Former U.S. Food and Drug Administration Commissioner Scott Gottlieb recent stated that, “the CBD craze is getting out of hand…” Federal law currently permits for the distribution of hemp-derived CBD products that contain 0.3% THC or less to be sold, with certain exceptions. The FDA has indicated that it will be increasing regulations, as well as making recommendation … [Read more...]
How do Influencer Marketing and Affiliate Marketing Fit Together?
By Katerina Khalus, Spain and Latin America Team Lead at Admitad As 92% of marketers who tried influencer marketing found it to be an effective instrument, many now see it as the fastest-growing online customer-acquisition channel. It’s sister, strategy affiliate marketing, is also on the rise, as recent data shows that sales through new traffic channels increased by a … [Read more...]
Court Addresses Unconstitutional TCPA Damages and Who Can be Held Liable
A company that managed the ownership rights of a film hired a company to promote and market the film. There were approximately 3.2 million telephone calls made over a short period of time that delivered a prerecorded audio message from former Arkansas Governor Mike Huckabee. The two plaintiffs received two voice messages and subsequently initiated class action … [Read more...]
FTC Attorneys Announce “Back-to-Basics” Advertising and Data Security Workshop
The Federal Trade Commission has announced that, along with its regional partners, it will conduct a public workshop in Atlanta on Thursday, August 15, 2019, on truth-in-advertising basics and data security compliance. Designed for digital advertisers, the ad tech industry and FTC CID attorneys, Green Lights & Red Flags: FTC Rules of the Road for Business will feature … [Read more...]
Federal Court Hold TCPA Plaintiff Did Not Adequately Allege ATDS
In Bader v. Navient Solutions, LLC (N.D. Ill. June 14, 2019), the North District of Illinois dismissed a Telephone Consumer Protection Act (TCPA) plaintiff’s claims on the basis that the complaint did not possesses sufficient facts to plausibly allege the defendant had used an automated telephone dialing system (ATDS), consistent with post-ACA International v. Federal … [Read more...]
Five Ways to Improve your Influencer Outreach
Influencer marketing is alive and thriving. The usual suspects–YouTube, Facebook, and Instagram–have long dominated the influencer marketing industry. Yet the recent surge in popularity of the application TikTok shows it can challenge the established elite – and marketers need to take note. So how can marketers navigate this amorphous, ever-changing industry and … [Read more...]
How Deceptive User Interface Design Increases E-Commerce Sales
A fascinating Princeton study found hundreds of examples of deceptive "dark patterns" on e-commerce websites. Dark patterns are user interface features that, often deceptively, steer customers into making unintended decisions. The report has a great run-down of the various tricks that marketers are employing together with a list of various software vendors that enable … [Read more...]
Performance Advertisers Are Still Being Ripped Off
Fraud was once the weak link of the performance marketing industry but has since become a major selling point. After all, why should advertisers be worried about fraud when they only pay when they get a confirmed sale or app install? It is a great sales pitch for networks, but is under threat by continuing app install, attribution and click fraud. The problem is that bad … [Read more...]
AI To Power 75% Of Ad Impressions By 2023
Juniper Research has a new report out titled Future Digital Advertising focused on the anticipated impact of AI and advertising fraud over the next four years. Top-line findings include the expectation that Amazon will take an 8% share of digital ad spend by 2023, out of a total market of $520 billion. As we reported here two weeks ago, Amazon's purchase of Sizmek's ad server … [Read more...]
TCPA Robocall and State Privacy Legislation Update
The Federal Communications Commission considers the definition of an automatic telephone dialing system (“ATDS”), robocall legislation looms in Congress. The Senate recently passed the Telephone Robocall Abuse Criminal Enforcement and Deterrence Act (“TRACED Act”). The House of Representatives has now introduced House Bill 3375, proposed legislation that would clarify … [Read more...]
Amazon Buys Sizmek Ad Server
Amazon's acquisition of the biggest independent ad server outside of Google's Doubleclick and Ad Manager products will allow them to provide deep attribution data showing exactly which ads drive sales on Amazon. Kolin Kleveno, svp and head of programmatic at 360i: “This Sizmek acquisition is going to really help them to attribute back everything that runs on their … [Read more...]
Direct-To-Consumer Brands Look To Performance
DTC brands are beginning to hit a wall in terms of growth. In an effort to find more scale they are moving more budgets towards performance marketing, direct mail and catalogs. As Digiday put it in a recent article: When a marketing mix is 50% Facebook, 50% Google, it’s easy to tell how money is being spent and to what effect. But eventually, those channels get tapped … [Read more...]
Nevada Passes Law Allowing Opt-Out of Data Sale
Nevada has just passed SB 220, a data privacy law that permits consumers to opt-out of data sales by web operators. The law amends Nevada’s 2017 online privacy legislation that requires website operators to make various data privacy disclosures, including categories of covered information collected, categories of third-parties with whom it shares covered information, the … [Read more...]
Top Pay-Per-Call Verticals For 2019
Updated: May 29th, 2019 As the #1 rated Pay-Per-Call network, Aragon has made it a priority to provide their affiliates and advertisers with a clear path to ROI in mobile marketing, especially in Pay Per Call. Pay-Per-Call works across a wide range of verticals. Here are the top three verticals that have shown the strongest growth and deliver the highest … [Read more...]
Telephone Consumer Protection Act Update – TCPA
FCC Commissioner Delivers Pro-Telemarketer TCPA Speech - May 2019 FCC Commissioner Michael O’Reilly recently delivered a telemarketer defense-oriented speech at an event in Washington D.C. One of the many issues he addressed was the continuing landslide of frivolous Telephone Consumer Protection Act lawsuits. Commissioner O’Reilly made his opinion clear – the … [Read more...]