As the year comes to a close, the Perform[cb] team is taking a moment to reflect on the tools and technology that helped our marketers and affiliates achieve outstanding results in 2021. The CPA marketing industry is constantly evolving, so of course, we must do the same. With a ton of new features launched, our patented platform, PerformLEAP, is a virtual candy store where … [Read more...]
How To Boost Sales & Incentivize Affiliates During The Holiday Season
An affiliate program is designed to bring you niche traffic and new customers. It means that you already have a strong network that can help you increase your sales. Seasonal trends, such as the winter holidays, offer a great opportunity to take things to a new level by giving your program a boost and to skyrocket affiliate sales. The American researchers predict that by … [Read more...]
A Holiday Season Like No Other: 8 Keys to Success
The holiday season takes a special turn in 2021. Still, it remains the busiest and most profitable time of the year for retailers and affiliate marketers worldwide. CrakRevenue shares 8 overlooked and powerful tips to get your campaigns ready and on point for this peculiar consumption frenzy. You can find dozens of holiday season marketing ideas to boost your sales. Still, … [Read more...]
Optimization & Reporting – Anytime, Anywhere
The team behind Perform[cb]’s remarkable new affiliate partner app gives us the lowdown on their vision for the future of monetization. Perform[cb] has asserted itself as the industry’s most proactive CPA network this year, with an acquisition by Beringer Capital, new in-house services, fraud prevention, and, within the last two weeks, a brand new publisher-facing mobile … [Read more...]
3 Tips For Targeting Baby Boomers
Once known as die-hard brand loyalists, digital amateurs and social media dabblers, Baby Boomers, roughly aged 55-75, experienced massive change during the pandemic in how they engage with friends, family and businesses. In 2020, Baby Boomers started spending more time online, for media consumption, shopping online and staying connected. But, that doesn’t mean Baby Boomers act … [Read more...]
How Addressing Social Stigma Can Make You Rich
Can a business thrive and contribute to a better world at the same time? The increasing importance of corporate social responsibility for consumers, employees and stakeholders worldwide urges companies to align their activities with values and purposes that become part of their DNA. Some businesses focus on compensating for the environmental impacts of their operations … [Read more...]
The 9 Qualities Of An Effective Listicle That Results In Clicks & Sales
The rise of listicles, which don’t take long to read or require much deep thought, is a natural evolution of the scrolling, skimming, social media-dominated culture that characterizes so many interactions online. The easy, quick format of a listicle can drive users to make purchases or engage with brands. Especially for marketers looking to capture savvy audiences, the right … [Read more...]
Top 5 Traffic Types For CPA Success 2021
It’s been a whirlwind of a year but we’d be remiss if 2021 came to a close before we reflected on some of the outstanding success our advertisers and affiliates have seen this year. Throughout the affiliate marketing industry, verticals across the board have seen exponential growth and incredible wins. As privacy policies consistently evolve, both advertisers and affiliates … [Read more...]
Affiliates: Take Your Business On-The-Go!
Where do you like to set up shop? Your backyard, the local coffee shop, or maybe it’s a sweats in bed kind of day? If you’re accustomed to remote work, you know that any and all of these spots are options for your remote office space. The last year and a half has made it abundantly clear that remote work is more prevalent today than it ever was for previous generations within … [Read more...]
Did Covid Push E-Commerce 10 Years Into the Future?
The e-commerce vertical has easily been one of the most fruitful since the onset of the pandemic. Although frivolous spending for the majority of consumers dropped considerably over the last year and a half, many e-commerce brands saw an increase in engagement, sales, and customer lifetime value. Why is this, you may ask? Given most of the U.S. and global populations were at … [Read more...]
How to Achieve Compliance in an Evolving World?
By Nicolas Chrétien, CEO at CrakMedia Compliance is the act or process of adhering to relevant regulations, laws, and guidelines to prevent and eliminate unethical, wasteful, and chaotic practices. Successful CPA marketing relies on relationships between Brands, Networks, and Affiliates. So having a clear understanding of its operational boundaries and managing compliance … [Read more...]
How to Push Play on Paused Budgets
While the Covid-19 pandemic is still far from over, it's safe to say that the U.S. economy is well on its way to reopening, and the global economy is following suit. The pandemic has had varying effects on brands throughout all verticals and industries with some marketers experiencing wild success as consumers transitioned to buying their goods almost exclusively through … [Read more...]
Top 3 Qualities Affiliates Look for in a CPA Network
Companies within every industry are constantly balancing their clients’ needs, and this is especially true within the affiliate marketing industry. CPA networks are faced with a special type of balancing act when working to satisfy both the needs of their marketers and affiliate partners. While the needs of marketers and affiliate partners are different, their end goals are the … [Read more...]
The FTC, Lead Generation and Telemarketing Sales Rule DNC Investigations
The Federal Trade Commission continues to investigate and enforce violations of the Telemarketing Sales within the lead generation industry, including lead generators that “assist and facilitate” sellers or telemarketers that violate the TSR. Recent FTC Civil Investigative Demands to lead generators illustrate that the FTC may now be resurrecting the issue of the application … [Read more...]
Lead Generation in 2021 – Sustainability and ROI
An Interview With Henry Whitfield, ClickDealer ClickDealer has been one of our Top 20 CPA networks for several years now, with a successful track record in driving ROI for advertisers and popular support from publishers. We recently chatted with Henry Whitfield, their head of international business development, to find out how the pandemic has changed things and what the … [Read more...]