• Best CPA Networks
  • Best Cost-Per-Sale Affiliate Networks
  • Best Pay-Per-Call Networks
  • mThink Digital
  • Thought Leadership
    • White Papers
  • About
    • Content Marketing
    • Content Strategy
      • Web Content
      • Social Media Strategy
      • Webinars & Video
      • Thought Leadership
    • Performance Marketing
    • Portfolio
      • Revenue Performance
      • Accenture
      • Microsoft
      • Java Detour
      • Our Process
    • Contact Us

mThink

Blue Book Logo

BlueBook Logo

The Trusted Name in Performance Marketing

ROS Leaderboard

  • Home
  • Blue Book
    • About Blue Book
    • Blue Ribbon Panel
    • Interviews
    • Research Methodology
    • Back Issues
    • Advertising
      • Website Creative Specifications
      • Newsletter Creative Specifications
  • Best CPA Networks
  • Best Cost-Per-Sale Affiliate Networks
  • Best Pay-Per-Call Networks
  • Best European CPA Networks
  • Best CPA Networks for Affiliates
  • Best CPA Networks for Advertisers

Performance Marketing M&A Accelerates

July 12, 2020 by Chris Trayhorn, Publisher of mThink Blue Book

The news last week that DMS has acquired SmarterChaos came as no surprise. This deal seems an obvious one as networks scramble to expand their agency capabilities. It is a good fit between two ambitious and assertive companies. DMS is following fast on their purchase last of W4, one of the leading CPA networks in the industry, while Matt Frary has been acquiring new clients and building out the associated She Is Media network for several years.

The news reaffirms several of the trends in the performance marketing industry that we have been writing about for the last two years:

  • As the rest of the martech space has faltered, performance marketing is now recognized by investors as the place to be in 2020;
  • There is no shortage of technology investment funding for the right opportunity. COVID-19 has changed M&A from a sellers market to one for buyers, so expect to see more acquisitions being announced in the near future;
  • Great companies will always find a buyer. Matt Frary has done an amazing job over the last few years building SmarterChaos into one of the FT’s “Americas’ fastest-growing companies”. DMS are building an excellent portfolio of performance marketing solutions;
  • DMS is serious about competing at the top level. In addition to the transactions already mention, they also bought insurance technology company UE.co in November to form DMS Insurance. As of April 23, 2020, they have developed a new corporate vehicle which is expected to list on the NYSE later this year, “with a total enterprise value of $757 million or 13.2x the Company’s fiscal year 2020 expected Adjusted EBITDA of $57 million and 10.0x the Company’s fiscal year 2021 expected Adjusted EBITDA of $75 million.”

All of this supports the new 2020 Vision that we recently defined for the Blue Book:

The future of performance marketing is as the paid media of choice for brands and lead-gen marketers. Its low-risk, high-reward format will come to be seen by media buyers as a major competitive advantage.

The disruption caused by coronavirus is the proverbial meteor that is going to kill off adtech and martech dinosaurs: those channels and companies that do not add real value. Performance marketing is poised to take over significant additional budget share. The future is now.

Related posts:

  1. Firefox Turns On Enhanced Tracking Protection By Default In a move that will make tracking users and attribution...
  2. Push Notification Traffic: Why it Works and What Platforms to Use As seen in the MaxBounty blog Like Native ads a...
  3. ClickDealer Launches Its Biggest Contest This Year – The High Rollers Race! Load up your traffic sources and prime your tracking links,...
  4. What Trump Means For Affiliate Marketing CPA networks are going to boom, payday loans are coming...

Filed Under: Article, Blue Book, Featured, Revenue

Search

ROS Col 2 Top

ROS Col 2 Mid

ROS Col 2 Low

Subscribe to our newsletter!

* indicates required

ROS Col 2 – 4 Misc

ROS Col 2 – 5 Misc

ROS Col 2 – 6 Misc

Recent Posts

  • How MyLead works, and what sets it apart from other affiliate networks?
  • You Can Build Successful Lead Partnerships! Here Are 5 Questions To Get You Started
  • How To Build Long-Term Partnerships For Success
  • Interview with Rakuten Advertising’s Managing Director of North America, Anthony Capano
  • How To Source, Vet & Grow Quality Publisher Partnerships For Pay-Per-Call
  • FTC Settlement With Credit Karma Underscores Agency Attention to A/B Testing
  • Rakuten Advertising named mThink’s Best Affiliate Network for 12 Consecutive Years
  • 2023: Challenges, Opportunities & Predictions
  • Top 4 Best Practices For Consumer Finance Campaigns
  • Four Moments That Changed Performance Marketing Forever
  • New additions, improvements, and added perks from your favorite CPA network
  • Your Top 5 Affiliate Marketing Questions Answered
  • 5 strategies to create better content
  • FCC Says Ringless Voicemails Require Prior Consent
  • Top 5 Free Methods to Increase Affiliate Traffic

About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

Baseboard

Copyright ©2023 · mThink. All rights reserved.
3053 Fillmore Street, Suite 325 | (415) 787-0250
Disclaimer | Privacy Policy