• Articles About Affiliate Marketing

    The subsequent releases of Google’s Agent Payment Protocol and ChatGPT Instant Checkout are sounding alarm bells for small … Read Article

    The Hidden Revenue in Your Partnership Program: Why First-Party Data Is the Key to Proving True ROI

    by Chris Trayhorn, Publisher of mThink Blue Book on October 17, 2025

    Partnership programs drive 30-70% more revenue than traditional channels through superior customer lifetime value, yet remain chronically under-resourced. … Read Article
    We got together with ClickDealer’s head of PR, Nataly, to dive deep into the trends that will shape … Read Article
    Travel is one of the most misunderstood verticals in affiliate marketing. The average affiliate’s view of a travel … Read Article

    MaxBounty CEO: “Affiliate Marketing Is Alive and Well” Despite Economic Headwinds

    by Chris Trayhorn, Publisher of mThink Blue Book on July 2, 2025

    After 21 years in the game, Matt McEvoy explains how the performance marketing veteran is leveraging mrge acquisition … Read Article
    The general public’s opinion on generative AI is incredibly polarized. Some see it as a miraculous tool that … Read Article

    Google’s Affiliate Crackdown: A Quest for Quality or a Power Play for Profits?

    by Chris Trayhorn, Publisher of mThink Blue Book on December 6, 2024

    Google’s recent crackdown on affiliate marketing is sending shockwaves through the digital marketing community. With sweeping changes supposedly … Read Article

    Trump’s Win Signals Smooth Sailing for Big Tech—And Headwinds for Affiliate Marketers

    by Chris Trayhorn, Publisher of mThink Blue Book on November 14, 2024

    Donald Trump’s recent re-election has tech insiders buzzing, and it’s not just about policy. With Elon Musk now … Read Article

    PMA Report: Coupons and Loyalty Programs Dominate. DSPs Surge

    by Chris Trayhorn, Publisher of mThink Blue Book on November 5, 2024

    The 2024 U.S. Performance Marketing Association (PMA) survey offers significant insights into current trends among U.S. brands using … Read Article

    FTC Cracks Down on Fake Reviews: Affiliate Marketers Brace for Impact

    by Chris Trayhorn, Publisher of mThink Blue Book on October 21, 2024

    The Federal Trade Commission (FTC) has unveiled a groundbreaking rule aimed at combating fake reviews and testimonials. While … Read Article

    Four Key Trends Shaping Affiliate Marketing

    by Chris Trayhorn, Publisher of mThink Blue Book on October 21, 2024

    The affiliate marketing industry is undergoing significant transformations as it approaches a projected global value of $15.7 billion … Read Article

    Why Breaking Up Monopolies Would Be Great For Affiliate Marketers

    by Chris Trayhorn, Publisher of mThink Blue Book on October 9, 2024

    The ongoing antitrust case against Google is centered on its alleged monopolistic behavior in search, advertising, and mobile … Read Article

    How to Never Leave Peak Season: Consumer Vertical Seasonality Guide

    by Taras Kiseliuk, CEO of ClickDealer on September 30, 2024

    If you had to guess the percentage by how much sales increase on Black Friday compared to an … Read Article
    The U.S. Federal Trade Commission has been imposing increasingly more severe monetary penalties against company’s for falsely representing … Read Article

    The State of Mobile in 2024

    by Chris Trayhorn, Publisher of mThink Blue Book on June 6, 2024

    An interview with Taras Kiseliuk, CEO of ClickDealer In an insightful interview, Taras Kiseliuk, ClickDealer’s CEO delves into … Read Article

    A Guide To Achieving Success With Publisher Partnerships For Pay-Per-Call

    by Van Levine, Senior Affiliate Manager, Digital Media Solutions (DMS) on May 23, 2024

    In the performance marketing landscape, mastering pay-per-call campaigns demands a strategic blend of innovation and collaboration. Here, we … Read Article

    3 Strategies To Overcome Rising Search Costs & Boost Enrollment

    by Carrie Burton, SVP, Education, Digital Media Solutions on March 15, 2024

    As higher education marketers face the dual challenge of escalating search marketing costs and the rapid evolution of … Read Article
    Estimated at an impressive $250 billion by Goldman Sachs, the creator economy is expected to double in just … Read Article
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