Affiliate Marketing

Articles About Affiliate Marketing

iPod, Therefore iTunes

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2005

Affiliates interested in offering digital music downloads should pay tribute to Apple for legitimizing an over-hyped and under … Read Article

Targeting Affiliates

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2005

Name: John Hobson Job: Manager, Online Advertising, Target.com Date of Hire: September 2002 Previous Job: Manager, Online Advertising, … Read Article

Being Ben Edelman

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2005

You’d be hard-pressed to find someone more knowledgeable or dedicated than Ben Edelman when it comes to the … Read Article

Stumped About Stopping Spyware

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2005

Tuan Le is mad. And when he’s upset, he speaks quietly, deliberately and very thoughtfully. He’s hardly a … Read Article

Affiliates Yearn For Standard Bearers

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2005

Affiliate marketing is entering its adolescent phase, but the lack of standards for delivering data is inflicting some … Read Article

The Race to Embrace

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2005

Online marketers and merchants are quickly adopting new technologies such as blogging to help drive traffic and sell … Read Article

The Journey to Become an Affiliate

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2005

Malcolm Lubliner contacted me in early November, just a month into my taking over the duties as editor … Read Article

Know Your Audience

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2005

When designing a Web site, you must take the intended audience into careful consideration. Whether the Web site … Read Article

Killer Content Brings in Money

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2004

There are three main factors that determine the success of your Web site: Effective site optimization; Site popularity; … Read Article

What Clicks At Performics

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2004

To the surprise (and delight) of many, 2004 has put the spotlight back onto e-commerce for the first … Read Article

A Show-Stopping Performance

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2004

In times when change comes quickly, many things can keep online marketing managers up at night. The question … Read Article

Search For Tomorrow

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2004

It was the summer of 1998 when GoTo.com launched its pay-per-click (PPC) program in a fairly straightforward way. … Read Article

Keeping Design Simple

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2004

When building a Web site to convert sales, one must make the visitor very comfortable and try to … Read Article

The Overstock Obsession

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2004

Every so often, there’s a company, a person or a philosophy that attracts such a rabid following it … Read Article

Four Ways to Make More Money

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2004

Have you ever wondered why big Web sites like AOL, Yahoo and MSN don’t run many cost-per-action (CPA) … Read Article

Land Rush

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2004

Suddenly, Joe Speiser’s phone rings more often than it used to.The calls are coming from venture investors and … Read Article

Five Who Drive

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2004

It takes a special something to be among the best in your field, especially when the field is … Read Article

The Craze Of Holidaze

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2004

Amin Mirza is nervous about the holidays.”I’m not going anywhere,” says Mirza, an affiliate who started PhatDeal.com in … Read Article
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