Perform[cb] Blue Book's #1 ranked CPA network, announced yesterday that it has been acquired by Beringer Capital, a leading North American private equity fund specializing in the media, marketing services, and technology sectors. CEO Erin Cigich tells us what it means for their advertisers and publisher partners, and what lies ahead for her powerhouse of a … [Read more...]
The Highly Anticipated Supreme Court Decision in AMG Capital Management, LLC v. Federal Trade Commission is Drawing Near
And Those in Favor of a Legislative Fix to the FTC’s Embattled Enforcement Authority Under 13(b) Are Acting With a Greater Sense of Purpose Breaking news this morning: U.S. Supreme Court Halts FTC’s Ability to Obtain Ill-Gotten Gains On April 21, 2020 in the matter of AMG Capital Management, the U.S. Supreme Court effectively made it more difficult for the Federal Trade … [Read more...]
Understanding & Overcoming Top Email Inboxing Challenges
For many publishers, robust email marketing campaigns are integral to success. Well-planned email strategies offer benefits up and down the funnel, creating brand awareness, driving traffic and encouraging conversions. However, a recent study by Webbula, Email Hygiene And Verification Trends And Benchmarks, found that email inboxing issues are an ongoing problem. Email … [Read more...]
Advertiser’s Responsibilities for What Others Say in Social Media
As outlined by the FTC Endorsement Guides, advertisers are required to have “reasonable programs” in place to train and monitor members of their network. The scope of the program may depend upon the risk that deceptive practices by network participants could cause consumer harm. Some Elements Every Program Should Include Given an advertiser’s responsibility for … [Read more...]
How Publishers Can Leverage Push Notifications To Scale User Engagement
Capturing the attention of a consumer at the right time with the right message is the key to performance marketing. While personalized advertising at scale without advanced targeting, custom audiences, or steep ad costs can be arduous, emerging digital advertising channels, like push notifications, are making mass personalization a key component of today’s most successful … [Read more...]
FTC Obtains Court Order Banning Alleged Work-From-Home Scammer from Selling Business Opportunities and Using Robocalls
The Federal Trade Commission has announced that it has permanently banned an alleged work-from-home scammer from selling or promoting business opportunities and from using robocalls under the terms of a settlement. The FTC alleged that an individual and a number of companies he allegedly controlled initiated millions of robocalls nationwide to promote purported sham … [Read more...]
Court Holds Professional TCPA Litigant Can Face Fraud-Based Counterclaim
In the matter of Cunningham v. USA Auto Protection, LLC, the professional litigant plaintiff alleged that USA Auto Protection made more than twenty telemarketing calls to his mobile telephone number without consent. The defendant argued that the plaintiff - or someone acting on his behalf - completed an opt-in form on its website whereby he consented to receive telemarketing … [Read more...]
Defendant Behind Alleged Bogus Health Insurance Scheme Agrees to Settle FTC Charges
One of the defendants behind an alleged sham health insurance scheme has been permanently banned from the health care business as part of a settlement with the Federal Trade Commission. The FTC’s proposed settlement with the individual defendant stems from an ongoing lawsuit against the Florida-based Simple Health enterprise. The FTC alleges that the Simple Health … [Read more...]
How to Set Up a Warm Transfer Campaign Without Breaking the Bank (Step by Step)
Warm leads are incredibly valuable. A warm lead is qualified, interested, and likely to buy. It’s the kind of lead every business wishes to receive. Of course, getting a warm lead either requires the customer to find you independently and reach out to you, or they need to be “warmed up” by a talented salesperson. Few businesses have entire sales teams to dedicate to this … [Read more...]
Why All Media Buyers Need to Add Pay Per Call in 2021
Affiliate marketing is all about creating the most enticing offers to endorse a product or service and utilize the most valuable traffic sources to convert new, high-quality audiences into leads. As with many aspects of business, it’s important to continue growing and expanding your revenue streams, and if you aren’t taking advantage of Pay Per Call campaigns, you’re missing … [Read more...]
Court Holds No TCPA Standing With Ringless Voice Mail Message
The Eleventh Circuit recently held that a plaintiff does not suffer concrete injury through receipt of a single ringless voice mail message. Grigorian v. FCA US LLC, No. 19-15026, 2020 WL 7238392 (11th Cir. Dec. 9, 2020). The Eleventh Circuit previously ruled that receipt of a single, unsolicited text message does not constitute the harm necessary to achieve Article III … [Read more...]
Promote E-gift Cards to Drive More Last-Minute Holiday Sales
The final days of the 2020 holiday shopping season are upon us and if history is any indication, there is still plenty of shopping left to be done. Rakuten Intelligence data shows that online sales are already up 57.6% during the 2020 holiday season compared to last year. With two weeks left to go, however, shoppers are running out of time to guarantee that their gifts will … [Read more...]
Ecommerce Is On Top Of The World As Consumers Embrace Online Shopping Like Never Before
In a year of changes, the biggest shift in retail has been the rapid growth and acceleration of ecommerce. During the pandemic, ecommerce has become the favored buying method for shoppers across generations, especially for those who were reluctant to go out and preferred the safety of delivery or curbside pick-up. The Q3 U.S. retail forecast, as reported by eMarketer, predicts … [Read more...]
DoJ Announces Historic Civil Penalty in a Telemarketing Enforcement Action
The Department of Justice has announced a settlement in which DISH Network LLC will pay $126 million in civil penalties to the United States for placing millions of telemarketing calls in violation of the Federal Trade Commission's Telemarketing Sales Rule. This settlement represents the largest civil penalty ever paid to resolve telemarketing violations under the FTC Act, … [Read more...]
How ClickDealer Grew To Be The Best CPA Network In Europe – An Interview with Taras Kiseliuk
ClickDealer is ranked as the best CPA network based in Europe in the Blue Book's first European Top 20 table. We chatted with CEO Taras Kiseliuk this week to find out what he thinks they are doing right and where they are going from here. Blue Book: Congratulations on being rated the best CPA network in Europe. Why do you think so many advertisers and publishers chose … [Read more...]