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CFPB Issues Warning About Contractual Gag Clauses and Consumer Reviews

April 3, 2022 by Richard B. Newman

FTC

On March 22, 2022 the CFPB issued a policy statement on contractual “gag” clauses and fake review fraud.  While the bulleting indicates that financial companies will face consequences for illegally manipulating or suppressing consumer reviews, the message is one with broader implications for all digital marketers. The policy guidance regarding potentially illegal practices … [Read more...]

New Blue Book Results: Top 20 CPA Affiliate Networks For 2022

February 15, 2022 by Chris Trayhorn, Publisher of mThink Blue Book

Best CPA Network Overall: Perform[cb] Perform[cb] continue their multi-year run as our best-rated CPA network overall. They have been consistently assertive in the marketplace with an effective acquisition strategy and innovative technology. Their new mobile app for partners, PerformLEAP Partners, is a game-changer. They are deserving winners. A special mention for our new … [Read more...]

FTC Rules With Civil Monetary Penalties for Deceptive Earnings Claims and Targeted Marketing May Be Forthcoming

December 29, 2021 by Richard B. Newman

FTC

Accountable Tech has recently filed a petition for an FTC rulemaking that would ban “surveillance advertising” as an “unfair method of competition.”  The group cites the ad practices of surveillance ad giants like Facebook, Google and Amazon. The petition notes that President Biden’s Executive Order encourages the FTC to use its rulemaking authority to address “unfair data … [Read more...]

Shaping the Perfect Matchmaker for Content Creators

December 15, 2021 by CrakRevenue

Influencer

It is now official: Content Creators and Influencers are the new MVPs in the web marketing game. Influencer marketing is today’s fastest-growing online customer acquisition method. The fast-paced professionalization of social media stardom and formalization of legitimate practices open the way for a prosperous new era. Over the last five years, the number of new … [Read more...]

Removing Barriers for Influencers and Content Creators

December 13, 2021 by LinkConnector

Whether the platform is Instagram, TikTok, Facebook, YouTube, a podcast, or a blog; influencers and content creators are at the top of affiliate recruitment wish lists of almost all merchants. Stats shared by Shopify this year underscore the value of influencers for eCommerce brands -- 61% of consumers trust recommendations from influencers more than the 38% that trust branded … [Read more...]

8 Easy Ways To Refresh An Email Campaign

December 13, 2021 by Amber Paul, DMS Senior Vice President of Distribution

Are You Regularly Updating Email Campaigns To Keep Customers Engaged? Publishers and advertisers know how important effective email strategies can be to their bottom lines. During the pandemic, email send volumes soared as brands looked for ways to reach their customers and encourage new online sales. Time and time again, email has proven itself to be effective — as long as … [Read more...]

Interview with Rakuten’s CRO Jeff Wender

December 8, 2021 by Chris Trayhorn, Publisher of mThink Blue Book

There is a reason Rakuten Advertising has been consistently voted our #1 ranked CPS network. They offer a massive partner network; real-time, multi-touch attribution; state of the art technology; and a reputation for excellence in customer service.  It's a compelling package that goes a long way to explaining their record of sustained innovation and success. How do they do it? … [Read more...]

CPA MarTech Year In Review 2021

December 6, 2021 by Perform[cb]

As the year comes to a close, the Perform[cb] team is taking a moment to reflect on the tools and technology that helped our marketers and affiliates achieve outstanding results in 2021. The CPA marketing industry is constantly evolving, so of course, we must do the same. With a ton of new features launched, our patented platform, PerformLEAP, is a virtual candy store where … [Read more...]

How To Boost Sales & Incentivize Affiliates During The Holiday Season

December 2, 2021 by Avangate Affiliate Network

Affiliate Holidays

An affiliate program is designed to bring you niche traffic and new customers. It means that you already have a strong network that can help you increase your sales. Seasonal trends, such as the winter holidays, offer a great opportunity to take things to a new level by giving your program a boost and to skyrocket affiliate sales. The American researchers predict that by … [Read more...]

A Holiday Season Like No Other: 8 Keys to Success

November 29, 2021 by CrakRevenue

The holiday season takes a special turn in 2021. Still, it remains the busiest and most profitable time of the year for retailers and affiliate marketers worldwide. CrakRevenue shares 8 overlooked and powerful tips to get your campaigns ready and on point for this peculiar consumption frenzy. You can find dozens of holiday season marketing ideas to boost your sales. Still, … [Read more...]

3 Tips For Targeting Baby Boomers

November 29, 2021 by Rob Camhe, DMS Senior Vice President of Strategic Partnerships

Once known as die-hard brand loyalists, digital amateurs and social media dabblers, Baby Boomers, roughly aged 55-75, experienced massive change during the pandemic in how they engage with friends, family and businesses. In 2020, Baby Boomers started spending more time online, for media consumption, shopping online and staying connected. But, that doesn’t mean Baby Boomers act … [Read more...]

Top 5 Traffic Types For CPA Success 2021

November 15, 2021 by Perform[cb]

It’s been a whirlwind of a year but we’d be remiss if 2021 came to a close before we reflected on some of the outstanding success our advertisers and affiliates have seen this year. Throughout the affiliate marketing industry, verticals across the board have seen exponential growth and incredible wins. As privacy policies consistently evolve, both advertisers and affiliates … [Read more...]

Affiliates: Take Your Business On-The-Go!

November 2, 2021 by Perform[cb]

Where do you like to set up shop? Your backyard, the local coffee shop, or maybe it’s a sweats in bed kind of day? If you’re accustomed to remote work, you know that any and all of these spots are options for your remote office space. The last year and a half has made it abundantly clear that remote work is more prevalent today than it ever was for previous generations within … [Read more...]

How to Achieve Compliance in an Evolving World?

October 7, 2021 by Nicolas Chrétien, CEO at Crakmedia

By Nicolas Chrétien, CEO at CrakMedia Compliance is the act or process of adhering to relevant regulations, laws, and guidelines to prevent and eliminate unethical, wasteful, and chaotic practices. Successful CPA marketing relies on relationships between Brands, Networks, and Affiliates. So having a clear understanding of its operational boundaries and managing compliance … [Read more...]

How to Push Play on Paused Budgets

September 27, 2021 by Perform[cb]

While the Covid-19 pandemic is still far from over, it's safe to say that the U.S. economy is well on its way to reopening, and the global economy is following suit. The pandemic has had varying effects on brands throughout all verticals and industries with some marketers experiencing wild success as consumers transitioned to buying their goods almost exclusively through … [Read more...]

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Recent Posts

  • CFPB Issues Warning About Contractual Gag Clauses and Consumer Reviews
  • New Blue Book Top 20 CPS Affiliate Network Results
  • FTC Rules With Civil Monetary Penalties for Deceptive Earnings Claims and Targeted Marketing May Be Forthcoming
  • New Blue Book Results: Top 20 CPA Affiliate Networks For 2022
  • FTC Rules With Civil Monetary Penalties for Deceptive Earnings Claims and Targeted Marketing May Be Forthcoming
  • Top 4 Ways To Make Your Call Campaigns More Successful
  • Perform[cb]’s New Mobile App For Partners Is A Game Changer
  • Shaping the Perfect Matchmaker for Content Creators
  • Removing Barriers for Influencers and Content Creators
  • 8 Easy Ways To Refresh An Email Campaign
  • CEO Interview: Dynu In Media
  • Interview with Rakuten’s CRO Jeff Wender
  • CPA MarTech Year In Review 2021
  • How To Boost Sales & Incentivize Affiliates During The Holiday Season
  • A Holiday Season Like No Other: 8 Keys to Success

About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

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