CAKE's parent company, Constellation Software, is acquiring TUNE. The announcement yesterday means that two of the biggest network and partner tracking platforms will be under the same ownership. This is a continuation of Constellation's strategy of rolling up SaaS companies under their Perseus Operating Group, with specific focus on performance marketing. In a blog post, … [Read more...]
Performance Marketing Provides Stability & Measurable Returns In A Crisis
When discussing how the ongoing pandemic could influence performance marketing, I think it’s important to first recognize the potential complexity of that influence. By that I mean consumers, affiliates, advertisers, and networks are all likely to be impacted differently and to varying degrees. The way they’re individually affected also inherently impacts their relationship … [Read more...]
In Performance Marketing, Relationships And People Are At The Core Of All That We Do
During a crisis, leaders should lead from the front, and during the good times, leaders should lead from behind. We are working at SmarterChaos to "lead from the front" as we pivot towards affiliate marketing offers that help humanity like Tele Medicine Offers, Hand Sanitizers, and we are working on sourcing masks for hospitals to protect our doctors and nurses. Our offers like … [Read more...]
Now Is The Moment For Performance Marketing To Shine
At the end of this tunnel, there is light. Depending on where you are, the light may be closer or further away, there’s now enough of it that we can begin to ask what the world will look like once we emerge. Three thoughts: People with jobs will have pent-up demand so we can expect consumer spending to jump as the lockdown eases. However, there are a lot of people newly … [Read more...]
Where Now for Affiliate Marketing?
At a time where so much is in flux, we’re incredibly fortunate to be in an industry that not only has the ability to continue to operate seamlessly, but has the chance to really soar. Though it’s impossible to anticipate every possible change and outcome that could occur in the coming months, we see the environment created by COVID-19 as one of great opportunity for performance … [Read more...]
Gus Brito Of Flexoffers.com On What Lies Ahead For Affiliate Marketing
We believe that this is a time to be looking forward, so we are asking industry leaders for their thoughts on what lies ahead. Today, the always interesting Gus Brito, director of marketing at Flexoffers.com: In the short term as people stay home and are not able to go shopping, online sales could go up for some verticals, especially for those with consumable delivery … [Read more...]
Kathy Bryan Of DMS On What’s Next For Affiliate Marketing
We believe that this is a time to be looking forward, so we are asking industry leaders for their thoughts on what lies ahead. Today, Kathy Bryan, chief marketing officer at Digital Media Solutions: It's hard to know yet what the COVID-19 pandemic means for the performance marketing industry. There are many people predicting worse case scenarios. Conversely, there are some … [Read more...]
Pay-Per-Call – A Guide for Beginners
The Internet has given rise to a plethora of new marketing opportunities, from pay-per-click to the endless variety of social media campaigns. However, there is an older mode of marketing that is one of the most effective and valuable available today. I’m talking, of course, about Pay-Per-Call marketing. Today, Pay-Per-Call is one of the most effective ways to increase … [Read more...]
From 0 To #1 In 10 Years
10 lessons learned from growing a niche affiliate network We recently got together with the management team at Avangate to talk about their journey from scrappy startup to market leadership. Over the last 10 years Avangate’s affiliate network has developed into the top digital download network in the world. We wanted to understand how the affiliate marketing landscape has … [Read more...]
INTERVIEW WITH ANTOINE MOREAU, CEO – MOBIDEA
Antoine Moreau is the commander-in-chief of Mobidea, a technology-driven network in the mobile affiliate marketing industry. Trusted by over 40.000 affiliates, Mobidea is specialized in mobile subscriptions, pin submits, sweepstakes and app install offers, on a global scale. Antoine’s team has one goal: to work along with affiliates in the struggle for monetization success. … [Read more...]
4 Quick Tips To Enhance Your Affiliate Program
One of the biggest misconceptions of affiliate marketing is that it’s a good way to make a quick buck. On the contrary, affiliate marketing, just like any other business, takes time to develop. With a solid strategy and the guidance of the #1 Affiliate Network, your affiliate program can be one of your largest profit drivers. Below are 4 tips and best practices that can be used … [Read more...]
ClickDealer and MobAir Join Forces to Launch Global Digital Marketing Group
Press Release - Introduce Comprehensive Suite of Performance-Based Digital Solutions Including Mobile, Video and More AMSTERDAM, THE NETHERLANDS--(Marketwired - Jul 19, 2016) - ClickDealer and MobAir today announced the formation of Global Digital Marketing Group (GDM Group), a digital performance marketing company. Focused on online solutions that empower the world's leading … [Read more...]
Digital Raves Announces Full Performance Marketing Services with Global Capabilities
Press Release This innovative and dynamic Performance Marketing Company has scaled up their business offerings to be able to offer these world wide April 27, 2016, Hong Kong - Digital Raves is a performance marketing company that has been able to recognize the weaknesses in performance marketing that often leads many companies to failure rather than success. By identifying … [Read more...]
Addiliate Announces New Features
Press Release Barcelona, Spain, April 5, 2016 - Since 2010, the team of Addiliate has been working towards a clear goal: build the best performance marketing network in the world. Earlier this week, the company has announced the launch of new features, giving publishers even better options to convert their traffic into profit. Algorithmic Campaign Matching: The usage of … [Read more...]
Affiliate Marketing Industry to Grow to $6.8 Billion Over Next Five Years
Maturation of Affiliate Marketing Creates Significant Opportunity to Drive Sales for Advertisers and Revenue to Publishers Independent Survey Commissioned by Rakuten Affiliate Network NEW YORK, NY--(Marketwired - Feb 4, 2016) - Rakuten Marketing today released findings of a survey Rakuten Affiliate Network commissioned to Forrester Consulting on the perception and … [Read more...]