Marketing Performance Tech How To Implement AI To Scale Your Affiliates & Partnersby Michael Cole, CMO, Everflow – Partner Marketing Platform on October 1, 2026 Growth leaders know AI is critical, but struggle to pinpoint exactly where to apply it across their business … Read Article Partner Marketing’s Tech-Stack War: The Big Players Want to Do It All. Is That What You Want?by Chris Trayhorn, Publisher of mThink Blue Book on June 11, 2026 One thing we know about big tech platforms is that if they can, they will try and set … Read Article The Hidden Revenue in Your Partnership Program: Why First-Party Data Is the Key to Proving True ROIby Chris Trayhorn, Publisher of mThink Blue Book on October 17, 2025 Partnership programs drive 30-70% more revenue than traditional channels through superior customer lifetime value, yet remain chronically under-resourced. … Read Article The Attribution Black Box: How to Prove The Full Value of Affiliate Marketing in Your MMMby Michael Cole, CMO, Everflow – Partner Marketing Platform on October 17, 2025 For years, affiliate managers at large brands have faced the same frustrating challenge: proving the full value of … Read Article Case Study: FanFuel’s First-Touch Revolutionby Tony Cohn, Director of Customer Marketing, Everflow on September 23, 2025 FanFuel operates as a complete nutra affiliate network specializing in bodybuilding, weightlifting, and weight loss niches. Despite having … Read Article What Is A Partner Marketing Platform — And Do You Need One?by mThink Blue Book on June 25, 2025 Partner marketing is evolving fast. Brands are no longer relying solely on traditional affiliate networks—they’re managing influencers, ambassadors, … Read Article Integrating a Partner Marketing Platform into Your Existing Tech Stackby mThink Blue Book on June 25, 2025 Partner programs once lived at the edge of the marketing plan. Today they account for a rising share … Read Article Partner Marketing Platform vs. Affiliate Network vs. PRM: What’s the Right Fit for Your Strategy?by mThink Blue Book on June 22, 2025 In performance marketing, the technology stack you choose can make or break your growth strategy. But as the … Read Article Choosing a Partner Marketing Platform: 7 Non-Negotiablesby mThink Blue Book on June 22, 2025 The market for partner marketing platforms is growing rapidly, but not all platforms are created equal. As more … Read Article How Leading Brands Are Scaling Growth with Partner Marketing Platformsby mThink Blue Book on June 22, 2025 Partner marketing has matured. Once viewed as a tactical affiliate channel, it’s now a core revenue driver for … Read Article RFP Questions to Ask When Evaluating a Partner Marketing Platformby mThink Blue Book on June 22, 2025 Choosing the right partner marketing platform isn’t just about ticking boxes. It’s about aligning your technology investment with … Read Article