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How MyLead works, and what sets it apart from other affiliate networks?

March 21, 2023 by Natalia Juszczak, MyLead

How MyLead works, and what sets it apart from other affiliate networks?

If you're someone who is already making money online, maximizing profits is likely one of your top priorities. One way to achieve this goal is by joining an affiliate network that can help you broaden your reach and increase sales. In this article, you'll meet the MyLead affiliate network. You'll learn how it works, and how it can benefit your business affiliate … [Read more...]

You Can Build Successful Lead Partnerships! Here Are 5 Questions To Get You Started

March 21, 2023 by Nick Aragon, Vice President of Business Development, Consumer Pathways at Digital Media Solutions

For advertisers, scaling their business often means finding the right lead providers. A robust flow of opted-in prospects can make the difference between a good year and a stellar year. In order to find reliable leads that convert, advertisers and publishers need to forge productive partnerships that work for both parties, which begins with asking the right questions. As we … [Read more...]

How To Build Long-Term Partnerships For Success

March 9, 2023 by mThink

How To Build Long-Term Partnerships For Success

Nataly Ptitsyna is head of PR for ClickDealer, one of the most consistently popular and successful networks in the Blue Book rankings. In her six years with the company, she has helped it achieve huge growth and brings to her role a passionate belief that the only way to succeed in performance marketing is to partner with the best. Blue Book: Let’s talk about publishers and … [Read more...]

Interview with Rakuten Advertising’s Managing Director of North America, Anthony Capano

February 27, 2023 by mThink

Rakuten Advertising has led the Blue Book rankings for more than a decade. It is a level of success that has been sustained by a focus on customer service, their strength in strategic services and continued innovation and evolution. At this moment, performance marketing is growing rapidly yet is likely to be disrupted in unpredictable ways by AI-driven Chat, Search and other … [Read more...]

2023: Challenges, Opportunities & Predictions

January 30, 2023 by Chris Trayhorn, Publisher of mThink Blue Book

A conversation with one of the most insightful people in the industry, Maxime Bergeron of CrakRevenue. What do you think will be the biggest challenges facing the affiliate marketing industry in the next five years? We must fully embrace the creator economy and new acquisition channels to keep pace with the evolving consumer environment. Content creators and influencers are … [Read more...]

Four Moments That Changed Performance Marketing Forever

January 17, 2023 by Chris Trayhorn, Publisher of mThink Blue Book

In 2007 I sat on the advisory committee for AdTech, at that time the biggest online marketing exhibition in the world. When the discussion moved to promoting ticket sales, I suggested that performance marketing might offer an unexplored, high-volume source of attendee signups. The AdTech executives looked at me as though I had grown two heads. Affiliate marketing was … [Read more...]

5 strategies to create better content

December 5, 2022 by CrakRevenue

 Create content that represents you What are we talking about when we refer to content creation? This idea seems increasingly broad, encompassing, among other things, the world of marketing and communication and touching various mediums and formats. Videos, blog articles, images, logos, banners, landing pages, conversion funnels… Each little detail presented to a web … [Read more...]

Top 5 Free Methods to Increase Affiliate Traffic

November 22, 2022 by Avangate Affiliate Network

The struggle to get visitors to your affiliate links on the long-term is real! Worry no more as we’ve come to your rescue with a list of the most important free methods that can increase your affiliate traffic. You can implement them by yourself at zero spent dollars and the results will last for the long run, if done right. Maybe you already tried some of these activities and … [Read more...]

 3 Top Lead Generation Best Practices To Scale Your Business

November 22, 2022 by Deanna Milkie, Digital Media Solutions

Having the right lead generation strategies in place can help set your digital advertising campaigns up for success and be the difference between moderate gains and remarkable results. According to a recent study, “the global market for digital advertising and marketing, estimated at US $530.9 billion in the year 2022, is projected to reach a revised size of US $860.8 … [Read more...]

How Mac of All Trades Found Multi-Channel Success

November 6, 2022 by Rakuten Advertising

Mac of all trades brings electronic products to consumers at an affordable price with superior customer service. Prior to partnering with Rakuten Advertising, mac of all trades was conducting baseline campaigns and needed a more innovative approach to all channels of performance marketing. Partnering together, the two companies analyzed their current approach, found … [Read more...]

Survey: What Consumers Want from Financial Services Providers

October 22, 2022 by Rakuten Advertising

mThink-Survey

If financial service providers want to effectively reach key audiences through affiliates, they need to know what consumers are looking for and what they value most.   The Financial Affiliate & Consumer Trends Report 2022 from Rakuten Advertising reveals some of the critical components of successful financial services promotions based on survey data from 1,000 consumers … [Read more...]

The influencer marketing era: what does the future of web marketing hold?

October 20, 2022 by CrakRevenue

What is influencer marketing? Influencers, social media, followers, content, paid posts, impressions, product placement, affiliation, advertisers… These terms are increasingly present in digital marketing dialogue, and it’s not always easy to navigate the vocabulary. And yet, these words gravitate around a concept that’s new but already growing quite the reputation: influencer … [Read more...]

Top 5 Ways To Leverage CPA Campaigns During The Holiday Shopping Season

October 19, 2022 by Amber Paul, DMS Senior Vice President of Distribution

Top 5 Ways To Leverage CPA Campaigns During The Holiday Shopping Season

The holiday rush is almost here! Are your campaigns ready? The holiday season is highly competitive, and getting the edge on the competition with CPA campaigns can help scale engagement and revenue. Ecommerce is forecasted to grow by “12.8% to 14.3%, year-over-year, during the 2022-2023 holiday season,” according to Deloitte, “reaching between $260 billion and $264 billion … [Read more...]

Jumpstart your 2023 affiliate marketing growth with these must-consider partners

October 16, 2022 by Alexandra Forsch, president of Awin US

In our first post, we outlined a roadmap for the right way to conduct an efficient partner audit based on brand needs and goals. Today’s post will give you specific recommendations for expanding your program with scalable partners that deliver incremental sales and profit.  Expanding your affiliate partner mix It’s time to consider what new partnerships will drive scalable, … [Read more...]

Power partnerships: A growth roadmap for ecommerce success

October 3, 2022 by Alexandra Forsch, president of Awin US

Awin

We’re all excited about the investment in the affiliate channel and recognition of the value it brings to brands. Historically, CMOs have viewed our industry as a niche, often relegating it to second-class status. But according to the recent Performance Marketing Association study, CMOs now see the value of partner marketing in the US, showing the industry has expanded by 50% … [Read more...]

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Recent Posts

  • How MyLead works, and what sets it apart from other affiliate networks?
  • You Can Build Successful Lead Partnerships! Here Are 5 Questions To Get You Started
  • How To Build Long-Term Partnerships For Success
  • Interview with Rakuten Advertising’s Managing Director of North America, Anthony Capano
  • How To Source, Vet & Grow Quality Publisher Partnerships For Pay-Per-Call
  • FTC Settlement With Credit Karma Underscores Agency Attention to A/B Testing
  • Rakuten Advertising named mThink’s Best Affiliate Network for 12 Consecutive Years
  • 2023: Challenges, Opportunities & Predictions
  • Top 4 Best Practices For Consumer Finance Campaigns
  • Four Moments That Changed Performance Marketing Forever
  • New additions, improvements, and added perks from your favorite CPA network
  • Your Top 5 Affiliate Marketing Questions Answered
  • 5 strategies to create better content
  • FCC Says Ringless Voicemails Require Prior Consent
  • Top 5 Free Methods to Increase Affiliate Traffic

About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

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