Publicis Groupe this week agreed to purchase Commission Junction's parent company Epsilon. The $4.4 billion deal emphasizes once again the importance of affiliate marketing in the age of big data. Major consumer-facing advertisers are desperate for ways to compete against Amazon and the key to that is first-party data. Affiliate networks are fantastic vehicles for gathering … [Read more...]
Affiliate Marketing’s Biggest Transparency Issues and How Admitad Addresses Them for Their Advertisers
By Elizaveta Ventsel, head of the Advertisers’ International Group in the EU and US at Admitad The predicted future of advertising going digital has already arrived. With the number of internet users surpassing the 4 billion mark in 2018, advertisers have firmly set their sights on the new age of marketing to the masses. While this trend has presented its fair share of … [Read more...]
Discovering Collaboration in Moscow
Admitad is a nine year-old CPA network that has hit a lot of people's radar screens in the last 12 months. They're growing fast and doing some interesting things, so last week I dropped into their Admitad Lounge event in Moscow. 1,500 advertisers and publishers drinking cocktails and making deals - what is not to love? With a tagline of "Work hard - play hard" the event set … [Read more...]
FTC Warns Marketers to Take CIDs and Subpoenas Seriously
The Federal Trade Commission obtains information through subpoenas and civil investigative demands (CIDs) pursuant to its mission to investigate deceptive and unfair trade practices. Such requests are legally enforceable and the FTC recently issued a warning that recipients of subpoenas or CIDs must take their compliance obligations seriously. What is a CID A CID … [Read more...]
Can Affiliate Marketing Networks Build Transparency Through Events?
By Chris Trayhorn, CEO and Founder, mThink/Blue Book Most affiliate marketing networks are pretty cautious about connecting their advertisers directly with publishers. The risk of them setting up a direct business relationship - cutting the network out of the deal - is real. This kind of disintermediation is a major risk to the revenue streams of networks and … [Read more...]
FTC Signs Consumer Protection MOU With UK Regulator
The Federal Trade Commission has signed a memorandum of understanding with the United Kingdom’s Competition and Markets Authority (CMA), a non-ministerial department of the U.K. government charged with enforcing competition and consumer protection laws within and outside of the United Kingdom. The MOU is intended to strengthen enforcement cooperation on FTC … [Read more...]
Top 4 Affiliate Digital Marketing Tech Predictions
By Kateryna Khalus, Team Lead / Publisher’s Department /Admitad International Team Over the years, affiliate marketing has been establishing itself as a driving force in the advertising industry. In the U.S. alone, budget spending on affiliate marketing is predicted to increase at 10.1% compound annual growth rate (CAGR). By 2020, it is set to become a $6.8 billion … [Read more...]
2019 Influencer Marketing Global Survey Released
Rakuten Marketing has a big new report out looking at influencer marketing. Influencers are now an established part of the consumer marketers toolkit. They offer authenticity and new ways to tell the story of a product or brand. The difficulty for many marketers is that by their nature influencers are individuals, which makes attribution, scalability and brand protection … [Read more...]
Facebook Announces Integration Across all Platforms Worldwide. Surprised?
In a move that seems specifically designed to forestall European enforcement efforts, Facebook has announced they will integrate their messaging platforms worldwide, including Messenger and WhatsApp. This follows a move by the German Cartel Office ordering Facebook to stop combining user data across their social media platforms without consent. The integration of the messaging … [Read more...]
ClickDealer Rolls Out In-House Dating Smartlink
In performance marketing, time is money. Analysis and optimization of campaigns can be insanely time-consuming and that is not even accounting for the effort involved in switching out creatives. Time saved in these critical areas often translates into money in the bank. That's why ClickDealer has released brand new smartlink functionality that streamlines the process and … [Read more...]
FTC Defense Lawyer Alert: Third Circuit Limits FTC’s Enforcement Authority for Prior Conduct
Bad facts for the Federal Trade Commission? Maybe. Resulting in bad law from the FTC’s perspective? Maybe. What is certain is that the Third Circuit has issued a significant decision that may very well flip the Federal Trade Commission’s ability to challenge prior conduct in federal court on its head. FTC defense lawyer Richard B. Newman has … [Read more...]
TCPA Alert: Court Rules that Transactional Text Messages Not Advertising and Coverage Developments
The Northern District of California recently dismissed a plaintiff’s TCPA claim based on text messages that confirmed plaintiff’s hotel reservations and encouraged him to download defendant’s app. The Ninth Circuit has sought clarification from the California Supreme Court on the issue of whether TCPA violations are covered by commercial general liability policies for … [Read more...]
A New Kind Of Affiliate Marketing Management Agency: Vibrant Performance To Focus On The Fin-Tech Space
Press Release This new agency will execute content marketing strategy for startups and brands utilizing a data-driven strategy NEW YORK, Jan. 16, 2019 -- Aragon Advertising today announced the launch of its new affiliate marketing management agency Vibrant Performance. Led by CEO Todd Stearn, Vibrant Performance—with a focus primarily in the fin-tech space—will provide … [Read more...]
What’s Driving The Creative Destruction In Affiliate Marketing?
One of my biggest takeaways from Affiliate Summit was that we are well and truly into an era when VC and private equity money dominates the industry. If a network hasn't brought in new owners or investors already, there's a good chance they're out there looking. And if investment funds are already in place, then it is likely that they are actively searching for new … [Read more...]
FTC Absorbs Multiple Blows to its Enforcement Authority
The Federal Trade Commission has historically achieved significant and almost unchecked success fending off challenges to the agency’s authority to use the FTC Act to collected money and hold individuals liable. Until now. Remedial Arsenal Under Attack Section 13(b) of the FTC Act authorizes the FTC to seek preliminary injunctive relief where the agency has “reason … [Read more...]