Making money as a publisher or affiliate isn't easy. Writing, tracking, coding, media buying and so on - it can get really complicated. Yet when you speak to successful affiliates, time and again the same themes emerge: that building a good website or buying the right traffic only goes so far. Other, less tangible factors are often what truly make the difference between success … [Read more...]
Why Choice Matters in Affiliate Marketing
Every day, you’re faced with choices. In fact, researchers say the average adult makes around 35,000 choices per day on everything from breakfast to bedtime. Some of these choices have higher stakes than others. When it comes to your marketing budget and your revenue generating efforts, it’s important to have data and insights at your disposal to make the right marketing … [Read more...]
The Role of Artificial Intelligence in Performance Marketing’s Future
Present in nearly every industry, artificial intelligence (AI) has begun to transform the landscape of performance marketing. As one of the most influential inventions of the 21st century, AI has had a resounding impact on today’s digital world, and online marketing companies are increasingly seeing AI take over campaign optimizations, split testing, and more. While it’s an … [Read more...]
Increasing Transparency in Lead Gen through Affiliate Marketing
Leveraging the affiliate marketing system for lead generation is a highly successful technique for many a marketer in the digital space. But even though it’s far from a new strategy, lead generation still presents its unique set of challenges. The key to a successful lead generation campaign? Ultimately, it boils down to transparency. As increasing importance is put on lead … [Read more...]
Opportunities for Publishers to Support Growing D2C Brands
As consumers become more reliant on the convenience of online shopping, more and more brands have been born that rely exclusively on selling their products online, without a brick and mortar presence. These digitally native brands have found opportunities to provide valuable products to consumers in categories such as tooth care, beauty, health and wellness and meal prep. … [Read more...]
A Huge Market Disruption is about to take place
Let’s talk numbers Erectile dysfunction has been a concern for men since the beginning of time. With over 150 million men in the US, studies suggest that approximately 50% of these men will experience some form of erectile dysfunction (ED) throughout the course of their lives. That would be about 75 million people. At this point, I think it’s safe to say that this is an … [Read more...]
A Closer Look at Cyber Week 2019 Trends
According to Rakuten Marketing survey data, 83% of consumers have started their holiday shopping by Halloween. Google trend data has shown that Black Friday and Cyber Monday begin gaining traction as early as November 1st, with consumers starting to search for these keywords and deals nearly a month before they shop. While many consumers are purchasing candy and costumes over … [Read more...]
Why Browser Extensions are Flying Under the Radar
Browser extensions, historically known as toolbars, are a great way for affiliates to earn a high payday by simply sending users to install an advertiser’s product. These extensions are very much an integral part of the online experience. Even though they can really provide some valuable features to users, browser extensions can sometimes be overlooked by affiliate marketers … [Read more...]
The affiliate marketers blueprint to futureproof your business
The affiliate channel has always had a chameleon like ability to adapt to its environment. However, as consumer and regulatory concerns about privacy and data escalate, brands ramp up their demands for transparency and tech giants clampdown on what can be tracked online. As such, affiliate marketing is faced with an influx of new challenges. In 2020, what should brands be … [Read more...]
Aragon’s Pay Per Call Money Match Challenge!
This October beat your September commissions & get a cash bonus! Affiliates who beat their September 2019 earnings by at least $500 qualify automatically for the challenges and will receive bonuses ranging from $50 to $1,500. If you just started working with Aragon, no worries, you can still play! Earn at least $500, and you will automatically qualify for these bonuses … [Read more...]
Three Tips to Help Publishers Prepare for The Holiday Season
With fall officially here, it’s time to start thinking about the holidays. While it is tempting to delay marketing campaigns targeting holiday shoppers until Q4, the fact is that, according to Rakuten Marketing data, almost half (48%) of global shoppers have started buying presents for the holidays by July. Now is the time for publishers to focus on preparing for the biggest … [Read more...]
The Uber Pay-Per-Install Lawsuit
Uber's lawsuit against Bidmotion/Hydrane and up to 100 John Doe ad networks for fraudulent app installs is still wending its way through the court system here in San Francisco. The court documents are fascinating because Uber is suing the ad networks and exchanges that ran their media. As analyst Dr Augustine Fou says, "This is utterly significant because this raises the risk … [Read more...]
Ten Tips on How to BE A CONTENT CREATOR in Affiliate Marketing
Content creators are taking the lead. After 20 years of affiliate revenue being dominated by the coupon and loyalty space, power is shifting to content creators. A content creator is any person or company that creates content to inform and attract an audience and shares that content through a variety of distribution channels, usually on their own website, blog, … [Read more...]
How Artificial Intelligence Can Make Click-Tracking Better For Everyone
An interview with Peter Varga, managing director of ThriveTracker A click-tracking application needs to be a part of every performance marketer's toolkit, allowing multiple campaigns and media buys to be analyzed in one place using independent data. There are a few good click-trackers in common usage, and one of the most interesting is ThriveTracker, designed from the ground … [Read more...]
How do Influencer Marketing and Affiliate Marketing Fit Together?
By Katerina Khalus, Spain and Latin America Team Lead at Admitad As 92% of marketers who tried influencer marketing found it to be an effective instrument, many now see it as the fastest-growing online customer-acquisition channel. It’s sister, strategy affiliate marketing, is also on the rise, as recent data shows that sales through new traffic channels increased by a … [Read more...]