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You Can Build Successful Lead Partnerships! Here Are 5 Questions To Get You Started

March 21, 2023 by Nick Aragon, Vice President of Business Development, Consumer Pathways at Digital Media Solutions

For advertisers, scaling their business often means finding the right lead providers. A robust flow of opted-in prospects can make the difference between a good year and a stellar year. In order to find reliable leads that convert, advertisers and publishers need to forge productive partnerships that work for both parties, which begins with asking the right questions. As we … [Read more...]

New additions, improvements, and added perks from your favorite CPA network

December 16, 2022 by CrakRevenue

What is CrakRevenue? Are you familiar with CrakRevenue? Launched over a decade ago, CrakRevenue is a CPA marketing platform powered by over 100 passionate experts and driven by its affiliates’ success.  CrakRevenue was created by affiliates for affiliates and always aims to provide its users with top-converting offers in the most lucrative verticals out … [Read more...]

FCC Says Ringless Voicemails Require Prior Consent

November 28, 2022 by Richard B. Newman

FTC

“Ringless voicemails” are messages left in a consumer’s mailbox without ringing their cell phone. The Telephone Consumer Protection Act protects consumers from unwanted robocalls.  The TCPA, in pertinent part, prohibits making any non-emergency call using an automatic telephone dialing system or an artificial or prerecorded voice to a wireless telephone number without the … [Read more...]

Consumer Shopping Trends to Look For in the 2022 Holiday Season

September 19, 2022 by Rakuten Advertising

Shoppers are starting earlier

As the holiday season approaches and retailers prepare to attract customers, it’s important to know who is shopping, when they’re shopping and what their budget is.   To get an idea of how people are approaching their holiday shopping this year, Rakuten Advertising surveyed 15,000 US consumers about their shopping plans and discovered these trends. Shoppers are starting … [Read more...]

FTC Reminds Lead Generators Not to Misuse Sensitive Consumer Data

July 19, 2022 by Richard B. Newman

FTC

Lead generators and digital marketers, beware.  The issue of legitimate data use, reasonable expectations, disclosures, affirmative consent, data privacy compliance and lead generation best practices are still front-and-center at the Federal Trade Commission. Among the most sensitive categories of data collected by connected devices are a person’s precise location and … [Read more...]

Use of Certain Technologies to Track Web Session Data May Violate Law

July 13, 2022 by Richard B. Newman

FTC

Attention Lead Generators. The Ninth Circuit Court of Appeals recently held that use of certain technologies on a websites in order to track and record web session data before obtaining affirmative consent may be a violation of  California’s wiretap statute. In the case of Javier v. Assurance IQ, LLC and ActiveProspect Inc. (*not precedent except as provided by Ninth … [Read more...]

Don’t forget about click-to-call: the most underrated vertical for social media traffic

June 14, 2022 by ClickDealer

Pay-per-call is often overlooked by performance marketers when choosing a vertical to monetize the traffic in. It is particularly puzzling when it gets disregarded by people looking for offers to run on mobile traffic. There are a couple of common reasons why media buyers and publishers choose to take this option off the table in the planning phase of their next campaign. Let’s … [Read more...]

Why The Speed of Relevance Can Help You Win

May 27, 2022 by Chris Trayhorn, Publisher of mThink Blue Book

Why The Speed of Relevance Can Help You Win

Every crisis is an opportunity. This is not a new insight, but in 2022 it bears special significance.  The performance marketing industry is going through an unprecedented level of change. The combination of COVID, increasing regulation and privacy concerns, and the potential break-up of Google and Facebook - the two companies that between them provide much of the online … [Read more...]

CFPB Issues Warning About Contractual Gag Clauses and Consumer Reviews

April 3, 2022 by Richard B. Newman

FTC

On March 22, 2022 the CFPB issued a policy statement on contractual “gag” clauses and fake review fraud.  While the bulleting indicates that financial companies will face consequences for illegally manipulating or suppressing consumer reviews, the message is one with broader implications for all digital marketers. The policy guidance regarding potentially illegal practices … [Read more...]

New Blue Book Top 20 CPS Affiliate Network Results

February 18, 2022 by Chris Trayhorn, Publisher of mThink Blue Book

The Best Cost-Per-Sale Affiliate Networks In 2022 Best CPS / Affiliate Network Overall Joint-winners (first time ever!) Awin Group       Rakuten Affiliate Network We congratulate Rakuten Affiliate Network and Awin Group for the first ever Joint-#1 ranking in the Cost-Per-Sale Networks category. How it happened: Awin Group received terrific support from advertisers and … [Read more...]

New Blue Book Results: Top 20 CPA Affiliate Networks For 2022

February 15, 2022 by Chris Trayhorn, Publisher of mThink Blue Book

Best CPA Network Overall: Perform[cb] Perform[cb] continue their multi-year run as our best-rated CPA network overall. They have been consistently assertive in the marketplace with an effective acquisition strategy and innovative technology. Their new mobile app for partners, PerformLEAP Partners, is a game-changer. They are deserving winners. A special mention for our new … [Read more...]

FTC Rules With Civil Monetary Penalties for Deceptive Earnings Claims and Targeted Marketing May Be Forthcoming

December 29, 2021 by Richard B. Newman

FTC

Accountable Tech has recently filed a petition for an FTC rulemaking that would ban “surveillance advertising” as an “unfair method of competition.”  The group cites the ad practices of surveillance ad giants like Facebook, Google and Amazon. The petition notes that President Biden’s Executive Order encourages the FTC to use its rulemaking authority to address “unfair data … [Read more...]

Top 4 Ways To Make Your Call Campaigns More Successful

December 20, 2021 by Adam Sthay, SVP of Pay Per Call at Digital Media Solutions (DMS)

Inbound call campaigns connect advertisers with high-intent, interested consumers the moment they’re ready to engage, resulting in 100% contact rates. But, for a call campaign to be successful, proper preparation is key. Careful planning is needed on both the advertiser and publisher sides for a call campaign to perform well. The following four tips can help you set up inbound … [Read more...]

Shaping the Perfect Matchmaker for Content Creators

December 15, 2021 by CrakRevenue

Influencer

It is now official: Content Creators and Influencers are the new MVPs in the web marketing game. Influencer marketing is today’s fastest-growing online customer acquisition method. The fast-paced professionalization of social media stardom and formalization of legitimate practices open the way for a prosperous new era. Over the last five years, the number of new … [Read more...]

Removing Barriers for Influencers and Content Creators

December 13, 2021 by LinkConnector

Whether the platform is Instagram, TikTok, Facebook, YouTube, a podcast, or a blog; influencers and content creators are at the top of affiliate recruitment wish lists of almost all merchants. Stats shared by Shopify this year underscore the value of influencers for eCommerce brands -- 61% of consumers trust recommendations from influencers more than the 38% that trust branded … [Read more...]

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About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

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