Perform[cb]’s new mobile app for publishers and partners, PerformLEAP Partners, has drawn attention since its recent introduction. It provides ubiquitous access to performance data, in combination with campaign optimization, new offer opportunities and messaging, all presented in a fast, easy-to-use form factor. We spent two weeks putting it through its … [Read more...]
CEO Interview: Dynu In Media
Introducing Dynu In Media Pioneering affiliate marketing excellence in Vietnam North American and European networks have traditionally dominated affiliate marketing, however networks in other regions are now challenging more aggressively. First Israel, Russia and the Ukraine, and now Brazil, India and Vietnam: performance marketing is truly becoming a global … [Read more...]
Optimization & Reporting – Anytime, Anywhere
The team behind Perform[cb]’s remarkable new affiliate partner app gives us the lowdown on their vision for the future of monetization. Perform[cb] has asserted itself as the industry’s most proactive CPA network this year, with an acquisition by Beringer Capital, new in-house services, fraud prevention, and, within the last two weeks, a brand new publisher-facing mobile … [Read more...]
The 9 Qualities Of An Effective Listicle That Results In Clicks & Sales
The rise of listicles, which don’t take long to read or require much deep thought, is a natural evolution of the scrolling, skimming, social media-dominated culture that characterizes so many interactions online. The easy, quick format of a listicle can drive users to make purchases or engage with brands. Especially for marketers looking to capture savvy audiences, the right … [Read more...]
Top 5 Traffic Types For CPA Success 2021
It’s been a whirlwind of a year but we’d be remiss if 2021 came to a close before we reflected on some of the outstanding success our advertisers and affiliates have seen this year. Throughout the affiliate marketing industry, verticals across the board have seen exponential growth and incredible wins. As privacy policies consistently evolve, both advertisers and affiliates … [Read more...]
Lead Generation in 2021 – Sustainability and ROI
An Interview With Henry Whitfield, ClickDealer ClickDealer has been one of our Top 20 CPA networks for several years now, with a successful track record in driving ROI for advertisers and popular support from publishers. We recently chatted with Henry Whitfield, their head of international business development, to find out how the pandemic has changed things and what the … [Read more...]
How ClickDealer Grew To Be The Best CPA Network In Europe – An Interview with Taras Kiseliuk
ClickDealer is ranked as the best CPA network based in Europe in the Blue Book's first European Top 20 table. We chatted with CEO Taras Kiseliuk this week to find out what he thinks they are doing right and where they are going from here. Blue Book: Congratulations on being rated the best CPA network in Europe. Why do you think so many advertisers and publishers chose … [Read more...]
Why Fewer, Better Customers Is The Way To Thrive – An Interview With Olivier Bourque, CrakRevenue
CrakRevenue is one of the most interesting CPA networks in the industry. They have often been innovators, forging a different path, whether it has been with their custom marketing platform for affiliates, or their focus on being the best network for offers targeted at men. One of the visionaries in the company is their VP of Business Development & Marketing, Olivier … [Read more...]
The Best CPA Networks In Europe
Due to demand from our users world-wide, we are excited to launch our first ranking table of the best CPA networks in Europe. The top three, as chosen by our reader panel and research: ClickDealer AdCombo lemonads As always, our rankings are not just a list of which networks are the biggest. We do our best to measure the enthusiasm of advertisers and publishers … [Read more...]
CAKE’s Parent Company Buys TUNE
CAKE's parent company, Constellation Software, is acquiring TUNE. The announcement yesterday means that two of the biggest network and partner tracking platforms will be under the same ownership. This is a continuation of Constellation's strategy of rolling up SaaS companies under their Perseus Operating Group, with specific focus on performance marketing. In a blog post, … [Read more...]
Performance Marketing Provides Stability & Measurable Returns In A Crisis
When discussing how the ongoing pandemic could influence performance marketing, I think it’s important to first recognize the potential complexity of that influence. By that I mean consumers, affiliates, advertisers, and networks are all likely to be impacted differently and to varying degrees. The way they’re individually affected also inherently impacts their relationship … [Read more...]
The Role of Artificial Intelligence in Performance Marketing’s Future
Present in nearly every industry, artificial intelligence (AI) has begun to transform the landscape of performance marketing. As one of the most influential inventions of the 21st century, AI has had a resounding impact on today’s digital world, and online marketing companies are increasingly seeing AI take over campaign optimizations, split testing, and more. While it’s an … [Read more...]
An Advertiser Tracking Platform For Professionals
MaxBounty’s new advertiser tracking platform is fast, scalable and ready for the enterprise MaxBounty, a leading CPA network in performance marketing, recently launched their first advertiser tracking platform. This represents a major technology investment driven by a desire to provide class-leading client services and maintain industry leadership in the face of increased … [Read more...]
Affiliate Marketing’s Biggest Transparency Issues and How Admitad Addresses Them for Their Advertisers
By Elizaveta Ventsel, head of the Advertisers’ International Group in the EU and US at Admitad The predicted future of advertising going digital has already arrived. With the number of internet users surpassing the 4 billion mark in 2018, advertisers have firmly set their sights on the new age of marketing to the masses. While this trend has presented its fair share of … [Read more...]
Can Affiliate Marketing Networks Build Transparency Through Events?
By Chris Trayhorn, CEO and Founder, mThink/Blue Book Most affiliate marketing networks are pretty cautious about connecting their advertisers directly with publishers. The risk of them setting up a direct business relationship - cutting the network out of the deal - is real. This kind of disintermediation is a major risk to the revenue streams of networks and … [Read more...]