With implementation of Europe’s General Data Protection Regulation just two weeks away, it is time to state a hard truth: Google and Facebook are not your friends. They seems friendly enough, of course. They give you a free ad server and a nice website analytics tool, and Facebook helps you see pictures of your friends' vacations. But remember what it is costing you: your … [Read more...]
California Bill Introduced That Would Further Restrict Commercial Email Advertising
An Assembly member recently introduced AB 2546, an author-sponsored bill that would amend California’s anti-SPAM legislation (CBPC § 17529.5). The potential impact on the email marketing industry is profound. The bill expands California's anti-SPAM law to provide that it is not only unlawful for any person or entity to “advertise in” a commercial email, but also unlawful … [Read more...]
Optimizing Pay-Per-Call Campaigns For Voice Search
Pay-per-call is already an extremely effective way to get traffic for your affiliate marketing efforts. To take it to the next level, savvy entrepreneurs are increasingly using voice search to maximize ROI. Voice search ties directly into pay-per-call campaigns because a potential customer already using their phone to search are naturally inclined to use the same device to make … [Read more...]
7 Lessons From Aragon Advertising’s Leadership In Pay-Per-Call
Finding success in pay-per-call marketing requires a network to carefully screen lead or call sources for compliance; manage and optimize call flow in real-time; and employ diverse media and new technologies to ensure consistent call flow. Without these key attributes baked into the DNA of the network there will be failures that can cost significant amounts of money, or even … [Read more...]
Senators Propose Internet Privacy Bill That Threatens Digital Advertising
Earlier this month, Senators Richard Blumenthal and Ed Markey (D-MA) introduced new privacy legislation entitled the Customer Online Notification for Stopping Edge-provider Network Transgressions (“CONSENT”) Act. Senator Markey has referred to the legislation as a “privacy bill of rights” and believes that recent privacy violations have necessitated consent-based … [Read more...]
4 Tips For Expanding Your Ecommerce Business Overseas
Alexander Bachmann is the Founder and CEO of Admitad, a global affiliate marketing network with operations in Europe, Russia and India. If you’re an ecommerce entrepreneur, you might feel you have the world at your fingertips. And with worldwide internet access on the rise, the global market seems like just a click away. Well not so fast, founders. Just because users in … [Read more...]
The Lead-Gen Pay-Per-Call Opportunity Is Now
The new BLUE BOOK Pay-Per-Call network rankings have generated a big response. It is clear that many advertisers are still to adopt pay-per-call and that it can be an intimidating area for a lot of publishers. The CEO of our #1 network Aragon Advertising is Todd Stearn. We sat down with him this week to get the low-down on how to get started with pay-per-call, what kind of … [Read more...]
FTC Investigation and Enforcement Trends
Privacy and data security-related issues remain a hot-button subject and the parameters are still being defined by the FTC, as well as courts. Recently, the FTC has challenged alleged inadequate data security measures on the basis that they constitute “unfair business practices.” The FTC Act defines unfair business practices as practices that cause or are likely to … [Read more...]
Pay-Per-Call – A Guide for Beginners
The Internet has given rise to a plethora of new marketing opportunities, from pay-per-click to the endless variety of social media campaigns. However, there is an older mode of marketing that is one of the most effective and valuable available today. I’m talking, of course, about Pay-Per-Call marketing. Today, Pay-Per-Call is one of the most effective ways to increase … [Read more...]
Conscious Marketing: Walking in the Customer’s Shoes
Global digital ad spend is projected to be over $270 Billion in 2018, equivalent to approximately one and half times the state budget of Norway. In other words, a massive sum, which raises the question: why aren’t customers happy with the service yet? It has become an accepted part of the online marketer’s world view that our targeting audiences, both those who adblock us … [Read more...]