Santa’s not the only one who should be making a list and checking it twice these days. With the countdown to the holidays officially on, digital marketers need to double check their programs to make sure everything is wrapped up for the season. To help you do this, Rakuten Advertising created The New Rules Holiday Checklist, a comprehensive guide to ensure you’re making … [Read more...]
The Top 5 Most Profitable Affiliate Marketing Verticals RIGHT NOW
The profitability of an affiliate marketing vertical can change quickly. Oversaturation, new restrictions from traffic platforms, and societal influence are most often responsible. However, the ongoing global pandemic has accelerated how quickly a vertical can rise or fall. Therefore, we think it’s important that affiliates know what’s working at this very moment. We wanted to … [Read more...]
Why Financial Brands Find Huge Success in Affiliate Marketing
Perform[cb]’s insights on the financial vertical and it’s growth potential A well-known fact in the industry, financial and fintech advertiser affiliate marketing budgets are on the rise as more financial brands hop on board with digital marketing opportunities. In fact, according to a recent PMA study¹, financial brands accounted for 35% of total advertiser spend across all … [Read more...]
11 Ways to Optimize Your Affiliate Website for Conversions
You’ve created a website with valuable, sticky content and you still don’t have as many conversions as you would like? We can offer you 11 ways to help you get closer to your target. Your goal as an affiliate is to make as much money as possible by selling the products you are promoting on your affiliate website. In order to achieve your goal, you have to drive traffic and … [Read more...]
CPA Networks and Influencer Marketing: How Can we Really Benefit from it?
CrakRevenue Gives You the Secrets to Succeed Unless you’ve been living under a rock for the past couple of years, you've probably noticed that you can’t go through a day without hearing the word “Influencers.” As marketers, we cannot ignore the influencer marketing trend, and most importantly, we need to ask ourselves: how can we benefit from it? If you want to start making … [Read more...]
Finding Opportunities In The Pandemic Lockdown
The last six months have been anything but normal. It’s not often that the world shuts down and experiences an international pandemic, and the resulting lockdowns and social distancing have been new experiences for most of us. Fortunately, web marketing is one of the few areas that actually benefited from this unprecedented situation. In most countries, people spent more … [Read more...]
Solving Top Affiliate Campaign Optimization Needs with Technology
Behind many a great affiliate success story lies an unsung hero, and that’s great affiliate technology. Innovative affiliate platform technology acts as a supporting pillar of successful affiliate businesses, providing actionable data analysis and automated features that save affiliates time. And the less time you spend delving into the mechanics, the more you have to focus on … [Read more...]
Matt Frary Talks About The DMS Acquisition Of SmartChaos
The industry is seeing a trend towards consolidation and what I believe is driving it is the scale necessary to help manage a large brand’s customer acquisition. OPMs (outsourced program managers) typically started 10-15 years ago as one person to two person companies, with a focus on recruitment of affiliates and writing newsletters, and performing day to day functions. Some … [Read more...]
Performance Marketing M&A Accelerates
The news last week that DMS has acquired SmarterChaos came as no surprise. This deal seems an obvious one as networks scramble to expand their agency capabilities. It is a good fit between two ambitious and assertive companies. DMS is following fast on their purchase last of W4, one of the leading CPA networks in the industry, while Matt Frary has been acquiring new clients and … [Read more...]
CAKE’s Parent Company Buys TUNE
CAKE's parent company, Constellation Software, is acquiring TUNE. The announcement yesterday means that two of the biggest network and partner tracking platforms will be under the same ownership. This is a continuation of Constellation's strategy of rolling up SaaS companies under their Perseus Operating Group, with specific focus on performance marketing. In a blog post, … [Read more...]
Dietary Supplement Marketing and Earnings Claims Amid Coronavirus Pandemic
Unsubstantiated marketing claims that exploit consumer anxiety amid the coronavirus pandemic are a top priority for private class action litigants and federal regulators. In fact, the FTC and FDA have recently issued joint warning letters about express and implied claims on marketing materials that are not supported by competent and reliable scientific … [Read more...]
What Advertisers & Publishers Should Be Doing Now
We are now six weeks into the coronavirus crisis. The dust is settling a little and it is beginning to be possible to see the contours of what lies ahead for the economy and the affiliate marketing industry. Let's review what we know and what looks likely, and what it means for your business. What Is Working? In talking to people around the industry I'm impressed with how … [Read more...]
Performance Marketing Provides Stability & Measurable Returns In A Crisis
When discussing how the ongoing pandemic could influence performance marketing, I think it’s important to first recognize the potential complexity of that influence. By that I mean consumers, affiliates, advertisers, and networks are all likely to be impacted differently and to varying degrees. The way they’re individually affected also inherently impacts their relationship … [Read more...]
In Performance Marketing, Relationships And People Are At The Core Of All That We Do
During a crisis, leaders should lead from the front, and during the good times, leaders should lead from behind. We are working at SmarterChaos to "lead from the front" as we pivot towards affiliate marketing offers that help humanity like Tele Medicine Offers, Hand Sanitizers, and we are working on sourcing masks for hospitals to protect our doctors and nurses. Our offers like … [Read more...]
Now Is The Moment For Performance Marketing To Shine
At the end of this tunnel, there is light. Depending on where you are, the light may be closer or further away, there’s now enough of it that we can begin to ask what the world will look like once we emerge. Three thoughts: People with jobs will have pent-up demand so we can expect consumer spending to jump as the lockdown eases. However, there are a lot of people newly … [Read more...]