In this interview, we discuss four key trends within the affiliate marketing community. First is the impact that artificial intelligence (AI) in affiliate marketing will have over the next year. The second relates to the extraordinary growth of influencer marketing and the recognition by influencers that the performance-based commissioning model gives them an opportunity to … [Read more...]
It’s Time To Scale Your Home Services Lead Generation Campaigns
As the weather warms up, home services brands should be looking for ways to maximize and modernize their lead generation strategies, with advertisers aiming to connect with high-intent consumers at the right places and times, and with the right offers to drive clicks, calls, and leads. The following five optimizations are expert recommendations home services advertisers can … [Read more...]
You Can Build Successful Lead Partnerships! Here Are 5 Questions To Get You Started
For advertisers, scaling their business often means finding the right lead providers. A robust flow of opted-in prospects can make the difference between a good year and a stellar year. In order to find reliable leads that convert, advertisers and publishers need to forge productive partnerships that work for both parties, which begins with asking the right questions. As we … [Read more...]
Interview with Rakuten Advertising’s Managing Director of North America, Anthony Capano
Rakuten Advertising has led the Blue Book rankings for more than a decade. It is a level of success that has been sustained by a focus on customer service, their strength in strategic services and continued innovation and evolution. At this moment, performance marketing is growing rapidly yet is likely to be disrupted in unpredictable ways by AI-driven Chat, Search and other … [Read more...]
How To Source, Vet & Grow Quality Publisher Partnerships For Pay-Per-Call
In today’s competitive performance marketing industry, understanding the best practices to set campaigns up for success in the call space is essential to scaling sales and engagement. Find out the top tips on how to leverage relationships to drive campaign growth and overall profitability. Research Is Critical When Looking For Publishers, And Social Media Is A Great Place To … [Read more...]
FTC Settlement With Credit Karma Underscores Agency Attention to A/B Testing
In September 2022, the Federal Trade Commission announced that it had taken action against credit services company Credit Karma for allegedly deploying dark patterns to misrepresent that consumers were “pre-approved” for credit card offers. The FTC alleges that the company used claims that consumers were “pre-approved” and had “90% odds” to entice them to apply for offers … [Read more...]
2023: Challenges, Opportunities & Predictions
A conversation with one of the most insightful people in the industry, Maxime Bergeron of CrakRevenue. What do you think will be the biggest challenges facing the affiliate marketing industry in the next five years? We must fully embrace the creator economy and new acquisition channels to keep pace with the evolving consumer environment. Content creators and influencers are … [Read more...]
Top 4 Best Practices For Consumer Finance Campaigns
While consumer finance solutions like refinancing, personal loans, and debt consolidation are always a need for many consumers, the conclusion of the holiday season can present a unique opportunity for consumer finance brands to gain the attention of consumers who may be nursing some holiday debt. This, combined with New Year’s Resolution financial goals many consumers set, … [Read more...]
Four Moments That Changed Performance Marketing Forever
In 2007 I sat on the advisory committee for AdTech, at that time the biggest online marketing exhibition in the world. When the discussion moved to promoting ticket sales, I suggested that performance marketing might offer an unexplored, high-volume source of attendee signups. The AdTech executives looked at me as though I had grown two heads. Affiliate marketing was … [Read more...]
New additions, improvements, and added perks from your favorite CPA network
What is CrakRevenue? Are you familiar with CrakRevenue? Launched over a decade ago, CrakRevenue is a CPA marketing platform powered by over 100 passionate experts and driven by its affiliates’ success. CrakRevenue was created by affiliates for affiliates and always aims to provide its users with top-converting offers in the most lucrative verticals out … [Read more...]
Top 5 Free Methods to Increase Affiliate Traffic
The struggle to get visitors to your affiliate links on the long-term is real! Worry no more as we’ve come to your rescue with a list of the most important free methods that can increase your affiliate traffic. You can implement them by yourself at zero spent dollars and the results will last for the long run, if done right. Maybe you already tried some of these activities and … [Read more...]
3 Top Lead Generation Best Practices To Scale Your Business
Having the right lead generation strategies in place can help set your digital advertising campaigns up for success and be the difference between moderate gains and remarkable results. According to a recent study, “the global market for digital advertising and marketing, estimated at US $530.9 billion in the year 2022, is projected to reach a revised size of US $860.8 … [Read more...]
Automation, Conversions, Profitability, Oh My – Breaking Affiliate Campaign Roadblocks
A robust tech suite acts as the backbone of any successful affiliate’s campaign strategy. In order to continue delivering quality leads, traffic, and conversions to marketers’ offers at scale, affiliates should be investing their time in a trusted network that can offer actionable data analysis and automated features, and safeguard distribution channels. At Perform[cb], the … [Read more...]
5 tips for a better brand image
Marketing strategy at the heart of your identity What is a brand image, really? When we talk about brand image, we refer to the perception an audience has of a given business, product, or brand. In some cases, a brand can even be just a person! In the era of influencer and affiliate marketing, your identity itself can become your brand. Herein lies an important distinction … [Read more...]
How Mac of All Trades Found Multi-Channel Success
Mac of all trades brings electronic products to consumers at an affordable price with superior customer service. Prior to partnering with Rakuten Advertising, mac of all trades was conducting baseline campaigns and needed a more innovative approach to all channels of performance marketing. Partnering together, the two companies analyzed their current approach, found … [Read more...]