The Northern District of California recently dismissed a plaintiff’s TCPA claim based on text messages that confirmed plaintiff’s hotel reservations and encouraged him to download defendant’s app. The Ninth Circuit has sought clarification from the California Supreme Court on the issue of whether TCPA violations are covered by commercial general liability policies for … [Read more...]
A New Kind Of Affiliate Marketing Management Agency: Vibrant Performance To Focus On The Fin-Tech Space
Press Release This new agency will execute content marketing strategy for startups and brands utilizing a data-driven strategy NEW YORK, Jan. 16, 2019 -- Aragon Advertising today announced the launch of its new affiliate marketing management agency Vibrant Performance. Led by CEO Todd Stearn, Vibrant Performance—with a focus primarily in the fin-tech space—will provide … [Read more...]
What’s Driving The Creative Destruction In Affiliate Marketing?
One of my biggest takeaways from Affiliate Summit was that we are well and truly into an era when VC and private equity money dominates the industry. If a network hasn't brought in new owners or investors already, there's a good chance they're out there looking. And if investment funds are already in place, then it is likely that they are actively searching for new … [Read more...]
FTC Absorbs Multiple Blows to its Enforcement Authority
The Federal Trade Commission has historically achieved significant and almost unchecked success fending off challenges to the agency’s authority to use the FTC Act to collected money and hold individuals liable. Until now. Remedial Arsenal Under Attack Section 13(b) of the FTC Act authorizes the FTC to seek preliminary injunctive relief where the agency has “reason … [Read more...]
CrakRevenue Announces Partnership with BlueChew, Chewable Alternative to Viagra & Cialis
Press Release QUEBEC CITY — CrakRevenue announced today a partnership with BlueChew, 2018's biggest newcomer to the E.D., US market. Erectile Dysfunction (ED) represents a 5 billion market in the United States. BlueChew, maker of affordable chewable tablets containing the same FDA-approved active ingredients found in Viagra™ and Cialis™, has chosen the world’s most … [Read more...]
Blue Book 2019 Top 20 Revealed!
Congratulations to our number 1 ranked networks for 2019! Top 20! Best CPA Network Overall: Clickbooth Best CPS/Affiliate Network: Rakuten Affiliate Network Best Pay-Per-Call Network: Aragon Advertising The BLUE BOOK results are in. 20,000+ industry professionals that participated in our survey, 150,000 data points analyzed and months of research have finally resulted in … [Read more...]
FDA Position on Cannabis-Derived Compounds
Regulation of Products Containing Cannabis and Cannabis-Derived Compounds Immediately following the 2018 Farm Bill being signed into law, the U.S. Food and Drug Administration issued a statement on CBD products intended for human consumption. The December 20, 2018 statement from FDA Commissioner Scott Gottlieb, M.D. first recognizes that the Agricultural Improvement Act of … [Read more...]
As Oath Writes-Down $4.5 Billion Yahoo/AOL Acquisition, Performance Marketing Thrives
In an under-reported SEC filing last week Verizon recorded a massive $4.6 billion loss on its Oath media division. This means that the goodwill value of Oath, created from Verizon’s acquisitions of AOL (for $4.4 billion) and Yahoo ($4.48 billion), is now regarded as not much more than zero. The carnage continues in a digital media industry that is in turmoil. Publishers have … [Read more...]
Push Notification Traffic: Why it Works and What Platforms to Use
As seen in the MaxBounty blog Like Native ads a few years ago, push notifications are rapidly growing in popularity as a new but effective traffic source option for affiliate marketers. The reason that’s happening is simple. Push notifications keep affiliates in direct contact with users who have already shown interest in what it is they’re promoting. This translates … [Read more...]
As Google and Facebook Answer Questions, Performance Marketers Can Make Hay
2019 is shaping up to be a pivotal year in digital advertising. Google and Facebook - who between them have taken some 90% of the growth in the industry over the last three years - are facing serious questions about their intrusive tracking technology and lack of transparency into political advertising from overseas actors. Legislators in both Europe and the USA are finally … [Read more...]
TCPA Alert December 2018
FCC Releases Draft Order to Combat “Robocalls” The Federal Communications Commission recently released two draft orders intended to address unlawful robocalls. The first establishes a nationwide reassigned number database in order to address caller liability under the Telephone Consumer Protection Act when the new user has not provided prior express written consent. The … [Read more...]
The Power of the Content Publisher
Whether it’s selling and positioning the most prominent holiday placements or carefully curating partner posts that highly resonate with your audience, publishers have the power to create and cultivate long-term relationships that mutually benefit them and their advertiser partners. According to Rakuten Marketing 2018 Cyber Weekend data, we found that content publishers are … [Read more...]
FTC Attorney on Recent TCPA Litigation Developments
Congress Proposes Legislation to Combat Robocalls Congress has proposed a bill to attack robocalls. The “TRACE Act” would expand FCC authority under the Telephone Consumer Protection Act (TCPA) and empower the FCC to mandate call various rules to reduce ID spoofing. Of particular importance, the Act purports to expand the statute of limitations. At present, the FCC is … [Read more...]
Four Advertisers On How To Grow & Win In Performance Marketing
Performance marketing advertisers have a tough job. Every vertical is highly competitive. Publishers are constantly on the lookout for better offers and commission rates. And the marketing technology stack is forever growing more complex. How to cope? Any successful advertiser will tell you that selecting a good CPA network partner is the first and most important step on the … [Read more...]
MaxBounty Launches New Advertiser Tracking Platform
Interview with Matt McEvoy, CEO of MaxBounty Leading CPA network MaxBounty has made big news with the launch of their new advertiser tracking platform, providing their advertisers with online campaign data and reporting for the first time. This is a big step for the Ottawa-based CPA network and reflects the intense competition at the top end of the affiliate marketing … [Read more...]