There are seemingly infinite marketing channels and payment models in today’s digital world, so you may be thinking, who still wants to focus their ad spend on phone calls? While picking up the phone may seem like a communication method of the past, today’s consumers are not ready to let go of the personal connection phone calls bring just yet. With call leads still 10 to 12 … [Read more...]
New Blue Book Results: Top 20 CPA Affiliate Networks For 2022
Best CPA Network Overall: Perform[cb] Perform[cb] continue their multi-year run as our best-rated CPA network overall. They have been consistently assertive in the marketplace with an effective acquisition strategy and innovative technology. Their new mobile app for partners, PerformLEAP Partners, is a game-changer. They are deserving winners. A special mention for our new … [Read more...]
Shaping the Perfect Matchmaker for Content Creators
It is now official: Content Creators and Influencers are the new MVPs in the web marketing game. Influencer marketing is today’s fastest-growing online customer acquisition method. The fast-paced professionalization of social media stardom and formalization of legitimate practices open the way for a prosperous new era. Over the last five years, the number of new … [Read more...]
How to Achieve Compliance in an Evolving World?
By Nicolas Chrétien, CEO at CrakMedia Compliance is the act or process of adhering to relevant regulations, laws, and guidelines to prevent and eliminate unethical, wasteful, and chaotic practices. Successful CPA marketing relies on relationships between Brands, Networks, and Affiliates. So having a clear understanding of its operational boundaries and managing compliance … [Read more...]
Top 3 Qualities Affiliates Look for in a CPA Network
Companies within every industry are constantly balancing their clients’ needs, and this is especially true within the affiliate marketing industry. CPA networks are faced with a special type of balancing act when working to satisfy both the needs of their marketers and affiliate partners. While the needs of marketers and affiliate partners are different, their end goals are the … [Read more...]
Perform[cb] acquired by Beringer Capital – Erin Cigich Gives Us The Low-Down
Perform[cb] Blue Book's #1 ranked CPA network, announced yesterday that it has been acquired by Beringer Capital, a leading North American private equity fund specializing in the media, marketing services, and technology sectors. CEO Erin Cigich tells us what it means for their advertisers and publisher partners, and what lies ahead for her powerhouse of a … [Read more...]
4 Publishers Talk Success, Networks & The Importance Of Trust
Making money as a publisher or affiliate isn't easy. Writing, tracking, coding, media buying and so on - it can get really complicated. Yet when you speak to successful affiliates, time and again the same themes emerge: that building a good website or buying the right traffic only goes so far. Other, less tangible factors are often what truly make the difference between success … [Read more...]
Discovering Collaboration in Moscow
Admitad is a nine year-old CPA network that has hit a lot of people's radar screens in the last 12 months. They're growing fast and doing some interesting things, so last week I dropped into their Admitad Lounge event in Moscow. 1,500 advertisers and publishers drinking cocktails and making deals - what is not to love? With a tagline of "Work hard - play hard" the event set … [Read more...]
Admitad Announces 0% Commission On Express Payments For Webmasters, Allowing CPA Affiliate Marketers To Earn Faster
Webmasters can now instantly withdraw all confirmed earnings from their accounts swiftly and free of charge. HEILBRONN, GERMANY, October 18, 2018 - Today, Admitad, a world-leading affiliate marketing network, has announced the removal of express payment commission charges for AD1 to AD3 class webmasters from all available currencies and payment systems such as PayPal, … [Read more...]
Secrets To Growing A Boutique Network – Pt II
Two weeks ago we spoke with Chris Patrick of MonsterAds about his unique approach to growing a world-class network. This week we bring you part II, focusing on advertiser-related issues. BLUE BOOK: What kinds of advertisers should be thinking about incorporating CPA campaigns into their media plans? Are there certain verticals for which CPA is a must-do, and others for which … [Read more...]
CrakRevenue Highlights Valentine’s Day with More Than 700 Dating Offers
Press Release QUEBEC CITY, CA – January 30, 2018 – CrakRevenue, a leading CPA Network, announced today the launch of new and exciting Dating offers just in time for Valentine’s Day. Seduce your traffic with the most profitable brands and get those conversions rolling with the help of thematic, exclusive landing pages. Better yet, CrakRevenue managed to bump the payouts of … [Read more...]
Mobidea: Specializing in Mobile Offers
Mobidea is a mobile affiliate network which has been at the forefront of affiliate marketing from the start. They're driven by the desire to innovate, and to always be ahead of the curve. Their mission is to negotiate the best mobile CPA offers with premium advertisers, set the standards for affiliate payments, and keep on providing personalized support & account … [Read more...]
Incorporating influencers into a performance marketing strategy
As shown by a recent content analysis of top brands like JetBlue, Wendy’s and Urban Decay, an influencer post generates more than 100 times the engagement than a brand’s post. Assuming increased engagement leads to higher conversion, it’s indisputable that influencers can drive big business for brands. This is good news for affiliate marketers who are familiar with the concept … [Read more...]
Do Advertisers Need A Real Agency?
Imagine you are a new advertiser using affiliate marketing to acquire customers. The affiliate network you’re using is doing great: recruiting new publishers, building ad creatives, providing you with tracking and attribution metrics. All seems right with the world. Do you need an agency? I raise the question following a conversation I had last week with a rising advertiser. … [Read more...]
The Hidden Story Behind Clickbooth’s Blue Book Win
The contest for Best CPA Network this year was the most competitive ever. With several networks investing big money into new technology, the migrations of support from one network to another by advertisers and publishers were more significant than we have previously seen in the seven year history of the Blue Book. No network saw a greater increase in year-on-year support … [Read more...]