On March 22, 2022 the CFPB issued a policy statement on contractual “gag” clauses and fake review fraud. While the bulleting indicates that financial companies will face consequences for illegally manipulating or suppressing consumer reviews, the message is one with broader implications for all digital marketers. The policy guidance regarding potentially illegal practices … [Read more...]
New Blue Book Results: Top 20 CPA Affiliate Networks For 2022
Best CPA Network Overall: Perform[cb] Perform[cb] continue their multi-year run as our best-rated CPA network overall. They have been consistently assertive in the marketplace with an effective acquisition strategy and innovative technology. Their new mobile app for partners, PerformLEAP Partners, is a game-changer. They are deserving winners. A special mention for our new … [Read more...]
FTC Rules With Civil Monetary Penalties for Deceptive Earnings Claims and Targeted Marketing May Be Forthcoming
Accountable Tech has recently filed a petition for an FTC rulemaking that would ban “surveillance advertising” as an “unfair method of competition.” The group cites the ad practices of surveillance ad giants like Facebook, Google and Amazon. The petition notes that President Biden’s Executive Order encourages the FTC to use its rulemaking authority to address “unfair data … [Read more...]
Shaping the Perfect Matchmaker for Content Creators
It is now official: Content Creators and Influencers are the new MVPs in the web marketing game. Influencer marketing is today’s fastest-growing online customer acquisition method. The fast-paced professionalization of social media stardom and formalization of legitimate practices open the way for a prosperous new era. Over the last five years, the number of new … [Read more...]
Removing Barriers for Influencers and Content Creators
Whether the platform is Instagram, TikTok, Facebook, YouTube, a podcast, or a blog; influencers and content creators are at the top of affiliate recruitment wish lists of almost all merchants. Stats shared by Shopify this year underscore the value of influencers for eCommerce brands -- 61% of consumers trust recommendations from influencers more than the 38% that trust branded … [Read more...]
8 Easy Ways To Refresh An Email Campaign
Are You Regularly Updating Email Campaigns To Keep Customers Engaged? Publishers and advertisers know how important effective email strategies can be to their bottom lines. During the pandemic, email send volumes soared as brands looked for ways to reach their customers and encourage new online sales. Time and time again, email has proven itself to be effective — as long as … [Read more...]
Interview with Rakuten’s CRO Jeff Wender
There is a reason Rakuten Advertising has been consistently voted our #1 ranked CPS network. They offer a massive partner network; real-time, multi-touch attribution; state of the art technology; and a reputation for excellence in customer service. It's a compelling package that goes a long way to explaining their record of sustained innovation and success. How do they do it? … [Read more...]
CPA MarTech Year In Review 2021
As the year comes to a close, the Perform[cb] team is taking a moment to reflect on the tools and technology that helped our marketers and affiliates achieve outstanding results in 2021. The CPA marketing industry is constantly evolving, so of course, we must do the same. With a ton of new features launched, our patented platform, PerformLEAP, is a virtual candy store where … [Read more...]
How To Boost Sales & Incentivize Affiliates During The Holiday Season
An affiliate program is designed to bring you niche traffic and new customers. It means that you already have a strong network that can help you increase your sales. Seasonal trends, such as the winter holidays, offer a great opportunity to take things to a new level by giving your program a boost and to skyrocket affiliate sales. The American researchers predict that by … [Read more...]
A Holiday Season Like No Other: 8 Keys to Success
The holiday season takes a special turn in 2021. Still, it remains the busiest and most profitable time of the year for retailers and affiliate marketers worldwide. CrakRevenue shares 8 overlooked and powerful tips to get your campaigns ready and on point for this peculiar consumption frenzy. You can find dozens of holiday season marketing ideas to boost your sales. Still, … [Read more...]
3 Tips For Targeting Baby Boomers
Once known as die-hard brand loyalists, digital amateurs and social media dabblers, Baby Boomers, roughly aged 55-75, experienced massive change during the pandemic in how they engage with friends, family and businesses. In 2020, Baby Boomers started spending more time online, for media consumption, shopping online and staying connected. But, that doesn’t mean Baby Boomers act … [Read more...]
Top 5 Traffic Types For CPA Success 2021
It’s been a whirlwind of a year but we’d be remiss if 2021 came to a close before we reflected on some of the outstanding success our advertisers and affiliates have seen this year. Throughout the affiliate marketing industry, verticals across the board have seen exponential growth and incredible wins. As privacy policies consistently evolve, both advertisers and affiliates … [Read more...]
Affiliates: Take Your Business On-The-Go!
Where do you like to set up shop? Your backyard, the local coffee shop, or maybe it’s a sweats in bed kind of day? If you’re accustomed to remote work, you know that any and all of these spots are options for your remote office space. The last year and a half has made it abundantly clear that remote work is more prevalent today than it ever was for previous generations within … [Read more...]
How to Achieve Compliance in an Evolving World?
By Nicolas Chrétien, CEO at CrakMedia Compliance is the act or process of adhering to relevant regulations, laws, and guidelines to prevent and eliminate unethical, wasteful, and chaotic practices. Successful CPA marketing relies on relationships between Brands, Networks, and Affiliates. So having a clear understanding of its operational boundaries and managing compliance … [Read more...]
How to Push Play on Paused Budgets
While the Covid-19 pandemic is still far from over, it's safe to say that the U.S. economy is well on its way to reopening, and the global economy is following suit. The pandemic has had varying effects on brands throughout all verticals and industries with some marketers experiencing wild success as consumers transitioned to buying their goods almost exclusively through … [Read more...]