• All Blue Book Articles

    FTC Rules With Civil Monetary Penalties for Deceptive Earnings Claims and Targeted Marketing May Be Forthcoming

    by Richard B. Newman on December 29, 2021

    Accountable Tech has recently filed a petition for an FTC rulemaking that would ban “surveillance advertising” as an “unfair method of competition.”  The group cites the ad practices … Read Article

    Top 4 Ways To Make Your Call Campaigns More Successful

    by Adam Sthay, DMS Senior Vice President of Pay Per Call on December 20, 2021

    Inbound call campaigns connect advertisers with high-intent, interested consumers the moment they’re ready to engage, resulting in 100% contact rates. But, for a call campaign to be successful, … Read Article

    Perform[cb]’s New Mobile App For Partners Is A Game Changer

    by Chris Trayhorn, Publisher of mThink Blue Book on December 17, 2021

    Perform[cb]’s new mobile app for publishers and partners, PerformLEAP Partners, has drawn attention since its recent introduction. It provides ubiquitous access to performance data, in combination with campaign … Read Article

    Shaping the Perfect Matchmaker for Content Creators

    by CrakRevenue on December 15, 2021

    It is now official: Content Creators and Influencers are the new MVPs in the web marketing game. Influencer marketing is today’s fastest-growing online customer acquisition method. The fast-paced … Read Article

    Removing Barriers for Influencers and Content Creators

    by LinkConnector on December 13, 2021

    Whether the platform is Instagram, TikTok, Facebook, YouTube, a podcast, or a blog; influencers and content creators are at the top of affiliate recruitment wish lists of almost … Read Article

    8 Easy Ways To Refresh An Email Campaign

    by Amber Paul, DMS Senior Vice President of Distribution on December 13, 2021

    Are You Regularly Updating Email Campaigns To Keep Customers Engaged? Publishers and advertisers know how important effective email strategies can be to their bottom lines. During the pandemic, … Read Article

    Interview with Rakuten's CRO Jeff Wender

    by Chris Trayhorn, Publisher of mThink Blue Book on December 8, 2021

    There is a reason Rakuten Advertising has been consistently voted our #1 ranked CPS network. They offer a massive partner network; real-time, multi-touch attribution; state of the art … Read Article

    CPA MarTech Year In Review 2021

    by Performcb on December 6, 2021

    As the year comes to a close, the Perform[cb] team is taking a moment to reflect on the tools and technology that helped our marketers and affiliates achieve … Read Article

    How To Boost Sales & Incentivize Affiliates During The Holiday Season

    by Avangate Affiliate Network on December 2, 2021

    An affiliate program is designed to bring you niche traffic and new customers. It means that you already have a strong network that can help you increase your … Read Article

    A Holiday Season Like No Other: 8 Keys to Success

    by CrakRevenue on November 29, 2021

    The holiday season takes a special turn in 2021. Still, it remains the busiest and most profitable time of the year for retailers and affiliate marketers worldwide. CrakRevenue … Read Article

    Optimization & Reporting – Anytime, Anywhere

    by Chris Trayhorn, Publisher of mThink Blue Book on November 29, 2021

    The team behind Perform[cb]’s remarkable new affiliate partner app gives us the lowdown on their vision for the future of monetization.  Perform[cb] has asserted itself as the industry’s … Read Article

    3 Tips For Targeting Baby Boomers

    by Rob Camhe, DMS Senior Vice President of Strategic Partnerships on November 29, 2021

    Once known as die-hard brand loyalists, digital amateurs and social media dabblers, Baby Boomers, roughly aged 55-75, experienced massive change during the pandemic in how they engage with … Read Article

    How Addressing Social Stigma Can Make You Rich

    by CrakRevenue on November 22, 2021

    Can a business thrive and contribute to a better world at the same time? The increasing importance of corporate social responsibility for consumers, employees and stakeholders worldwide urges … Read Article

    The 9 Qualities Of An Effective Listicle That Results In Clicks & Sales

    by Amber Paul, DMS Senior Vice President of Distribution on November 22, 2021

    The rise of listicles, which don’t take long to read or require much deep thought, is a natural evolution of the scrolling, skimming, social media-dominated culture that characterizes … Read Article

    Top 5 Traffic Types For CPA Success 2021

    by Performcb on November 15, 2021

    It’s been a whirlwind of a year but we’d be remiss if 2021 came to a close before we reflected on some of the outstanding success our advertisers … Read Article
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