Press Release Barcelona, 10th of October 2018. EXOGROUP, the digital technology enterprise business group, today announced it is now the majority shareholder in leading affiliate network: TORO Advertising. Founded by brothers José (CEO) and Javier Chacón (COO) in 2012, the investment deal ensures both founders will remain on board as shareholders and directors and will … [Read more...]
Top 2018 Holiday Preparations for Publishers
With only a few short weeks separating us from the most anticipated shopping weekend of the year, we want to make sure you are fully prepared to have the most successful holiday season to date. As a publisher, it’s never too late to fine-tune your marketing strategies. Here are a few items to keep in mind as Cyber weekend draws nearer: Focus on mobile According to … [Read more...]
Keeping Clients Happy: How Advertisers Can Maximize The Post-Conversion Up-Sale Process
By Veronika Zakharchenko, Business Analyst in the Admitad Advertiser’s Department In the marketing world, the concept of conversion is amongst one of the most crucial steps for the success of a business. The moment when a ‘window shopper’ browsing around a website decides to take the next step and make a purchase is a beautiful thing to see. However, marketers tend to forget … [Read more...]
California Court Says Customer Lists Not a Trade Secret
The California Court of Appeal recently held that a non-solicitation of employee provision improperly impinged on the ability to freely engage in gainful employment. Historically, California courts have upheld such agreements in limited situations if they are reasonable. The case involves individual defendants that executed a Confidentiality and Non-Disclosure Agreement. … [Read more...]
Affiliate Marketing Angles: A Step-by-step Guide to Standing Out
Content originally posted on MaxBounty blog. Angles are the binding force of affiliate marketing. They’re how you make people connect with the campaign that you’re promoting. Without an effective angle you’re just blindly promoting that offer. If you’re thinking you’ll generate conversions just because you have a traffic source and a decent looking landing page, then … [Read more...]
Online Advertising and “Enhanced Notice”
A recent BBB opinion appears to be another harbinger of the direction that data privacy law is going. Specifically, a decision by the Online Interest-Based Advertising Accountability Program (the “Program”) illustrates the importance of providing consumers with “enhanced notice” when data is collected for interest-based advertising. In response to a consumer complaint, the … [Read more...]
Admitad Announces 0% Commission On Express Payments For Webmasters, Allowing CPA Affiliate Marketers To Earn Faster
Webmasters can now instantly withdraw all confirmed earnings from their accounts swiftly and free of charge. HEILBRONN, GERMANY, October 18, 2018 - Today, Admitad, a world-leading affiliate marketing network, has announced the removal of express payment commission charges for AD1 to AD3 class webmasters from all available currencies and payment systems such as PayPal, … [Read more...]
Individualized Issues of Consent Result in TCPA Class Action Certification Denial
Class actions are designed to promote the efficiency of litigation by allowing the claims of a group of individuals with the same claims to be decided in the same proceeding. They are commonly utilized by plaintiffs’ attorneys in Telephone Consumer Protection Act matters. In the matter of Tomeo v. CitiGroup, Inc., No. 13-C-4046, 2018 U.S. Dist. LEXIS 166117 (N.D. Ill. Sept. … [Read more...]
The 5 Best Landing Page Builders for Affiliate Marketing
This content was originally posted on the MaxBounty Blog. Landing pages are like the connective tissue of affiliate marketing. They’re a bridge between traffic sources and offers that allow affiliates to utilize their creativity as a tool to increase conversions. If you’re an affiliate, using a well-designed landing page can also give you an advantage over other affiliates … [Read more...]
Customer Lifetime Value Is The Most Important Metric You Are Ignoring
Your Affiliate Marketing Longevity In the affiliate marketing industry, cost-per-acquisition has always been king. It’s the metric that tells us how much it costs to drive a sale, and how much can be spent in order to close that sale. But what if there was a different metric? One that gave a deeper understanding of the customer journey and of which customers are the most … [Read more...]