• How Mac of All Trades Found Multi-Channel Success

    Mac of all trades brings electronic products to consumers at an affordable price with superior customer service. Prior to partnering with Rakuten ... Read Article

    Winning In A Changing World: An Interview with Taras Kiseliuk, CEO of ClickDealer

    Performance marketing is evolving rapidly, gaining budget share from more traditional channels while offering brand owners the ability to shift strategy quickly ... Read Article

    What does professionalism mean to you when it comes to ad networks?

    Does it mean that they deliver the performance that they promise, pay on time against reliable tracking, and provide good service? I ... Read Article

    Businesses Exist to Make Order Out of Chaos.

    Tom Goodwin, SVP of Havas Media, published a fascinating article on TechCruch a few months ago that helps put that concept in ... Read Article

    Advertisers, STOP mispricing your CPA leads!

    One of the major components to a successful performance marketing campaign is the optimum pricing for leads.  Pay too much and the ... Read Article

    So What's Next for Affiliate Marketing?

    Affiliate marketing just celebrated its 20th birthday and – wow – has it changed! Just look at the last few years. New ... Read Article

    Why Hashed Email Is The Next Big Thing

    It’s become a cliche that mobile should come first these days, but there’s another split in online audiences that is just as ... Read Article

    Why You Should Build A Social Distribution Site Today

    The teenagers of today are our future customers. And most of them don’t find websites very useful or interesting.  So, where do ... Read Article

    Rakuten Marketing Reports Strong Q1 Growth Throughout Global Digital Marketing Channels

    Press Release Advertisers Reap Double Digit Returns in Affiliate, Mobile, Search, and Display New York City — April 23, 2014 — Rakuten ... Read Article

    Rakuten LinkShare’s Double-Digit Cyber Week Results Boosted by Mobile Commerce

    Press Release NEW YORK CITY – December 16, 2013 – Performance marketing network Rakuten LinkShare today announced double-digit year-over-year (YOY) growth during ... Read Article

    What Affiliate Marketing Can Learn From "The Voice"

    Hey advertisers! Do you judge your traffic the right way? Are you using the right metrics? Do you know which ones really ... Read Article

    Matomy Media Group Announces Intent to Build Mobile Media Buying Offering on the AppNexus Platform

    Press Release NEW YORK and TEL AVIV — November 25, 2013 — Global performance marketing company Matomy Media Group today announced a ... Read Article

    Content Locking as an Alternative Monetization Method

    Providing they begin with a properly optimized site, unique content, natural link building and the inclusion of a few paid traffic sources, ... Read Article

    Pulse Mobile Delivers One Million Monthly App Installs to Mobile Clients

    Press Release  Victoria, BC, November 21, 2013– Pulse Mobile, a leading multi-channel mobile marketing business, announced today that it has crossed the ... Read Article

    Mozilla's Third Party Cookie Blocker Blocked?

    Following an open letter and petition from the IAB, Mozilla has essentially put its third-party cookie blocking technology on indefinite hold. It ... Read Article

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