As the holiday season approaches and retailers prepare to attract customers, it’s important to know who is shopping, when they’re shopping and what their budget is. To get an idea of how people are approaching their holiday shopping this year, Rakuten Advertising surveyed 15,000 US consumers about their shopping plans and discovered these trends. Shoppers are starting … [Read more...]
3 Strategies To Optimize Your OEP/AEP Campaign Strategy
The open enrollment period (OEP) and annual enrollment period (AEP) are essential times for health insurance advertisers looking to create interest, drive sales and sign new policyholders. Preparation is critical for advertisers and should include a range of internal checks and balances, compelling creative and thoughtful, personalized targeting. Implementing the right best … [Read more...]
New Blue Book Results: Top 20 CPA Affiliate Networks For 2022
Best CPA Network Overall: Perform[cb] Perform[cb] continue their multi-year run as our best-rated CPA network overall. They have been consistently assertive in the marketplace with an effective acquisition strategy and innovative technology. Their new mobile app for partners, PerformLEAP Partners, is a game-changer. They are deserving winners. A special mention for our new … [Read more...]
Top 4 Ways To Make Your Call Campaigns More Successful
Inbound call campaigns connect advertisers with high-intent, interested consumers the moment they’re ready to engage, resulting in 100% contact rates. But, for a call campaign to be successful, proper preparation is key. Careful planning is needed on both the advertiser and publisher sides for a call campaign to perform well. The following four tips can help you set up inbound … [Read more...]
Perform[cb]’s New Mobile App For Partners Is A Game Changer
Perform[cb]’s new mobile app for publishers and partners, PerformLEAP Partners, has drawn attention since its recent introduction. It provides ubiquitous access to performance data, in combination with campaign optimization, new offer opportunities and messaging, all presented in a fast, easy-to-use form factor. We spent two weeks putting it through its … [Read more...]
Shaping the Perfect Matchmaker for Content Creators
It is now official: Content Creators and Influencers are the new MVPs in the web marketing game. Influencer marketing is today’s fastest-growing online customer acquisition method. The fast-paced professionalization of social media stardom and formalization of legitimate practices open the way for a prosperous new era. Over the last five years, the number of new … [Read more...]
Removing Barriers for Influencers and Content Creators
Whether the platform is Instagram, TikTok, Facebook, YouTube, a podcast, or a blog; influencers and content creators are at the top of affiliate recruitment wish lists of almost all merchants. Stats shared by Shopify this year underscore the value of influencers for eCommerce brands -- 61% of consumers trust recommendations from influencers more than the 38% that trust branded … [Read more...]
8 Easy Ways To Refresh An Email Campaign
Are You Regularly Updating Email Campaigns To Keep Customers Engaged? Publishers and advertisers know how important effective email strategies can be to their bottom lines. During the pandemic, email send volumes soared as brands looked for ways to reach their customers and encourage new online sales. Time and time again, email has proven itself to be effective — as long as … [Read more...]
CEO Interview: Dynu In Media
Introducing Dynu In Media Pioneering affiliate marketing excellence in Vietnam North American and European networks have traditionally dominated affiliate marketing, however networks in other regions are now challenging more aggressively. First Israel, Russia and the Ukraine, and now Brazil, India and Vietnam: performance marketing is truly becoming a global … [Read more...]
Interview with Rakuten’s CRO Jeff Wender
There is a reason Rakuten Advertising has been consistently voted our #1 ranked CPS network. They offer a massive partner network; real-time, multi-touch attribution; state of the art technology; and a reputation for excellence in customer service. It's a compelling package that goes a long way to explaining their record of sustained innovation and success. How do they do it? … [Read more...]
CPA MarTech Year In Review 2021
As the year comes to a close, the Perform[cb] team is taking a moment to reflect on the tools and technology that helped our marketers and affiliates achieve outstanding results in 2021. The CPA marketing industry is constantly evolving, so of course, we must do the same. With a ton of new features launched, our patented platform, PerformLEAP, is a virtual candy store where … [Read more...]
How To Boost Sales & Incentivize Affiliates During The Holiday Season
An affiliate program is designed to bring you niche traffic and new customers. It means that you already have a strong network that can help you increase your sales. Seasonal trends, such as the winter holidays, offer a great opportunity to take things to a new level by giving your program a boost and to skyrocket affiliate sales. The American researchers predict that by … [Read more...]
A Holiday Season Like No Other: 8 Keys to Success
The holiday season takes a special turn in 2021. Still, it remains the busiest and most profitable time of the year for retailers and affiliate marketers worldwide. CrakRevenue shares 8 overlooked and powerful tips to get your campaigns ready and on point for this peculiar consumption frenzy. You can find dozens of holiday season marketing ideas to boost your sales. Still, … [Read more...]
Optimization & Reporting – Anytime, Anywhere
The team behind Perform[cb]’s remarkable new affiliate partner app gives us the lowdown on their vision for the future of monetization. Perform[cb] has asserted itself as the industry’s most proactive CPA network this year, with an acquisition by Beringer Capital, new in-house services, fraud prevention, and, within the last two weeks, a brand new publisher-facing mobile … [Read more...]
3 Tips For Targeting Baby Boomers
Once known as die-hard brand loyalists, digital amateurs and social media dabblers, Baby Boomers, roughly aged 55-75, experienced massive change during the pandemic in how they engage with friends, family and businesses. In 2020, Baby Boomers started spending more time online, for media consumption, shopping online and staying connected. But, that doesn’t mean Baby Boomers act … [Read more...]