All Blue Book Articles FTC Reminds Lead Generators Not to Misuse Sensitive Consumer Databy Richard B. Newman on July 19, 2022 Lead generators and digital marketers, beware. The issue of legitimate data use, reasonable expectations, disclosures, affirmative consent, data privacy compliance and lead generation best practices are still front-and-center … Read Article Use of Certain Technologies to Track Web Session Data May Violate Lawby Richard B. Newman on July 13, 2022 Attention Lead Generators. The Ninth Circuit Court of Appeals recently held that use of certain technologies on a websites in order to track and record web session data … Read Article How Financial Marketers Can Boost New Customer Growth on an Affiliate Modelby Performcb on July 1, 2022 Over two years beyond the start of the Covid-19 pandemic, the finance industry continues to experience major consumer shifts. Among these consumers, shifts have been a growing demand … Read Article Crypto Griftonomics And Influencers In Affiliate Marketingby Chris Trayhorn, Publisher of mThink Blue Book on July 1, 2022 In so many ways, affiliate marketing is an amazing positive in the world. It offers many affiliates a chance to make money independently for the very first time, … Read Article Don't forget about click-to-call: the most underrated vertical for social media trafficby ClickDealer on June 14, 2022 Pay-per-call is often overlooked by performance marketers when choosing a vertical to monetize the traffic in. It is particularly puzzling when it gets disregarded by people looking for … Read Article Why Should Marketers Invest In Pay Per Call?by brianfernandez on May 24, 2022 There are seemingly infinite marketing channels and payment models in today’s digital world, so you may be thinking, who still wants to focus their ad spend on phone … Read Article CFPB Issues Warning About Contractual Gag Clauses and Consumer Reviewsby Richard B. Newman on April 3, 2022 On March 22, 2022 the CFPB issued a policy statement on contractual “gag” clauses and fake review fraud. While the bulleting indicates that financial companies will face consequences … Read Article New Blue Book Top 20 CPS Affiliate Network Resultsby Chris Trayhorn, Publisher of mThink Blue Book on February 18, 2022 The Best Cost-Per-Sale Affiliate Networks In 2022 Best CPS / Affiliate Network Overall Joint-winners (first time ever!) Awin Group Rakuten Affiliate Network We congratulate Rakuten Affiliate Network … Read Article FTC Rules With Civil Monetary Penalties for Deceptive Earnings Claims and Targeted Marketing May Be Forthcomingby Richard B. Newman on February 16, 2022 On February 10, 2022 the Federal Trade Commission announced that it intends to vote whether to issue an Advance Notice of Proposed Rulemaking on “deceptive earnings claims for … Read Article New Blue Book Results: Top 20 CPA Affiliate Networks For 2022by Chris Trayhorn, Publisher of mThink Blue Book on February 15, 2022 Best CPA Network Overall: Perform[cb] Perform[cb] continue their multi-year run as our best-rated CPA network overall. They have been consistently assertive in the marketplace with an effective acquisition strategy … Read Article FTC Rules With Civil Monetary Penalties for Deceptive Earnings Claims and Targeted Marketing May Be Forthcomingby Richard B. Newman on December 29, 2021 Accountable Tech has recently filed a petition for an FTC rulemaking that would ban “surveillance advertising” as an “unfair method of competition.” The group cites the ad practices … Read Article Top 4 Ways To Make Your Call Campaigns More Successfulby Adam Sthay, DMS Senior Vice President of Pay Per Call on December 20, 2021 Inbound call campaigns connect advertisers with high-intent, interested consumers the moment they’re ready to engage, resulting in 100% contact rates. But, for a call campaign to be successful, … Read Article Perform[cb]’s New Mobile App For Partners Is A Game Changerby Chris Trayhorn, Publisher of mThink Blue Book on December 17, 2021 Perform[cb]’s new mobile app for publishers and partners, PerformLEAP Partners, has drawn attention since its recent introduction. It provides ubiquitous access to performance data, in combination with campaign … Read Article Shaping the Perfect Matchmaker for Content Creatorsby CrakRevenue on December 15, 2021 It is now official: Content Creators and Influencers are the new MVPs in the web marketing game. Influencer marketing is today’s fastest-growing online customer acquisition method. The fast-paced … Read Article Removing Barriers for Influencers and Content Creatorsby LinkConnector on December 13, 2021 Whether the platform is Instagram, TikTok, Facebook, YouTube, a podcast, or a blog; influencers and content creators are at the top of affiliate recruitment wish lists of almost … Read Article« Previous 1 2 3 4 5 6 … 21 22 23 24 Next »