• Best CPA Networks
  • Best Cost-Per-Sale Affiliate Networks
  • Best Pay-Per-Call Networks
  • mThink Digital
  • Thought Leadership
    • White Papers
  • About
    • Content Marketing
    • Content Strategy
      • Web Content
      • Social Media Strategy
      • Webinars & Video
      • Thought Leadership
    • Performance Marketing
    • Portfolio
      • Revenue Performance
      • Accenture
      • Microsoft
      • Java Detour
      • Our Process
    • Contact Us

mThink

Blue Book Logo

BlueBook Logo

The Trusted Name in Performance Marketing

ROS Leaderboard

  • Home
  • Blue Book
    • About Blue Book
    • Blue Ribbon Panel
    • Interviews
    • Research Methodology
    • Back Issues
    • Advertising
      • Website Creative Specifications
      • Newsletter Creative Specifications
  • Best CPA Networks
  • Best Cost-Per-Sale Affiliate Networks
  • Best Pay-Per-Call Networks
  • Best European CPA Networks
  • Best CPA Networks for Affiliates
  • Best CPA Networks for Advertisers

How Mac of All Trades Found Multi-Channel Success

November 6, 2022 by Rakuten Advertising

Mac of all trades brings electronic products to consumers at an affordable price with superior customer service. Prior to partnering with Rakuten Advertising, mac of all trades was conducting baseline campaigns and needed a more innovative approach to all channels of performance marketing. Partnering together, the two companies analyzed their current approach, found opportunities to create efficiencies, and implemented new marketing strategies to create a more comprehensive and innovative multi-channel solution.

The Process

The marketing team knew they had to optimize, modernize, and reinvent their multi-channel approach to see continued growth and improve ROI. Through their account manager and campaign strategist, Rakuten Advertising developed an in-depth understanding of their business needs and created a new, customized multi-channel strategy.

After completing a thorough audit of mac of all trades’ existing channels, Rakuten Advertising drafted a cohesive multi-channel blueprint that would accelerate growth, planned how to easily and sustainably gather data and analyze it, and developed individualized methods for testing and learning from existing campaign data. The team also tested Connected TV as a new marketing channel. 

The Results

The efforts had a substantial impact on mac of all trades’ performance:

  • Return on ad spend increased to an 8:1 ratio
  • Social prospecting increased revenue by 129%
  • Display revenue increased by 63% YoY
  • Impressions increased by 121% and clicks increased by 304%
  • CTV test-and-learn campaign saw a higher audience share and 109% increased ROI 

 The Impact

Thanks to over 25 years of experience in multi-channel and affiliate campaigns, Rakuten Advertising was able to outperform the projected results. Mac of all trades’ performance marketing efforts was enhanced with new channels, better coordination across channels, better audience profiles and targeting, and optimized multi-channel campaigns overall. 

 “Rakuten Advertising staff I’ve worked with has been perfect. Creating strategies around multiple channels and being at the forefront of testing has exceeded expectations. Rakuten respected our needs while also pushing the boundaries compared to the competition.” 

– Amato Cole, Head of Marketing at Rakuten Advertising

Related posts:

  1. Survey: What Consumers Want from Financial Services Providers If financial service providers want to effectively reach key audiences...
  2. Top 5 Ways To Leverage CPA Campaigns During The Holiday Shopping Season The holiday rush is almost here! Are your campaigns ready?...
  3. How Financial Marketers Can Boost New Customer Growth on an Affiliate Model Over two years beyond the start of the Covid-19 pandemic,...
  4. Don’t forget about click-to-call: the most underrated vertical for social media traffic Pay-per-call is often overlooked by performance marketers when choosing a...

Filed Under: Analytics, Article, Blue Book, Default, Featured, Marketing, Marketing 2.0

About Rakuten Advertising

Rakuten Advertising connects leading agencies, brands, and publishers to active and engaged consumers around the world.

Search

ROS Col 2 Top

ROS Col 2 Mid

ROS Col 2 Low

Subscribe to our newsletter!

* indicates required

ROS Col 2 – 4 Misc

ROS Col 2 – 5 Misc

ROS Col 2 – 6 Misc

Recent Posts

  • 2023: Challenges, Opportunities & Predictions
  • Top 4 Best Practices For Consumer Finance Campaigns
  • Four Moments That Changed Performance Marketing Forever
  • New additions, improvements, and added perks from your favorite CPA network
  • Your Top 5 Affiliate Marketing Questions Answered
  • 5 strategies to create better content
  • FCC Says Ringless Voicemails Require Prior Consent
  • Top 5 Free Methods to Increase Affiliate Traffic
  •  3 Top Lead Generation Best Practices To Scale Your Business
  • Automation, Conversions, Profitability, Oh My – Breaking Affiliate Campaign Roadblocks
  • 5 tips for a better brand image
  • How Mac of All Trades Found Multi-Channel Success
  • Winning In A Changing World: An Interview with Taras Kiseliuk, CEO of ClickDealer
  • Survey: What Consumers Want from Financial Services Providers
  • The influencer marketing era: what does the future of web marketing hold?

About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

Baseboard

Copyright ©2023 · mThink. All rights reserved.
3053 Fillmore Street, Suite 325 | (415) 787-0250
Disclaimer | Privacy Policy