With only a few short weeks separating us from the most anticipated shopping weekend of the year, we want to make sure you are fully prepared to have the most successful holiday season to date. As a publisher, it’s never too late to fine-tune your marketing strategies. Here are a few items to keep in mind as Cyber weekend draws nearer: Focus on mobile According to … [Read more...]
Successfully Navigate the Holiday Shopping Calendar
Fall is officially here! Not only does that mean cozy sweaters and pumpkin spice lattes, it also signals the start of the holiday gift-buying season. When it comes to the largest retail shopping period of the year, there is a great deal of historical data that advertisers and publishers can rely on to help shape their future marketing plans. These insights can answer important … [Read more...]