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How To Build Long-Term Partnerships For Success

March 9, 2023 by mThink

How To Build Long-Term Partnerships For Success

Nataly Ptitsyna is head of PR for ClickDealer, one of the most consistently popular and successful networks in the Blue Book rankings. In her six years with the company, she has helped it achieve huge growth and brings to her role a passionate belief that the only way to succeed in performance marketing is to partner with the best. Blue Book: Let’s talk about publishers and … [Read more...]

How To Source, Vet & Grow Quality Publisher Partnerships For Pay-Per-Call

February 15, 2023 by Adam Sthay, SVP of Pay Per Call at Digital Media Solutions (DMS)

mthink headers 2023

In today’s competitive performance marketing industry, understanding the best practices to set campaigns up for success in the call space is essential to scaling sales and engagement. Find out the top tips on how to leverage relationships to drive campaign growth and overall profitability.  Research Is Critical When Looking For Publishers, And Social Media Is A Great Place To … [Read more...]

5 strategies to create better content

December 5, 2022 by CrakRevenue

 Create content that represents you What are we talking about when we refer to content creation? This idea seems increasingly broad, encompassing, among other things, the world of marketing and communication and touching various mediums and formats. Videos, blog articles, images, logos, banners, landing pages, conversion funnels… Each little detail presented to a web … [Read more...]

5 tips for a better brand image

November 8, 2022 by CrakRevenue

5 tips for a better brand image

Marketing strategy at the heart of your identity  What is a brand image, really? When we talk about brand image, we refer to the perception an audience has of a given business, product, or brand. In some cases, a brand can even be just a person! In the era of influencer and affiliate marketing, your identity itself can become your brand. Herein lies an important distinction … [Read more...]

How Mac of All Trades Found Multi-Channel Success

November 6, 2022 by Rakuten Advertising

Mac of all trades brings electronic products to consumers at an affordable price with superior customer service. Prior to partnering with Rakuten Advertising, mac of all trades was conducting baseline campaigns and needed a more innovative approach to all channels of performance marketing. Partnering together, the two companies analyzed their current approach, found … [Read more...]

Winning In A Changing World: An Interview with Taras Kiseliuk, CEO of ClickDealer

November 1, 2022 by Chris Trayhorn, Publisher of mThink Blue Book

Winning In A Changing World

Performance marketing is evolving rapidly, gaining budget share from more traditional channels while offering brand owners the ability to shift strategy quickly in response to a volatile business environment. ClickDealer, as one of the foremost leadgen networks in the world, is at the leading edge of these changes. We spoke with their CEO, Taras Kiseliuk, to find out how to … [Read more...]

The influencer marketing era: what does the future of web marketing hold?

October 20, 2022 by CrakRevenue

What is influencer marketing? Influencers, social media, followers, content, paid posts, impressions, product placement, affiliation, advertisers… These terms are increasingly present in digital marketing dialogue, and it’s not always easy to navigate the vocabulary. And yet, these words gravitate around a concept that’s new but already growing quite the reputation: influencer … [Read more...]

How Financial Marketers Can Boost New Customer Growth on an Affiliate Model

July 1, 2022 by Perform[cb]

mThink Sponsored Article Featured Image

Over two years beyond the start of the Covid-19 pandemic, the finance industry continues to experience major consumer shifts. Among these consumers, shifts have been a growing demand for new online banking tools, faster payment methods, and smarter investing apps. When comparing the last two years to one another, the install rate for apps in the financial services industry grew … [Read more...]

Don’t forget about click-to-call: the most underrated vertical for social media traffic

June 14, 2022 by ClickDealer

Pay-per-call is often overlooked by performance marketers when choosing a vertical to monetize the traffic in. It is particularly puzzling when it gets disregarded by people looking for offers to run on mobile traffic. There are a couple of common reasons why media buyers and publishers choose to take this option off the table in the planning phase of their next campaign. Let’s … [Read more...]

New Report: eCommerce On Mobile Ready To Boom

February 28, 2013 by Chris Trayhorn, Publisher of mThink Blue Book

comScore's 2013 Mobile future In Focus report was released on Thursday and delivers up-to-date insights into the state of the mobile marketplace. The report looks at the differences in the ways that smartphones and tablets are used in eCommerce, as well studying the international marketplace and the competition between Android and iOS platforms. Most interesting for us are the … [Read more...]

LeadPile Launches Smart Ping Tree Technology

February 27, 2013 by Revenue Performance Staff

Press Release Proprietary algorithm fosters increased revenue for both buyers and sellers PHOENIX-(BUSINESS WIRE)-February 2013-LeadPile, the world's premier lead exchange, has launched an innovative ping tree system, designed to improve returns for both buyers and sellers. The new Smart Ping Tree's proprietary technology is engineered for high performance, increased revenues, … [Read more...]

Tip-Of-The-Week The Best Content Research Tools

October 22, 2012 by Chris Trayhorn, Publisher of mThink Blue Book

Content marketing is still the preferred method of most online marketers but finding things to write about is a problem for many. Even worse: having decided on a subject, you have to be able to write about it knowledgeably. The horror! We found a great post this week that brings together 12 idea-and-knowledge-generators. There are several in here that we hadn't heard of … [Read more...]

The New Google Webmaster Guidelines Are Killing Affiliates

October 15, 2012 by Sheila K. Fox

Affiliates have been complaining for a long time that Google keeps changing the rules of SEO. Most of the time it claims that it is doing it for the benefit of its users, but often it seems Google is just taking care of its own web properties. Recent Google algorithm updates have punished "thin" content sites, yet somehow the scraped content that appears on so many of Google's … [Read more...]

Vibrant Redesigns The Most Annoying Ads In The World

September 27, 2012 by Chris Trayhorn, Publisher of mThink Blue Book

Vibrant Media claims to reach 300 million unique users a month with its remarkably irritating in-text ad units. The good news is that they are redesigning them to reduce the annoyance factor and provide advertisers with more impact. Vibrant CEO Cella Irvine says: the redesign falls into three general areas — moving beyond “highlighted keywords” to “user notification,” … [Read more...]

Apple vs. Google: The Mobile Search War Heats Up

September 26, 2012 by Revenue Performance Staff

With the release of the iPhone5 and iOS6, attention has become focused on the competition between Apple and Google for local and hyper-local search dollars. The iPhone has relied for years on Google's mapping service and data, but with iOS6 they have introduced their own Apple Maps service. The problem is that Apple's alternative is suffering from some highly publicized and … [Read more...]

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Recent Posts

  • How MyLead works, and what sets it apart from other affiliate networks?
  • You Can Build Successful Lead Partnerships! Here Are 5 Questions To Get You Started
  • How To Build Long-Term Partnerships For Success
  • Interview with Rakuten Advertising’s Managing Director of North America, Anthony Capano
  • How To Source, Vet & Grow Quality Publisher Partnerships For Pay-Per-Call
  • FTC Settlement With Credit Karma Underscores Agency Attention to A/B Testing
  • Rakuten Advertising named mThink’s Best Affiliate Network for 12 Consecutive Years
  • 2023: Challenges, Opportunities & Predictions
  • Top 4 Best Practices For Consumer Finance Campaigns
  • Four Moments That Changed Performance Marketing Forever
  • New additions, improvements, and added perks from your favorite CPA network
  • Your Top 5 Affiliate Marketing Questions Answered
  • 5 strategies to create better content
  • FCC Says Ringless Voicemails Require Prior Consent
  • Top 5 Free Methods to Increase Affiliate Traffic

About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

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