Every week there is more evidence that “traditional” digital advertising is packed with fraud. A remarkable report issued last week found that no less than 43% of mobile ad impressions studied were fraudulent. Coincidentally in the last month came news that P&G had slashed their digital ad budget by $140 million, and instead of the expected downturn instead saw an increase … [Read more...]
Welcome to This Year’s BLUE BOOK Top 20 Network Survey.
Welcome to This Year’s BLUE BOOK Top 20 Network Survey. We are pleased to announce that the global BLUE BOOK network survey for our 2018 rankings is now open. This is the eighth year of the survey and your views are more important than ever.The BLUE BOOK Top 20 tables rank the best performance marketing networks worldwide. They are based on real opinions sourced from active … [Read more...]
4 Ways Affiliate Marketers Can Safeguard Their Sites From Google Algorithm Updates
The power of Google is undeniable: With an estimated 30+ billion queries per month across all platforms, and as much as 95% of global mobile search (63%+ on desktop), it’s the go-to search engine for most people worldwide. Notice the most important word in that last sentence: people. As Google itself will tell you, its job is to give users “useful and relevant results in … [Read more...]
BLUE BOOK Nominations For Best CPA Network & Best CPS Network Now Open
Preparations for this year’s BLUE BOOK survey are well underway, with the launch scheduled for July 30, the first day of Affiliate Summit in NY. This year’s survey is going to be bigger than ever, and will include two new categories: 1) Best Network Innovation 2) Best European Network mThink.com’s BLUE BOOK Top 20s are already the #1 ranked pages for new advertisers and … [Read more...]
Is GDPR A Freight Train Heading For Affiliate Marketing?
Do you know what GDPR is? No? Then pay attention. If you market products to Europe, it may cost you a fine of 4% of your global annual revenues. The EU’s landmark General Data Protection Regulation (GDPR) is coming at online marketing companies like a freight train. It is already agreed and comes into effect in April 2018. More to the point, it absolutely applies to American … [Read more...]
Nominations For Best Network Innovation Now Open
The BLUE BOOK countdown is on. This year’s survey is still a couple of months away and already we are hard at work with initial research and nominations. Help us out, please! We have a new category: Best Network Innovation. It is intended to help surface new and exciting ideas and technologies coming out of both CPA and CPS networks. A new network platform, a video network, or … [Read more...]
BuzzFeed’s Affiliate Network & Google’s Destruction Of Publisher Revenues
Last week saw the release of the Interactive Advertising Bureau’s year-end report for 2016. The good news is that digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion. The bad news is that virtually all of that growth went to just two companies: Google and Facebook. What has come to be known by industry analysts as “The Duopoly” vacuumed … [Read more...]
Why Performance Can Win Against Google
I met with people from Google yesterday. Most interesting: how thoroughly freaked out they are by the advertiser backlash against financing extremist content on YouTube. In combination with the rolling avalanche of awareness of rampant fraud in the AdTech industry, this represents perhaps the biggest opportunity for performance marketing to penetrate major brands that we have … [Read more...]
Congress Voting Today On Relaxing FCC Rules, Threatening Affiliate Data
A Senate vote today threatens to devalue all publisher 1st party data by allowing broadband companies to capture and sell full online records of their customers without permission. This would mean that financial info, passwords, transaction data and even social security numbers used on publisher sites could be captured and monetized by companies like Verizon, Comcast, AT&T … [Read more...]
The Hidden Story Behind Clickbooth’s Blue Book Win
The contest for Best CPA Network this year was the most competitive ever. With several networks investing big money into new technology, the migrations of support from one network to another by advertisers and publishers were more significant than we have previously seen in the seven year history of the Blue Book. No network saw a greater increase in year-on-year support … [Read more...]