Articles

All Blue Book Articles

The Two Rules Of Mobile-First Marketing

by Uyen Tieu on March 17, 2014

It’s a stark but simple fact that most millennials will never fully embrace the desk-top as we know it, for their natural loyalty is to a tablet or … Read Article

Programmatic Premium Advertising? What The Heck?

by Chris Trayhorn, Publisher of mThink Blue Book on March 12, 2014

Performance marketing has long been a great testing ground for new marketing approaches and with the advent of mobile, we are seeing that kind of innovation coming back … Read Article

Take 6 Steps To Improve Your Mobile SEO

by Chris Trayhorn, Publisher of mThink Blue Book on March 12, 2014

Google has seamlessly migrated its domination of desktop search onto mobile platforms. In 2014, if you have a mobile website, you need to think about Google’s search algorithm, … Read Article

BLUE BOOK #1 CPS NETWORK

by Chris Trayhorn, Publisher of mThink Blue Book on January 12, 2014

Rakuten LinkShare The Best CPS Network In The World Rakuten Linkshare repeats their #1 ranking from last year in what was an incredibly close competition. Some big account … Read Article

The Best Performance Marketing Networks in the World

by Chris Trayhorn, Publisher of mThink Blue Book on January 12, 2014

This year the BLUE BOOK survey attracted 50% more respondents than ever before, making it the largest research survey in the performance marketing industry. Tens of thousands of … Read Article

Pulse Mobile Delivers One Million Monthly App Installs to Mobile Clients

by Revenue Performance Staff on November 20, 2013

Press Release  Victoria, BC, November 21, 2013– Pulse Mobile, a leading multi-channel mobile marketing business, announced today that it has crossed the threshold of delivering one million monthly … Read Article

360 Days in the Life of Performance Marketing

by Peter Klein on November 12, 2013

The past year was tumultuous for the industry; 2014 should be better but it won’t be without its speed bumps. As this issue of Revenue+Performance highlights the best

MediaWhiz Expands Affiliate Network to Include International Campaigns – Press Release

by Revenue Performance Staff on April 18, 2013

Press Release NEW YORK (April 18, 2013) — Performance marketing agency MediaWhiz today announced the expansion of its affiliate network, MonetizeIt, as part of its cross-publishing capabilities with … Read Article

New Report: eCommerce On Mobile Ready To Boom

by Chris Trayhorn, Publisher of mThink Blue Book on February 28, 2013

comScore’s 2013 Mobile future In Focus report was released on Thursday and delivers up-to-date insights into the state of the mobile marketplace. The report looks at the differences … Read Article

LinkConnector Merchant Offers Go Viral with the Network’s Newest Technology, Shareable Offers

by Revenue Performance Staff on February 27, 2013

Press Release LinkConnector’s Newest Technology, Shareable Offers, Gives Consumers the Ability to Dynamically Share Offers from Affiliate Sites, Giving Merchant Offers and Promotions the Opportunity to Go Viral … Read Article

Amazon's $4 Billion E-Commerce War Chest

by Chris Trayhorn, Publisher of mThink Blue Book on February 7, 2013

Forrester Research senior analyst Andy Hoar delivered a fascinating keynote at the Rakuten Linkshare Symposium last week.  His theme was the continuing evolution of e-commerce and the insights … Read Article

Millionaire Network’s Not-So-Secret Sauce For Driving Advertiser Sales Online: Quality

by Revenue Performance Staff on January 23, 2013

Parker Powers of Millionaire Network tells us what it takes to grow a network into the BLUE BOOK Top 20 in less than three years. Millionaire Network was … Read Article

SmarterChaos.com Forges Strategic Alliance with Credit.com

by Revenue Performance Staff on January 16, 2013

Press Release SmarterChaos.com LLC – Castle Rock, CO — 1/11/2013 — The Premier Affiliate Marketing and Online Performance Management Agency is pleased to announce its partnership with Credit.com.  … Read Article

Avangate Affiliate Network

by Revenue Performance Staff on December 10, 2012

Europe’s Biggest Software Affiliate Network Comes To America Avangate is a network that ranked well in our 2012 BLUE BOOK survey and so deserves a closer look. Judging … Read Article

The Benefits Of Going Performance

by Ryan Schulke on December 6, 2012

One of the most common demands from brand managers and CMOs is the ability to access good quality traffic at scale. The problem is that all too often, … Read Article
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