Push marketing has emerged as a powerful way to diversify the monetization efforts of publishers by engaging large audiences with relevant and appealing offers. Monetized push marketing allows publishers to reach audiences after they have left a website. This innovative approach to monetization can help publishers scale existing efforts and are a logical addition to any … [Read more...]
Perform[cb] acquired by Beringer Capital – Erin Cigich Gives Us The Low-Down
Perform[cb] Blue Book's #1 ranked CPA network, announced yesterday that it has been acquired by Beringer Capital, a leading North American private equity fund specializing in the media, marketing services, and technology sectors. CEO Erin Cigich tells us what it means for their advertisers and publisher partners, and what lies ahead for her powerhouse of a … [Read more...]
Understanding & Overcoming Top Email Inboxing Challenges
For many publishers, robust email marketing campaigns are integral to success. Well-planned email strategies offer benefits up and down the funnel, creating brand awareness, driving traffic and encouraging conversions. However, a recent study by Webbula, Email Hygiene And Verification Trends And Benchmarks, found that email inboxing issues are an ongoing problem. Email … [Read more...]
How Publishers Can Leverage Push Notifications To Scale User Engagement
Capturing the attention of a consumer at the right time with the right message is the key to performance marketing. While personalized advertising at scale without advanced targeting, custom audiences, or steep ad costs can be arduous, emerging digital advertising channels, like push notifications, are making mass personalization a key component of today’s most successful … [Read more...]
How to Set Up a Warm Transfer Campaign Without Breaking the Bank (Step by Step)
Warm leads are incredibly valuable. A warm lead is qualified, interested, and likely to buy. It’s the kind of lead every business wishes to receive. Of course, getting a warm lead either requires the customer to find you independently and reach out to you, or they need to be “warmed up” by a talented salesperson. Few businesses have entire sales teams to dedicate to this … [Read more...]
Five Advertisers Speak Their Minds on the Importance of Network Partnerships, Transparency, and Fraud Prevention
2020 may just have been the most challenging year for business in the last 100 years. For the performance marketing industry, the challenges were mixed with some blessings. As workplaces and retail stores were shuttered and consumers were forced to stay home, in many cases working from home and online for longer hours each day, e-commerce boomed. Amidst the changes and chaos, … [Read more...]
Why All Media Buyers Need to Add Pay Per Call in 2021
Affiliate marketing is all about creating the most enticing offers to endorse a product or service and utilize the most valuable traffic sources to convert new, high-quality audiences into leads. As with many aspects of business, it’s important to continue growing and expanding your revenue streams, and if you aren’t taking advantage of Pay Per Call campaigns, you’re missing … [Read more...]
Promote E-gift Cards to Drive More Last-Minute Holiday Sales
The final days of the 2020 holiday shopping season are upon us and if history is any indication, there is still plenty of shopping left to be done. Rakuten Intelligence data shows that online sales are already up 57.6% during the 2020 holiday season compared to last year. With two weeks left to go, however, shoppers are running out of time to guarantee that their gifts will … [Read more...]
Ecommerce Is On Top Of The World As Consumers Embrace Online Shopping Like Never Before
In a year of changes, the biggest shift in retail has been the rapid growth and acceleration of ecommerce. During the pandemic, ecommerce has become the favored buying method for shoppers across generations, especially for those who were reluctant to go out and preferred the safety of delivery or curbside pick-up. The Q3 U.S. retail forecast, as reported by eMarketer, predicts … [Read more...]
How ClickDealer Grew To Be The Best CPA Network In Europe – An Interview with Taras Kiseliuk
ClickDealer is ranked as the best CPA network based in Europe in the Blue Book's first European Top 20 table. We chatted with CEO Taras Kiseliuk this week to find out what he thinks they are doing right and where they are going from here. Blue Book: Congratulations on being rated the best CPA network in Europe. Why do you think so many advertisers and publishers chose … [Read more...]
Why Fewer, Better Customers Is The Way To Thrive – An Interview With Olivier Bourque, CrakRevenue
CrakRevenue is one of the most interesting CPA networks in the industry. They have often been innovators, forging a different path, whether it has been with their custom marketing platform for affiliates, or their focus on being the best network for offers targeted at men. One of the visionaries in the company is their VP of Business Development & Marketing, Olivier … [Read more...]
Alexandra Forsch of Awin & ShareASale Talks Opportunities, Technology & How Affiliate Marketing Will Take A Bigger Share Of Ad Budgets
Alexandra Forsch is the President of Awin US, including ShareASale to form the Awin Group. With 15+ years of experience, she is one of the industry’s big thinkers, and we were lucky to be able to chat with her last week about how Awin and ShareASale fit together, self-service networks vs client services, and the future of the industry. Blue Book: Awin has grown very … [Read more...]
How Networks Drive Efficiencies For Advertisers & Publishers – An Interview With Some of The Perform[cb] Leadership Team
mThink recently had the opportunity to virtually sit down with a few members of the leadership team at Perform[cb], including Chief Operating Officer, Brad Dobbins, Chief Strategy Officer, Matthew Lord, Executive Vice President of Marketers, Lee Aho, and Executive Vice President of Partners, Brian Taylor. The group answered questions ranging from the state of the performance … [Read more...]
Beyond 2020: Perform[cb] on the Future of Performance Marketing
Discussing the future of performance marketing with some of Perform[cb]'s leadership team, including Chief Operating Officer, Brad Dobbins, Chief Strategy Officer, Matthew Lord, Executive Vice President of Marketers, Lee Aho, and Executive Vice President of Partners, Brian Taylor. How do you think the industry is going to evolve over the next few years? Lee: We’ve … [Read more...]
PerformLEAP®: The Future Of Marketing Platforms?
When the world changes, good businesses evolve. In today's performance marketing industry, this phenomenon is playing out in hyper-speed as the pandemic runs its course. The biggest economic slowdown in living memory has seen advertisers and publishers scrambling to restructure their operations. With close connections to both, CPA networks have had to cope with these changes … [Read more...]