Affiliate Marketing

Articles About Affiliate Marketing

Managing Affiliates in a Rapidly Growing Market

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2005

Over the past two years, the online real estate traffic volume has increased exponentially. Part of this dramatic … Read Article

Analyze This

by Jennifer Meacham on October 1, 2005

Affiliates are capitalizing on the predictable behavioral patterns of consumers by using Web analytics tools to decode customers’ … Read Article

Don't Give in to Click Fraud Fears

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2005

Click fraud is a potentially serious problem faced by any affiliate marketer who uses pay-per-click (PPC) search engine … Read Article

Stand By Me

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2005

The last of the big independent affiliate and performance marketing networks was finally swallowed up by another large … Read Article

Danger: Clicking Ahead

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2005

Sometimes a click isn’t really a click. Sometimes the person knocking on a website’s door is really a … Read Article

Search for Tomorrow

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2005

It doesn’t take Edwin Hubble to recognize that the search universe is expanding. Instead of studying faraway galaxies … Read Article

Think Global, Search Local

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2005

If you are looking for help with your water heater in Plano, Texas, Harvey West is your man. … Read Article

The Cookie Conundrum

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2005

Cookies will drive you nuts. As you know, cookies – or very small files that recognize you as … Read Article

Defend Yourself Against Click Fraud

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2005

The sky is falling! The sky is falling!” That’s what the Chicken Littles of the world would have … Read Article

Look Ma, No Print: Q & A with Michelle Bottomley

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2005

Traditional Madison Avenue advertising agencies have taken their share of lumps lately. More companies are spending bigger bucks … Read Article

The Myths of Affiliate Marketing

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2005

There are many myths regarding affiliate marketing that ought to be tucked away where you keep the collected … Read Article

Clean Sweep

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2005

You’re thinking of working with a merchant, but you don’t want to be involved in any program that … Read Article

Crossing the Line

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2005

Years before the Nasdaq tanked and banner advertising died, e-commerce pioneers like Amazon.com and CDNow began partnering with … Read Article

Off the Mark

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2005

Affiliates and Web publishers who sell goods from the most popular brand name merchants are losing traffic and … Read Article

Three Great Search Engine Marketing Myths

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2005

As search engine marketing has become ubiquitous and, in most marketers’ minds, synonymous with generating profits from their … Read Article

Planning Future Growth

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2005

Matt Ranta has not been an affiliate for very long. In fact, his Web page still has some … Read Article

iPod, Therefore iTunes

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2005

Affiliates interested in offering digital music downloads should pay tribute to Apple for legitimizing an over-hyped and under … Read Article

Targeting Affiliates

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2005

Name: John Hobson Job: Manager, Online Advertising, Target.com Date of Hire: September 2002 Previous Job: Manager, Online Advertising, … Read Article
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