By Kateryna Khalus, Team Lead / Publisher’s Department /Admitad International Team Over the years, affiliate marketing has been establishing itself as a driving force in the advertising industry. In the U.S. alone, budget spending on affiliate marketing is predicted to increase at 10.1% compound annual growth rate (CAGR). By 2020, it is set to become a $6.8 billion … [Read more...]
2019 Influencer Marketing Global Survey Released
Rakuten Marketing has a big new report out looking at influencer marketing. Influencers are now an established part of the consumer marketers toolkit. They offer authenticity and new ways to tell the story of a product or brand. The difficulty for many marketers is that by their nature influencers are individuals, which makes attribution, scalability and brand protection … [Read more...]
Facebook Announces Integration Across all Platforms Worldwide. Surprised?
In a move that seems specifically designed to forestall European enforcement efforts, Facebook has announced they will integrate their messaging platforms worldwide, including Messenger and WhatsApp. This follows a move by the German Cartel Office ordering Facebook to stop combining user data across their social media platforms without consent. The integration of the messaging … [Read more...]
ClickDealer Rolls Out In-House Dating Smartlink
In performance marketing, time is money. Analysis and optimization of campaigns can be insanely time-consuming and that is not even accounting for the effort involved in switching out creatives. Time saved in these critical areas often translates into money in the bank. That's why ClickDealer has released brand new smartlink functionality that streamlines the process and … [Read more...]
TCPA Alert: Court Rules that Transactional Text Messages Not Advertising and Coverage Developments
The Northern District of California recently dismissed a plaintiff’s TCPA claim based on text messages that confirmed plaintiff’s hotel reservations and encouraged him to download defendant’s app. The Ninth Circuit has sought clarification from the California Supreme Court on the issue of whether TCPA violations are covered by commercial general liability policies for … [Read more...]
What’s Driving The Creative Destruction In Affiliate Marketing?
One of my biggest takeaways from Affiliate Summit was that we are well and truly into an era when VC and private equity money dominates the industry. If a network hasn't brought in new owners or investors already, there's a good chance they're out there looking. And if investment funds are already in place, then it is likely that they are actively searching for new … [Read more...]
Blue Book 2019 Top 20 Revealed!
Congratulations to our number 1 ranked networks for 2019! Top 20! Best CPA Network Overall: Clickbooth Best CPS/Affiliate Network: Rakuten Affiliate Network Best Pay-Per-Call Network: Aragon Advertising The BLUE BOOK results are in. 20,000+ industry professionals that participated in our survey, 150,000 data points analyzed and months of research have finally resulted in … [Read more...]
As Oath Writes-Down $4.5 Billion Yahoo/AOL Acquisition, Performance Marketing Thrives
In an under-reported SEC filing last week Verizon recorded a massive $4.6 billion loss on its Oath media division. This means that the goodwill value of Oath, created from Verizon’s acquisitions of AOL (for $4.4 billion) and Yahoo ($4.48 billion), is now regarded as not much more than zero. The carnage continues in a digital media industry that is in turmoil. Publishers have … [Read more...]
Push Notification Traffic: Why it Works and What Platforms to Use
As seen in the MaxBounty blog Like Native ads a few years ago, push notifications are rapidly growing in popularity as a new but effective traffic source option for affiliate marketers. The reason that’s happening is simple. Push notifications keep affiliates in direct contact with users who have already shown interest in what it is they’re promoting. This translates … [Read more...]
As Google and Facebook Answer Questions, Performance Marketers Can Make Hay
2019 is shaping up to be a pivotal year in digital advertising. Google and Facebook - who between them have taken some 90% of the growth in the industry over the last three years - are facing serious questions about their intrusive tracking technology and lack of transparency into political advertising from overseas actors. Legislators in both Europe and the USA are finally … [Read more...]
The Power of the Content Publisher
Whether it’s selling and positioning the most prominent holiday placements or carefully curating partner posts that highly resonate with your audience, publishers have the power to create and cultivate long-term relationships that mutually benefit them and their advertiser partners. According to Rakuten Marketing 2018 Cyber Weekend data, we found that content publishers are … [Read more...]
Four Advertisers On How To Grow & Win In Performance Marketing
Performance marketing advertisers have a tough job. Every vertical is highly competitive. Publishers are constantly on the lookout for better offers and commission rates. And the marketing technology stack is forever growing more complex. How to cope? Any successful advertiser will tell you that selecting a good CPA network partner is the first and most important step on the … [Read more...]
MaxBounty Launches New Advertiser Tracking Platform
Interview with Matt McEvoy, CEO of MaxBounty Leading CPA network MaxBounty has made big news with the launch of their new advertiser tracking platform, providing their advertisers with online campaign data and reporting for the first time. This is a big step for the Ottawa-based CPA network and reflects the intense competition at the top end of the affiliate marketing … [Read more...]
Top Publishers Reveal Factors Influencing Their Choice of Network Partner
In Fall of each year we take time to look more closely at the factors driving the success of our #1 ranked CPA network. Clickbooth has gone from strength to strength in the Blue Book survey over the last three years, outperforming other large networks in support from advertisers while also receiving an increasing publisher share-of-vote. We spoke to four of the most successful … [Read more...]
Top 2018 Holiday Preparations for Publishers
With only a few short weeks separating us from the most anticipated shopping weekend of the year, we want to make sure you are fully prepared to have the most successful holiday season to date. As a publisher, it’s never too late to fine-tune your marketing strategies. Here are a few items to keep in mind as Cyber weekend draws nearer: Focus on mobile According to … [Read more...]