• All Blue Book Articles

    Madrivo's Success Shows Impact of Big Data on Affiliate Marketing

    by mThink on May 19, 2016

    Press Release (San Francisco, May 19, 2016) Big data is changing affiliate marketing and leading networks, such as Madrivo, are reaping the benefits. New research reveals a direct … Read Article

    In Defense of Networks, Part. II

    by Chris Trayhorn, Publisher of mThink Blue Book on May 18, 2016

    “I can run my own affiliate program, Chris. Why should I use a network?” said the CMO of a major advertiser to me last week. “Half the time … Read Article

    How Will Amazon-Brand Products Affect Brand Owners?

    by Chris Trayhorn, Publisher of mThink Blue Book on May 18, 2016

    Amazon is going to start selling its own brands of food, diapers and cleaning materials. It has already been testing new brand names like Mama Bear and Happy … Read Article

    Clickbooth Continues to Fight for Affiliate Marketing

    by Revenue Performance Staff on March 16, 2016

    Press Release Invalidates Essociate Affiliate Pooling Patent Claims Again! Sarasota, FL – Clickbooth is pleased to announce that on March 11, 2016, during the appeal of the Essociate, … Read Article

    Parent Company of CrakRevenue Wins Appeal in Patent Fight Against Essociate

    by Revenue Performance Staff on March 16, 2016

    Press Release QUEBEC CITY, QC, March 15, 2016. On Friday, March 11, 2016, the US Federal Circuit unanimously affirmed U.S. District Judge James V. Selna’s  ruling confirming the … Read Article

    MarTech Hits Affiliate Marketing

    by Chris Trayhorn, Publisher of mThink Blue Book on March 14, 2016

    The rapid implementation of big data-driven analytics, programmatic tools and automated marketing technologies is going to transform the affiliate marketing industry. Look around: most of the customer journeys … Read Article

    Building Performance through Community, Transparency and Experience

    by Chris Trayhorn, Publisher of mThink Blue Book on January 11, 2016

    An Exclusive Q&A with Rakuten Affiliate Network GMs Melissa Feemster and Adam Weiss, Celebrating Five Years as Blue Book’s Best Affiliate Network. Kicking off a milestone year, Rakuten … Read Article

    Mobile Monetization Machine

    by Revenue Performance Staff on December 4, 2015

    Many people know CPAlead for having invented Content Locking and a host of different, innovative, solutions for internet marketers. That’s probably how the company has earned their reputation … Read Article

    Blue Book Panel: Interview with Melissa Feemster

    by Chris Trayhorn, Publisher of mThink Blue Book on November 10, 2015

    In five year’s time, will the CPS side of the performance marketing industry be bigger in the USA than it is now? If so, what will drive that … Read Article

    FlexOffers Launches New Streamlined, Intuitive Advertiser Platform

    by Revenue Performance Staff on October 5, 2015

    Miami, FL, October 2, 2015 — FlexOffers.com, LLC (www.FlexOffers.com), a leader in the affiliate marketing industry, announces the release of an updated advertiser platform designed to optimize campaign … Read Article

    4 Key BLUE BOOK CPA/CPS Network Survey Insights

    by Chris Trayhorn, Publisher of mThink Blue Book on February 25, 2015

    A month on from the headline-grabbing announcement of the results, we thought we’d

    FlexOffers.com, Inc. Ascends to Top Ten Affiliate Network Ranking

    by Revenue Performance Staff on January 26, 2015

    Press Release MIAMI, Jan. 26, 2015 — FlexOffers.com, Inc. (http://www.FlexOffers.com), where flexibility is key to affiliate success, announced today that they have been ranked the eighth overall top … Read Article

    ClickDealer Becomes Certified Google Partner

    by Revenue Performance Staff on November 10, 2014

    PRESS RELEASE Google recognizes ClickDealer, a global performance marketing agency, for its reliability and transparency. London, UK – November 11, 2014 – Web giant Google recently recognized ClickDealer, … Read Article

    So What's Next for Affiliate Marketing?

    by mThink on August 11, 2014

    Affiliate marketing just celebrated its 20th birthday and – wow – has it changed! Just look at the last few years. New and different affiliate models continue to … Read Article

    Why Hashed Email Is The Next Big Thing

    by Revenue Performance Staff on July 22, 2014

    It’s become a cliche that mobile should come first these days, but there’s another split in online audiences that is just as important. I’m talking about the division … Read Article
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