The Internet has given rise to a plethora of new marketing opportunities, from pay-per-click to the endless variety of social media campaigns. However, there is an older mode of marketing that is one of the most effective and valuable available today. I’m talking, of course, about Pay-Per-Call marketing. Today, Pay-Per-Call is one of the most effective ways to increase … [Read more...]
From 0 To #1 In 10 Years
10 lessons learned from growing a niche affiliate network We recently got together with the management team at Avangate to talk about their journey from scrappy startup to market leadership. Over the last 10 years Avangate’s affiliate network has developed into the top digital download network in the world. We wanted to understand how the affiliate marketing landscape has … [Read more...]
INTERVIEW WITH ANTOINE MOREAU, CEO – MOBIDEA
Antoine Moreau is the commander-in-chief of Mobidea, a technology-driven network in the mobile affiliate marketing industry. Trusted by over 40.000 affiliates, Mobidea is specialized in mobile subscriptions, pin submits, sweepstakes and app install offers, on a global scale. Antoine’s team has one goal: to work along with affiliates in the struggle for monetization success. … [Read more...]
4 Quick Tips To Enhance Your Affiliate Program
One of the biggest misconceptions of affiliate marketing is that it’s a good way to make a quick buck. On the contrary, affiliate marketing, just like any other business, takes time to develop. With a solid strategy and the guidance of the #1 Affiliate Network, your affiliate program can be one of your largest profit drivers. Below are 4 tips and best practices that can be used … [Read more...]
ClickDealer and MobAir Join Forces to Launch Global Digital Marketing Group
Press Release - Introduce Comprehensive Suite of Performance-Based Digital Solutions Including Mobile, Video and More AMSTERDAM, THE NETHERLANDS--(Marketwired - Jul 19, 2016) - ClickDealer and MobAir today announced the formation of Global Digital Marketing Group (GDM Group), a digital performance marketing company. Focused on online solutions that empower the world's leading … [Read more...]
Digital Raves Announces Full Performance Marketing Services with Global Capabilities
Press Release This innovative and dynamic Performance Marketing Company has scaled up their business offerings to be able to offer these world wide April 27, 2016, Hong Kong - Digital Raves is a performance marketing company that has been able to recognize the weaknesses in performance marketing that often leads many companies to failure rather than success. By identifying … [Read more...]
Addiliate Announces New Features
Press Release Barcelona, Spain, April 5, 2016 - Since 2010, the team of Addiliate has been working towards a clear goal: build the best performance marketing network in the world. Earlier this week, the company has announced the launch of new features, giving publishers even better options to convert their traffic into profit. Algorithmic Campaign Matching: The usage of … [Read more...]
Affiliate Marketing Industry to Grow to $6.8 Billion Over Next Five Years
Maturation of Affiliate Marketing Creates Significant Opportunity to Drive Sales for Advertisers and Revenue to Publishers Independent Survey Commissioned by Rakuten Affiliate Network NEW YORK, NY--(Marketwired - Feb 4, 2016) - Rakuten Marketing today released findings of a survey Rakuten Affiliate Network commissioned to Forrester Consulting on the perception and … [Read more...]
Blue Ribbon Panel: How To Choose A New Network
Imagine you are the CMO of a major brand wanting to try performance marketing for the first time. How would you choose between the 500 networks your team found in a quick search online? Who would you talk to? Who could you trust? Or put yourself in the position of a big publisher wanting to monetize your inventory. How could you tell which networks pay their bills? Which have … [Read more...]
Tips for a Successful Holiday Shopping Season
As the business shopping season of the year approaches, most retailers are setting carefully crafted campaigns into place. They have researched the holiday predictions and planned accordingly with a goal to exceed last year’s sales and successes in mind. It is never too late to make adjustments to your holiday shopping marketing strategies. Sometimes, it makes more sense to … [Read more...]
Welcome to This Year’s BLUE BOOK Top 20 Network Survey
We are pleased to announce that the global BLUE BOOK network survey for our 2016 rankings is now open. This is the sixth year of the survey and your views are more important than ever. The BLUE BOOK Top 20 tables rank the best performance marketing networks worldwide. They are based on real opinions sourced from active merchants, affiliates and agencies. Tens of thousands of … [Read more...]
Incentive Marketing Scientists?
When we think about incentive CPA marketing, we tend to think about lower quality and invasive tools. Not so says, CEO of CPAlead and ContentLocking.com, Peter Tarr “We run both an incentive (ContentLocking.com) and non-incentive network (CPAlead). The quality concerns may have applied back when we invented the Content Locker in 2009, but we’ve had a lot of time to refine the … [Read more...]
Advertisers, STOP mispricing your CPA leads!
One of the major components to a successful performance marketing campaign is the optimum pricing for leads. Pay too much and the expensive conversion rate you could drive you out of business. Pay too little and the low quality leads could force such a high number of needed conversions that the result ends up the same. So how do you understand a lead’s true value? We decided … [Read more...]
The Top 4 Changes Demanded By Blue Book Research Panel
The performance marketing industry is slowly changing, but is it changing fast enough? That's what we asked the 20,000-strong research panel of online marketers who took part in the rankings survey for the 2015 BLUE BOOK. Here we present the most popular changes requested by our respondents. But what do you think? How do we take the industry forward? We are going to be seeking … [Read more...]
4 Key BLUE BOOK CPA/CPS Network Survey Insights
The 2015 BLUE BOOK league tables brought together the opinions of over 20,000 online advertisers and publishers from across the world. Respondents were primarily from the USA and Canada but in total we received responses from over 40 different countries - an amazing collective effort by the members of the performance marketing industry. A month on from the headline-grabbing … [Read more...]