• The Attribution Black Box: How to Prove The Full Value of Affiliate Marketing in Your MMM

    For years, affiliate managers at large brands have faced the same frustrating challenge: proving the full value of their channel. We know ... Read Article

    From $8B to $36B: Why Affiliate Marketing’s Golden Age is Just Beginning (Despite AI, Recessions, and Industry Chaos)

    We got together with ClickDealer’s head of PR, Nataly, to dive deep into the trends that will shape affiliate marketing in 2025 ... Read Article

    Case Study: FanFuel’s First-Touch Revolution

    FanFuel operates as a complete nutra affiliate network specializing in bodybuilding, weightlifting, and weight loss niches. Despite having quality in-house offers and ... Read Article

    Brands Matter: Affiliate Strategy in the Travel Vertical

    Travel is one of the most misunderstood verticals in affiliate marketing. The average affiliate’s view of a travel campaign strategy is a ... Read Article

    MaxBounty CEO: “Affiliate Marketing Is Alive and Well” Despite Economic Headwinds

    After 21 years in the game, Matt McEvoy explains how the performance marketing veteran is leveraging mrge acquisition resources, combating fraud with ... Read Article

    ClickDealer CEO Predicts Telehealth Revolution: Why 2025 May Turn Out To Be A Huge Year For Affiliate Marketing

    Introduction: The affiliate marketing landscape is shifting rapidly, and according to Taras Kiseliuk, CEO of ClickDealer, we’re on the verge of some ... Read Article

    What Is A Partner Marketing Platform — And Do You Need One?

    Partner marketing is evolving fast. Brands are no longer relying solely on traditional affiliate networks—they’re managing influencers, ambassadors, referral partners, content collaborators, ... Read Article

    Partner Marketing Platform vs. Affiliate Network vs. PRM: What’s the Right Fit for Your Strategy?

    In performance marketing, the technology stack you choose can make or break your growth strategy. But as the space evolves, it’s getting ... Read Article

    Choosing a Partner Marketing Platform: 7 Non-Negotiables

    The market for partner marketing platforms is growing rapidly, but not all platforms are created equal. As more brands take ownership of ... Read Article

    How Leading Brands Are Scaling Growth with Partner Marketing Platforms

    Partner marketing has matured. Once viewed as a tactical affiliate channel, it’s now a core revenue driver for some of the world’s ... Read Article

    RFP Questions to Ask When Evaluating a Partner Marketing Platform

    Choosing the right partner marketing platform isn’t just about ticking boxes. It’s about aligning your technology investment with your strategic goals—and avoiding ... Read Article

    The Dos and Don’ts of AI-Generated Ad Creatives in Affiliate Marketing

    The general public’s opinion on generative AI is incredibly polarized. Some see it as a miraculous tool that will solve most of ... Read Article

    Google’s Affiliate Crackdown: A Quest for Quality or a Power Play for Profits?

    Google’s recent crackdown on affiliate marketing is sending shockwaves through the digital marketing community. With sweeping changes supposedly aimed at curbing manipulative ... Read Article

    Trump’s Win Signals Smooth Sailing for Big Tech—And Headwinds for Affiliate Marketers

    Donald Trump’s recent re-election has tech insiders buzzing, and it’s not just about policy. With Elon Musk now firmly in the Trump ... Read Article

    PMA Report: Coupons and Loyalty Programs Dominate. DSPs Surge

    The 2024 U.S. Performance Marketing Association (PMA) survey offers significant insights into current trends among U.S. brands using affiliate programs. Key takeaways ... Read Article

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