• The Dos and Don’ts of AI-Generated Ad Creatives in Affiliate Marketing

    The general public’s opinion on generative AI is incredibly polarized. Some see it as a miraculous tool that will solve most of ... Read Article

    Google’s Affiliate Crackdown: A Quest for Quality or a Power Play for Profits?

    Google’s recent crackdown on affiliate marketing is sending shockwaves through the digital marketing community. With sweeping changes supposedly aimed at curbing manipulative ... Read Article

    Navigating The Debt Relief Landscape: Targeted Advertising Tactics For Success

    According to recent data, U.S. consumer debt collectively rose to $17.05 trillion in 2023. This increase in debt may be attributed to ... Read Article

    Richard B. Newman Selected to Author Consumer Protection Section of ALM FTC Law Treatise

    FTC Compliance, CID, and Defense Lawyer Richard B. Newman Selected to Author Consumer Protection Section of Prestigious ALM FTC Law, Practice and ... Read Article

    It’s Time To Scale Your Home Services Lead Generation Campaigns

    As the weather warms up, home services brands should be looking for ways to maximize and modernize their lead generation strategies, with ... Read Article

    How To Build Long-Term Partnerships For Success

    Nataly Ptitsyna is head of PR for ClickDealer, one of the most consistently popular and successful networks in the Blue Book rankings. ... Read Article

    How To Source, Vet & Grow Quality Publisher Partnerships For Pay-Per-Call

    In today’s competitive performance marketing industry, understanding the best practices to set campaigns up for success in the call space is essential ... Read Article

    5 strategies to create better content

     Create content that represents you What are we talking about when we refer to content creation? This idea seems increasingly broad, encompassing, ... Read Article

    5 tips for a better brand image

    Marketing strategy at the heart of your identity  What is a brand image, really? When we talk about brand image, we refer ... Read Article

    How Mac of All Trades Found Multi-Channel Success

    Mac of all trades brings electronic products to consumers at an affordable price with superior customer service. Prior to partnering with Rakuten ... Read Article

    Winning In A Changing World: An Interview with Taras Kiseliuk, CEO of ClickDealer

    Performance marketing is evolving rapidly, gaining budget share from more traditional channels while offering brand owners the ability to shift strategy quickly ... Read Article

    The influencer marketing era: what does the future of web marketing hold?

    What is influencer marketing? Influencers, social media, followers, content, paid posts, impressions, product placement, affiliation, advertisers… These terms are increasingly present in ... Read Article

    How Financial Marketers Can Boost New Customer Growth on an Affiliate Model

    Over two years beyond the start of the Covid-19 pandemic, the finance industry continues to experience major consumer shifts. Among these consumers, ... Read Article

    Don't forget about click-to-call: the most underrated vertical for social media traffic

    Pay-per-call is often overlooked by performance marketers when choosing a vertical to monetize the traffic in. It is particularly puzzling when it ... Read Article

    New Report: eCommerce On Mobile Ready To Boom

    comScore’s 2013 Mobile future In Focus report was released on Thursday and delivers up-to-date insights into the state of the mobile marketplace. ... Read Article

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