All Blue Book Articles Achieving ROI With Social Mediaby Chris Trayhorn, Publisher of mThink Blue Book on September 20, 2012 At a time when pretty much every organization or affiliate has a social media presence, it’s amazing how many don’t have any idea how to make it pay … Read Article 11 Keys To Content Marketing Successby Revenue Performance Staff on September 20, 2012 Getting your content marketing strategy right is more important than ever. Understanding your audience, your objectives and the landscape in which you are working is critical. Here are … Read Article $2 Million Refunded From "Google Money Tree" Scamby Chris Trayhorn, Publisher of mThink Blue Book on September 20, 2012 The Federal Trade Commission is mailing 93,086 refund checks totaling nearly $2.3 million to consumers who allegedly were charged hidden fees tied to a bogus work-at-home product. By … Read Article Cupid Media Expands Internationally with DirectTrackby Revenue Performance Staff on September 19, 2012 Press Release PITTSBURGH – September 13, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced that Cupid Media is … Read Article The Future Is Bright for Digital CPSby Revenue Performance Staff on September 10, 2012 Affiliate marketing is in a constant state of flux and with the recent changes in the CPA space it is easy to see why many online marketers have … Read Article Q&A with LinkConnector on Event and Cookie Attributionby Revenue Performance Staff on August 29, 2012 How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who touched the customer, or to the … Read Article Let’s Call it ‘Anti-social’ Mediaby Peter Klein on August 2, 2012 I’m confused why we refer to this world of Facebook, Twitter, LinkedIn, Foursquare, Pinterest, YouTube, Google+, MySpace, etc., as “social” media. From everything I’ve experienced, it should really … Read Article Twitter Might Be The Key To Mobile Performance Advertisingby Chris Trayhorn, Publisher of mThink Blue Book on July 12, 2012 Twitter could change the performance marketing sector if they only made self-serve, auction-priced advertising available. That would open up a massive audience of mobile device users: news-aware, location-aware, … Read Article Daily Deals Dead? Or The Future Of The Industry?by Chris Trayhorn, Publisher of mThink Blue Book on July 12, 2012 The former darling of the daily deals industry, Groupon, yesterday suffered a terrible day on the stock market, falling 6.5%. It is now worth just one-third of the … Read Article Facebook Mobile Ads Delivering $10 eCPMby Chris Trayhorn, Publisher of mThink Blue Book on June 28, 2012 TBG Digital reports that Facebook’s mobile-only Sponsored Stories ad format is getting 1.14% CTR, $0.86 CPC and $9.86 eCPM. Those figures represent almost twice the CTR and nearly … Read Article Report: Rakuten LinkShare Performance Marketing Study Uncovers Strong Growth Opportunities in $4.5B Industryby Rakuten Advertising on June 28, 2012 Press Release NEW YORK CITY – June 26, 2012 – Rakuten LinkShare today announced the results of a study it commissioned by Forrester Consulting on the direct and … Read Article mCommerce & Mobile Search Overtaking Desktopby Chris Trayhorn, Publisher of mThink Blue Book on June 27, 2012 By Chris Trayhorn Affiliate Window just released a white paper that examines the growth in mobile commerce on their network, with particular focus on the UK. The … Read Article The Evolution of Ad Networksby Chris Trayhorn, Publisher of mThink Blue Book on October 30, 2010 Sitting here in 2010, the advertising network landscape looks vastly different than it did eight, five or even three years ago. Like most things in their early stages, … Read Article The Interview: Wikia CEO Jimmy Walesby Chris Trayhorn, Publisher of mThink Blue Book on October 22, 2009 The cofounder of the web’s fourth-largest site tells what’s wrong with our notions of performance-based advertising and user-generated content. It’s hard to say which is more surprising: that … Read Article« Previous 1 2 3 4 … 25 26 27 28