act protects consumers from unwanted robocalls. The TCPA, in pertinent … Read Article Top 5 Free Methods to Increase Affiliate Trafficby Avangate Affiliate Network on November 22, 2022 The struggle to get visitors to your affiliate links on the long-term is real! Worry no more as we’ve come to your rescue with a list of the … Read Article 3 Top Lead Generation Best Practices To Scale Your Businessby Deanna Milkie, Digital Media Solutions on November 22, 2022 Having the right lead generation strategies in place can help set your digital advertising campaigns up for success and be the difference between moderate gains and remarkable results. … Read Article Automation, Conversions, Profitability, Oh My – Breaking Affiliate Campaign Roadblocksby Performcb on November 16, 2022 A robust tech suite acts as the backbone of any successful affiliate’s campaign strategy. In order to continue delivering quality leads, traffic, and conversions to marketers’ offers at … Read Article 5 tips for a better brand imageby CrakRevenue on November 8, 2022 Marketing strategy at the heart of your identity What is a brand image, really? When we talk about brand image, we refer to the perception an audience has … Read Article How Mac of All Trades Found Multi-Channel Successby Rakuten Advertising on November 6, 2022 Mac of all trades brings electronic products to consumers at an affordable price with superior customer service. Prior to partnering with Rakuten Advertising, mac of all trades was … Read Article Survey: What Consumers Want from Financial Services Providersby Rakuten Advertising on October 22, 2022 If financial service providers want to effectively reach key audiences through affiliates, they need to know what consumers are looking for and what they value most. The Financial … Read Article The influencer marketing era: what does the future of web marketing hold?by CrakRevenue on October 20, 2022 What is influencer marketing? Influencers, social media, followers, content, paid posts, impressions, product placement, affiliation, advertisers… These terms are increasingly present in digital marketing dialogue, and it’s not … Read Article« Previous 1 2 3 4 5 6 … 26 27 28 29 Next »