Affiliate Marketing

Articles About Affiliate Marketing

Mistakes Lead to Success

by Chris Trayhorn, Publisher of mThink Blue Book on July 1, 2006

Learn from your missteps and the path to affiliate success will be paved with opportunity.Lurk around any affiliate … Read Article

Fair Game

by Chris Trayhorn, Publisher of mThink Blue Book on July 1, 2006

In-game advertising offers geotargeting of a captive and highly lucrative audience.National advertisers looking to reach mass audiences have … Read Article

The Lure of Youth

by Chris Trayhorn, Publisher of mThink Blue Book on July 1, 2006

They’re wired, they’re affluent and they are a largely untapped market. This prized group is teens. They are … Read Article

Over-the-Counter Advice for a Healthier Home Page

by Chris Trayhorn, Publisher of mThink Blue Book on July 1, 2006

A double dose of design is not nearly as potent as performance for a site that needs a … Read Article

Domain Reign

by Chris Trayhorn, Publisher of mThink Blue Book on July 1, 2006

Domains are the undeveloped land on which e-commerce properties are built and like real estate, it’s about location, … Read Article

Full Steam Ahead: Q & A with Chris Henger

by Chris Trayhorn, Publisher of mThink Blue Book on July 1, 2006

Performics’ new VP of affiliate marketing claims the industry is still growing and is fueled by performance-based marketing.

Jeremy Palmer: The Million Dollar Man

by Chris Trayhorn, Publisher of mThink Blue Book on July 1, 2006

Jeremy Palmer knew he had the entrepreneurial spirit. He just hadn’t found the right thing to let it … Read Article

Kimathi Marangu: The Team Player

by Chris Trayhorn, Publisher of mThink Blue Book on March 1, 2006

It’s not easy to combine all those passions but Marangu has managed to strike a good balance.Marangu is … Read Article

Optimized for the Future: Q & A with Noah Elkin

by Chris Trayhorn, Publisher of mThink Blue Book on March 1, 2006

Noah Elkin is the director of industry relations at iCrossing, which was recently named Best Search Agency of … Read Article

Retooling the Web

by Chris Trayhorn, Publisher of mThink Blue Book on March 1, 2006

Microsoft was late in recognizing the profit potential of online search. Meanwhile, upstart Google surpassed older search sites … Read Article

Mining for Keywords

by Chris Trayhorn, Publisher of mThink Blue Book on March 1, 2006

Now that you’ve set up your search engine marketing campaign and it’s chugging along nicely, how do you … Read Article

Entrepreneur Sees the Light

by Chris Trayhorn, Publisher of mThink Blue Book on March 1, 2006

While reviewing newbie sites, my heart sinks as I see the world’s zillionth “How to Start a Successful … Read Article

A Brand New Day for BrandNewDad.com

by Chris Trayhorn, Publisher of mThink Blue Book on March 1, 2006

Not every website sells widgets. But that doesn’t mean every website doesn’t need an effective home page.In this … Read Article

Scrutiny on the Bounty

by Chris Trayhorn, Publisher of mThink Blue Book on March 1, 2006

As every good bounty hunter knows, capturing your target requires exacting execution of a well-designed plan. But unlike … Read Article

Power Tools

by Chris Trayhorn, Publisher of mThink Blue Book on March 1, 2006

Sometimes even the simplest tasks can only be performed using the right tools. There’s no point in using … Read Article

Affiliate Market Maturing

by Chris Trayhorn, Publisher of mThink Blue Book on March 1, 2006

The affiliate space is getting more sophisticated and complex, according to the findings of the AffStat 2006 Report, … Read Article

Lost in Translation

by Chris Trayhorn, Publisher of mThink Blue Book on March 1, 2006

Ten years ago, Jaime lived outside Managua, Nicaragua, worked in a shoe factory and took college classes. The … Read Article

Have You Heard the Word?

by Chris Trayhorn, Publisher of mThink Blue Book on March 1, 2006

Tell a friend: Word of mouth rocks. It’s how many people find a dentist, a plumber, a pediatrician … Read Article
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