It is now official: Content Creators and Influencers are the new MVPs in the web marketing game. Influencer marketing is today’s fastest-growing online customer acquisition method.
The fast-paced professionalization of social media stardom and formalization of legitimate practices open the way for a prosperous new era. Over the last five years, the number of new influencer-marketing-focused agencies and platforms has more than quadrupled.
As industry leaders, we all have a crucial role to play in embracing, nurturing and preserving this booming industry.
For CrakRevenue, building a worldwide network of Creators and influencers represents a double challenge: crafting an engaging fanbase monetization platform and paving the way for sustainable and efficient practices.
Whether you are working with world-renowned celebrities or nano-influencers, it all boils down to having a certain level of humanity, availability, and excellent listening skills.
Why? Because Influencers and Content Creators know their fanbase and want to preserve a strong social connection: their bread and butter.
They are also aware that consumers are increasingly conscious of advertising efforts and critical towards the messages they get exposed to. For that reason, Creators are very careful when it comes to maintaining their image and authenticity, being paid to deliver branded messages in their content.
So they’re on the lookout for perfect matches: partnership opportunities with brands that share their values and beliefs, allowing them to remain themselves, engage their fans with exciting content and earn serious money.
And that’s precisely what FansRevenue, a new influencer marketing platform powered by CrakRevenue, is planning to offer, along with full-blown digital marketing services.
CrakRevenue’s deep knowledge of digital marketing practices and current trends is fertile ground for shaping an effective performance and influencer marketing combination.
It felt natural to adapt our services and expertise to suit the needs of Content Creators and social media influencers.
Our experience has shown that an honest and transparent approach benefits everyone, maximizing sales and customer satisfaction. Spreading a clear message and preserving both influencers’ and brands’ trustworthiness are essential for rewarding long-term relationships.
“With FansRevenue, we aim to offer a fresh way for Content Creators to monetize their fanbase and partner up with resonating brands that intersect with their lifestyles and values. Trust, innovation and inclusiveness are our pillars.”
Olivier T. – FansRevenue Director
But our role as a dedicated matchmaker shouldn’t (and doesn’t) end there.
We have to empower influencers and brands throughout the process with full-blown digital marketing services to generate effective content, engaging messages, data-driven decisions, and efficient strategies.
In other words, making perfect matches happen requires us to build strong bridges: between businesses and ambassadors, brands and audiences, data and strategy.
There’s an army of raw talents out there with highly engaged audiences, who still need help developing their personal brand. Providing them with relevant tools and support to market themselves better and unleash their full potential will change the game for good.
By doing so, FansRevenue hopes to inspire the industry with its approach and mindset and blaze a path for the next phase of influencer marketing. Discover FansRevenue.
We are a global CPA Network powered by affiliates for affiliates. Driven by performance and results, we lead the next phase of performance marketing thanks to a dedicated team of 150+ talents and 10+ years of expertise. We provide our network with insightful advice and a full range of advanced services in an innovative all-in-one platform.
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