The BLUE BOOK countdown is on. This year’s survey is still a couple of months away and already we are hard at work with initial research and nominations. Help us out, please! We have a new category: Best Network Innovation. It is intended to help surface new and exciting ideas and technologies coming out of both CPA and CPS networks. A new network platform, a video network, or … [Read more...]
Mobile Monetization Machine
Many people know CPAlead for having invented Content Locking and a host of different, innovative, solutions for internet marketers. That’s probably how the company has earned their reputation as both an internet marketing platform and a technology development firm. But there’s a secret that only few knew, until now that is. What’s the big secret? Chief Executive Officer Peter … [Read more...]
Blue Ribbon Panel: The Problem Of Attribution
There is a big divide in the performance marketing industry between the CPA networks and those that focus on cost-per-sale as a business model. CPA networks are in a daily dog fight, with a couple of dozen long-standing, stable networks competing with hundreds of pop-up generics with not much experience or capital. On the cost-per-sale side, life is different. CPS networks … [Read more...]
Blue Ribbon Panel: Interview with Daryl Colwell
1. In five year’s time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than it is now? If so, what will drive that growth? This is tough to predict. What I can say for sure is that mobile will be a key growth factor. Consumers of all ages are increasingly becoming more comfortable buying low & high ticket items via their mobile … [Read more...]
Blue Ribbon Panel: Interview with Matt Frary
1. In five year’s time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than it is now? If so, what will drive that growth? We believe that the CPA model will dominate over time here in the United States as we are seeing more and more companies taking their CPM, CPC, CPI, or any other media buying model and backing it into an … [Read more...]
Performance Marketing Networks: Please Take Our 30 Second Survey
Which is the best performance marketing network? Who do you love? What makes them great? Please take 30 seconds and help us rank the top 20 performance marketing networks. Be the first to receive survey results and a pdf version of the new Blue Book Guide To Ad Networks & Exchanges as soon as it's published. Click here to take survey … [Read more...]
Hydra Dumps 15,000 Affiliates
Hydra Networks has announced that with immediate effect it has terminated the accounts of over 15,000 publishers. The news comes as part of a new push by Hydra to attract mainstream brand advertisers and set themselves apart from “ad networks peddling nutraceutical diet remedies, cash grant opportunities, tooth whiteners and other non-branded campaigns of low consumer … [Read more...]
ValueClick Exits Lead-Gen?
ValueClick this week announced the divestiture of their lead-gen business unit, Web Clients. The stated reason is that ValueClick wants to stay focused on their online marketing services and technology businesses. That’s fair enough, but a look at the history of ValueClick and Web Clients raises questions in the minds of the curious. Consider this: In 2004 Web … [Read more...]
The Great Divide
Over the last five years, almost all of the topics I’ve written about focus on some aspect of performance-based advertising. My fascination with the subject stems from a desire to understand the role performance-based ads play in the broader ecosystem for advertisers, merchants and affiliates.What I’ve come to believe is that the performance marketing world has two … [Read more...]
Google Affiliate Network: Big-Time Backing
The performance marketing landscape changed dramatically last year when Performics, the third largest network, was sold along with its parent company DoubleClick to search giant Google. After more than a decade in the online marketing space, Performics became the Google Affiliate Network - gaining all the cachet of an association with Google, along with concerns from the … [Read more...]