Affiliate Marketing

Articles About Affiliate Marketing

Think Global, Search Local

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2005

If you are looking for help with your water heater in Plano, Texas, Harvey West is your man. … Read Article

The Cookie Conundrum

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2005

Cookies will drive you nuts. As you know, cookies – or very small files that recognize you as … Read Article

Defend Yourself Against Click Fraud

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2005

The sky is falling! The sky is falling!” That’s what the Chicken Littles of the world would have … Read Article

Look Ma, No Print: Q & A with Michelle Bottomley

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2005

Traditional Madison Avenue advertising agencies have taken their share of lumps lately. More companies are spending bigger bucks … Read Article

The Myths of Affiliate Marketing

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2005

There are many myths regarding affiliate marketing that ought to be tucked away where you keep the collected … Read Article

Clean Sweep

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2005

You’re thinking of working with a merchant, but you don’t want to be involved in any program that … Read Article

Crossing the Line

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2005

Years before the Nasdaq tanked and banner advertising died, e-commerce pioneers like Amazon.com and CDNow began partnering with … Read Article

Pedro Sostre: Follow Your Passion

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2005

Pedro Sostre is all about art and good design. And he’s not afraid to voice his opinions on … Read Article

Managing Affiliates in a Rapidly Growing Market

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2005

Over the past two years, the online real estate traffic volume has increased exponentially. Part of this dramatic … Read Article

Analyze This

by Jennifer Meacham on October 1, 2005

Affiliates are capitalizing on the predictable behavioral patterns of consumers by using Web analytics tools to decode customers’ … Read Article

Don't Give in to Click Fraud Fears

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2005

Click fraud is a potentially serious problem faced by any affiliate marketer who uses pay-per-click (PPC) search engine … Read Article

Stand By Me

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2005

The last of the big independent affiliate and performance marketing networks was finally swallowed up by another large … Read Article

Being Ben Edelman

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2005

You’d be hard-pressed to find someone more knowledgeable or dedicated than Ben Edelman when it comes to the … Read Article

Stumped About Stopping Spyware

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2005

Tuan Le is mad. And when he’s upset, he speaks quietly, deliberately and very thoughtfully. He’s hardly a … Read Article

Affiliates Yearn For Standard Bearers

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2005

Affiliate marketing is entering its adolescent phase, but the lack of standards for delivering data is inflicting some … Read Article

The Race to Embrace

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2005

Online marketers and merchants are quickly adopting new technologies such as blogging to help drive traffic and sell … Read Article

The Journey to Become an Affiliate

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2005

Malcolm Lubliner contacted me in early November, just a month into my taking over the duties as editor … Read Article

Know Your Audience

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2005

When designing a Web site, you must take the intended audience into careful consideration. Whether the Web site … Read Article
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