Press Release Barcelona, Spain, April 5, 2016 - Since 2010, the team of Addiliate has been working towards a clear goal: build the best performance marketing network in the world. Earlier this week, the company has announced the launch of new features, giving publishers even better options to convert their traffic into profit. Algorithmic Campaign Matching: The usage of … [Read more...]
Programmatic Premium Advertising? What The Heck?
Performance marketing has long been a great testing ground for new marketing approaches and with the advent of mobile, we are seeing that kind of innovation coming back into the industry. There are so many ways to find cost-effective, quality traffic, and just as many ways to convert that traffic into revenues. A phrase in an interview on AdExchanger caught my eye today, … [Read more...]
Millionaire Network’s Not-So-Secret Sauce For Driving Advertiser Sales Online: Quality
Parker Powers of Millionaire Network tells us what it takes to grow a network into the BLUE BOOK Top 20 in less than three years. Millionaire Network was a new entrant into the BLUE BOOK Top 20 for 2012 - an amazing performance for a network that was founded only two years earlier. During that time we at Revenue Performance have been able to see their increasing popularity via … [Read more...]
Performance Marketing Networks: Please Take Our 30 Second Survey
Which is the best performance marketing network? Who do you love? What makes them great? Please take 30 seconds and help us rank the top 20 performance marketing networks. Be the first to receive survey results and a pdf version of the new Blue Book Guide To Ad Networks & Exchanges as soon as it's published. Click here to take survey … [Read more...]
Hydra Dumps 15,000 Affiliates
Hydra Networks has announced that with immediate effect it has terminated the accounts of over 15,000 publishers. The news comes as part of a new push by Hydra to attract mainstream brand advertisers and set themselves apart from “ad networks peddling nutraceutical diet remedies, cash grant opportunities, tooth whiteners and other non-branded campaigns of low consumer … [Read more...]
Twitter Feeding Frenzy Coming?
Twitter reasserted itself this week with the publication of two pieces of data designed to blow people's minds and a rumor that should send a little quiver of excitement up your leg (if you like that sort of thing). Data point #1: Twitter is currently processing 50 million tweets per day. That's an average of 600 per second, and it excludes tweets from identified spam accounts. … [Read more...]
ValueClick Exits Lead-Gen?
ValueClick this week announced the divestiture of their lead-gen business unit, Web Clients. The stated reason is that ValueClick wants to stay focused on their online marketing services and technology businesses. That’s fair enough, but a look at the history of ValueClick and Web Clients raises questions in the minds of the curious. Consider this: In 2004 Web … [Read more...]
The Great Divide
Over the last five years, almost all of the topics I’ve written about focus on some aspect of performance-based advertising. My fascination with the subject stems from a desire to understand the role performance-based ads play in the broader ecosystem for advertisers, merchants and affiliates.What I’ve come to believe is that the performance marketing world has two … [Read more...]
Integrity Above All
As we all know, the performance marketing industry is growing rapidly. Due to economic conditions, more marketers are moving online and more online marketers are using the pay-for-results model to deliver the results they seek. Add to the mix the rapid pace of technological innovation and the desire for more brands and agencies to sink their teeth into our industry and … [Read more...]
Leagues of Their Own
Since the days of the gladiators, sports fans have had an irrational bond with their favorite athletes and teams. Feats of athleticism evoke eruptions of euphoria or a tidal wave of tears as a game's final play unfolds.These strong emotions create an indelible brand loyalty that remains long after the season ends.Marketers are learning to exploit these relationships in new ways … [Read more...]