Affiliate Marketing

Articles About Affiliate Marketing

Blue Book Winners 2026: Four Extraordinary Networks

by Chris Trayhorn, Publisher of mThink Blue Book on September 17, 2026

MaxBounty, ClickDealer, Aragon Advertising and impact.com top their categories in the 2026 Blue Book rankings. What each of … Read Article
A recent Tenth Circuit decision holds that third-party material reached through hyperlinks on a company website can count … Read Article

Who Owns Marketing’s Most Valuable Signals?

by ClickDealer on September 9, 2026

Over the past few months, several seemingly unrelated developments have pointed in the same direction. At Cannes, marketers … Read Article
For years, the affiliate industry has been workshopping ways to future-proof against a single scenario: what happens when … Read Article

Partner Marketing’s Tech-Stack War: The Big Players Want to Do It All. Is That What You Want?

by Chris Trayhorn, Publisher of mThink Blue Book on June 11, 2026

One thing we know about big tech platforms is that if they can, they will try and set … Read Article

Your AI Tools Are Learning to Replace You

by Chris Trayhorn, Publisher of mThink Blue Book on March 3, 2026

The affiliate marketing industry has a data problem it doesn’t want to talk about. Every time a performance … Read Article
On February 4, 2026 Senators Gellego (D-AZ) and Moreno (R-OH) introduced bipartisan legislation to crack down on predatory … Read Article
AI-generated advertisements are a double-edged sword. Digital marketers should be properly advised on risks related to such use … Read Article
The subsequent releases of Google’s Agent Payment Protocol and ChatGPT Instant Checkout are sounding alarm bells for small … Read Article

The Hidden Revenue in Your Partnership Program: Why First-Party Data Is the Key to Proving True ROI

by Chris Trayhorn, Publisher of mThink Blue Book on October 17, 2025

Partnership programs drive 30-70% more revenue than traditional channels through superior customer lifetime value, yet remain chronically under-resourced. … Read Article
We got together with ClickDealer’s head of PR, Nataly, to dive deep into the trends that will shape … Read Article
Travel is one of the most misunderstood verticals in affiliate marketing. The average affiliate’s view of a travel … Read Article

MaxBounty CEO: “Affiliate Marketing Is Alive and Well” Despite Economic Headwinds

by Chris Trayhorn, Publisher of mThink Blue Book on July 2, 2025

After 21 years in the game, Matt McEvoy explains how the performance marketing veteran is leveraging mrge acquisition … Read Article
The general public’s opinion on generative AI is incredibly polarized. Some see it as a miraculous tool that … Read Article

Google’s Affiliate Crackdown: A Quest for Quality or a Power Play for Profits?

by Chris Trayhorn, Publisher of mThink Blue Book on December 6, 2024

Google’s recent crackdown on affiliate marketing is sending shockwaves through the digital marketing community. With sweeping changes supposedly … Read Article

Trump’s Win Signals Smooth Sailing for Big Tech—And Headwinds for Affiliate Marketers

by Chris Trayhorn, Publisher of mThink Blue Book on November 14, 2024

Donald Trump’s recent re-election has tech insiders buzzing, and it’s not just about policy. With Elon Musk now … Read Article

PMA Report: Coupons and Loyalty Programs Dominate. DSPs Surge

by Chris Trayhorn, Publisher of mThink Blue Book on November 5, 2024

The 2024 U.S. Performance Marketing Association (PMA) survey offers significant insights into current trends among U.S. brands using … Read Article

FTC Cracks Down on Fake Reviews: Affiliate Marketers Brace for Impact

by Chris Trayhorn, Publisher of mThink Blue Book on October 21, 2024

The Federal Trade Commission (FTC) has unveiled a groundbreaking rule aimed at combating fake reviews and testimonials. While … Read Article
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