Augmenting your Tech Stack thru Affiliate Non traditional publishers are enabling Brands & Retailers to test new types of conversion & optimization tools thru the affiliate channel. Publishers in today’s affiliate marketing ecosystem are using technology in new ways to drive higher conversion rates & user engagement. Savvy advertisers can leverage the … [Read more...]
California’s New Data Broker Registration Law
If compliance with the California Consumer Privacy Act isn’t enough to fill marketers’ compliance plates, California Governor Gavin Newsome has signed a number of proposals to amend the CCPA. One of them requires “data brokers” to register in a directory maintained by the California Attorney General. The amendments are intended to replace or supplement the statutory text of … [Read more...]
Increasing Transparency in Lead Gen through Affiliate Marketing
Leveraging the affiliate marketing system for lead generation is a highly successful technique for many a marketer in the digital space. But even though it’s far from a new strategy, lead generation still presents its unique set of challenges. The key to a successful lead generation campaign? Ultimately, it boils down to transparency. As increasing importance is put on lead … [Read more...]
Opportunities for Publishers to Support Growing D2C Brands
As consumers become more reliant on the convenience of online shopping, more and more brands have been born that rely exclusively on selling their products online, without a brick and mortar presence. These digitally native brands have found opportunities to provide valuable products to consumers in categories such as tooth care, beauty, health and wellness and meal prep. … [Read more...]
A Huge Market Disruption is about to take place
Let’s talk numbers Erectile dysfunction has been a concern for men since the beginning of time. With over 150 million men in the US, studies suggest that approximately 50% of these men will experience some form of erectile dysfunction (ED) throughout the course of their lives. That would be about 75 million people. At this point, I think it’s safe to say that this is an … [Read more...]
A Closer Look at Cyber Week 2019 Trends
According to Rakuten Marketing survey data, 83% of consumers have started their holiday shopping by Halloween. Google trend data has shown that Black Friday and Cyber Monday begin gaining traction as early as November 1st, with consumers starting to search for these keywords and deals nearly a month before they shop. While many consumers are purchasing candy and costumes over … [Read more...]
Why Browser Extensions are Flying Under the Radar
Browser extensions, historically known as toolbars, are a great way for affiliates to earn a high payday by simply sending users to install an advertiser’s product. These extensions are very much an integral part of the online experience. Even though they can really provide some valuable features to users, browser extensions can sometimes be overlooked by affiliate marketers … [Read more...]
Proposed Legislation to Assist Financial Institutions Servicing Marijuana Industry
The Secure and Fair Enforcement Banking Act of 2019 (“SAFE Banking Act”) recently passed the U.S. House of Representatives. The SAFE Banking Act is designed to protect federally-insured financial institutions that provide services to marijuana-related businesses in states where it has been legalized. Should the bill get through the Senate and ultimately be signed by … [Read more...]
CBD Advertising and FTC Enforcement
Since passage of the “Farm Bill” which legalized hemp-derived CBD containing less than 0.3% THC, the Federal Trade Commission has twice issued warning letters to marketers of CBD products. In March 2019, the FTC and U.S. Food and Drug Administration issued warning letters to companies that allegedly made false and unsubstantiated “disease treatment” claims for CBD products. … [Read more...]
The affiliate marketers blueprint to futureproof your business
The affiliate channel has always had a chameleon like ability to adapt to its environment. However, as consumer and regulatory concerns about privacy and data escalate, brands ramp up their demands for transparency and tech giants clampdown on what can be tracked online. As such, affiliate marketing is faced with an influx of new challenges. In 2020, what should brands be … [Read more...]
Aragon’s Pay Per Call Money Match Challenge!
This October beat your September commissions & get a cash bonus! Affiliates who beat their September 2019 earnings by at least $500 qualify automatically for the challenges and will receive bonuses ranging from $50 to $1,500. If you just started working with Aragon, no worries, you can still play! Earn at least $500, and you will automatically qualify for these bonuses … [Read more...]
TCPA Update: Telemarketer Friendly ATDS and Single Text Rulings
A Florida federal court recently ruled in favor of the defendant when it held that dialing equipment must have the requisite “present capacity” to constitute an ATDS (Brown v. Ocwen Loan Servicing LLC) Here, husband-and-wife plaintiffs claimed that defendant mortgage servicer violated the Telephone Consumer Protection Act because it used an ATDS and an artificial or … [Read more...]
Three Tips to Help Publishers Prepare for The Holiday Season
With fall officially here, it’s time to start thinking about the holidays. While it is tempting to delay marketing campaigns targeting holiday shoppers until Q4, the fact is that, according to Rakuten Marketing data, almost half (48%) of global shoppers have started buying presents for the holidays by July. Now is the time for publishers to focus on preparing for the biggest … [Read more...]
The Uber Pay-Per-Install Lawsuit
Uber's lawsuit against Bidmotion/Hydrane and up to 100 John Doe ad networks for fraudulent app installs is still wending its way through the court system here in San Francisco. The court documents are fascinating because Uber is suing the ad networks and exchanges that ran their media. As analyst Dr Augustine Fou says, "This is utterly significant because this raises the risk … [Read more...]
Ten Tips on How to BE A CONTENT CREATOR in Affiliate Marketing
Content creators are taking the lead. After 20 years of affiliate revenue being dominated by the coupon and loyalty space, power is shifting to content creators. A content creator is any person or company that creates content to inform and attract an audience and shares that content through a variety of distribution channels, usually on their own website, blog, … [Read more...]