As the weather warms up, home services brands should be looking for ways to maximize and modernize their lead generation strategies, with advertisers aiming to connect with high-intent consumers at the right places and times, and with the right offers to drive clicks, calls, and leads.
The following five optimizations are expert recommendations home services advertisers can deploy to reach consumers when and where they are researching and shopping. These lead-generation campaign optimizations are designed to boost engagement and conversions, delivering quality leads at scale.
Build Your Email Database With Opted-In Hand-Raisers
Email is a powerful driver of lead generation efforts, and one of the best ways to scale email campaigns (and their results) is with CRM builder campaigns that deliver opted-in subscribers ready to hear from you.
At Digital Media Solutions (DMS), our list-building campaigns leverage traffic sources and owned-and-operated and partner websites to engage audiences that match an advertiser’s ideal subscriber. When consumers match an advertiser profile, prospect information is collected, and advertisers only pay for net-new subscribers.
Go Bold For Home Services Lead Generation Campaigns When The Season Drives Consumers Online
Where and when home services campaigns are launched can have an impact on their success. Advertisers that sell seasonal products, like lawn care, need to capture consumer attention during the discovery phase of the purchasing journey when shoppers are still browsing for the best offers and deals. Campaigns can ramp up and offer more timely deals and packages once it’s actually time to make a decision. Understanding consumer intent and reaching your target audience when they are ready to buy is essential for scaling home services leads.
Make Sure Consumers Find You When Searching For Home Services Options
Looking for more inbound calls? Consider adding agent-initiated warm transfers, which are calls that are pre-vetted by a third-party call center before arriving at the advertiser’s doorstep. 62% of consumers looking for HVAC services will call after conducting online searches, which means home services companies with click-to-call options across their advertising may be likelier to garner engagement and sales.
DMS understands the value each publisher brings to our call network and the advertisers the network supports. We offer multiple pay-per-call solutions, including consumer-generated calls, warm transfers, search-generated click-to-call and SMS-generated calls. Discover the benefits of working with one of the broadest publisher call networks in the industry. Become a preferred publisher today!
Use Social Media To Support Home Services Lead Generation Campaigns
Often used for brand building, social media campaigns can also support lead generation efforts by driving traffic to form-based landing pages or leveraging in-platform lead forms. Facebook, Twitter, Instagram, and TikTok can be used to highlight promotions, completed jobs, and lifestyle messaging. This kind of diverse content across social media channels can drive organic growth and direct consumers back to websites where they can opt to fill out inquiry forms or conduct more research.
Leverage Promotions & Savings To Attract Bargain-Shopping Consumers
Home services campaigns can leverage promotions that offer free quotes, no-commitment estimates, one-click consultations, limited-time deals, and gifts with purchase. These types of offers give people a reason to click now and can boost conversion rates.
DMS Expands Home Service Campaign Capabilities Through Acquisition of ClickDealer & HomeQuote.io
The recent acquisition of ClickDealer & HomeQuote.io allows DMS to further expand its reach and offerings for home services brands around the world, particularly in high-value home services end markets such as roofing, windows and doors, bathrooms, kitchens, siding, and gutters. CEO Joe Marinucci explained, “Home improvement and related home services represent an enormous addressable market opportunity for future growth. ClickDealer’s international ad network will expand our Brand Direct business globally, allowing us to serve more advertisers and consumers in key verticals and end markets.”
Ready To Enhance Your Home Services Customer Acquisition Performance?
DMS can help. Digital Media Solutions (DMS) is a technology-enabled, data-driven performance advertising solutions provider connecting consumers and advertisers. Contact DMS today to learn how our first-party data asset, proprietary technology and expansive digital media reach can help you scale your customer acquisition results.
Do You Want To Become A Preferred Publisher Partner of DMS?
DMS Performance Ad Market gives publishers the tools needed for maximum monetization, including one-on-one expert advice and the best-performing campaigns at some of the highest rates. Apply now to become a DMS Performance Ad Market publisher.
Highly regarded in the industry as a creative self-starter and innovative leader, with nearly two decades of sales and business development experience, Chris Pink is always inspired to discover new opportunities that help brands grow. Chris launched his career as the Sales Director of Hydra, before moving on to Chief Operating Officer of CPA Fuel Marketing, LLC. Chris brought his wealth of knowledge and proven ability to thrive in fast-paced, ever-evolving environments to the DMS team in 2019. As Senior Vice President of Sales for Digital Media Solutions, Inc. (NYSE: DMS), Chris directs the sales team to uncover new business opportunities, while also fostering lasting relationships with the current DMS client base. Under Chris’s leadership, the sales team continues to exceed revenue and budgetary objectives in order to help DMS expand its list of active clients.