PerformanceTech: Helping You Choose the Right Partner Marketing Solution Browse the links below for early-access articles from our upcoming PerformanceTech Central knowledge-base and platform Comparison & Selection center, designed to help you evolve your tech stack in the age of partner marketing and AI. What Is A Partner Marketing Platform — And Do You Need Partner Marketing Platform vs. Affiliate Network vs. PRM: Which is the Right Fit? Choosing a Partner Marketing Platform: 7 Non-Negotiables How Brands Are Scaling Growth with Partner Marketing Platforms Essential RFP Questions to Ask When Evaluating a Partner Marketing Platform Integrating a Partner Marketing Platform into Your Existing Tech Stack Our new PerformanceTech section focuses on the performance marketing tech stack. It will provide a broad variety of “Best of” rankings and lists of marketing software platforms. These are built with input from the brand, agency and publisher professionals of the world-wide performance marketing community and our own in-depth research. We offer the following categories: Best Partner Marketing Platforms Partner Marketing Platforms connect brands with a wide range of partners – such as affiliates, influencers, and technology providers – enabling management of relationships, tracking, payments, and campaign performance. They provide tools for onboarding, collaboration, and reporting, supporting performance-based marketing across diverse partner types Best Partner Marketing Platforms (with Integrated Networks) These platforms not only offer management tools but also include a built-in network or marketplace of potential partners (publishers, affiliates, agencies, etc.), making it easier for brands to discover, recruit, and collaborate with new partners directly within the platform. The network component is a key differentiator, streamlining partner acquisition Best Partner Marketing Platforms (without Integrated Networks) Partner Marketing Platforms without an integrated network, like Everflow, focus on managing and optimizing partner relationships. Key advantages include greater control over partner selection, enhanced data privacy, and the ability to fully customize workflows and branding. Brands source their own partners, ensuring alignment with specific goals and values, while benefiting from robust tracking, commission management, and reporting features without being tied to a shared marketplace. Best Affiliate / Cost-Per-Sale Networks Affiliate or cost-per-sale networks are online platforms that connect brands (advertisers) with affiliates (publishers) who promote products or services in exchange for a commission on resulting sales. The network handles partner recruitment, tracking, reporting, and payments, enabling brands to scale performance-based marketing while affiliates are able to access multiple programs and monetize their audiences efficiently Best PRMs (Partner Relationship Management platforms) – coming soon Partner Relationship Management (PRM) platforms enable companies to efficiently manage and grow their business partnerships with resellers, distributors, and other channel partners. They provide a centralized partner portal for onboarding, lead distribution, performance tracking, training, resource sharing, and collaboration—streamlining communication and automating key processes to strengthen channel sales and partner engagement Best Influencer Marketing Platforms (Brand-Facing) – coming soon Influencer marketing platforms connect brands with relevant social media influencers, streamlining the process of discovering, managing, and analyzing influencer collaborations. They offer tools for campaign management, content approval, communication, and performance tracking, allowing brands to efficiently run and measure influencer marketing campaigns from a single, centralized dashboard.