In this interview, we discuss four key trends within the affiliate marketing community. First is the impact that artificial intelligence (AI) in affiliate marketing will have over the next year. The second relates to the extraordinary growth of influencer marketing and the recognition by influencers that the performance-based commissioning model gives them an opportunity to … [Read more...]
It’s Time To Scale Your Home Services Lead Generation Campaigns
As the weather warms up, home services brands should be looking for ways to maximize and modernize their lead generation strategies, with advertisers aiming to connect with high-intent consumers at the right places and times, and with the right offers to drive clicks, calls, and leads. The following five optimizations are expert recommendations home services advertisers can … [Read more...]
How MyLead works, and what sets it apart from other affiliate networks?
If you're someone who is already making money online, maximizing profits is likely one of your top priorities. One way to achieve this goal is by joining an affiliate network that can help you broaden your reach and increase sales. In this article, you'll meet the MyLead affiliate network. You'll learn how it works, and how it can benefit your business affiliate … [Read more...]
You Can Build Successful Lead Partnerships! Here Are 5 Questions To Get You Started
For advertisers, scaling their business often means finding the right lead providers. A robust flow of opted-in prospects can make the difference between a good year and a stellar year. In order to find reliable leads that convert, advertisers and publishers need to forge productive partnerships that work for both parties, which begins with asking the right questions. As we … [Read more...]
How To Build Long-Term Partnerships For Success
Nataly Ptitsyna is head of PR for ClickDealer, one of the most consistently popular and successful networks in the Blue Book rankings. In her six years with the company, she has helped it achieve huge growth and brings to her role a passionate belief that the only way to succeed in performance marketing is to partner with the best. Blue Book: Let’s talk about publishers and … [Read more...]
Interview with Rakuten Advertising’s Managing Director of North America, Anthony Capano
Rakuten Advertising has led the Blue Book rankings for more than a decade. It is a level of success that has been sustained by a focus on customer service, their strength in strategic services and continued innovation and evolution. At this moment, performance marketing is growing rapidly yet is likely to be disrupted in unpredictable ways by AI-driven Chat, Search and other … [Read more...]
How To Source, Vet & Grow Quality Publisher Partnerships For Pay-Per-Call
In today’s competitive performance marketing industry, understanding the best practices to set campaigns up for success in the call space is essential to scaling sales and engagement. Find out the top tips on how to leverage relationships to drive campaign growth and overall profitability. Research Is Critical When Looking For Publishers, And Social Media Is A Great Place To … [Read more...]
FTC Settlement With Credit Karma Underscores Agency Attention to A/B Testing
In September 2022, the Federal Trade Commission announced that it had taken action against credit services company Credit Karma for allegedly deploying dark patterns to misrepresent that consumers were “pre-approved” for credit card offers. The FTC alleges that the company used claims that consumers were “pre-approved” and had “90% odds” to entice them to apply for offers … [Read more...]
Rakuten Advertising named mThink’s Best Affiliate Network for 12 Consecutive Years
SAN MATEO, Calif., Jan. 31, 2023 – Rakuten Advertising has been named the world’s best affiliate network for the 12th year in a row by mThink—publishers of the Blue Book performance marketing network rankings. The Blue Book Best Cost Per Sale (CPS) Affiliate Networks list is chosen by the global performance marketing community’s advertisers and publishers. “For 12 years in a … [Read more...]
2023: Challenges, Opportunities & Predictions
A conversation with one of the most insightful people in the industry, Maxime Bergeron of CrakRevenue. What do you think will be the biggest challenges facing the affiliate marketing industry in the next five years? We must fully embrace the creator economy and new acquisition channels to keep pace with the evolving consumer environment. Content creators and influencers are … [Read more...]
Top 4 Best Practices For Consumer Finance Campaigns
While consumer finance solutions like refinancing, personal loans, and debt consolidation are always a need for many consumers, the conclusion of the holiday season can present a unique opportunity for consumer finance brands to gain the attention of consumers who may be nursing some holiday debt. This, combined with New Year’s Resolution financial goals many consumers set, … [Read more...]
Four Moments That Changed Performance Marketing Forever
In 2007 I sat on the advisory committee for AdTech, at that time the biggest online marketing exhibition in the world. When the discussion moved to promoting ticket sales, I suggested that performance marketing might offer an unexplored, high-volume source of attendee signups. The AdTech executives looked at me as though I had grown two heads. Affiliate marketing was … [Read more...]
New additions, improvements, and added perks from your favorite CPA network
What is CrakRevenue? Are you familiar with CrakRevenue? Launched over a decade ago, CrakRevenue is a CPA marketing platform powered by over 100 passionate experts and driven by its affiliates’ success. CrakRevenue was created by affiliates for affiliates and always aims to provide its users with top-converting offers in the most lucrative verticals out … [Read more...]
Your Top 5 Affiliate Marketing Questions Answered
It’s no secret that diverse, omnichannel marketing campaigns are the ticket to reaching more consumers when and where they are shopping. But when looking at all the available channels and options, advertisers should remember how powerful affiliate marketing can be for reaching consumers outside their usual touchpoints and capturing new, high-intent shoppers. Understanding How … [Read more...]
5 strategies to create better content
Create content that represents you What are we talking about when we refer to content creation? This idea seems increasingly broad, encompassing, among other things, the world of marketing and communication and touching various mediums and formats. Videos, blog articles, images, logos, banners, landing pages, conversion funnels… Each little detail presented to a web … [Read more...]