Industry Trends Archives

Who Owns Marketing’s Most Valuable Signals?

Over the past few months, several seemingly unrelated developments have pointed in the same direction. At Cannes, marketers argued that AI makes ... Read Article

Bring Your Own Data: Why First-Party Data Owners Are Still Winning in Affiliate

For years, the affiliate industry has been workshopping ways to future-proof against a single scenario: what happens when third-party cookies disappear? The ... Read Article

Partner Marketing’s Tech-Stack War: The Big Players Want to Do It All. Is That What You Want?

One thing we know about big tech platforms is that if they can, they will try and set the rules for the ... Read Article

Your AI Tools Are Learning to Replace You

The affiliate marketing industry has a data problem it doesn’t want to talk about. Every time a performance marketer uploads campaign metrics, ... Read Article

Pay Per Call’s Shake-Out Year: Winners Pull Ahead as Brokers Get Squeezed

Quick Q&A: Todd Stearn, CEO of Aragon Advertising, explains why 2026 will separate the specialists from the generalists, and how AI voice ... Read Article

The Attribution Black Box: How to Prove The Full Value of Affiliate Marketing in Your MMM

For years, affiliate managers at large brands have faced the same frustrating challenge: proving the full value of their channel. We know ... Read Article

From $8B to $36B: Why Affiliate Marketing’s Golden Age is Just Beginning (Despite AI, Recessions, and Industry Chaos)

We got together with ClickDealer’s head of PR, Nataly, to dive deep into the trends that will shape affiliate marketing in 2025 ... Read Article

MaxBounty CEO: “Affiliate Marketing Is Alive and Well” Despite Economic Headwinds

After 21 years in the game, Matt McEvoy explains how the performance marketing veteran is leveraging mrge acquisition resources, combating fraud with ... Read Article

ClickDealer CEO Predicts Telehealth Revolution: Why 2025 May Turn Out To Be A Huge Year For Affiliate Marketing

Introduction: The affiliate marketing landscape is shifting rapidly, and according to Taras Kiseliuk, CEO of ClickDealer, we’re on the verge of some ... Read Article

What Is A Partner Marketing Platform — And Do You Need One?

Partner marketing is evolving fast. Brands are no longer relying solely on traditional affiliate networks—they’re managing influencers, ambassadors, referral partners, content collaborators, ... Read Article

Partner Marketing Platform vs. Affiliate Network vs. PRM: What’s the Right Fit for Your Strategy?

In performance marketing, the technology stack you choose can make or break your growth strategy. But as the space evolves, it’s getting ... Read Article

How Leading Brands Are Scaling Growth with Partner Marketing Platforms

Partner marketing has matured. Once viewed as a tactical affiliate channel, it’s now a core revenue driver for some of the world’s ... Read Article

RFP Questions to Ask When Evaluating a Partner Marketing Platform

Choosing the right partner marketing platform isn’t just about ticking boxes. It’s about aligning your technology investment with your strategic goals—and avoiding ... Read Article

Google’s Affiliate Crackdown: A Quest for Quality or a Power Play for Profits?

Google’s recent crackdown on affiliate marketing is sending shockwaves through the digital marketing community. With sweeping changes supposedly aimed at curbing manipulative ... Read Article

Trump’s Win Signals Smooth Sailing for Big Tech—And Headwinds for Affiliate Marketers

Donald Trump’s recent re-election has tech insiders buzzing, and it’s not just about policy. With Elon Musk now firmly in the Trump ... Read Article

Tag: Industry Trends