Google has announced new privacy controls in Chrome that will aggressively restrict device fingerprinting and the utility of third-party cookies across the web. They're selling these plans as providing increased protection for end-users, but it is also clearly a way to cement Google's industry dominance while handicapping other networks. Google tracks everything through … [Read more...]
Optimizing Pay Per Call Between the Margins
Pay Per Call campaigns have rapidly gained in popularity in recent years, as both advertisers and affiliates alike have come to recognize just how incredibly valuable they can be. Advertisers are willing to pay more for conversions, because someone who calls into a phone number is a much warmer lead than someone who clicks on a casual Internet banner. Affiliates are … [Read more...]
Mundo Media Shuts Down
Well-known CPA network Mundo Media effectively closed down last week, going into receivership by order of the Ontario Superior Court of Justice (the Receiver says they will be "continuing certain critical operations"). Court documents show that Mundo owes Royal Bank of Canada over $25 million, with a further $6.5 million owed to a variety of other creditors. This represents a … [Read more...]
3 Big Takeways On Publicis Buying Epsilon/CJ
Publicis Groupe this week agreed to purchase Commission Junction's parent company Epsilon. The $4.4 billion deal emphasizes once again the importance of affiliate marketing in the age of big data. Major consumer-facing advertisers are desperate for ways to compete against Amazon and the key to that is first-party data. Affiliate networks are fantastic vehicles for gathering … [Read more...]
Affiliate Marketing’s Biggest Transparency Issues and How Admitad Addresses Them for Their Advertisers
By Elizaveta Ventsel, head of the Advertisers’ International Group in the EU and US at Admitad The predicted future of advertising going digital has already arrived. With the number of internet users surpassing the 4 billion mark in 2018, advertisers have firmly set their sights on the new age of marketing to the masses. While this trend has presented its fair share of … [Read more...]
Top 4 Affiliate Digital Marketing Tech Predictions
By Kateryna Khalus, Team Lead / Publisher’s Department /Admitad International Team Over the years, affiliate marketing has been establishing itself as a driving force in the advertising industry. In the U.S. alone, budget spending on affiliate marketing is predicted to increase at 10.1% compound annual growth rate (CAGR). By 2020, it is set to become a $6.8 billion … [Read more...]
2019 Influencer Marketing Global Survey Released
Rakuten Marketing has a big new report out looking at influencer marketing. Influencers are now an established part of the consumer marketers toolkit. They offer authenticity and new ways to tell the story of a product or brand. The difficulty for many marketers is that by their nature influencers are individuals, which makes attribution, scalability and brand protection … [Read more...]
Facebook Announces Integration Across all Platforms Worldwide. Surprised?
In a move that seems specifically designed to forestall European enforcement efforts, Facebook has announced they will integrate their messaging platforms worldwide, including Messenger and WhatsApp. This follows a move by the German Cartel Office ordering Facebook to stop combining user data across their social media platforms without consent. The integration of the messaging … [Read more...]
ClickDealer Rolls Out In-House Dating Smartlink
In performance marketing, time is money. Analysis and optimization of campaigns can be insanely time-consuming and that is not even accounting for the effort involved in switching out creatives. Time saved in these critical areas often translates into money in the bank. That's why ClickDealer has released brand new smartlink functionality that streamlines the process and … [Read more...]
TCPA Alert: Court Rules that Transactional Text Messages Not Advertising and Coverage Developments
The Northern District of California recently dismissed a plaintiff’s TCPA claim based on text messages that confirmed plaintiff’s hotel reservations and encouraged him to download defendant’s app. The Ninth Circuit has sought clarification from the California Supreme Court on the issue of whether TCPA violations are covered by commercial general liability policies for … [Read more...]
What’s Driving The Creative Destruction In Affiliate Marketing?
One of my biggest takeaways from Affiliate Summit was that we are well and truly into an era when VC and private equity money dominates the industry. If a network hasn't brought in new owners or investors already, there's a good chance they're out there looking. And if investment funds are already in place, then it is likely that they are actively searching for new … [Read more...]
Blue Book 2019 Top 20 Revealed!
Congratulations to our number 1 ranked networks for 2019! Top 20! Best CPA Network Overall: Clickbooth Best CPS/Affiliate Network: Rakuten Affiliate Network Best Pay-Per-Call Network: Aragon Advertising The BLUE BOOK results are in. 20,000+ industry professionals that participated in our survey, 150,000 data points analyzed and months of research have finally resulted in … [Read more...]
As Oath Writes-Down $4.5 Billion Yahoo/AOL Acquisition, Performance Marketing Thrives
In an under-reported SEC filing last week Verizon recorded a massive $4.6 billion loss on its Oath media division. This means that the goodwill value of Oath, created from Verizon’s acquisitions of AOL (for $4.4 billion) and Yahoo ($4.48 billion), is now regarded as not much more than zero. The carnage continues in a digital media industry that is in turmoil. Publishers have … [Read more...]
Push Notification Traffic: Why it Works and What Platforms to Use
As seen in the MaxBounty blog Like Native ads a few years ago, push notifications are rapidly growing in popularity as a new but effective traffic source option for affiliate marketers. The reason that’s happening is simple. Push notifications keep affiliates in direct contact with users who have already shown interest in what it is they’re promoting. This translates … [Read more...]
As Google and Facebook Answer Questions, Performance Marketers Can Make Hay
2019 is shaping up to be a pivotal year in digital advertising. Google and Facebook - who between them have taken some 90% of the growth in the industry over the last three years - are facing serious questions about their intrusive tracking technology and lack of transparency into political advertising from overseas actors. Legislators in both Europe and the USA are finally … [Read more...]