• Best CPA Networks
  • Best Cost-Per-Sale Affiliate Networks
  • Best Pay-Per-Call Networks
  • mThink Digital
  • Thought Leadership
    • White Papers
  • About
    • Content Marketing
    • Content Strategy
      • Web Content
      • Social Media Strategy
      • Webinars & Video
      • Thought Leadership
    • Performance Marketing
    • Portfolio
      • Revenue Performance
      • Accenture
      • Microsoft
      • Java Detour
      • Our Process
    • Contact Us

mThink

Blue Book Logo

BlueBook Logo

The Trusted Name in Performance Marketing

ROS Leaderboard

  • Home
  • Blue Book
    • About Blue Book
    • Blue Ribbon Panel
    • Interviews
    • Research Methodology
    • Back Issues
    • Advertising
      • Website Creative Specifications
      • Newsletter Creative Specifications
  • Best CPA Networks
  • Best Cost-Per-Sale Affiliate Networks
  • Best Pay-Per-Call Networks
  • Best European CPA Networks
  • Best CPA Networks for Affiliates
  • Best CPA Networks for Advertisers

Why Should Marketers Invest In Pay Per Call?

May 24, 2022 by Brian Fernandez, Director of Sales, Perform[cb]

Why Should Marketers Invest in Pay Per CallThere are seemingly infinite marketing channels and payment models in today’s digital world, so you may be thinking, who still wants to focus their ad spend on phone calls? While picking up the phone may seem like a communication method of the past, today’s consumers are not ready to let go of the personal connection phone calls bring just yet. With call leads still 10 to 12 times more likely to convert than any other lead type, marketers need to consider how investing in pay per call (PPC) can drive a massive reach for their product or service. Marketers in high-touch verticals such as insurance, legal services, finance, and even tech support can see strong success by running pay per call campaigns on a performance model. Still not convinced? Let’s talk about why pay per call is still relevant to you. 

 

Stronger Conversion Rates

With 60% of consumers stating they prefer to contact a company via phone call after finding them online, it’s clear that consumers still value the expertise and assistance of a sales representative when making purchases. On a phone call, customers can quickly have their questions answered and sales reps can ease any apprehension they may be feeling. This mutually beneficial reaction makes the customer more comfortable in their purchase decision, further pushing them down the funnel to convert. Concurrently, this gives the marketer a better chance of making a sale that may not have happened had the customer not been able to speak to someone directly. Personal interactions with customers over the phone can provide marketers with higher quality conversions at even larger volumes. 

Did you know that 86% of consumers are willing to pay more for great customer service? Many consumers still appreciate human interaction throughout the buyer’s journey, and the web alone can’t always give them that. Once these leads are making an interest phone call, they are already further down the sales funnel, making them active prospects – especially in the aforementioned verticals. For example, consumers don’t usually search for legal services, tech support, or home repair services unless they are currently in need. 

Interested in learning more about how PPC on a performance model can strengthen your conversion rates? Find out how a popular medicare marketer drove a 50% conversion rate in just 90 days with Perform[cb]. 

 

Exceptional, Guaranteed ROI

Customers are known to spend 28% more when making purchases over the phone – meaning more money in marketers’ pockets. With pay per call, you only pay for qualified phone calls that convert, allowing marketers to use their ad spend in the most effective way possible – AKA, guaranteed ROI. Learn how a leading health and life insurance marketer saw a 56% increase in revenue year over year with pay per call campaigns. 

Successful pay per call campaigns require 24/7 monitoring for brand compliance and optimization opportunities. With most marketers investing in multiple marketing channels at a time, it can become difficult to give each one the attention necessary to succeed – but this doesn’t mean you should push pay per call to the side. Partnering with a trusted pay per call network like Perform[cb] can allow marketers to increase call volume, expand distribution, and increase conversions, all while driving an even stronger ROI. 

Already driving calls and seeing success running PPC campaigns with Perform[cb]? Show your support by voting for us in mThink’s new Spring Survey for the Best PPC Network! If you’re new to pay per call, learn more about how you can unlock higher quality calls and even more conversions.

Easy to Access Insights

With pay per call, tracking down the source of your lead is much more straightforward than some other cost-per-action payment models. When running PPC, affiliates are connected to potential customers by a specific phone number set by the marketer, making it clear and simple to track where a lead came from. Additionally, marketers can take geotargeting into account through zipcode data from calls to reach consumers in specific geographic locations. This allows marketers to further hone in on qualified consumers and adjust their advertising accordingly. For example, home contractors may update their advertising promotions based on warmer or rainy weather areas, whereas medicare marketers may want to target locations where there is a denser population of consumers over 65. 

For marketers looking to take advantage of these increased insights and optimize their pay per call campaigns, look for a pay per call network that has advanced call technology. Having access to these call technology capabilities will result in faster response times from qualified callers, as well as increased insights into consumers’ needs. Pay per call marketers can also take advantage of Interactive Voice Response (IVR), which connects callers directly to the right person (a sales rep, service agent, etc.). 

Marketers looking to drive inbound call volume must be equipped with the right technology, traffic, and consumer insights – learn more about the top qualities you should have on your customer acquisition checklist when shopping for a pay per call (PPC) affiliate network.  

 

Drive Qualified Calls at a Massive Scale

With call-based leads converting 30% faster than any other lead type, it’s clear that pay per call will continue to be a growing channel. Marketers who invest in PPC need to know how to successfully generate call leads – and Perform[cb] is equipped to help. 

Our team of pay per call experts is already optimizing with marketers just like yourself to increase ROI and drive call volume at a massive scale. Don’t just take our word for it – we were ranked as one of mThink’s Top Pay Per Call Networks for 2022. Can we count on your vote for us as one of the Top Pay Per Call Networks in this year’s new spring survey? 

If you’re ready to increase your ROI and drive qualified calls at a massive scale, reach out to one of our pay per call experts today. 

Related posts:

  1. Perform[cb]’s New Mobile App For Partners Is A Game Changer Perform[cb]’s new mobile app for publishers and partners, PerformLEAP Partners,...
  2. CEO Interview: Dynu In Media Introducing Dynu In Media Pioneering affiliate marketing excellence in Vietnam...
  3. CAKE’s Parent Company Buys TUNE CAKE’s parent company, Constellation Software, is acquiring TUNE. The announcement...
  4. ValueClick Exits Lead-Gen? ValueClick this week announced the divestiture of their lead-gen business...

Filed Under: Article, Blue Book Tagged With: Ad networks, CPA Network, CPA networks, Industry Trends, pay-per-call

Search

ROS Col 2 Top

ROS Col 2 Mid

ROS Col 2 Low

Subscribe to our newsletter!

* indicates required

ROS Col 2 – 4 Misc

ROS Col 2 – 5 Misc

ROS Col 2 – 6 Misc

Recent Posts

  • How MyLead works, and what sets it apart from other affiliate networks?
  • You Can Build Successful Lead Partnerships! Here Are 5 Questions To Get You Started
  • How To Build Long-Term Partnerships For Success
  • Interview with Rakuten Advertising’s Managing Director of North America, Anthony Capano
  • How To Source, Vet & Grow Quality Publisher Partnerships For Pay-Per-Call
  • FTC Settlement With Credit Karma Underscores Agency Attention to A/B Testing
  • Rakuten Advertising named mThink’s Best Affiliate Network for 12 Consecutive Years
  • 2023: Challenges, Opportunities & Predictions
  • Top 4 Best Practices For Consumer Finance Campaigns
  • Four Moments That Changed Performance Marketing Forever
  • New additions, improvements, and added perks from your favorite CPA network
  • Your Top 5 Affiliate Marketing Questions Answered
  • 5 strategies to create better content
  • FCC Says Ringless Voicemails Require Prior Consent
  • Top 5 Free Methods to Increase Affiliate Traffic

About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

Baseboard

Copyright ©2023 · mThink. All rights reserved.
3053 Fillmore Street, Suite 325 | (415) 787-0250
Disclaimer | Privacy Policy