Over two years beyond the start of the Covid-19 pandemic, the finance industry continues to experience major consumer shifts. Among these consumers, shifts have been a growing demand for new online banking tools, faster payment methods, and smarter investing apps. When comparing the last two years to one another, the install rate for apps in the financial services industry grew … [Read more...]
Crypto Griftonomics And Influencers In Affiliate Marketing
In so many ways, affiliate marketing is an amazing positive in the world. It offers many affiliates a chance to make money independently for the very first time, or to finance the traffic to a passion project. In general, it rewards initiative, intelligence, and hard work. What is not to love? Yet, so often, it also finds itself as a key enabler of “griftonomics”, of which … [Read more...]
Don’t forget about click-to-call: the most underrated vertical for social media traffic
Pay-per-call is often overlooked by performance marketers when choosing a vertical to monetize the traffic in. It is particularly puzzling when it gets disregarded by people looking for offers to run on mobile traffic. There are a couple of common reasons why media buyers and publishers choose to take this option off the table in the planning phase of their next campaign. Let’s … [Read more...]
Why Should Marketers Invest In Pay Per Call?
There are seemingly infinite marketing channels and payment models in today’s digital world, so you may be thinking, who still wants to focus their ad spend on phone calls? While picking up the phone may seem like a communication method of the past, today’s consumers are not ready to let go of the personal connection phone calls bring just yet. With call leads still 10 to 12 … [Read more...]
Perform[cb]’s New Mobile App For Partners Is A Game Changer
Perform[cb]’s new mobile app for publishers and partners, PerformLEAP Partners, has drawn attention since its recent introduction. It provides ubiquitous access to performance data, in combination with campaign optimization, new offer opportunities and messaging, all presented in a fast, easy-to-use form factor. We spent two weeks putting it through its … [Read more...]
CEO Interview: Dynu In Media
Introducing Dynu In Media Pioneering affiliate marketing excellence in Vietnam North American and European networks have traditionally dominated affiliate marketing, however networks in other regions are now challenging more aggressively. First Israel, Russia and the Ukraine, and now Brazil, India and Vietnam: performance marketing is truly becoming a global … [Read more...]
Performance Marketing M&A Accelerates
The news last week that DMS has acquired SmarterChaos came as no surprise. This deal seems an obvious one as networks scramble to expand their agency capabilities. It is a good fit between two ambitious and assertive companies. DMS is following fast on their purchase last of W4, one of the leading CPA networks in the industry, while Matt Frary has been acquiring new clients and … [Read more...]
Why Affiliate Marketers Need To Care About Politics In 2020
2020 is shaping up to be the most intense presidential campaign in history, with well over a billion dollars predicted to be spent by both Democratic and Republican campaigns; foreign governments almost certainly participating by proxy (possibly Ukraine, Russia, China and who knows who else); and even the Chinese religious group, Falun Gong, getting in on the act via the The … [Read more...]
AvantLink Launches Canadian Affiliate Network on 7th Anniversary
Press Release AvantLink.ca Features Exclusively Canada-Focused Merchants Park City, UT (PRWEB) October 01, 2012 AvantLink, an innovative affiliate network, has launched AvantLink.ca, the Canadian version of their network consisting of affiliate marketing programs specifically for that market. Since all merchants are focused entirely on that market, it makes … [Read more...]
TradeDoubler Financials: “Especially Bleak”
It’s hard to get reliable insights into the inner workings of networks so I was interested to see TradeDoubler’s recent presentation of financial results. While trying to put a positive spin on things, the quote that sticks in the mind is, "The comparison with the first quarter last year is especially bleak." In examining the figures, that seems a little too pessimistic, but … [Read more...]
Travel Vertical Heats Up For Summer
comScore reports that various travel categories occupied half of the top 10 fastest growing verticals during March as people start researching and booking their summer vacations. Travel Information sites were up the most with an average increase of 10% which is good news for affiliates. comScore reports that airline sites are also doing well: Airline sites grew 8 percent to … [Read more...]
Why Waste Money on Social Media?
An old saying handed down from the Madison Avenue advertising industry states that 50% of a typical ad budget is wasted. The problem is that you don’t know which 50%. I’d like to update that. 80% of your social media budget is wasted, but you aren’t paying enough attention to know which 20% works. Here’s why I think that way: you always know when someone is trying to bamboozle … [Read more...]
Adperio Expands Leadership, Names New Vice President
DENVER, CO (February 1, 2012) – Adperio, a leading online media company, has named Brian Fox as Vice President of Business Development and Emerging Markets. Fox, who has been with the company since 2003, was promoted to guide the company’s next phase of strategic growth. In his new role, Fox will be tasked with broadening Adperio’s focus on emerging markets and new … [Read more...]
U.S. E-Commerce Increased To $50 Billion In Q4-2011
comScore released its estimates for U.S. e-commerce this week showing nine successive quarters of year-on-year growth and five quarters of double-digit growth. For 2011 as a whole, cmScore estimates that U.S. retail e-commerce spending reached a total of $161.5 billion – a new record. Highlights of the report include: The top-performing online product categories were: … [Read more...]
Yahoo Demands $4.8 Million From CX Digital Associated Company
Yahoo! is demanding $4.8 million back from Tsavo Media, a sister company to CX Digital within the Cyberplex Inc. group of companies. Yahoo! claims the money is due as a result of "low quality traffic, ranging back over many months during 2011." Cyberplex Inc., the Canadian company that owns the Tsavo Media and CX Digital brands, announced that the demand has come … [Read more...]