With only a few short weeks separating us from the most anticipated shopping weekend of the year, we want to make sure you are fully prepared to have the most successful holiday season to date. As a publisher, it’s never too late to fine-tune your marketing strategies. Here are a few items to keep in mind as Cyber weekend draws nearer: Focus on mobile According to … [Read more...]
Keeping Clients Happy: How Advertisers Can Maximize The Post-Conversion Up-Sale Process
By Veronika Zakharchenko, Business Analyst in the Admitad Advertiser’s Department In the marketing world, the concept of conversion is amongst one of the most crucial steps for the success of a business. The moment when a ‘window shopper’ browsing around a website decides to take the next step and make a purchase is a beautiful thing to see. However, marketers tend to forget … [Read more...]
Affiliate Marketing Angles: A Step-by-step Guide to Standing Out
Content originally posted on MaxBounty blog. Angles are the binding force of affiliate marketing. They’re how you make people connect with the campaign that you’re promoting. Without an effective angle you’re just blindly promoting that offer. If you’re thinking you’ll generate conversions just because you have a traffic source and a decent looking landing page, then … [Read more...]
Customer Lifetime Value Is The Most Important Metric You Are Ignoring
Your Affiliate Marketing Longevity In the affiliate marketing industry, cost-per-acquisition has always been king. It’s the metric that tells us how much it costs to drive a sale, and how much can be spent in order to close that sale. But what if there was a different metric? One that gave a deeper understanding of the customer journey and of which customers are the most … [Read more...]
Successfully Navigate the Holiday Shopping Calendar
Fall is officially here! Not only does that mean cozy sweaters and pumpkin spice lattes, it also signals the start of the holiday gift-buying season. When it comes to the largest retail shopping period of the year, there is a great deal of historical data that advertisers and publishers can rely on to help shape their future marketing plans. These insights can answer important … [Read more...]
Is ITP 2.0 the end of third-party tracking?
The world has entered a new digital era. In June 2018, Apple announced their latest revision of the Safari browser and details of the Intelligent Tracking Prevention (ITP) 2.0 release. In essence, ITP2 prevents third-party tracking, potentially causing major disruptions to online services and advertising. Previous iterations of ITP gave a 24-hour window for these cookies, and … [Read more...]
5 Affiliate Marketing Mistakes That Can Make You Smarter
You can find numerous articles online that list off the most common mistakes made by affiliates. The issue with that is that many of these mistakes are inevitable for both beginners and experienced affiliates. Fortunately, we believe that making mistakes can be a good thing. The missteps and bad decisions you may make as an affiliate marketer can actually help you develop a … [Read more...]
How to Build Trust Over Time for Your Affiliate Network
Fellow affiliate marketers, I’ve spent more than a decade in this industry. Along the way, I’ve picked up a number of invaluable lessons (many of which would have been great to have known from the get-go.) Today, I’m sharing with you some of the most important things I’ve learned, specifically about building trust within your affiliate network. The most important thing I’ve … [Read more...]
Clickdealer Develops In-House Tracking Platform
Over 6 years of setting up, launching, and optimizing performance marketing campaigns, ClickDealer has gained intricate insight into the needs and wants of affiliate marketers. At a certain point, it became clear that no individual third party tracking solution possesses all the features required to fulfill those needs entirely. That realization motivated the ClickDealer team … [Read more...]
The Clickbooth Advantage
The World Leader in Performance Marketing Technologies. There’s no doubt that if you’re in the affiliate marketing space, you’re familiar with Clickbooth’s industry leading platform exchange technology. They are a company that was founded and built with the belief that a Fortune 500 company and a rising entrepreneur should have the same access to acquiring new customers at … [Read more...]