• An Unbridled Love of Shopping: Q & A with Michelle Madhok

    Michelle Madhok has a lot of experience mixing content and commerce online. She has worked at CBS Broadcasting as a director of ... Read Article

    Richard Kohl: This is No Retirement Party

    Richard Kohl may be 70, but he sure knows how to party. As the head of a big family - he's got ... Read Article

    Resolutions Require Resolve

    It's mid-January. The holiday revelry is over, Christmas decorations have been packed away and the leftover turkey in the fridge is turning ... Read Article

    Defining Affiliate Marketing

    Guerrillas know that affiliate marketing is just a fancy word for selling and treating people well. It's more common sense and patience ... Read Article

    The State of Online Marketing

    By the time Revenue magazine hit newsstands in January 2004, performance marketing and affiliate marketing had already had their share of ups ... Read Article

    Pitching a Fit

    Sites related to health, fitness and total body wellness are humming at this time of year based on the good intentions of ... Read Article

    Taxing Times

    Back in the early days of the dotcom boom, rampant speculation arose about how or even if online sales should be taxed. ... Read Article

    Clean Sweep

    You're thinking of working with a merchant, but you don't want to be involved in any program that includes affiliates using questionable, ... Read Article

    Pedro Sostre: Follow Your Passion

    Pedro Sostre is all about art and good design. And he's not afraid to voice his opinions on either subject."Most websites suck ... Read Article

    The Myths of Affiliate Marketing

    There are many myths regarding affiliate marketing that ought to be tucked away where you keep the collected works of the Brothers ... Read Article

    Converting Visitors to Buyers

    While affiliate Web sites can measure how many visitors and clicks they receive and send on through to merchants, that's only part ... Read Article

    Planning Future Growth

    Matt Ranta has not been an affiliate for very long. In fact, his Web page still has some kinks in it. He ... Read Article

    Affiliates Yearn For Standard Bearers

    Affiliate marketing is entering its adolescent phase, but the lack of standards for delivering data is inflicting some serious growing pains. If ... Read Article

    The Journey to Become an Affiliate

    Malcolm Lubliner contacted me in early November, just a month into my taking over the duties as editor of Revenue. He was ... Read Article

    Stumped About Stopping Spyware

    Tuan Le is mad. And when he's upset, he speaks quietly, deliberately and very thoughtfully. He's hardly a hothead. But nothing gets ... Read Article

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