Pay Per Call campaigns have rapidly gained in popularity in recent years, as both advertisers and affiliates alike have come to recognize just how incredibly valuable they can be. Advertisers are willing to pay more for conversions, because someone who calls into a phone number is a much warmer lead than someone who clicks on a casual Internet banner. Affiliates are … [Read more...]
The Greatest Opportunities in Affiliate Marketing Today
The landscape of affiliate marketing is rapidly changing. From the rise of influencers to changes in how people consume content, and on to an increasing emphasis on reporting, the evolution is accelerating and rapidly impacting the space. In such a fast-changing environment there is no better way to get a feel for the new terrain than by talking to those on the ground living … [Read more...]
Top Pay-Per-Call Verticals And Why They Matter
As the #1 rated Pay-Per-Call network, we at Aragon have made it a priority to provide our affiliates and advertisers with a clear path to ROI in mobile marketing, and especially in Pay Per Call. Pay-Per-Call works across a wide range of verticals. Here are the top three verticals that have shown the strongest growth and deliver the highest returns. Finance According to U.S. … [Read more...]
7 Lessons From Aragon Advertising’s Leadership In Pay-Per-Call
Finding success in pay-per-call marketing requires a network to carefully screen lead or call sources for compliance; manage and optimize call flow in real-time; and employ diverse media and new technologies to ensure consistent call flow. Without these key attributes baked into the DNA of the network there will be failures that can cost significant amounts of money, or even … [Read more...]
The Lead-Gen Pay-Per-Call Opportunity Is Now
The new BLUE BOOK Pay-Per-Call network rankings have generated a big response. It is clear that many advertisers are still to adopt pay-per-call and that it can be an intimidating area for a lot of publishers. The CEO of our #1 network Aragon Advertising is Todd Stearn. We sat down with him this week to get the low-down on how to get started with pay-per-call, what kind of … [Read more...]
Pay-Per-Call – A Guide for Beginners
The Internet has given rise to a plethora of new marketing opportunities, from pay-per-click to the endless variety of social media campaigns. However, there is an older mode of marketing that is one of the most effective and valuable available today. I’m talking, of course, about Pay-Per-Call marketing. Today, Pay-Per-Call is one of the most effective ways to increase … [Read more...]