A conversation with one of the most insightful people in the industry, Maxime Bergeron of CrakRevenue. What do you think will be the biggest challenges facing the affiliate marketing industry in the next five years? We must fully embrace the creator economy and new acquisition channels to keep pace with the evolving consumer environment. Content creators and influencers are … [Read more...]
Top 4 Best Practices For Consumer Finance Campaigns
While consumer finance solutions like refinancing, personal loans, and debt consolidation are always a need for many consumers, the conclusion of the holiday season can present a unique opportunity for consumer finance brands to gain the attention of consumers who may be nursing some holiday debt. This, combined with New Year’s Resolution financial goals many consumers set, … [Read more...]
Four Moments That Changed Performance Marketing Forever
In 2007 I sat on the advisory committee for AdTech, at that time the biggest online marketing exhibition in the world. When the discussion moved to promoting ticket sales, I suggested that performance marketing might offer an unexplored, high-volume source of attendee signups. The AdTech executives looked at me as though I had grown two heads. Affiliate marketing was … [Read more...]
New additions, improvements, and added perks from your favorite CPA network
What is CrakRevenue? Are you familiar with CrakRevenue? Launched over a decade ago, CrakRevenue is a CPA marketing platform powered by over 100 passionate experts and driven by its affiliates’ success. CrakRevenue was created by affiliates for affiliates and always aims to provide its users with top-converting offers in the most lucrative verticals out … [Read more...]
Top 5 Free Methods to Increase Affiliate Traffic
The struggle to get visitors to your affiliate links on the long-term is real! Worry no more as we’ve come to your rescue with a list of the most important free methods that can increase your affiliate traffic. You can implement them by yourself at zero spent dollars and the results will last for the long run, if done right. Maybe you already tried some of these activities and … [Read more...]
3 Top Lead Generation Best Practices To Scale Your Business
Having the right lead generation strategies in place can help set your digital advertising campaigns up for success and be the difference between moderate gains and remarkable results. According to a recent study, “the global market for digital advertising and marketing, estimated at US $530.9 billion in the year 2022, is projected to reach a revised size of US $860.8 … [Read more...]
Automation, Conversions, Profitability, Oh My – Breaking Affiliate Campaign Roadblocks
A robust tech suite acts as the backbone of any successful affiliate’s campaign strategy. In order to continue delivering quality leads, traffic, and conversions to marketers’ offers at scale, affiliates should be investing their time in a trusted network that can offer actionable data analysis and automated features, and safeguard distribution channels. At Perform[cb], the … [Read more...]
5 tips for a better brand image
Marketing strategy at the heart of your identity What is a brand image, really? When we talk about brand image, we refer to the perception an audience has of a given business, product, or brand. In some cases, a brand can even be just a person! In the era of influencer and affiliate marketing, your identity itself can become your brand. Herein lies an important distinction … [Read more...]
How Mac of All Trades Found Multi-Channel Success
Mac of all trades brings electronic products to consumers at an affordable price with superior customer service. Prior to partnering with Rakuten Advertising, mac of all trades was conducting baseline campaigns and needed a more innovative approach to all channels of performance marketing. Partnering together, the two companies analyzed their current approach, found … [Read more...]
Winning In A Changing World: An Interview with Taras Kiseliuk, CEO of ClickDealer
Performance marketing is evolving rapidly, gaining budget share from more traditional channels while offering brand owners the ability to shift strategy quickly in response to a volatile business environment. ClickDealer, as one of the foremost leadgen networks in the world, is at the leading edge of these changes. We spoke with their CEO, Taras Kiseliuk, to find out how to … [Read more...]
Survey: What Consumers Want from Financial Services Providers
If financial service providers want to effectively reach key audiences through affiliates, they need to know what consumers are looking for and what they value most. The Financial Affiliate & Consumer Trends Report 2022 from Rakuten Advertising reveals some of the critical components of successful financial services promotions based on survey data from 1,000 consumers … [Read more...]
Top 5 Ways To Leverage CPA Campaigns During The Holiday Shopping Season
The holiday rush is almost here! Are your campaigns ready? The holiday season is highly competitive, and getting the edge on the competition with CPA campaigns can help scale engagement and revenue. Ecommerce is forecasted to grow by “12.8% to 14.3%, year-over-year, during the 2022-2023 holiday season,” according to Deloitte, “reaching between $260 billion and $264 billion … [Read more...]
3 Strategies To Optimize Your OEP/AEP Campaign Strategy
The open enrollment period (OEP) and annual enrollment period (AEP) are essential times for health insurance advertisers looking to create interest, drive sales and sign new policyholders. Preparation is critical for advertisers and should include a range of internal checks and balances, compelling creative and thoughtful, personalized targeting. Implementing the right best … [Read more...]
New Blue Book Results: Top 20 CPA Affiliate Networks For 2022
Best CPA Network Overall: Perform[cb] Perform[cb] continue their multi-year run as our best-rated CPA network overall. They have been consistently assertive in the marketplace with an effective acquisition strategy and innovative technology. Their new mobile app for partners, PerformLEAP Partners, is a game-changer. They are deserving winners. A special mention for our new … [Read more...]
Top 4 Ways To Make Your Call Campaigns More Successful
Inbound call campaigns connect advertisers with high-intent, interested consumers the moment they’re ready to engage, resulting in 100% contact rates. But, for a call campaign to be successful, proper preparation is key. Careful planning is needed on both the advertiser and publisher sides for a call campaign to perform well. The following four tips can help you set up inbound … [Read more...]