According to recent data, U.S. consumer debt collectively rose to $17.05 trillion in 2023. This increase in debt may be attributed to mortgages, school and vehicle loans, and credit cards. As a result, personal loan advertisers have a unique opportunity to connect with consumers seeking financial solutions during this peak period of interest. Engage High-Intent Consumers … [Read more...]
Richard B. Newman Selected to Author Consumer Protection Section of ALM FTC Law Treatise
FTC Compliance, CID, and Defense Lawyer Richard B. Newman Selected to Author Consumer Protection Section of Prestigious ALM FTC Law, Practice and Procedure Treatise As a result of his demonstrated distinct subject matter expertise and track record of success in the fields of digital advertising compliance, investigations (CIDs) and regulatory defense, FTC compliance, CID … [Read more...]
It’s Time To Scale Your Home Services Lead Generation Campaigns
As the weather warms up, home services brands should be looking for ways to maximize and modernize their lead generation strategies, with advertisers aiming to connect with high-intent consumers at the right places and times, and with the right offers to drive clicks, calls, and leads. The following five optimizations are expert recommendations home services advertisers can … [Read more...]
How To Build Long-Term Partnerships For Success
Nataly Ptitsyna is head of PR for ClickDealer, one of the most consistently popular and successful networks in the Blue Book rankings. In her six years with the company, she has helped it achieve huge growth and brings to her role a passionate belief that the only way to succeed in performance marketing is to partner with the best. Blue Book: Let’s talk about publishers and … [Read more...]
How To Source, Vet & Grow Quality Publisher Partnerships For Pay-Per-Call
In today’s competitive performance marketing industry, understanding the best practices to set campaigns up for success in the call space is essential to scaling sales and engagement. Find out the top tips on how to leverage relationships to drive campaign growth and overall profitability. Research Is Critical When Looking For Publishers, And Social Media Is A Great Place To … [Read more...]
5 strategies to create better content
Create content that represents you What are we talking about when we refer to content creation? This idea seems increasingly broad, encompassing, among other things, the world of marketing and communication and touching various mediums and formats. Videos, blog articles, images, logos, banners, landing pages, conversion funnels… Each little detail presented to a web … [Read more...]
5 tips for a better brand image
Marketing strategy at the heart of your identity What is a brand image, really? When we talk about brand image, we refer to the perception an audience has of a given business, product, or brand. In some cases, a brand can even be just a person! In the era of influencer and affiliate marketing, your identity itself can become your brand. Herein lies an important distinction … [Read more...]
How Mac of All Trades Found Multi-Channel Success
Mac of all trades brings electronic products to consumers at an affordable price with superior customer service. Prior to partnering with Rakuten Advertising, mac of all trades was conducting baseline campaigns and needed a more innovative approach to all channels of performance marketing. Partnering together, the two companies analyzed their current approach, found … [Read more...]
Winning In A Changing World: An Interview with Taras Kiseliuk, CEO of ClickDealer
Performance marketing is evolving rapidly, gaining budget share from more traditional channels while offering brand owners the ability to shift strategy quickly in response to a volatile business environment. ClickDealer, as one of the foremost leadgen networks in the world, is at the leading edge of these changes. We spoke with their CEO, Taras Kiseliuk, to find out how to … [Read more...]
The influencer marketing era: what does the future of web marketing hold?
What is influencer marketing? Influencers, social media, followers, content, paid posts, impressions, product placement, affiliation, advertisers… These terms are increasingly present in digital marketing dialogue, and it’s not always easy to navigate the vocabulary. And yet, these words gravitate around a concept that’s new but already growing quite the reputation: influencer … [Read more...]
How Financial Marketers Can Boost New Customer Growth on an Affiliate Model
Over two years beyond the start of the Covid-19 pandemic, the finance industry continues to experience major consumer shifts. Among these consumers, shifts have been a growing demand for new online banking tools, faster payment methods, and smarter investing apps. When comparing the last two years to one another, the install rate for apps in the financial services industry grew … [Read more...]
Don’t forget about click-to-call: the most underrated vertical for social media traffic
Pay-per-call is often overlooked by performance marketers when choosing a vertical to monetize the traffic in. It is particularly puzzling when it gets disregarded by people looking for offers to run on mobile traffic. There are a couple of common reasons why media buyers and publishers choose to take this option off the table in the planning phase of their next campaign. Let’s … [Read more...]
New Report: eCommerce On Mobile Ready To Boom
comScore's 2013 Mobile future In Focus report was released on Thursday and delivers up-to-date insights into the state of the mobile marketplace. The report looks at the differences in the ways that smartphones and tablets are used in eCommerce, as well studying the international marketplace and the competition between Android and iOS platforms. Most interesting for us are the … [Read more...]
LeadPile Launches Smart Ping Tree Technology
Press Release Proprietary algorithm fosters increased revenue for both buyers and sellers PHOENIX-(BUSINESS WIRE)-February 2013-LeadPile, the world's premier lead exchange, has launched an innovative ping tree system, designed to improve returns for both buyers and sellers. The new Smart Ping Tree's proprietary technology is engineered for high performance, increased revenues, … [Read more...]
Tip-Of-The-Week The Best Content Research Tools
Content marketing is still the preferred method of most online marketers but finding things to write about is a problem for many. Even worse: having decided on a subject, you have to be able to write about it knowledgeably. The horror! We found a great post this week that brings together 12 idea-and-knowledge-generators. There are several in here that we hadn't heard of … [Read more...]