Pay-per-call is often overlooked by performance marketers when choosing a vertical to monetize the traffic in. It is particularly puzzling when it gets disregarded by people looking for offers to run on mobile traffic. There are a couple of common reasons why media buyers and publishers choose to take this option off the table in the planning phase of their next campaign. Let’s … [Read more...]
Why The Speed of Relevance Can Help You Win
Every crisis is an opportunity. This is not a new insight, but in 2022 it bears special significance. The performance marketing industry is going through an unprecedented level of change. The combination of COVID, increasing regulation and privacy concerns, and the potential break-up of Google and Facebook - the two companies that between them provide much of the online … [Read more...]
Why Should Marketers Invest In Pay Per Call?
There are seemingly infinite marketing channels and payment models in today’s digital world, so you may be thinking, who still wants to focus their ad spend on phone calls? While picking up the phone may seem like a communication method of the past, today’s consumers are not ready to let go of the personal connection phone calls bring just yet. With call leads still 10 to 12 … [Read more...]
CFPB Issues Warning About Contractual Gag Clauses and Consumer Reviews
On March 22, 2022 the CFPB issued a policy statement on contractual “gag” clauses and fake review fraud. While the bulleting indicates that financial companies will face consequences for illegally manipulating or suppressing consumer reviews, the message is one with broader implications for all digital marketers. The policy guidance regarding potentially illegal practices … [Read more...]
New Blue Book Top 20 CPS Affiliate Network Results
The Best Cost-Per-Sale Affiliate Networks In 2022 Best CPS / Affiliate Network Overall Joint-winners (first time ever!) Awin Group Rakuten Affiliate Network We congratulate Rakuten Affiliate Network and Awin Group for the first ever Joint-#1 ranking in the Cost-Per-Sale Networks category. How it happened: Awin Group received terrific support from advertisers and … [Read more...]
New Blue Book Results: Top 20 CPA Affiliate Networks For 2022
Best CPA Network Overall: Perform[cb] Perform[cb] continue their multi-year run as our best-rated CPA network overall. They have been consistently assertive in the marketplace with an effective acquisition strategy and innovative technology. Their new mobile app for partners, PerformLEAP Partners, is a game-changer. They are deserving winners. A special mention for our new … [Read more...]
FTC Rules With Civil Monetary Penalties for Deceptive Earnings Claims and Targeted Marketing May Be Forthcoming
Accountable Tech has recently filed a petition for an FTC rulemaking that would ban “surveillance advertising” as an “unfair method of competition.” The group cites the ad practices of surveillance ad giants like Facebook, Google and Amazon. The petition notes that President Biden’s Executive Order encourages the FTC to use its rulemaking authority to address “unfair data … [Read more...]
Top 4 Ways To Make Your Call Campaigns More Successful
Inbound call campaigns connect advertisers with high-intent, interested consumers the moment they’re ready to engage, resulting in 100% contact rates. But, for a call campaign to be successful, proper preparation is key. Careful planning is needed on both the advertiser and publisher sides for a call campaign to perform well. The following four tips can help you set up inbound … [Read more...]
Perform[cb]’s New Mobile App For Partners Is A Game Changer
Perform[cb]’s new mobile app for publishers and partners, PerformLEAP Partners, has drawn attention since its recent introduction. It provides ubiquitous access to performance data, in combination with campaign optimization, new offer opportunities and messaging, all presented in a fast, easy-to-use form factor. We spent two weeks putting it through its … [Read more...]
Shaping the Perfect Matchmaker for Content Creators
It is now official: Content Creators and Influencers are the new MVPs in the web marketing game. Influencer marketing is today’s fastest-growing online customer acquisition method. The fast-paced professionalization of social media stardom and formalization of legitimate practices open the way for a prosperous new era. Over the last five years, the number of new … [Read more...]
Removing Barriers for Influencers and Content Creators
Whether the platform is Instagram, TikTok, Facebook, YouTube, a podcast, or a blog; influencers and content creators are at the top of affiliate recruitment wish lists of almost all merchants. Stats shared by Shopify this year underscore the value of influencers for eCommerce brands -- 61% of consumers trust recommendations from influencers more than the 38% that trust branded … [Read more...]
8 Easy Ways To Refresh An Email Campaign
Are You Regularly Updating Email Campaigns To Keep Customers Engaged? Publishers and advertisers know how important effective email strategies can be to their bottom lines. During the pandemic, email send volumes soared as brands looked for ways to reach their customers and encourage new online sales. Time and time again, email has proven itself to be effective — as long as … [Read more...]
CEO Interview: Dynu In Media
Introducing Dynu In Media Pioneering affiliate marketing excellence in Vietnam North American and European networks have traditionally dominated affiliate marketing, however networks in other regions are now challenging more aggressively. First Israel, Russia and the Ukraine, and now Brazil, India and Vietnam: performance marketing is truly becoming a global … [Read more...]
Interview with Rakuten’s CRO Jeff Wender
There is a reason Rakuten Advertising has been consistently voted our #1 ranked CPS network. They offer a massive partner network; real-time, multi-touch attribution; state of the art technology; and a reputation for excellence in customer service. It's a compelling package that goes a long way to explaining their record of sustained innovation and success. How do they do it? … [Read more...]
CPA MarTech Year In Review 2021
As the year comes to a close, the Perform[cb] team is taking a moment to reflect on the tools and technology that helped our marketers and affiliates achieve outstanding results in 2021. The CPA marketing industry is constantly evolving, so of course, we must do the same. With a ton of new features launched, our patented platform, PerformLEAP, is a virtual candy store where … [Read more...]