All Blue Book Articles Subscription Commerce Will Eat Your Lunchby Chris Trayhorn, Publisher of mThink Blue Book on October 22, 2012 The subscription commerce sector is growing fast and is acting as an intensive prototyping lab for what works in selling products online. The benefits of creating a subscription … Read Article Google Profits Down 20% As CPC Plummets 15%by Sheila K. Fox on October 22, 2012 The day’s big news of Google’s precipitous drop in share price concealed the fact that Google’s average CPC is down 15% from a year ago. This decline … Read Article Forget About Clicks! Facebook Scramblesby Revenue Performance Staff on October 22, 2012 If someone asks you how well your ads work, answer a different question. Facebook is facing skepticism on how well Facebook Ads actually work so, rather than showing … Read Article The New Google Webmaster Guidelines Are Killing Affiliatesby Sheila K. Fox on October 15, 2012 Affiliates have been complaining for a long time that Google keeps changing the rules of SEO. Most of the time it claims that it is doing it for … Read Article Facebook FBX Retargeting Ads Worth 3x Moreby Chris Trayhorn, Publisher of mThink Blue Book on September 27, 2012 As Facebook’s new FBX exchange kicks into gear the networks brokering the inventory are reporting that the market rate for the retargeted ads are significantly higher than … Read Article Achieving ROI With Social Mediaby Chris Trayhorn, Publisher of mThink Blue Book on September 20, 2012 At a time when pretty much every organization or affiliate has a social media presence, it’s amazing how many don’t have any idea how to make it pay … Read Article 11 Keys To Content Marketing Successby Revenue Performance Staff on September 20, 2012 Getting your content marketing strategy right is more important than ever. Understanding your audience, your objectives and the landscape in which you are working is critical. Here are … Read Article $2 Million Refunded From "Google Money Tree" Scamby Chris Trayhorn, Publisher of mThink Blue Book on September 20, 2012 The Federal Trade Commission is mailing 93,086 refund checks totaling nearly $2.3 million to consumers who allegedly were charged hidden fees tied to a bogus work-at-home product. By … Read Article Cupid Media Expands Internationally with DirectTrackby Revenue Performance Staff on September 19, 2012 Press Release PITTSBURGH – September 13, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced that Cupid Media is … Read Article The Future Is Bright for Digital CPSby Revenue Performance Staff on September 10, 2012 Affiliate marketing is in a constant state of flux and with the recent changes in the CPA space it is easy to see why many online marketers have … Read Article Q&A with LinkConnector on Event and Cookie Attributionby Revenue Performance Staff on August 29, 2012 How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who touched the customer, or to the … Read Article Let’s Call it ‘Anti-social’ Mediaby Peter Klein on August 2, 2012 I’m confused why we refer to this world of Facebook, Twitter, LinkedIn, Foursquare, Pinterest, YouTube, Google+, MySpace, etc., as “social” media. From everything I’ve experienced, it should really … Read Article Twitter Might Be The Key To Mobile Performance Advertisingby Chris Trayhorn, Publisher of mThink Blue Book on July 12, 2012 Twitter could change the performance marketing sector if they only made self-serve, auction-priced advertising available. That would open up a massive audience of mobile device users: news-aware, location-aware, … Read Article Daily Deals Dead? Or The Future Of The Industry?by Chris Trayhorn, Publisher of mThink Blue Book on July 12, 2012 The former darling of the daily deals industry, Groupon, yesterday suffered a terrible day on the stock market, falling 6.5%. It is now worth just one-third of the … Read Article Facebook Mobile Ads Delivering $10 eCPMby Chris Trayhorn, Publisher of mThink Blue Book on June 28, 2012 TBG Digital reports that Facebook’s mobile-only Sponsored Stories ad format is getting 1.14% CTR, $0.86 CPC and $9.86 eCPM. Those figures represent almost twice the CTR and nearly … Read Article« Previous 1 2 3 4 … 26 27 28 29 Next »