Imagine you are a new advertiser using affiliate marketing to acquire customers. The affiliate network you’re using is doing great: recruiting new publishers, building ad creatives, providing you with tracking and attribution metrics. All seems right with the world. Do you need an agency? I raise the question following a conversation I had last week with a rising advertiser. … [Read more...]
Four Publisher Must-Haves when Working with an Affiliate Network
Affiliate marketing continues to offer brands and publishers countless opportunities to reach new customers and increase sales, providing a gateway for creating and nurturing long-term business partnerships. For publishers, having the backing of a strong network will make it easier to partner with top brands, create relevant content, and earn money, with a dedicated network to … [Read more...]
FTC Defense Lawyer Alert: FTC Completely Hip to Partials
Subscription-based billing models that fail to lawfully disclose material terms and obtain express informed consent are going to draw the attention of the Federal Trade Commission. No news there. Recently, however, prosecuting staff attorneys have developed an interesting line of questions pertaining to a narrow issue during investigational hearings of negative options … [Read more...]
The Untapped Potential of Surveys
Do you have two minutes to complete a brief survey? Probably not—but if I told you that Surveys are a great and highly-efficient way of driving conversions, you might find some time in your schedule. Surveys are showing up more and more, especially on websites. The reason? They work. Not only as a fantastic way of engaging users and gathering data, but also as a money-making … [Read more...]
Report: Over 40% Of Mobile Ad Impressions Fraudulent
Every week there is more evidence that “traditional” digital advertising is packed with fraud. A remarkable report issued last week found that no less than 43% of mobile ad impressions studied were fraudulent. Coincidentally in the last month came news that P&G had slashed their digital ad budget by $140 million, and instead of the expected downturn instead saw an increase … [Read more...]
Software Development and Security with EuroCal
Software engineering resource is expensive and hard to come by these days. Certainly here in the San Francisco Bay Area there is intense competition for talent with Google, Facebook, Apple and Salesforce soaking up much of what is available, with hundreds of startups scrambling for whoever is left over. Offshoring is sometimes suggested as a solution, whether to Europe, Russia … [Read more...]
OLAmobile Acquires IconPeak for USD 10M to Become the Global Market Leader in the Mobile Performance Marketing Space
Press Release Berlin, 2nd of August 2017 - OLAmobile (www.olamobile.com), one of the mobile leading performance marketing platforms, is joining forces with IconPeak (www.iconpeak.com) and its subsidiary BidderPlace (www.bidderplace.com) to enlarge their footprint within the mobile performance marketing space. The only existing investor in both companies, MAKERS, the … [Read more...]
Welcome to This Year’s BLUE BOOK Top 20 Network Survey.
Welcome to This Year’s BLUE BOOK Top 20 Network Survey. We are pleased to announce that the global BLUE BOOK network survey for our 2018 rankings is now open. This is the eighth year of the survey and your views are more important than ever.The BLUE BOOK Top 20 tables rank the best performance marketing networks worldwide. They are based on real opinions sourced from active … [Read more...]
4 Ways Affiliate Marketers Can Safeguard Their Sites From Google Algorithm Updates
The power of Google is undeniable: With an estimated 30+ billion queries per month across all platforms, and as much as 95% of global mobile search (63%+ on desktop), it’s the go-to search engine for most people worldwide. Notice the most important word in that last sentence: people. As Google itself will tell you, its job is to give users “useful and relevant results in … [Read more...]
FTC Defense Attorney Provides Data Security Investigation Insights
The Federal Trade Commission continues to provide insight into ways that businesses can minimize the risk of a data breach. In addition to analyzing FTC complaints and orders describing conduct alleged to have violated the FTC Act, the Commission provides press releases, business guidance publications, videos, speeches, workshops, reports, Business Blog posts, and other … [Read more...]