• Four Moments That Changed Performance Marketing Forever

    In 2007 I sat on the advisory committee for AdTech, at that time the biggest online marketing exhibition in the world. When ... Read Article

    Automation, Conversions, Profitability, Oh My – Breaking Affiliate Campaign Roadblocks

    A robust tech suite acts as the backbone of any successful affiliate’s campaign strategy. In order to continue delivering quality leads, traffic, ... Read Article

    How Financial Marketers Can Boost New Customer Growth on an Affiliate Model

    Over two years beyond the start of the Covid-19 pandemic, the finance industry continues to experience major consumer shifts. Among these consumers, ... Read Article

    Why Should Marketers Invest In Pay Per Call?

    There are seemingly infinite marketing channels and payment models in today’s digital world, so you may be thinking, who still wants to ... Read Article

    Perform[cb]’s New Mobile App For Partners Is A Game Changer

    Perform[cb]’s new mobile app for publishers and partners, PerformLEAP Partners, has drawn attention since its recent introduction. It provides ubiquitous access to ... Read Article

    Top 5 Traffic Types For CPA Success 2021

    It’s been a whirlwind of a year but we’d be remiss if 2021 came to a close before we reflected on some ... Read Article

    Top 3 Qualities Affiliates Look for in a CPA Network

    Companies within every industry are constantly balancing their clients’ needs, and this is especially true within the affiliate marketing industry. CPA networks ... Read Article

    Perform[cb] acquired by Beringer Capital – Erin Cigich Gives Us The Low-Down

    Perform[cb] Blue Book’s #1 ranked CPA network, announced yesterday that it has been acquired by Beringer Capital, a leading North American private ... Read Article

    How Networks Drive Efficiencies For Advertisers & Publishers – An Interview With Some of The Perform[cb] Leadership Team

    mThink recently had the opportunity to virtually sit down with a few members of the leadership team at Perform[cb], including Chief Operating ... Read Article

    Beyond 2020: Perform[cb] on the Future of Performance Marketing

    Discussing the future of performance marketing with some of Perform[cb]‘s leadership team, including Chief Operating Officer, Brad Dobbins, Chief Strategy Officer, Matthew ... Read Article

    Where Now for Affiliate Marketing?

    At a time where so much is in flux, we’re incredibly fortunate to be in an industry that not only has the ... Read Article

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