The Federal Trade Commission obtains information through subpoenas and civil investigative demands (CIDs) pursuant to its mission to investigate deceptive and unfair trade practices. Such requests are legally enforceable and the FTC recently issued a warning that recipients of subpoenas or CIDs must take their compliance obligations seriously. What is a CID A CID … [Read more...]
FTC Signs Consumer Protection MOU With UK Regulator
The Federal Trade Commission has signed a memorandum of understanding with the United Kingdom’s Competition and Markets Authority (CMA), a non-ministerial department of the U.K. government charged with enforcing competition and consumer protection laws within and outside of the United Kingdom. The MOU is intended to strengthen enforcement cooperation on FTC … [Read more...]
Attribution Models, New Performance Metrics & Tech Innovation are Key to Winning in 2017
Interview with Matt Frary, CEO and Founder of SmarterChaos What does Affiliate Window's acquisition of ShareASale mean for the rest of the industry? The acquisition of ShareASale by Affiliate Window means that ShareASale is now going to have a more global footprint, and Affiliate Window will have a larger domestic footprint. In terms of changing anything in the industry, … [Read more...]
5 Mobile Marketing Tips that Work!
Mobile internet usage overtook desktop traffic in 2014 when an estimated 1.8 million people started using smartphones and tablets as their primary device for online browsing, shopping, and social interaction. A handful of online studies report that nearly 5 billion people own a mobile device and spends an average of 5 hours per day using it. That’s more than 20% of each day … [Read more...]
Clickbooth’s Performance Exchange Review – Part 2
The Performance Exchange offers improved publisher performance, increased scalability for smaller advertisers and better, more granular targeting. Most importantly, Clickbooth’s Link-ID technology allows payouts to be varied by traffic source and so to be aligned with customer-lifetime-value. This is a critical step in performance marketing’s move into the big brand … [Read more...]
Clickbooth’s Performance Exchange Review
During the Blue Book survey we have seen reports of up to 25% increase in earnings from publishers using Clickbooth’s new platform, with matching claims coming from a number of advertisers. It appears that Clickbooth may be onto something. Having seen the impact that programmatic advertising has had in driving improved advertiser ROI, we were intrigued to see how real-time … [Read more...]
How Tequila Helps Business: ClickDealer’s Event Strategy
They say success comes with true passion to one’s craft. Rather than falling into the trap of endless cost optimization and cold numbers - we at ClickDealer chose to concentrate on people. Needless to say, it pays back. Over the years of building relationships with colleagues in the industry, we created a platform capable of vitalizing almost any online marketing niche. We … [Read more...]
How Affiliates Won It For Trump
Strange but true: affiliates played a significant role in electing Donald Trump. With the launch of multiple “fake news” sites designed to draw in thousands of gullible news consumers, some affiliates made hundreds of thousands of dollars during election season. It’s story that in many ways brings together the best of affiliates but with – perhaps – the most shocking of … [Read more...]
What Trump Means For Affiliate Marketing
CPA networks are going to boom, payday loans are coming back big league and your $ex life is going to be so good, you won’t believe it. The election of Donald Trump isn’t just going to cause civilization to crumble, it’s also going to have major effects on the performance marketing industry. Donald Trump is going to be a president unlike any that we have seen before. Almost … [Read more...]
The Holiday Shopping List for Affiliate Marketers
With the busiest shopping season of the year quickly approaching, most advertisers and publishers are carefully crafting and implementing their holiday campaigns. They have researched shopping trends and planned accordingly keeping last year’s successes in mind with a goal to exceed sales in 2016. It is never too late to fine tune your holiday marketing strategies. Now is … [Read more...]
Adam Weiss on Affiliate Marketing Best Practices
Imagine a new advertiser coming to you to launch a new product. What's the process between contract and launch? At Rakuten Marketing, we have built a comprehensive and air tight process to ensure success when launching a client. This includes everything you need for program launch, such as creative development, communication and training, publisher recruitment & … [Read more...]
Work with Industry Leader in Customer Acquisition
Ready to maximize customer acquisition with optimized engagement strategies? Are you a brand manager or CMO trying to manage multiple online channels and struggling to achieve your benchmark ROI? Do you simply need a higher ROI? Madrivo, a state-of-the-art performance marketing network recognized by Forbes for their strides in helping household brands acquire new … [Read more...]
Interview with CEO Ronen Hamatian
Sponsored Content Interview with CEO Ronen Hamatian Madrivo entered the Blue Book rankings with a bang this year. To what main factors do you attribute your success? When Madrivo first started, we defined our vision and have pursued it without relent. We started with a strategic deal between three of the largest super affiliates in the space, and as we’ve grown, we’ve never … [Read more...]
Blue Ribbon Panel: Interview with Ricky Ahuja
1. What did you learn from Affiliate Summit West? ASW was absolutely amazing this year. I was there on behalf of Click Syndicate and our booth was absolutely rocking. I actually learned a lot, mostly from meeting new people who are in the industry whom I hadn’t had the opportunity to meet before. It’s always good to get an idea of new trends in the industry. What struck me … [Read more...]
Blue Ribbon Panel: Interview with Melissa Feemster
How is big data going to impact the performance marketing industry? Big data is going to drive the performance marketing industry forward and help all stakeholders be more efficient. The affiliate channel usually tracks between 10-20% of an advertisers’ online spend, and has an extremely efficient ROI. Think about the growth we could achieve if we became even 10% more … [Read more...]