Affiliate Marketing

Articles About Affiliate Marketing

Affiliate Market Maturing

by Chris Trayhorn, Publisher of mThink Blue Book on March 1, 2006

The affiliate space is getting more sophisticated and complex, according to the findings of the AffStat 2006 Report, … Read Article

Lost in Translation

by Chris Trayhorn, Publisher of mThink Blue Book on March 1, 2006

Ten years ago, Jaime lived outside Managua, Nicaragua, worked in a shoe factory and took college classes. The … Read Article

Educating and Informing Your Publishers

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2006

As anyone managing an affiliate program knows, educating your network of publishers is a vital and often daunting … Read Article

Casting a Wider Net

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2006

Podcasting is emerging as an interesting and potentially lucrative opportunity for online marketers who want to reach a … Read Article

Pitching a Fit

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2006

Sites related to health, fitness and total body wellness are humming at this time of year based on … Read Article

Denied

by Jennifer Meacham on January 1, 2006

On a cold Minnesota afternoon, affiliate marketer Connie Berg checks her email fearing the worst: a message from … Read Article

Feeding the Beast

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2006

If you’re doing online marketing and you’re not leveraging RSS, what the heck are you waiting for? New … Read Article

The State of Online Marketing

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2006

By the time Revenue magazine hit newsstands in January 2004, performance marketing and affiliate marketing had already had … Read Article

Taxing Times

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2006

Back in the early days of the dotcom boom, rampant speculation arose about how or even if online … Read Article

Flipping the Switch

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2006

Maybe your relationship with your network has soured. The reports are frequently late, revenue is down and your … Read Article

Resolutions Require Resolve

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2006

It’s mid-January. The holiday revelry is over, Christmas decorations have been packed away and the leftover turkey in … Read Article

An Unbridled Love of Shopping: Q & A with Michelle Madhok

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2006

Michelle Madhok has a lot of experience mixing content and commerce online. She has worked at CBS Broadcasting … Read Article

It's Just Direct Marketing

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2006

As I go around the country teaching workshops on pay per click (PPC) I get asked many varied … Read Article

Richard Kohl: This is No Retirement Party

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2006

Richard Kohl may be 70, but he sure knows how to party. As the head of a big … Read Article

Home Page Makeover Unleashed

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2006

In this first installment of Revenue Magazine’s “By Design Makeover,” I worked with my team at Sostre & … Read Article

Defining Affiliate Marketing

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2006

Guerrillas know that affiliate marketing is just a fancy word for selling and treating people well. It’s more … Read Article

The Cookie Conundrum

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2005

Cookies will drive you nuts. As you know, cookies – or very small files that recognize you as … Read Article

Defend Yourself Against Click Fraud

by Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2005

The sky is falling! The sky is falling!” That’s what the Chicken Littles of the world would have … Read Article
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