Mac of all trades brings electronic products to consumers at an affordable price with superior customer service. Prior to partnering with Rakuten Advertising, mac of all trades was conducting baseline campaigns and needed a more innovative approach to all channels of performance marketing. Partnering together, the two companies analyzed their current approach, found … [Read more...]
Winning In A Changing World: An Interview with Taras Kiseliuk, CEO of ClickDealer
Performance marketing is evolving rapidly, gaining budget share from more traditional channels while offering brand owners the ability to shift strategy quickly in response to a volatile business environment. ClickDealer, as one of the foremost leadgen networks in the world, is at the leading edge of these changes. We spoke with their CEO, Taras Kiseliuk, to find out how to … [Read more...]
What does professionalism mean to you when it comes to ad networks?
Does it mean that they deliver the performance that they promise, pay on time against reliable tracking, and provide good service? I suspect that’s close to the definition that most people would agree upon. But if that’s the definition, are Google and Facebook “professional”? And what about your favorite CPA or CPS network? How do they match up? This week, as the research … [Read more...]
Businesses Exist to Make Order Out of Chaos.
Tom Goodwin, SVP of Havas Media, published a fascinating article on TechCruch a few months ago that helps put that concept in perspective in today’s world. “Uber, the world’s largest taxi company, owns no vehicles,” he said. “Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest … [Read more...]
Advertisers, STOP mispricing your CPA leads!
One of the major components to a successful performance marketing campaign is the optimum pricing for leads. Pay too much and the expensive conversion rate you could drive you out of business. Pay too little and the low quality leads could force such a high number of needed conversions that the result ends up the same. So how do you understand a lead’s true value? We decided … [Read more...]
So What's Next for Affiliate Marketing?
Affiliate marketing just celebrated its 20th birthday and – wow – has it changed! Just look at the last few years. New and different affiliate models continue to appear, the world is getting smaller through the international reach of publishers, and the customer journey and experience have become ever so scrutinized. This is coupled with the consumer shift in consumption -- … [Read more...]
Why Hashed Email Is The Next Big Thing
It's become a cliche that mobile should come first these days, but there's another split in online audiences that is just as important. I'm talking about the division between logged-in and not-logged-in visitors. Logged-in users are valuable, because their email address can be used to track them across multiple devices - an effective replacement for cookies in a world where … [Read more...]
Why You Should Build A Social Distribution Site Today
The teenagers of today are our future customers. And most of them don't find websites very useful or interesting. So, where do they get their information, news and product recommendations? Social media apps, is the almost inevitable answer. Niche has released results of a survey of over 7,000 high-school students and the single big takeaway is that for teenagers, social is … [Read more...]
Rakuten Marketing Reports Strong Q1 Growth Throughout Global Digital Marketing Channels
Press Release Advertisers Reap Double Digit Returns in Affiliate, Mobile, Search, and Display New York City -- April 23, 2014 -- Rakuten Marketing today announced strong results for the first quarter of 2014 across all of its digital marketing channels. Most notable was the double-digit growth that advertisers realized through the company’s affiliate, mobile, and search … [Read more...]
Rakuten LinkShare’s Double-Digit Cyber Week Results Boosted by Mobile Commerce
Press Release NEW YORK CITY – December 16, 2013 – Performance marketing network Rakuten LinkShare today announced double-digit year-over-year (YOY) growth during Thanksgiving, Black Friday and Cyber Monday. Additionally, the company reported unprecedented results in transactions conducted on mobile devices. Specifically, Rakuten LinkShare reported the following results for … [Read more...]
What Affiliate Marketing Can Learn From "The Voice"
Hey advertisers! Do you judge your traffic the right way? Are you using the right metrics? Do you know which ones really count? Are you choosing the right affiliates, networks, and distribution partners? To use the metaphor of the TV show, The Voice, what makes you turn your chair around? I usually don’t get into many shows on TV because I tend to be too involved in dealing … [Read more...]
Matomy Media Group Announces Intent to Build Mobile Media Buying Offering on the AppNexus Platform
Press Release NEW YORK and TEL AVIV — November 25, 2013 — Global performance marketing company Matomy Media Group today announced a new partnership with AppNexus to build an industry-first mobile performance capability for media buyers. AppNexusoffers the online advertising industry’s most powerful, open and customizable advertising technology platform. Matomy’s new … [Read more...]
Content Locking as an Alternative Monetization Method
Examining Content Locking as an Alternative Visitor Monetization Method Providing they begin with a properly optimized site, unique content, natural link building and the inclusion of a few paid traffic sources, most sites have a chance to develop a steady stream of visitors within their first year. Save for the occasional “Panda” or “Penguin” attack, these approaches typically … [Read more...]
Pulse Mobile Delivers One Million Monthly App Installs to Mobile Clients
Press Release Victoria, BC, November 21, 2013- Pulse Mobile, a leading multi-channel mobile marketing business, announced today that it has crossed the threshold of delivering one million monthly app installs to its clients who include, game and social messaging app developers, as well as mobile commerce merchants. “This is an important threshold for us as a mobile marketing … [Read more...]
Mozilla's Third Party Cookie Blocker Blocked?
Following an open letter and petition from the IAB, Mozilla has essentially put its third-party cookie blocking technology on indefinite hold. It seems as though pressure from members of Congress and the plea from the IAB that, "if you act on your plan to block third-party cookies in your Firefox browser, thousands of ad-supported small businesses like us may be forced to … [Read more...]