• Navigating The Holiday Shopping Surge: Unveiling The Power Of CPA Campaigns In Performance Marketing

    With holiday shopping in full swing, brands and consumers are leaning in, and it’s imperative for publishers in the performance marketing space ... Read Article

    Mastering Holiday CPA Campaigns: 5 Expert Tips For Success

    As the holiday season approaches, advertisers and publishers alike are gearing up for one of the most lucrative times of the year. ... Read Article

    Navigating The Debt Relief Landscape: Targeted Advertising Tactics For Success

    According to recent data, U.S. consumer debt collectively rose to $17.05 trillion in 2023. This increase in debt may be attributed to ... Read Article

    Top 5 Tips For Managing AEP/OEP Season And Adapting To Changing CMS Regulations

    The AEP (Annual Enrollment Period) and OEP (Open Enrollment Period) seasons in 2023 present unique challenges and opportunities for performance marketers in ... Read Article

    Enrollment Marketing Reinvented: 6 Best Practices To Engage & Enroll High-Intent Prospective Students

    Enrollment marketing has transformed in recent years, driven by changing demographics, shifting student preferences and the increasing need for accountability. Educational institutions ... Read Article

    Trying To Drive Up Open Rates? Try These 8 Email Subject Line Strategies

    Subject lines represent a make-it or break-it opportunity to get an email opened. They are often one of the earliest introductions a ... Read Article

    Richard B. Newman Selected to Author Consumer Protection Section of ALM FTC Law Treatise

    FTC Compliance, CID, and Defense Lawyer Richard B. Newman Selected to Author Consumer Protection Section of Prestigious ALM FTC Law, Practice and ... Read Article

    The Aragon Company CEO on AI, Influencers, Connected TV, & Dynamic Pricing in Performance Marketing

    In this interview, we discuss four key trends within the affiliate marketing community. First is the impact that artificial intelligence (AI) in ... Read Article

    It’s Time To Scale Your Home Services Lead Generation Campaigns

    As the weather warms up, home services brands should be looking for ways to maximize and modernize their lead generation strategies, with ... Read Article

    You Can Build Successful Lead Partnerships! Here Are 5 Questions To Get You Started

    For advertisers, scaling their business often means finding the right lead providers. A robust flow of opted-in prospects can make the difference ... Read Article

    Interview with Rakuten Advertising’s Managing Director of North America, Anthony Capano

    Rakuten Advertising has led the Blue Book rankings for more than a decade. It is a level of success that has been ... Read Article

    How To Source, Vet & Grow Quality Publisher Partnerships For Pay-Per-Call

    In today’s competitive performance marketing industry, understanding the best practices to set campaigns up for success in the call space is essential ... Read Article

    FTC Settlement With Credit Karma Underscores Agency Attention to A/B Testing

    In September 2022, the Federal Trade Commission announced that it had taken action against credit services company Credit Karma for allegedly deploying ... Read Article

    2023: Challenges, Opportunities & Predictions

    A conversation with one of the most insightful people in the industry, Maxime Bergeron of CrakRevenue. What do you think will be ... Read Article

    Top 4 Best Practices For Consumer Finance Campaigns

    While consumer finance solutions like refinancing, personal loans, and debt consolidation are always a need for many consumers, the conclusion of the ... Read Article
    1 2 3 4 12 13 14 15