Warm leads are incredibly valuable. A warm lead is qualified, interested, and likely to buy. It’s the kind of lead every business wishes to receive. Of course, getting a warm lead either requires the customer to find you independently and reach out to you, or they need to be “warmed up” by a talented salesperson. Few businesses have entire sales teams to dedicate to this … [Read more...]
Five Advertisers Speak Their Minds on the Importance of Network Partnerships, Transparency, and Fraud Prevention
2020 may just have been the most challenging year for business in the last 100 years. For the performance marketing industry, the challenges were mixed with some blessings. As workplaces and retail stores were shuttered and consumers were forced to stay home, in many cases working from home and online for longer hours each day, e-commerce boomed. Amidst the changes and chaos, … [Read more...]
Why All Media Buyers Need to Add Pay Per Call in 2021
Affiliate marketing is all about creating the most enticing offers to endorse a product or service and utilize the most valuable traffic sources to convert new, high-quality audiences into leads. As with many aspects of business, it’s important to continue growing and expanding your revenue streams, and if you aren’t taking advantage of Pay Per Call campaigns, you’re missing … [Read more...]
Promote E-gift Cards to Drive More Last-Minute Holiday Sales
The final days of the 2020 holiday shopping season are upon us and if history is any indication, there is still plenty of shopping left to be done. Rakuten Intelligence data shows that online sales are already up 57.6% during the 2020 holiday season compared to last year. With two weeks left to go, however, shoppers are running out of time to guarantee that their gifts will … [Read more...]
Ecommerce Is On Top Of The World As Consumers Embrace Online Shopping Like Never Before
In a year of changes, the biggest shift in retail has been the rapid growth and acceleration of ecommerce. During the pandemic, ecommerce has become the favored buying method for shoppers across generations, especially for those who were reluctant to go out and preferred the safety of delivery or curbside pick-up. The Q3 U.S. retail forecast, as reported by eMarketer, predicts … [Read more...]
How ClickDealer Grew To Be The Best CPA Network In Europe – An Interview with Taras Kiseliuk
ClickDealer is ranked as the best CPA network based in Europe in the Blue Book's first European Top 20 table. We chatted with CEO Taras Kiseliuk this week to find out what he thinks they are doing right and where they are going from here. Blue Book: Congratulations on being rated the best CPA network in Europe. Why do you think so many advertisers and publishers chose … [Read more...]
Why Fewer, Better Customers Is The Way To Thrive – An Interview With Olivier Bourque, CrakRevenue
CrakRevenue is one of the most interesting CPA networks in the industry. They have often been innovators, forging a different path, whether it has been with their custom marketing platform for affiliates, or their focus on being the best network for offers targeted at men. One of the visionaries in the company is their VP of Business Development & Marketing, Olivier … [Read more...]
Alexandra Forsch of Awin & ShareASale Talks Opportunities, Technology & How Affiliate Marketing Will Take A Bigger Share Of Ad Budgets
Alexandra Forsch is the President of Awin US, including ShareASale to form the Awin Group. With 15+ years of experience, she is one of the industry’s big thinkers, and we were lucky to be able to chat with her last week about how Awin and ShareASale fit together, self-service networks vs client services, and the future of the industry. Blue Book: Awin has grown very … [Read more...]
How Networks Drive Efficiencies For Advertisers & Publishers – An Interview With Some of The Perform[cb] Leadership Team
mThink recently had the opportunity to virtually sit down with a few members of the leadership team at Perform[cb], including Chief Operating Officer, Brad Dobbins, Chief Strategy Officer, Matthew Lord, Executive Vice President of Marketers, Lee Aho, and Executive Vice President of Partners, Brian Taylor. The group answered questions ranging from the state of the performance … [Read more...]
Beyond 2020: Perform[cb] on the Future of Performance Marketing
Discussing the future of performance marketing with some of Perform[cb]'s leadership team, including Chief Operating Officer, Brad Dobbins, Chief Strategy Officer, Matthew Lord, Executive Vice President of Marketers, Lee Aho, and Executive Vice President of Partners, Brian Taylor. How do you think the industry is going to evolve over the next few years? Lee: We’ve … [Read more...]
PerformLEAP®: The Future Of Marketing Platforms?
When the world changes, good businesses evolve. In today's performance marketing industry, this phenomenon is playing out in hyper-speed as the pandemic runs its course. The biggest economic slowdown in living memory has seen advertisers and publishers scrambling to restructure their operations. With close connections to both, CPA networks have had to cope with these changes … [Read more...]
How to accelerate growth for affiliate partners in a year of extremes
Affiliate marketing is on a roll. In January LinkedIn named affiliate marketing as one of the most in-demand skillsets, which was no surprise as brands are set to spend $8b on affiliate marketing in the next two years. Such rapid growth has been fueled by new publishers entering the channel, as well as existing partners expanding their reach. This rapid growth … [Read more...]
What Will Health Insurance Open Enrollment Look Like This Year?
Each year, insurance brands and publishers must prepare for open enrollment periods, which began November 1. The pandemic and election could be factors in how people make their insurance decisions, and insurance marketers and publishers should be ready to deploy strategies that meet consumer needs and address new concerns. Differentiation Will Be Key As Insurance Shoppers … [Read more...]
Interview with Rakuten’s Ceres Cueva
2020 has seen a movement of major ad budgets to performance marketing and an increased focus by publishers on monetization strategies. Nobody in the industry is more in touch with these changes than Ceres Cueva, Rakuten Advertising’s VP of Publisher Partnerships, North America. Her role focuses on the advancement of the company’s strategic services while increasing partner and … [Read more...]
Email Marketing Proves To Be Essential — Especially In 2020
Litmus, an email optimization company, recently released its 2020 State of Email, Fall Edition report, which takes a deep dive into how marketers use and perceive email marketing. There were several significant takeaways, all of which point to how integral email continues to be as a marketing channel. “The 2020 State of Email, Fall Edition report showcases why email should be … [Read more...]