When you buy a display ad, how long does it need to be on screen for it to be effective? Maybe a couple of seconds? That seems reasonable enough, right? Here’s the reason it matters: 80% of Facebook’s inventory doesn’t meet that standard. Over three-quarters of the ads you buy on FB aren’t displayed for even just two seconds. As performance marketers we often forget to think … [Read more...]
Mobidea Has Launched a Brand-New Academy!
There’s a new Mobidea Academy, with a new design, a lot of remarkably informative content, and a bunch of amazing surprises affiliates will love to explore! The brand-new “Learn the Platform” tab allows affiliates to read articles and watch videos which actually inform users about several important aspects of working with the Mobidea platform. In fact, users can learn how to … [Read more...]
The Equifax Hack Affects Every eCommerce Company
It was revealed this week that Equifax, one of the biggest consumer credit reporting bureaus in the world, had allowed hackers to steal Social Security numbers and other data on as many as 143 million Americans. Equifax: “You missed a payment on your credit card? Forget about buying a house.” Also Equifax: “We lost personal information belonging to 90% of employed Americans? … [Read more...]
Matt Frary Disrupts the Affiliate Marketing World with Purchase of Elite Media Partners from Brook Schaaf
Purchase brings large-scale affiliates under one roof, aggregating affiliates’ sites and increasing their negotiation power with multinational brands Today, Matt Frary, CEO of SmarterChaos.com, a digital marketing company and affiliate marketing agency, announced that he has purchased Elite Media Partners, a monetization agency and FMTC asset, from Brook Schaaf. With this … [Read more...]
3 Affiliate Strategies for Holiday Success in 2017
Planning for holiday 2017 is well underway for many in the retail industry. In 2016, U.S. holiday retail sales rose 4.7 percent to $658.3 billion and e-commerce transactions grew by 12 percent YOY*. This trend is likely to continue in 2017, but retailers will still face significant challenges driving growth in a market that’s driven by price and convenience. Fortunately, it … [Read more...]
Do Advertisers Need A Real Agency?
Imagine you are a new advertiser using affiliate marketing to acquire customers. The affiliate network you’re using is doing great: recruiting new publishers, building ad creatives, providing you with tracking and attribution metrics. All seems right with the world. Do you need an agency? I raise the question following a conversation I had last week with a rising advertiser. … [Read more...]
Four Publisher Must-Haves when Working with an Affiliate Network
Affiliate marketing continues to offer brands and publishers countless opportunities to reach new customers and increase sales, providing a gateway for creating and nurturing long-term business partnerships. For publishers, having the backing of a strong network will make it easier to partner with top brands, create relevant content, and earn money, with a dedicated network to … [Read more...]
FTC Defense Lawyer Alert: FTC Completely Hip to Partials
Subscription-based billing models that fail to lawfully disclose material terms and obtain express informed consent are going to draw the attention of the Federal Trade Commission. No news there. Recently, however, prosecuting staff attorneys have developed an interesting line of questions pertaining to a narrow issue during investigational hearings of negative options … [Read more...]
The Untapped Potential of Surveys
Do you have two minutes to complete a brief survey? Probably not—but if I told you that Surveys are a great and highly-efficient way of driving conversions, you might find some time in your schedule. Surveys are showing up more and more, especially on websites. The reason? They work. Not only as a fantastic way of engaging users and gathering data, but also as a money-making … [Read more...]
Report: Over 40% Of Mobile Ad Impressions Fraudulent
Every week there is more evidence that “traditional” digital advertising is packed with fraud. A remarkable report issued last week found that no less than 43% of mobile ad impressions studied were fraudulent. Coincidentally in the last month came news that P&G had slashed their digital ad budget by $140 million, and instead of the expected downturn instead saw an increase … [Read more...]