The news last week that DMS has acquired SmarterChaos came as no surprise. This deal seems an obvious one as networks scramble to expand their agency capabilities. It is a good fit between two ambitious and assertive companies. DMS is following fast on their purchase last of W4, one of the leading CPA networks in the industry, while Matt Frary has been acquiring new clients and … [Read more...]
Why Affiliate Marketers Need To Care About Politics In 2020
2020 is shaping up to be the most intense presidential campaign in history, with well over a billion dollars predicted to be spent by both Democratic and Republican campaigns; foreign governments almost certainly participating by proxy (possibly Ukraine, Russia, China and who knows who else); and even the Chinese religious group, Falun Gong, getting in on the act via the The … [Read more...]
AvantLink Launches Canadian Affiliate Network on 7th Anniversary
Press Release AvantLink.ca Features Exclusively Canada-Focused Merchants Park City, UT (PRWEB) October 01, 2012 AvantLink, an innovative affiliate network, has launched AvantLink.ca, the Canadian version of their network consisting of affiliate marketing programs specifically for that market. Since all merchants are focused entirely on that market, it makes … [Read more...]
TradeDoubler Financials: “Especially Bleak”
It’s hard to get reliable insights into the inner workings of networks so I was interested to see TradeDoubler’s recent presentation of financial results. While trying to put a positive spin on things, the quote that sticks in the mind is, "The comparison with the first quarter last year is especially bleak." In examining the figures, that seems a little too pessimistic, but … [Read more...]
Travel Vertical Heats Up For Summer
comScore reports that various travel categories occupied half of the top 10 fastest growing verticals during March as people start researching and booking their summer vacations. Travel Information sites were up the most with an average increase of 10% which is good news for affiliates. comScore reports that airline sites are also doing well: Airline sites grew 8 percent to … [Read more...]
Why Waste Money on Social Media?
An old saying handed down from the Madison Avenue advertising industry states that 50% of a typical ad budget is wasted. The problem is that you don’t know which 50%. I’d like to update that. 80% of your social media budget is wasted, but you aren’t paying enough attention to know which 20% works. Here’s why I think that way: you always know when someone is trying to bamboozle … [Read more...]
Adperio Expands Leadership, Names New Vice President
DENVER, CO (February 1, 2012) – Adperio, a leading online media company, has named Brian Fox as Vice President of Business Development and Emerging Markets. Fox, who has been with the company since 2003, was promoted to guide the company’s next phase of strategic growth. In his new role, Fox will be tasked with broadening Adperio’s focus on emerging markets and new … [Read more...]
U.S. E-Commerce Increased To $50 Billion In Q4-2011
comScore released its estimates for U.S. e-commerce this week showing nine successive quarters of year-on-year growth and five quarters of double-digit growth. For 2011 as a whole, cmScore estimates that U.S. retail e-commerce spending reached a total of $161.5 billion – a new record. Highlights of the report include: The top-performing online product categories were: … [Read more...]
Yahoo Demands $4.8 Million From CX Digital Associated Company
Yahoo! is demanding $4.8 million back from Tsavo Media, a sister company to CX Digital within the Cyberplex Inc. group of companies. Yahoo! claims the money is due as a result of "low quality traffic, ranging back over many months during 2011." Cyberplex Inc., the Canadian company that owns the Tsavo Media and CX Digital brands, announced that the demand has come … [Read more...]
$1.5 Million Affiliate Marketing Start-up Incubator
Some people claim that it is becoming harder to make money at affiliate marketing these days but a new start-up incubator project in the UK is seeking to prove the naysayers wrong. The Zoo Project, reportedly financed by TradeDoubler to the tune of over $1.5 million, is seeking up to 20 performance marketing innovators to whom they can provide free office space, advice and … [Read more...]
Sponsormob The Mobile CPA Network of the Future
As the producer of the Blue Ribbon Awards For Excellence In Performance Marketing, Revenue Performance is always looking for up-and-coming companies with new solutions to offer. Sponsormob is one that we have been hearing about a lot recently, so we got together with COO and co-founder, Jet Patel, to find out what makes Sponsormob so hot. RP: Tell us a little about Sponsormob … [Read more...]
Eight Steps to Successful Performance Marketing
Marketing accountability is of ever-growing significance for advertisers and their agencies. For them to remain competitive, their marketing plans need to be both efficient and also fully integrated into existing product development, sales and delivery processes. These marketing plans will typically include many different media types, and while online media is still only a … [Read more...]
Do Networks Offer Agency Services?
There are no affiliate networks that offer agency services. It doesn’t matter if they focus on CPA or lead generation, of if they are publicly traded or private. None of them offer agency services. Yes, I just said that, risking the ire of hundreds of networks. But I say it because it is true. And the reason is that networks are a just small piece of the agency … [Read more...]
The Evolution of Ad Networks
Sitting here in 2010, the advertising network landscape looks vastly different than it did eight, five or even three years ago. Like most things in their early stages, the industry in which ad networks exist has evolved rapidly. The ad network space, which of course includes CPA and affiliate networks, has been maturing for some time now. Three years ago, I wrote an article … [Read more...]
Working with brands online – best practices and procedures
During my years of experience in developing broad agency relationships with mid-to-large brands, it has become clear that as budgets become bigger, so the need for efficiency, transparency and ROI measurement increases as well. But on their own, they are not enough. What is needed to a perhaps even greater extent is education in online marketing best practices for the … [Read more...]