The struggle to get visitors to your affiliate links on the long-term is real! Worry no more as we’ve come to your rescue with a list of the most important free methods that can increase your affiliate traffic. You can implement them by yourself at zero spent dollars and the results will last for the long run, if done right. Maybe you already tried some of these activities and … [Read more...]
How Mac of All Trades Found Multi-Channel Success
Mac of all trades brings electronic products to consumers at an affordable price with superior customer service. Prior to partnering with Rakuten Advertising, mac of all trades was conducting baseline campaigns and needed a more innovative approach to all channels of performance marketing. Partnering together, the two companies analyzed their current approach, found … [Read more...]
Survey: What Consumers Want from Financial Services Providers
If financial service providers want to effectively reach key audiences through affiliates, they need to know what consumers are looking for and what they value most. The Financial Affiliate & Consumer Trends Report 2022 from Rakuten Advertising reveals some of the critical components of successful financial services promotions based on survey data from 1,000 consumers … [Read more...]
The influencer marketing era: what does the future of web marketing hold?
What is influencer marketing? Influencers, social media, followers, content, paid posts, impressions, product placement, affiliation, advertisers… These terms are increasingly present in digital marketing dialogue, and it’s not always easy to navigate the vocabulary. And yet, these words gravitate around a concept that’s new but already growing quite the reputation: influencer … [Read more...]
Top 5 Ways To Leverage CPA Campaigns During The Holiday Shopping Season
The holiday rush is almost here! Are your campaigns ready? The holiday season is highly competitive, and getting the edge on the competition with CPA campaigns can help scale engagement and revenue. Ecommerce is forecasted to grow by “12.8% to 14.3%, year-over-year, during the 2022-2023 holiday season,” according to Deloitte, “reaching between $260 billion and $264 billion … [Read more...]
Jumpstart your 2023 affiliate marketing growth with these must-consider partners
In our first post, we outlined a roadmap for the right way to conduct an efficient partner audit based on brand needs and goals. Today’s post will give you specific recommendations for expanding your program with scalable partners that deliver incremental sales and profit. Expanding your affiliate partner mix It’s time to consider what new partnerships will drive scalable, … [Read more...]
Power partnerships: A growth roadmap for ecommerce success
We’re all excited about the investment in the affiliate channel and recognition of the value it brings to brands. Historically, CMOs have viewed our industry as a niche, often relegating it to second-class status. But according to the recent Performance Marketing Association study, CMOs now see the value of partner marketing in the US, showing the industry has expanded by 50% … [Read more...]
Copyright Attorney Discusses Advertiser Vicarious Liability for Social Media Influencer Infringement
UMG Recordings, Inc. v. Vital Pharmaceuticals, Inc., 2022 WL 2670339 (S.D. Fla. July 11, 2022) involves a copyright infringement action brought by a group of music publishers and record companies against an energy drink and sports nutrition supplement company doing business as Bang Energy and its CEO. The plaintiffs’ claims included direct and indirect infringement … [Read more...]
Consumer Shopping Trends to Look For in the 2022 Holiday Season
As the holiday season approaches and retailers prepare to attract customers, it’s important to know who is shopping, when they’re shopping and what their budget is. To get an idea of how people are approaching their holiday shopping this year, Rakuten Advertising surveyed 15,000 US consumers about their shopping plans and discovered these trends. Shoppers are starting … [Read more...]
3 Strategies To Optimize Your OEP/AEP Campaign Strategy
The open enrollment period (OEP) and annual enrollment period (AEP) are essential times for health insurance advertisers looking to create interest, drive sales and sign new policyholders. Preparation is critical for advertisers and should include a range of internal checks and balances, compelling creative and thoughtful, personalized targeting. Implementing the right best … [Read more...]
How Financial Marketers Can Boost New Customer Growth on an Affiliate Model
Over two years beyond the start of the Covid-19 pandemic, the finance industry continues to experience major consumer shifts. Among these consumers, shifts have been a growing demand for new online banking tools, faster payment methods, and smarter investing apps. When comparing the last two years to one another, the install rate for apps in the financial services industry grew … [Read more...]
Crypto Griftonomics And Influencers In Affiliate Marketing
In so many ways, affiliate marketing is an amazing positive in the world. It offers many affiliates a chance to make money independently for the very first time, or to finance the traffic to a passion project. In general, it rewards initiative, intelligence, and hard work. What is not to love? Yet, so often, it also finds itself as a key enabler of “griftonomics”, of which … [Read more...]
Don’t forget about click-to-call: the most underrated vertical for social media traffic
Pay-per-call is often overlooked by performance marketers when choosing a vertical to monetize the traffic in. It is particularly puzzling when it gets disregarded by people looking for offers to run on mobile traffic. There are a couple of common reasons why media buyers and publishers choose to take this option off the table in the planning phase of their next campaign. Let’s … [Read more...]
Why Should Marketers Invest In Pay Per Call?
There are seemingly infinite marketing channels and payment models in today’s digital world, so you may be thinking, who still wants to focus their ad spend on phone calls? While picking up the phone may seem like a communication method of the past, today’s consumers are not ready to let go of the personal connection phone calls bring just yet. With call leads still 10 to 12 … [Read more...]
Perform[cb]’s New Mobile App For Partners Is A Game Changer
Perform[cb]’s new mobile app for publishers and partners, PerformLEAP Partners, has drawn attention since its recent introduction. It provides ubiquitous access to performance data, in combination with campaign optimization, new offer opportunities and messaging, all presented in a fast, easy-to-use form factor. We spent two weeks putting it through its … [Read more...]