Do you have two minutes to complete a brief survey? Probably not—but if I told you that Surveys are a great and highly-efficient way of driving conversions, you might find some time in your schedule. Surveys are showing up more and more, especially on websites. The reason? They work. Not only as a fantastic way of engaging users and gathering data, but also as a money-making … [Read more...]
Report: Over 40% Of Mobile Ad Impressions Fraudulent
Every week there is more evidence that “traditional” digital advertising is packed with fraud. A remarkable report issued last week found that no less than 43% of mobile ad impressions studied were fraudulent. Coincidentally in the last month came news that P&G had slashed their digital ad budget by $140 million, and instead of the expected downturn instead saw an increase … [Read more...]
Software Development and Security with EuroCal
Software engineering resource is expensive and hard to come by these days. Certainly here in the San Francisco Bay Area there is intense competition for talent with Google, Facebook, Apple and Salesforce soaking up much of what is available, with hundreds of startups scrambling for whoever is left over. Offshoring is sometimes suggested as a solution, whether to Europe, Russia … [Read more...]
OLAmobile Acquires IconPeak for USD 10M to Become the Global Market Leader in the Mobile Performance Marketing Space
Press Release Berlin, 2nd of August 2017 - OLAmobile (www.olamobile.com), one of the mobile leading performance marketing platforms, is joining forces with IconPeak (www.iconpeak.com) and its subsidiary BidderPlace (www.bidderplace.com) to enlarge their footprint within the mobile performance marketing space. The only existing investor in both companies, MAKERS, the … [Read more...]
Welcome to This Year’s BLUE BOOK Top 20 Network Survey.
Welcome to This Year’s BLUE BOOK Top 20 Network Survey. We are pleased to announce that the global BLUE BOOK network survey for our 2018 rankings is now open. This is the eighth year of the survey and your views are more important than ever.The BLUE BOOK Top 20 tables rank the best performance marketing networks worldwide. They are based on real opinions sourced from active … [Read more...]
4 Ways Affiliate Marketers Can Safeguard Their Sites From Google Algorithm Updates
The power of Google is undeniable: With an estimated 30+ billion queries per month across all platforms, and as much as 95% of global mobile search (63%+ on desktop), it’s the go-to search engine for most people worldwide. Notice the most important word in that last sentence: people. As Google itself will tell you, its job is to give users “useful and relevant results in … [Read more...]
FTC Defense Attorney Provides Data Security Investigation Insights
The Federal Trade Commission continues to provide insight into ways that businesses can minimize the risk of a data breach. In addition to analyzing FTC complaints and orders describing conduct alleged to have violated the FTC Act, the Commission provides press releases, business guidance publications, videos, speeches, workshops, reports, Business Blog posts, and other … [Read more...]
BLUE BOOK Nominations For Best CPA Network & Best CPS Network Now Open
Preparations for this year’s BLUE BOOK survey are well underway, with the launch scheduled for July 30, the first day of Affiliate Summit in NY. This year’s survey is going to be bigger than ever, and will include two new categories: 1) Best Network Innovation 2) Best European Network mThink.com’s BLUE BOOK Top 20s are already the #1 ranked pages for new advertisers and … [Read more...]
Nutryst and Affiliate Crossing Announce Merger
Press Release Combined company will drive affiliate marketing innovation addressing the needs of advertisers and publishers Richmond, VA. and Atlanta, GA – July 1, 2017 – Affiliate Crossing (“AC") and Nutryst (“Nutryst"), two of the Top 20 ranked affiliate networks by mThink, today announced the merger of the two companies creating a global performance marketing leader. The … [Read more...]
FTC Defense Lawyer Alert: Updated International Consumer Protection Network Website
The Federal Trade Commission and other consumer protection agencies have unveiled an updated website for international consumer protection and enforcement. The International Consumer Protection and Enforcement Network is an organization composed of consumer protection authorities from over 60 countries. ICPEN members seek to protect consumers from fraudulent, deceptive and … [Read more...]