Affiliate Marketing

Articles About Affiliate Marketing

Converting Visitors to Buyers

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2005

While affiliate Web sites can measure how many visitors and clicks they receive and send on through to … Read Article

Spying Your Way to Profits

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2005

Don’t start thinking James Bond thoughts. Instead, think of spying on your competitors and yourself. Illegal spying? Perish … Read Article

Off the Mark

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2005

Affiliates and Web publishers who sell goods from the most popular brand name merchants are losing traffic and … Read Article

Three Great Search Engine Marketing Myths

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2005

As search engine marketing has become ubiquitous and, in most marketers’ minds, synonymous with generating profits from their … Read Article

Planning Future Growth

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2005

Matt Ranta has not been an affiliate for very long. In fact, his Web page still has some … Read Article

iPod, Therefore iTunes

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2005

Affiliates interested in offering digital music downloads should pay tribute to Apple for legitimizing an over-hyped and under … Read Article

Targeting Affiliates

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2005

Name: John Hobson Job: Manager, Online Advertising, Target.com Date of Hire: September 2002 Previous Job: Manager, Online Advertising, … Read Article

The Craze Of Holidaze

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2004

Amin Mirza is nervous about the holidays.”I’m not going anywhere,” says Mirza, an affiliate who started PhatDeal.com in … Read Article

Coupon Hoopla

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2004

You’ve been there. You’re at the grocery store to buy one single item. You have your groceries on … Read Article

Affiliates Wanted

by Jennifer Meacham on October 1, 2004

With 8.2 million Americans looking for jobs, Jeff Testerman isn’t worried about losing his. He’s co-founder of brokerhunter.com, … Read Article

Killer Content Brings in Money

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2004

There are three main factors that determine the success of your Web site: Effective site optimization; Site popularity; … Read Article

What Clicks At Performics

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2004

To the surprise (and delight) of many, 2004 has put the spotlight back onto e-commerce for the first … Read Article

A Show-Stopping Performance

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2004

In times when change comes quickly, many things can keep online marketing managers up at night. The question … Read Article

Search For Tomorrow

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2004

It was the summer of 1998 when GoTo.com launched its pay-per-click (PPC) program in a fairly straightforward way. … Read Article

Keeping Design Simple

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2004

When building a Web site to convert sales, one must make the visitor very comfortable and try to … Read Article

The Overstock Obsession

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2004

Every so often, there’s a company, a person or a philosophy that attracts such a rabid following it … Read Article

Four Ways to Make More Money

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2004

Have you ever wondered why big Web sites like AOL, Yahoo and MSN don’t run many cost-per-action (CPA) … Read Article

Land Rush

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2004

Suddenly, Joe Speiser’s phone rings more often than it used to.The calls are coming from venture investors and … Read Article
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