Category: Affiliate Marketing

What is influencer marketing? Influencers, social media, followers, content, paid posts, impressions, product placement, affiliation, advertisers… These terms are increasingly present in ... Read Article

The holiday rush is almost here! Are your campaigns ready? The holiday season is highly competitive, and getting the edge on the ... Read Article

In our first post, we outlined a roadmap for the right way to conduct an efficient partner audit based on brand needs ... Read Article

We’re all excited about the investment in the affiliate channel and recognition of the value it brings to brands. Historically, CMOs have ... Read Article

UMG Recordings, Inc. v. Vital Pharmaceuticals, Inc., 2022 WL 2670339 (S.D. Fla. July 11, 2022) involves a copyright infringement action brought by ... Read Article

As the holiday season approaches and retailers prepare to attract customers, it’s important to know who is shopping, when they’re shopping and ... Read Article

The open enrollment period (OEP) and annual enrollment period (AEP) are essential times for health insurance advertisers looking to create interest, drive ... Read Article

Lead generators and digital marketers, beware.  The issue of legitimate data use, reasonable expectations, disclosures, affirmative consent, data privacy compliance and lead ... Read Article

Attention Lead Generators. The Ninth Circuit Court of Appeals recently held that use of certain technologies on a websites in order to ... Read Article

Over two years beyond the start of the Covid-19 pandemic, the finance industry continues to experience major consumer shifts. Among these consumers, ... Read Article

In so many ways, affiliate marketing is an amazing positive in the world. It offers many affiliates a chance to make money ... Read Article

Pay-per-call is often overlooked by performance marketers when choosing a vertical to monetize the traffic in. It is particularly puzzling when it ... Read Article

Every crisis is an opportunity. This is not a new insight, but in 2022 it bears special significance.  The performance marketing industry ... Read Article

There are seemingly infinite marketing channels and payment models in today’s digital world, so you may be thinking, who still wants to ... Read Article

On March 22, 2022 the CFPB issued a policy statement on contractual “gag” clauses and fake review fraud.  While the bulleting indicates ... Read Article