Category: Affiliate Marketing

With holiday shopping in full swing, brands and consumers are leaning in, and it’s imperative for publishers in the performance marketing space ... Read Article

As the holiday season approaches, advertisers and publishers alike are gearing up for one of the most lucrative times of the year. ... Read Article

According to recent data, U.S. consumer debt collectively rose to $17.05 trillion in 2023. This increase in debt may be attributed to ... Read Article

The AEP (Annual Enrollment Period) and OEP (Open Enrollment Period) seasons in 2023 present unique challenges and opportunities for performance marketers in ... Read Article

Enrollment marketing has transformed in recent years, driven by changing demographics, shifting student preferences and the increasing need for accountability. Educational institutions ... Read Article

Subject lines represent a make-it or break-it opportunity to get an email opened. They are often one of the earliest introductions a ... Read Article

FTC Compliance, CID, and Defense Lawyer Richard B. Newman Selected to Author Consumer Protection Section of Prestigious ALM FTC Law, Practice and ... Read Article

In this interview, we discuss four key trends within the affiliate marketing community. First is the impact that artificial intelligence (AI) in ... Read Article

As the weather warms up, home services brands should be looking for ways to maximize and modernize their lead generation strategies, with ... Read Article

If you’re someone who is already making money online, maximizing profits is likely one of your top priorities. One way to achieve ... Read Article

For advertisers, scaling their business often means finding the right lead providers. A robust flow of opted-in prospects can make the difference ... Read Article

Nataly Ptitsyna is head of PR for ClickDealer, one of the most consistently popular and successful networks in the Blue Book rankings. ... Read Article

Rakuten Advertising has led the Blue Book rankings for more than a decade. It is a level of success that has been ... Read Article

In today’s competitive performance marketing industry, understanding the best practices to set campaigns up for success in the call space is essential ... Read Article

In September 2022, the Federal Trade Commission announced that it had taken action against credit services company Credit Karma for allegedly deploying ... Read Article