Affiliate Marketing

Articles About Affiliate Marketing

You've Got Content, Now What?

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2007

I find that many website owners are divided into two camps. One camp is very good at developing … Read Article

Redemption

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2007

It all started with Asa Candler, a “prescriptionist” in Atlanta 112 years ago. A modest pharmacist who dealt … Read Article

Out of Commission

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2007

How to Limit Commission Theft

Guiding Lightly: Q & A with Anne Holland

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2007

Anne Holland is the president of MarketingSherpa, which aims to help marketers advance by sharing real-world marketing data … Read Article

The Posh Payoff

by Chris Trayhorn, Publisher of mThink Blue Book on November 1, 2006

Diamonds, private jets, multi-million-dollar mansions, haute couture, luxury vehicles and high-end handbags – customers looking for upscale goods … Read Article

Video Ad Explosion

by Chris Trayhorn, Publisher of mThink Blue Book on November 1, 2006

In early August, Foster’s Beer announced two changes. First, they’ll no longer try to be “Australian for Beer” … Read Article

Sex Education

by Chris Trayhorn, Publisher of mThink Blue Book on November 1, 2006

You may or may not approve of what they are marketing, but nearly everyone can learn something from … Read Article

The Mobile Marketing Monster

by Chris Trayhorn, Publisher of mThink Blue Book on November 1, 2006

Tony Phillip will tell you the exact moment he knew that mobile marketing and advertising – predominantly via … Read Article

Gambling Stakes Rise

by Chris Trayhorn, Publisher of mThink Blue Book on November 1, 2006

You can’t drive on the highway, watch TV or go to the supermarket without being reminded of America’s … Read Article

Taking A Stand: Q & A with Brian Littleton

by Chris Trayhorn, Publisher of mThink Blue Book on November 1, 2006

ShareASale is an affiliate network that has taken a hard stance on spyware, adware and parasite-ware by not … Read Article

Leading the Way

by Chris Trayhorn, Publisher of mThink Blue Book on November 1, 2006

Online lead generation gets no respect. Online lead generation affiliates less so. While the sector is growing by … Read Article

Anne Fognano: The Mother Lode

by Chris Trayhorn, Publisher of mThink Blue Book on November 1, 2006

The old adage that necessity is the mother of invention is certainly true when it comes to this … Read Article

Performance Marketing Prognostication

by Chris Trayhorn, Publisher of mThink Blue Book on November 1, 2006

It’s that time of year again when we ask industry movers and shakers to look back at the … Read Article

Hybrid Auctions Are Taking Over

by Chris Trayhorn, Publisher of mThink Blue Book on November 1, 2006

As author Robert C. Gallagher observes, “Change is inevitable – except from a vending machine.” And so it … Read Article

Google Hates Affiliates

by Chris Trayhorn, Publisher of mThink Blue Book on November 1, 2006

Back in January 2005 Google changed its Adwords policy to read, “We’ll only display one ad for affiliates … Read Article

Insurance for Conversion Rates

by Chris Trayhorn, Publisher of mThink Blue Book on November 1, 2006

Designing for conversions isn’t rocket science. It’s just the ability to design a website with particular ideas in … Read Article

eBay: What's in Store

by Chris Trayhorn, Publisher of mThink Blue Book on September 1, 2006

Describing eBay as a commerce website is like saying Elvis was a singer. The 11-year-old company that began … Read Article

Going to the Mat

by Chris Trayhorn, Publisher of mThink Blue Book on September 1, 2006

In the last two issues of Revenue magazine I’ve written about mistakes that affiliates make, highlighting common errors … Read Article
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