All Blue Book Articles Ad Fraud Is Still A Thingby Chris Trayhorn, Publisher of mThink Blue Book on August 15, 2016 It is becoming ever more clear that online advertising is suffering massive fraud. Just this last week we have seen Rovio, the Angry Birds game developer, reveal that … Read Article Micro-Moments #1: Being There When Consumers Chooseby Chris Trayhorn, Publisher of mThink Blue Book on August 15, 2016 One of the most useful concepts that we at mThinkDigital use for our mobile e-commerce clients is Google’s Micro-Moments. The idea is deceptively simple: mobile enables consumers to … Read Article Five Essential Questions To Ask Your Networkby Chris Trayhorn, Publisher of mThink Blue Book on August 13, 2016 Advertisers choosing a new network partner have to take a lot on trust. Pretty much every network has a convincing pitch and a nice set of PowerPoint slides. … Read Article The 4 Biggest Internet Trends Affecting Affiliate Marketingby Chris Trayhorn, Publisher of mThink Blue Book on June 27, 2016 Trends Affecting Affiliate Marketing Kleiner Perkins partner Mary Meeker is famous for producing her huge “Internet Trends Report.” She just released her 2016 report, covering everything from smartphone … Read Article In Defense of Networksby Chris Trayhorn, Publisher of mThink Blue Book on June 9, 2016 One thing that becomes obvious as you look through the BLUE BOOK survey data is that a lot of publishers are unhappy with one or other of the … Read Article The Clickbooth Performance Exchange – Now Powering 100% of Affiliate Traffic!by Chris Trayhorn, Publisher of mThink Blue Book on May 26, 2016 Press Release SARASOTA, Fla., Clickbooth is excited to announce that with the company’s most recent technological release, 100% of its affiliate traffic is now powered by its proprietary … Read Article Work with Industry Leader in Customer Acquisitionby Chris Trayhorn, Publisher of mThink Blue Book on May 24, 2016 Ready to maximize customer acquisition with optimized engagement strategies? Are you a brand manager or CMO trying to manage multiple online channels and struggling to achieve your benchmark ROI? Do you … Read Article Madrivo's Success Shows Impact of Big Data on Affiliate Marketingby Chris Trayhorn, Publisher of mThink Blue Book on May 19, 2016 Press Release (San Francisco, May 19, 2016) Big data is changing affiliate marketing and leading networks, such as Madrivo, are reaping the benefits. New research reveals a direct … Read Article In Defense of Networks, Part. IIby Chris Trayhorn, Publisher of mThink Blue Book on May 18, 2016 “I can run my own affiliate program, Chris. Why should I use a network?” said the CMO of a major advertiser to me last week. “Half the time … Read Article How Will Amazon-Brand Products Affect Brand Owners?by Chris Trayhorn, Publisher of mThink Blue Book on May 18, 2016 Amazon is going to start selling its own brands of food, diapers and cleaning materials. It has already been testing new brand names like Mama Bear and Happy … Read Article Clickbooth Continues to Fight for Affiliate Marketingby Revenue Performance Staff on March 16, 2016 Press Release Invalidates Essociate Affiliate Pooling Patent Claims Again! Sarasota, FL – Clickbooth is pleased to announce that on March 11, 2016, during the appeal of the Essociate, … Read Article Parent Company of CrakRevenue Wins Appeal in Patent Fight Against Essociateby Revenue Performance Staff on March 16, 2016 Press Release QUEBEC CITY, QC, March 15, 2016. On Friday, March 11, 2016, the US Federal Circuit unanimously affirmed U.S. District Judge James V. Selna’s ruling confirming the … Read Article MarTech Hits Affiliate Marketingby Chris Trayhorn, Publisher of mThink Blue Book on March 14, 2016 The rapid implementation of big data-driven analytics, programmatic tools and automated marketing technologies is going to transform the affiliate marketing industry. Look around: most of the customer journeys … Read Article Building Performance through Community, Transparency and Experienceby Chris Trayhorn, Publisher of mThink Blue Book on January 11, 2016 An Exclusive Q&A with Rakuten Affiliate Network GMs Melissa Feemster and Adam Weiss, Celebrating Five Years as Blue Book’s Best Affiliate Network. Kicking off a milestone year, Rakuten … Read Article Mobile Monetization Machineby Revenue Performance Staff on December 4, 2015 Many people know CPAlead for having invented Content Locking and a host of different, innovative, solutions for internet marketers. That’s probably how the company has earned their reputation … Read Article« Previous 1 2 3 4 … 23 24 25 26 27 28 Next »