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Consolidate, Optimize and Maximize

October 22, 2009 by Chris Trayhorn, Publisher of mThink Blue Book

You can maximize the performance of your marketing campaigns by consolidating all of them under a single ad platform. This will save time on administrative tasks, offer comprehensive analytics on campaigns across multiple channels and help you optimize them accordingly. Affiliate software is in a unique position to consolidate campaigns from across different channels because it … [Read more...]

Let’s Get Personal

October 22, 2009 by Chris Trayhorn, Publisher of mThink Blue Book

Imagine that you are shopping at a department store and you ask a salesperson for men’s summer sandals and he takes you to the main entrance and drops you off. Your reaction?There’s a good chance you’re frustrated. You probably think less of the store for its poor service. You’re probably going to leave without buying any shoes. You might even tell your … [Read more...]

Successful Smart Grid Architecture

January 1, 2009 by Chris Trayhorn, Publisher of mThink Blue Book

The smart grid is progressing well on several fronts. Groups such as the Grid Wise Alliance, events such as Grid Week, and national policy citations such as the American Recovery and Reinvestment Act in the U.S., for example, have all brought more positive attention to this opportunity. The boom in distributed renewable energy and its demands for a bidirectional grid are … [Read more...]

Leveraging the Data Deluge: Integrated Intelligent Utility Network

January 1, 2008 by Chris Trayhorn, Publisher of mThink Blue Book

If you define a machine as a series of interconnected parts serving a unified purpose, the electric power grid is arguably the world's largest machine. The next-generation version of the electric power grid - called the intelligent utility network (IUN), the smart grid or the intelligent grid, depending on your nationality or information source - provides utilities with … [Read more...]

Business Intelligence: The ‘Better Light Bulb’ for Improved Decision Making

January 1, 2008 by Chris Trayhorn, Publisher of mThink Blue Book

Although some utilities have improved organizational agility by providing high-level executives with real-time visibility into operations, if they're to be truly effective, these businesses must do more than simply implement CEO-level dashboards. They must provide this kind of visibility to every employee who needs it. To achieve this, utilities need to be able to collect data … [Read more...]

Improving Call Center Performance Through Process Enhancements

January 1, 2008 by Chris Trayhorn, Publisher of mThink Blue Book

The great American philosopher Yogi Berra once said, "If you don't know where you're going, chances are you will end up somewhere else." Yet many utilities possess only a limited understanding of their call center operations, which can prevent them from reaching the ultimate goal: improving performance and customer satisfaction, and reducing costs. Utilities face three key … [Read more...]

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mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

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