Inbound call campaigns connect advertisers with high-intent, interested consumers the moment they’re ready to engage, resulting in 100% contact rates. But, for a call campaign to be successful, proper preparation is key. Careful planning is needed on both the advertiser and publisher sides for a call campaign to perform well. The following four tips can help you set up inbound call campaigns for long-term success.
1. Identify A Reputable Call Network
Call networks that work with high-quality publishers attract high-quality advertisers with a wide array of offers to entice consumers. Reputable call networks with recorded call access help advertisers feel comfortable that their brand standards are being maintained. Publishers benefit from working with quality call networks that offer robust call tracking platforms, significant call volume demand across a variety of call campaigns and offers, plus wide acceptance across days of the week and hours of the day.
Digital Media Solutions (DMS) understands the value each publisher brings to our call network and the advertisers the network supports. We offer multiple pay-per-call solutions, including consumer-generated calls, warm transfers, search-generated click-to-call and SMS-generated calls. Apply to be a publisher with DMS and discover the benefits of working with one of the broadest publisher call networks in the industry.
2. Know Your Call Campaign Audience & How To Create Urgency
It’s important to know your audience, the best way to reach them and how to encourage inbound calls. Social media, particularly Facebook and Snapchat, continues to grow as an effective channel for encouraging calls. Successful social media call campaigns create urgency, which prompts consumers to “stop the scroll” and take action to speak immediately. Highlighting the urgency of promotions that offer value to consumers at little to no cost, like the opportunity to lower monthly credit card or auto insurance payments, can encourage immediate action.
3. Set Up Targeting To Match Call Campaign Objectives
Targeting criteria must match campaign objectives. Specific criteria, whether it’s location, age or income, can help call publishers target their ad buys and placements to match the target audiences for offers. Additional qualification and targeting is useful for campaigns related to auto, health insurance, life insurance and consumer finance, including tax/credit card consolidation and refinancing. Advertisers working with data-driven networks, like DMS, often share their customer lists to enable lookalike targeting, which combined with robust data signals, helps get the right message to the right person at the right time to drive conversions.
4. Share Call Campaign Performance Results
Open communication is critical, especially regarding the disposition data of call campaigns. For publishers to be able to optimize performance, advertisers, publishers and networks must share data on what is working well and what isn’t. Publishers who do not receive call-specific disposition data often resort to optimizing based on talk times, which may not necessarily correlate with conversions.
Are You A Publisher Looking To Drive Inbound Calls?
With significant experience in the pay-per-call industry, Digital Media Solutions (DMS) understands the value each publisher brings to our network and the advertisers the network supports. We offer multiple custom pay-per-call solutions including consumer-generated calls, warm transfers, search-generated click-to-call and SMS-generated calls. DMS boasts one of the most extensive offer sets in the industry, and we strive to provide unparalleled benefits and service to our publisher partners. Discover the benefits of working with one of the broadest publisher call networks in the industry. Signing up is simple! Click here and choose “Publisher” to apply to join our industry-leading network today.
Are You An Advertiser Looking To Scale Your Inbound Call Campaigns?
Inbound call campaigns from DMS connect advertisers with high-intent consumers the moment they’re ready to engage. Drive calls directly to your sales team and pay based on call duration. DMS can scale your inbound call volume with campaigns uniquely designed to match your advertising objectives. Contact DMS to learn more.
Author: Adam Sthay, DMS Senior Vice President of Pay Per Call
A serial entrepreneur and call marketing expert, Adam Sthay has a history of success in generating inbound calls from marketing data and offering a one-stop shop for publishers. Adam’s knack for seeing the big picture and understanding where financial markets are moving has allowed him to provide consistent and predictable ROI throughout the course of his career. Early on in his performance marketing journey, Adam learned the importance of providing services that help pay per call publishers efficiently scale by matching their distribution with the right advertisers to generate high-yielding campaigns. Prior to joining Digital Media Solutions (DMS), Adam held several high-level positions, including Co-Founder of automation platform Chatmantics and CEO of Pub Club Leads. Joining DMS as Senior Vice President of Pay Per Call, Adam brought with him his multi-million call network portfolio, inclusive of industry-leading pay per call publishers and key direct marketing advertisers. In his current role, Adam is responsible for actively scaling the DMS Call Marketplace, inclusive of transfers and inbound, web-generated calls and helping brands develop data-driven strategies to increase their campaign contact rates.