• Brands Matter: Affiliate Strategy in the Travel Vertical

    Travel is one of the most misunderstood verticals in affiliate marketing. The average affiliate’s view of a travel campaign strategy is a ... Read Article

    MaxBounty CEO: “Affiliate Marketing Is Alive and Well” Despite Economic Headwinds

    After 21 years in the game, Matt McEvoy explains how the performance marketing veteran is leveraging mrge acquisition resources, combating fraud with ... Read Article

    ClickDealer CEO Predicts Telehealth Revolution: Why 2025 May Turn Out To Be A Huge Year For Affiliate Marketing

    Introduction: The affiliate marketing landscape is shifting rapidly, and according to Taras Kiseliuk, CEO of ClickDealer, we’re on the verge of some ... Read Article

    Google’s Affiliate Crackdown: A Quest for Quality or a Power Play for Profits?

    Google’s recent crackdown on affiliate marketing is sending shockwaves through the digital marketing community. With sweeping changes supposedly aimed at curbing manipulative ... Read Article

    Trump’s Win Signals Smooth Sailing for Big Tech—And Headwinds for Affiliate Marketers

    Donald Trump’s recent re-election has tech insiders buzzing, and it’s not just about policy. With Elon Musk now firmly in the Trump ... Read Article

    PMA Report: Coupons and Loyalty Programs Dominate. DSPs Surge

    The 2024 U.S. Performance Marketing Association (PMA) survey offers significant insights into current trends among U.S. brands using affiliate programs. Key takeaways ... Read Article

    FTC Cracks Down on Fake Reviews: Affiliate Marketers Brace for Impact

    The Federal Trade Commission (FTC) has unveiled a groundbreaking rule aimed at combating fake reviews and testimonials. While the rule has been ... Read Article

    Four Key Trends Shaping Affiliate Marketing

    The affiliate marketing industry is undergoing significant transformations as it approaches a projected global value of $15.7 billion by the end of ... Read Article

    How to Comply With and Defend FTC “Made in USA” Labeling Rule Matters

    The U.S. Federal Trade Commission has been imposing increasingly more severe monetary penalties against company’s for falsely representing that products are “Made ... Read Article

    The State of Mobile in 2024

    An interview with Taras Kiseliuk, CEO of ClickDealer In an insightful interview, Taras Kiseliuk, ClickDealer’s CEO delves into the transformative trends in ... Read Article

    Creating A Best-Of-Breed Publisher Platform

    An interview with FlexOffers’ Chuck Ryan FlexOffers has been a Blue Book top 5 network for several years now, a huge achievement ... Read Article

    A Guide To Achieving Success With Publisher Partnerships For Pay-Per-Call

    In the performance marketing landscape, mastering pay-per-call campaigns demands a strategic blend of innovation and collaboration. Here, we unpack a detailed roadmap ... Read Article

    Maxime Bergeron of CrakRevenue Discusses The Keys To Their Sustained Top 5 Network Ranking

    In this exclusive interview, Maxime Bergeron, CEO of CrakRevenue, reveals the key factors driving affiliates to choose their network over others. He ... Read Article

    3 Strategies To Overcome Rising Search Costs & Boost Enrollment

    As higher education marketers face the dual challenge of escalating search marketing costs and the rapid evolution of search technology, finding effective ... Read Article

    Affiliate Marketing: Leveraging the Creator Economy with OnlyFans Offers

    Estimated at an impressive $250 billion by Goldman Sachs, the creator economy is expected to double in just 3 years to reach ... Read Article

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