• Brands Matter: Affiliate Strategy in the Travel Vertical

    Travel is one of the most misunderstood verticals in affiliate marketing. The average affiliate’s view of a travel campaign strategy is a ... Read Article

    MaxBounty CEO: “Affiliate Marketing Is Alive and Well” Despite Economic Headwinds

    After 21 years in the game, Matt McEvoy explains how the performance marketing veteran is leveraging mrge acquisition resources, combating fraud with ... Read Article

    ClickDealer CEO Predicts Telehealth Revolution: Why 2025 May Turn Out To Be A Huge Year For Affiliate Marketing

    Introduction: The affiliate marketing landscape is shifting rapidly, and according to Taras Kiseliuk, CEO of ClickDealer, we’re on the verge of some ... Read Article

    What Is A Partner Marketing Platform — And Do You Need One?

    Partner marketing is evolving fast. Brands are no longer relying solely on traditional affiliate networks—they’re managing influencers, ambassadors, referral partners, content collaborators, ... Read Article

    Integrating a Partner Marketing Platform into Your Existing Tech Stack

    Partner programs once lived at the edge of the marketing plan. Today they account for a rising share of revenue in both ... Read Article

    Partner Marketing Platform vs. Affiliate Network vs. PRM: What’s the Right Fit for Your Strategy?

    In performance marketing, the technology stack you choose can make or break your growth strategy. But as the space evolves, it’s getting ... Read Article

    Choosing a Partner Marketing Platform: 7 Non-Negotiables

    The market for partner marketing platforms is growing rapidly, but not all platforms are created equal. As more brands take ownership of ... Read Article

    How Leading Brands Are Scaling Growth with Partner Marketing Platforms

    Partner marketing has matured. Once viewed as a tactical affiliate channel, it’s now a core revenue driver for some of the world’s ... Read Article

    RFP Questions to Ask When Evaluating a Partner Marketing Platform

    Choosing the right partner marketing platform isn’t just about ticking boxes. It’s about aligning your technology investment with your strategic goals—and avoiding ... Read Article

    The Dos and Don’ts of AI-Generated Ad Creatives in Affiliate Marketing

    The general public’s opinion on generative AI is incredibly polarized. Some see it as a miraculous tool that will solve most of ... Read Article

    Google’s Affiliate Crackdown: A Quest for Quality or a Power Play for Profits?

    Google’s recent crackdown on affiliate marketing is sending shockwaves through the digital marketing community. With sweeping changes supposedly aimed at curbing manipulative ... Read Article

    Trump’s Win Signals Smooth Sailing for Big Tech—And Headwinds for Affiliate Marketers

    Donald Trump’s recent re-election has tech insiders buzzing, and it’s not just about policy. With Elon Musk now firmly in the Trump ... Read Article

    PMA Report: Coupons and Loyalty Programs Dominate. DSPs Surge

    The 2024 U.S. Performance Marketing Association (PMA) survey offers significant insights into current trends among U.S. brands using affiliate programs. Key takeaways ... Read Article

    FTC Cracks Down on Fake Reviews: Affiliate Marketers Brace for Impact

    The Federal Trade Commission (FTC) has unveiled a groundbreaking rule aimed at combating fake reviews and testimonials. While the rule has been ... Read Article

    Four Key Trends Shaping Affiliate Marketing

    The affiliate marketing industry is undergoing significant transformations as it approaches a projected global value of $15.7 billion by the end of ... Read Article

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