Alexandra Forsch is the President of Awin US, including ShareASale to form the Awin Group. With 15+ years of experience, she is one of the industry’s big thinkers, and we were lucky to be able to chat with her last week about how Awin and ShareASale fit together, self-service networks vs client services, and the future of the industry. Blue Book: Awin has grown very … [Read more...]
Can an EBR be Created DURING a Telephone Solicitation?
At least one federal court ruled that an “established business relationship” can be created during a telephone call - and prevent further calls from violating the TCPA - even if that call is a “telephone solicitation” that violates the Telephone Consumer Protection Act. Charvat v. Southard Corp., No. 2:18-cv-190 (S.D. Ohio). Background In Southard, the plaintiff alleged … [Read more...]
Beyond 2020: Perform[cb] on the Future of Performance Marketing
Discussing the future of performance marketing with some of Perform[cb]'s leadership team, including Chief Operating Officer, Brad Dobbins, Chief Strategy Officer, Matthew Lord, Executive Vice President of Marketers, Lee Aho, and Executive Vice President of Partners, Brian Taylor. How do you think the industry is going to evolve over the next few years? Lee: We’ve … [Read more...]
PerformLEAP®: The Future Of Marketing Platforms?
When the world changes, good businesses evolve. In today's performance marketing industry, this phenomenon is playing out in hyper-speed as the pandemic runs its course. The biggest economic slowdown in living memory has seen advertisers and publishers scrambling to restructure their operations. With close connections to both, CPA networks have had to cope with these changes … [Read more...]
How to accelerate growth for affiliate partners in a year of extremes
Affiliate marketing is on a roll. In January LinkedIn named affiliate marketing as one of the most in-demand skillsets, which was no surprise as brands are set to spend $8b on affiliate marketing in the next two years. Such rapid growth has been fueled by new publishers entering the channel, as well as existing partners expanding their reach. This rapid growth … [Read more...]
What Will Health Insurance Open Enrollment Look Like This Year?
Each year, insurance brands and publishers must prepare for open enrollment periods, which began November 1. The pandemic and election could be factors in how people make their insurance decisions, and insurance marketers and publishers should be ready to deploy strategies that meet consumer needs and address new concerns. Differentiation Will Be Key As Insurance Shoppers … [Read more...]
Interview with Rakuten’s Ceres Cueva
2020 has seen a movement of major ad budgets to performance marketing and an increased focus by publishers on monetization strategies. Nobody in the industry is more in touch with these changes than Ceres Cueva, Rakuten Advertising’s VP of Publisher Partnerships, North America. Her role focuses on the advancement of the company’s strategic services while increasing partner and … [Read more...]
Email Marketing Proves To Be Essential — Especially In 2020
Litmus, an email optimization company, recently released its 2020 State of Email, Fall Edition report, which takes a deep dive into how marketers use and perceive email marketing. There were several significant takeaways, all of which point to how integral email continues to be as a marketing channel. “The 2020 State of Email, Fall Edition report showcases why email should be … [Read more...]
The Need For Clarity In Leadership
Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning. - Winston Churchill Uncertainty is the most difficult thing for any business, and 2020 has been a doozy of a year in that regard. But now, perhaps, we are approaching the end of the beginning of our fight against COVID-19, and soon we will have more clarity. In … [Read more...]
Introducing The New Rules Holiday Checklist for Digital Marketers
Santa’s not the only one who should be making a list and checking it twice these days. With the countdown to the holidays officially on, digital marketers need to double check their programs to make sure everything is wrapped up for the season. To help you do this, Rakuten Advertising created The New Rules Holiday Checklist, a comprehensive guide to ensure you’re making … [Read more...]
Supreme Court Brief Filed in Favor of Broad Interpretation of ATDS Definition
The Plaintiff in Facebook, Inc. v. Duguid has recently filed its merits brief on this issue of whether the Telephone Consumer Protection Act’s definition of “automatic telephone dialing system,” 47 U.S.C. § 227(a)(1), encompasses a device that can store and automatically dial telephone numbers without using a random or sequential number generator. The Supreme Court case … [Read more...]
The Top 5 Most Profitable Affiliate Marketing Verticals RIGHT NOW
The profitability of an affiliate marketing vertical can change quickly. Oversaturation, new restrictions from traffic platforms, and societal influence are most often responsible. However, the ongoing global pandemic has accelerated how quickly a vertical can rise or fall. Therefore, we think it’s important that affiliates know what’s working at this very moment. We wanted to … [Read more...]
Why Financial Brands Find Huge Success in Affiliate Marketing
Perform[cb]’s insights on the financial vertical and it’s growth potential A well-known fact in the industry, financial and fintech advertiser affiliate marketing budgets are on the rise as more financial brands hop on board with digital marketing opportunities. In fact, according to a recent PMA study¹, financial brands accounted for 35% of total advertiser spend across all … [Read more...]
Announcing Personalized Rewards
Rakuten Advertising and Rakuten Rewards have joined forces to create Personalized Rewards. This exciting new collaboration will make it easier for advertisers to create dynamic cash back offers that are more likely to drive traffic and conversions with new shoppers. Personalized Rewards is an affiliate marketing product that combines the pioneering, real-time technology of … [Read more...]
Top 10 Reasons Why CrakRevenue is the Best CPA Network
Sponsored Content By Maxime Bergeron, CrakRevenue For the past 10 years, CrakRevenue has been making its way to the top. Focusing on customer relationships, innovation, and lead by a talented and driven team. It’s no wonder that the company has become one of the best CPA Networks in the world and has been in mThink’s Blue Book Top 10 CPA Networks for the past five years in a … [Read more...]