The e-commerce vertical has easily been one of the most fruitful since the onset of the pandemic. Although frivolous spending for the majority of consumers dropped considerably over the last year and a half, many e-commerce brands saw an increase in engagement, sales, and customer lifetime value. Why is this, you may ask? Given most of the U.S. and global populations were at … [Read more...]
How to Achieve Compliance in an Evolving World?
By Nicolas Chrétien, CEO at CrakMedia Compliance is the act or process of adhering to relevant regulations, laws, and guidelines to prevent and eliminate unethical, wasteful, and chaotic practices. Successful CPA marketing relies on relationships between Brands, Networks, and Affiliates. So having a clear understanding of its operational boundaries and managing compliance … [Read more...]
How to Push Play on Paused Budgets
While the Covid-19 pandemic is still far from over, it's safe to say that the U.S. economy is well on its way to reopening, and the global economy is following suit. The pandemic has had varying effects on brands throughout all verticals and industries with some marketers experiencing wild success as consumers transitioned to buying their goods almost exclusively through … [Read more...]
Top 3 Qualities Affiliates Look for in a CPA Network
Companies within every industry are constantly balancing their clients’ needs, and this is especially true within the affiliate marketing industry. CPA networks are faced with a special type of balancing act when working to satisfy both the needs of their marketers and affiliate partners. While the needs of marketers and affiliate partners are different, their end goals are the … [Read more...]
The FTC, Lead Generation and Telemarketing Sales Rule DNC Investigations
The Federal Trade Commission continues to investigate and enforce violations of the Telemarketing Sales within the lead generation industry, including lead generators that “assist and facilitate” sellers or telemarketers that violate the TSR. Recent FTC Civil Investigative Demands to lead generators illustrate that the FTC may now be resurrecting the issue of the application … [Read more...]
Lead Generation in 2021 – Sustainability and ROI
An Interview With Henry Whitfield, ClickDealer ClickDealer has been one of our Top 20 CPA networks for several years now, with a successful track record in driving ROI for advertisers and popular support from publishers. We recently chatted with Henry Whitfield, their head of international business development, to find out how the pandemic has changed things and what the … [Read more...]
Important Email Marketing Legal Decision by California Court of Appeals
On June 21, 2021 in the matter of Greenberg et al. v. Digital Media Solutions LLC, the Court of Appeal of the State of California held that: (i) a recipient of a commercial email advertisement sent by a third party is not precluded as a matter of law from stating a cause of action under section 17529.5 against the advertiser for the third party’s failure to provide sufficient … [Read more...]
How Publishers Can Scale Monetization Efforts Using Push Marketing
Push marketing has emerged as a powerful way to diversify the monetization efforts of publishers by engaging large audiences with relevant and appealing offers. Monetized push marketing allows publishers to reach audiences after they have left a website. This innovative approach to monetization can help publishers scale existing efforts and are a logical addition to any … [Read more...]
Perform[cb] acquired by Beringer Capital – Erin Cigich Gives Us The Low-Down
Perform[cb] Blue Book's #1 ranked CPA network, announced yesterday that it has been acquired by Beringer Capital, a leading North American private equity fund specializing in the media, marketing services, and technology sectors. CEO Erin Cigich tells us what it means for their advertisers and publisher partners, and what lies ahead for her powerhouse of a … [Read more...]
Understanding & Overcoming Top Email Inboxing Challenges
For many publishers, robust email marketing campaigns are integral to success. Well-planned email strategies offer benefits up and down the funnel, creating brand awareness, driving traffic and encouraging conversions. However, a recent study by Webbula, Email Hygiene And Verification Trends And Benchmarks, found that email inboxing issues are an ongoing problem. Email … [Read more...]
How Publishers Can Leverage Push Notifications To Scale User Engagement
Capturing the attention of a consumer at the right time with the right message is the key to performance marketing. While personalized advertising at scale without advanced targeting, custom audiences, or steep ad costs can be arduous, emerging digital advertising channels, like push notifications, are making mass personalization a key component of today’s most successful … [Read more...]
How to Set Up a Warm Transfer Campaign Without Breaking the Bank (Step by Step)
Warm leads are incredibly valuable. A warm lead is qualified, interested, and likely to buy. It’s the kind of lead every business wishes to receive. Of course, getting a warm lead either requires the customer to find you independently and reach out to you, or they need to be “warmed up” by a talented salesperson. Few businesses have entire sales teams to dedicate to this … [Read more...]
Five Advertisers Speak Their Minds on the Importance of Network Partnerships, Transparency, and Fraud Prevention
2020 may just have been the most challenging year for business in the last 100 years. For the performance marketing industry, the challenges were mixed with some blessings. As workplaces and retail stores were shuttered and consumers were forced to stay home, in many cases working from home and online for longer hours each day, e-commerce boomed. Amidst the changes and chaos, … [Read more...]
Why All Media Buyers Need to Add Pay Per Call in 2021
Affiliate marketing is all about creating the most enticing offers to endorse a product or service and utilize the most valuable traffic sources to convert new, high-quality audiences into leads. As with many aspects of business, it’s important to continue growing and expanding your revenue streams, and if you aren’t taking advantage of Pay Per Call campaigns, you’re missing … [Read more...]
Promote E-gift Cards to Drive More Last-Minute Holiday Sales
The final days of the 2020 holiday shopping season are upon us and if history is any indication, there is still plenty of shopping left to be done. Rakuten Intelligence data shows that online sales are already up 57.6% during the 2020 holiday season compared to last year. With two weeks left to go, however, shoppers are running out of time to guarantee that their gifts will … [Read more...]