Tag: Perform[cb]

Four Moments That Changed Performance Marketing Forever

In 2007 I sat on the advisory committee for AdTech, at that time the biggest online marketing exhibition in the world. When ... Read Article

Automation, Conversions, Profitability, Oh My – Breaking Affiliate Campaign Roadblocks

A robust tech suite acts as the backbone of any successful affiliate’s campaign strategy. In order to continue delivering quality leads, traffic, ... Read Article

How Financial Marketers Can Boost New Customer Growth on an Affiliate Model

Over two years beyond the start of the Covid-19 pandemic, the finance industry continues to experience major consumer shifts. Among these consumers, ... Read Article

Why Should Marketers Invest In Pay Per Call?

There are seemingly infinite marketing channels and payment models in today’s digital world, so you may be thinking, who still wants to ... Read Article

Perform[cb]’s New Mobile App For Partners Is A Game Changer

Perform[cb]’s new mobile app for publishers and partners, PerformLEAP Partners, has drawn attention since its recent introduction. It provides ubiquitous access to ... Read Article

Top 5 Traffic Types For CPA Success 2021

It’s been a whirlwind of a year but we’d be remiss if 2021 came to a close before we reflected on some ... Read Article

Top 3 Qualities Affiliates Look for in a CPA Network

Companies within every industry are constantly balancing their clients’ needs, and this is especially true within the affiliate marketing industry. CPA networks ... Read Article

Perform[cb] acquired by Beringer Capital – Erin Cigich Gives Us The Low-Down

Perform[cb] Blue Book’s #1 ranked CPA network, announced yesterday that it has been acquired by Beringer Capital, a leading North American private ... Read Article

How Networks Drive Efficiencies For Advertisers & Publishers – An Interview With Some of The Perform[cb] Leadership Team

mThink recently had the opportunity to virtually sit down with a few members of the leadership team at Perform[cb], including Chief Operating ... Read Article

Beyond 2020: Perform[cb] on the Future of Performance Marketing

Discussing the future of performance marketing with some of Perform[cb]‘s leadership team, including Chief Operating Officer, Brad Dobbins, Chief Strategy Officer, Matthew ... Read Article

Where Now for Affiliate Marketing?

At a time where so much is in flux, we’re incredibly fortunate to be in an industry that not only has the ... Read Article