• Survey: What Consumers Want from Financial Services Providers

    If financial service providers want to effectively reach key audiences through affiliates, they need to know what consumers are looking for and ... Read Article

    The influencer marketing era: what does the future of web marketing hold?

    What is influencer marketing? Influencers, social media, followers, content, paid posts, impressions, product placement, affiliation, advertisers… These terms are increasingly present in ... Read Article

    Top 5 Ways To Leverage CPA Campaigns During The Holiday Shopping Season

    The holiday rush is almost here! Are your campaigns ready? The holiday season is highly competitive, and getting the edge on the ... Read Article

    Jumpstart your 2023 affiliate marketing growth with these must-consider partners

    In our first post, we outlined a roadmap for the right way to conduct an efficient partner audit based on brand needs ... Read Article

    Power partnerships: A growth roadmap for ecommerce success

    We’re all excited about the investment in the affiliate channel and recognition of the value it brings to brands. Historically, CMOs have ... Read Article

    Copyright Attorney Discusses Advertiser Vicarious Liability for Social Media Influencer Infringement

    UMG Recordings, Inc. v. Vital Pharmaceuticals, Inc., 2022 WL 2670339 (S.D. Fla. July 11, 2022) involves a copyright infringement action brought by ... Read Article

    Consumer Shopping Trends to Look For in the 2022 Holiday Season

    As the holiday season approaches and retailers prepare to attract customers, it’s important to know who is shopping, when they’re shopping and ... Read Article

    3 Strategies To Optimize Your OEP/AEP Campaign Strategy

    The open enrollment period (OEP) and annual enrollment period (AEP) are essential times for health insurance advertisers looking to create interest, drive ... Read Article

    How Financial Marketers Can Boost New Customer Growth on an Affiliate Model

    Over two years beyond the start of the Covid-19 pandemic, the finance industry continues to experience major consumer shifts. Among these consumers, ... Read Article

    Crypto Griftonomics And Influencers In Affiliate Marketing

    In so many ways, affiliate marketing is an amazing positive in the world. It offers many affiliates a chance to make money ... Read Article

    Don't forget about click-to-call: the most underrated vertical for social media traffic

    Pay-per-call is often overlooked by performance marketers when choosing a vertical to monetize the traffic in. It is particularly puzzling when it ... Read Article

    Why Should Marketers Invest In Pay Per Call?

    There are seemingly infinite marketing channels and payment models in today’s digital world, so you may be thinking, who still wants to ... Read Article

    Perform[cb]’s New Mobile App For Partners Is A Game Changer

    Perform[cb]’s new mobile app for publishers and partners, PerformLEAP Partners, has drawn attention since its recent introduction. It provides ubiquitous access to ... Read Article

    CEO Interview: Dynu In Media

    Introducing Dynu In Media Pioneering affiliate marketing excellence in Vietnam North American and European networks have traditionally dominated affiliate marketing, however networks ... Read Article

    Performance Marketing M&A Accelerates

    The news last week that DMS has acquired SmarterChaos came as no surprise. This deal seems an obvious one as networks scramble ... Read Article

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