• What Affiliate Marketers Need to Know About New York’s New AI Disclosure Law

    AI-generated advertisements are a double-edged sword. Digital marketers should be properly advised on risks related to such use in conjunction with advertising ... Read Article

    Affiliate Survival Guide in The Age of Agentic Commerce

    The subsequent releases of Google’s Agent Payment Protocol and ChatGPT Instant Checkout are sounding alarm bells for small merchants and blaring air ... Read Article

    The Hidden Revenue in Your Partnership Program: Why First-Party Data Is the Key to Proving True ROI

    Partnership programs drive 30-70% more revenue than traditional channels through superior customer lifetime value, yet remain chronically under-resourced. By tracking the full ... Read Article

    The Attribution Black Box: How to Prove The Full Value of Affiliate Marketing in Your MMM

    For years, affiliate managers at large brands have faced the same frustrating challenge: proving the full value of their channel. We know ... Read Article

    Case Study: FanFuel’s First-Touch Revolution

    FanFuel operates as a complete nutra affiliate network specializing in bodybuilding, weightlifting, and weight loss niches. Despite having quality in-house offers and ... Read Article

    The Dos and Don’ts of AI-Generated Ad Creatives in Affiliate Marketing

    The general public’s opinion on generative AI is incredibly polarized. Some see it as a miraculous tool that will solve most of ... Read Article

    Google’s Affiliate Crackdown: A Quest for Quality or a Power Play for Profits?

    Google’s recent crackdown on affiliate marketing is sending shockwaves through the digital marketing community. With sweeping changes supposedly aimed at curbing manipulative ... Read Article

    PMA Report: Coupons and Loyalty Programs Dominate. DSPs Surge

    The 2024 U.S. Performance Marketing Association (PMA) survey offers significant insights into current trends among U.S. brands using affiliate programs. Key takeaways ... Read Article

    FTC Cracks Down on Fake Reviews: Affiliate Marketers Brace for Impact

    The Federal Trade Commission (FTC) has unveiled a groundbreaking rule aimed at combating fake reviews and testimonials. While the rule has been ... Read Article

    Four Key Trends Shaping Affiliate Marketing

    The affiliate marketing industry is undergoing significant transformations as it approaches a projected global value of $15.7 billion by the end of ... Read Article

    Why Breaking Up Monopolies Would Be Great For Affiliate Marketers

    The ongoing antitrust case against Google is centered on its alleged monopolistic behavior in search, advertising, and mobile operating systems. One of ... Read Article

    How to Comply With and Defend FTC “Made in USA” Labeling Rule Matters

    The U.S. Federal Trade Commission has been imposing increasingly more severe monetary penalties against company’s for falsely representing that products are “Made ... Read Article

    The State of Mobile in 2024

    An interview with Taras Kiseliuk, CEO of ClickDealer In an insightful interview, Taras Kiseliuk, ClickDealer’s CEO delves into the transformative trends in ... Read Article

    Creating A Best-Of-Breed Publisher Platform

    An interview with FlexOffers’ Chuck Ryan FlexOffers has been a Blue Book top 5 network for several years now, a huge achievement ... Read Article

    A Guide To Achieving Success With Publisher Partnerships For Pay-Per-Call

    In the performance marketing landscape, mastering pay-per-call campaigns demands a strategic blend of innovation and collaboration. Here, we unpack a detailed roadmap ... Read Article
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