Interview with Matt McEvoy MaxBounty's CEO, Matt McEvoy is one of the smartest people in the affiliate marketing industry. He has been part of the leadership team at MaxBounty throughout as they have maintained their position as one of the top three CPA networks worldwide for a decade and more. As the Blue Book survey for 2019 approaches its close, we spoke to Matt about black … [Read more...]
3 Advertisers: Why Network Transparency Is Everything That Matters
Online lead generation is a tough, complicated business, especially as an advertiser. Media costs have been steadily rising, compliance has become more complex, and the competition for organic traffic is intense. For advertisers that solve those problems, the next big challenge is scalability: how to find long-tail traffic and convert potential into revenue? Affiliate marketing … [Read more...]
What Digital Marketers Need to Know About Contractual Limitation of Liability Clauses
In one form or another, limitation of liability clauses are almost always in digital marketing contracts. They typically attempt to exclude certain risks that a party deems appropriate, and provide that one party’s liability on a campaign may not exceed a stated cap. When negotiating performance marketing agreements, marketers need to understand the legal significance of … [Read more...]
9 Tips About Listicles For Digital Marketers
The internet has thousands, possibly millions, of listicles about cats. In fact, a quick search reveals “17 Cats Who Look Like Madonna” as an option, but listicles can be more than just feline/popstar mash-ups and instead offer valuable opportunities for marketers to reach consumers who are in a shopping mindset. The rise of listicles, which don’t take long to read or require … [Read more...]
Get Started With White Hat Lead-Generation
What is white-hat lead generation and why should you be bothering with it? The main benefit is long-term stability, working with evergreen products and services. The main focus is on transparency and classic marketing, rather than the greyhat pitfalls of other affiliate marketing methods. Niche market verticals span everything from Insurance and Legal Help, to Travel and … [Read more...]
4 Publishers Talk Success, Networks & The Importance Of Trust
Making money as a publisher or affiliate isn't easy. Writing, tracking, coding, media buying and so on - it can get really complicated. Yet when you speak to successful affiliates, time and again the same themes emerge: that building a good website or buying the right traffic only goes so far. Other, less tangible factors are often what truly make the difference between success … [Read more...]
Why Choice Matters in Affiliate Marketing
Every day, you’re faced with choices. In fact, researchers say the average adult makes around 35,000 choices per day on everything from breakfast to bedtime. Some of these choices have higher stakes than others. When it comes to your marketing budget and your revenue generating efforts, it’s important to have data and insights at your disposal to make the right marketing … [Read more...]
The Role of Artificial Intelligence in Performance Marketing’s Future
Present in nearly every industry, artificial intelligence (AI) has begun to transform the landscape of performance marketing. As one of the most influential inventions of the 21st century, AI has had a resounding impact on today’s digital world, and online marketing companies are increasingly seeing AI take over campaign optimizations, split testing, and more. While it’s an … [Read more...]
Augmenting your Tech Stack thru Affiliate
Augmenting your Tech Stack thru Affiliate Non traditional publishers are enabling Brands & Retailers to test new types of conversion & optimization tools thru the affiliate channel. Publishers in today’s affiliate marketing ecosystem are using technology in new ways to drive higher conversion rates & user engagement. Savvy advertisers can leverage the … [Read more...]
California’s New Data Broker Registration Law
If compliance with the California Consumer Privacy Act isn’t enough to fill marketers’ compliance plates, California Governor Gavin Newsome has signed a number of proposals to amend the CCPA. One of them requires “data brokers” to register in a directory maintained by the California Attorney General. The amendments are intended to replace or supplement the statutory text of … [Read more...]
Increasing Transparency in Lead Gen through Affiliate Marketing
Leveraging the affiliate marketing system for lead generation is a highly successful technique for many a marketer in the digital space. But even though it’s far from a new strategy, lead generation still presents its unique set of challenges. The key to a successful lead generation campaign? Ultimately, it boils down to transparency. As increasing importance is put on lead … [Read more...]
Opportunities for Publishers to Support Growing D2C Brands
As consumers become more reliant on the convenience of online shopping, more and more brands have been born that rely exclusively on selling their products online, without a brick and mortar presence. These digitally native brands have found opportunities to provide valuable products to consumers in categories such as tooth care, beauty, health and wellness and meal prep. … [Read more...]
A Huge Market Disruption is about to take place
Let’s talk numbers Erectile dysfunction has been a concern for men since the beginning of time. With over 150 million men in the US, studies suggest that approximately 50% of these men will experience some form of erectile dysfunction (ED) throughout the course of their lives. That would be about 75 million people. At this point, I think it’s safe to say that this is an … [Read more...]
A Closer Look at Cyber Week 2019 Trends
According to Rakuten Marketing survey data, 83% of consumers have started their holiday shopping by Halloween. Google trend data has shown that Black Friday and Cyber Monday begin gaining traction as early as November 1st, with consumers starting to search for these keywords and deals nearly a month before they shop. While many consumers are purchasing candy and costumes over … [Read more...]
Why Browser Extensions are Flying Under the Radar
Browser extensions, historically known as toolbars, are a great way for affiliates to earn a high payday by simply sending users to install an advertiser’s product. These extensions are very much an integral part of the online experience. Even though they can really provide some valuable features to users, browser extensions can sometimes be overlooked by affiliate marketers … [Read more...]