Becoming successful at affiliate marketing requires time, patience, and persistence. It also requires you to know how to scale up campaigns that are already making you money. Effective scaling can take affiliate marketing from your “side hustle” to your career by maximizing current success. Think of any traditional business, for example, a clothing store. Let’s say you’re … [Read more...]
California Enacts GDPR-Like Privacy Changes
On the heels of Colorado’s new cybersecurity legislation, California has now announced that it has enacted the California Consumer Privacy Act of 2018. The legislation provides residents of California the right to: be informed about the personal information that is collected about them; be informed whether their information is sold to third-parties and who those … [Read more...]
Vermont Enacts “Double Opt-In” Automatic Renewal Legislation
In anticipation of changes to California’s automatic renewal law (ARL) becoming effective next month, Vermont has now become the first state to require a “double opt-in” ARL. The law applies to “consumer” contracts with an initial term of at least one year and that renew automatically for a subsequent term longer than one month. Disclosures must be in plain and unambiguous … [Read more...]
What American Affiliate Marketing Players Need to Know About European Data Privacy Regulations
Unless you’ve been living under a rock, you’ve likely heard of the EU’s General Data Protection Regulation (GDPR). The European data initiative went into effect on May 25th to replace the current EU Directive on data protection, and will impact how every business engaging with EU residents’ data operates from this point forward. Companies now need to follow strict regulations … [Read more...]
Secrets To Growing A Boutique Network – Pt II
Two weeks ago we spoke with Chris Patrick of MonsterAds about his unique approach to growing a world-class network. This week we bring you part II, focusing on advertiser-related issues. BLUE BOOK: What kinds of advertisers should be thinking about incorporating CPA campaigns into their media plans? Are there certain verticals for which CPA is a must-do, and others for which … [Read more...]
FTC Defense Lawyer on Colorado’s Cybersecurity Legislation
Colorado’s governor recently signed into law House Bill 18-1128. It is effective September 1, 2018 and sets forth information security requirements for businesses and third-party service providers, amends the state’s data breach notification statute and expands the definition of “personal information.” “Covered entities” are subject to the law. Generally speaking, a “covered … [Read more...]
Top Pay-Per-Call Verticals And Why They Matter
As the #1 rated Pay-Per-Call network, we at Aragon have made it a priority to provide our affiliates and advertisers with a clear path to ROI in mobile marketing, and especially in Pay Per Call. Pay-Per-Call works across a wide range of verticals. Here are the top three verticals that have shown the strongest growth and deliver the highest returns. Finance According to U.S. … [Read more...]
Advertiser Perspective: How to be strategic when buying CPM
Effective media buying is a critically important component of successful campaigns. CPM-based media can sometimes be over-looked yet it offers real benefits when approached in a strategic manner. Madrivo is one of the powerhouses of the affiliate marketing industry with a thriving network built upon proprietary technology, combined with agency services to provide highly-rated … [Read more...]
From Boutique Network To Top 20 In The World – The Inside Secrets Of MonsterAds
From the outset the founders of MonsterAds decided to do things differently. Lots of networks talk about being selective in their publisher recruitment, they actually walked the walk. They stuck to only one vertical for a long time. They moved to Puerto Rico. And it worked. Over the last seven years MonsterAds has grown from a boutique dating network into one of the Blue … [Read more...]
6 Questions Every Advertiser Should Ask When Looking For A Great Affiliate Marketing Network
Not all affiliate marketing networks are created equal. So if you’re a brand trying to increase your margins, choosing “any old” network simply won’t cut it. Without doing the proper due diligence, you stand to lose out on countless sales — not to mention boosted brand recognition. In short: landing on the right network is mission critical for your business. So how can a brand … [Read more...]