• All Blue Book Articles

    Top 5 Ways To Leverage CPA Campaigns During The Holiday Shopping Season

    by Amber Paul, DMS Senior Vice President of Distribution on October 19, 2022

    The holiday rush is almost here! Are your campaigns ready? The holiday season is highly competitive, and getting the edge on the competition with CPA campaigns can help … Read Article

    Jumpstart your 2023 affiliate marketing growth with these must-consider partners

    by Alexandra Forsch, president of Awin US on October 16, 2022

    In our first post, we outlined a roadmap for the right way to conduct an efficient partner audit based on brand needs and goals. Today’s post will give … Read Article

    Power partnerships: A growth roadmap for ecommerce success

    by Alexandra Forsch, president of Awin US on October 3, 2022

    We’re all excited about the investment in the affiliate channel and recognition of the value it brings to brands. Historically, CMOs have viewed our industry as a niche, … Read Article

    Copyright Attorney Discusses Advertiser Vicarious Liability for Social Media Influencer Infringement

    by Richard B. Newman on September 21, 2022

    UMG Recordings, Inc. v. Vital Pharmaceuticals, Inc., 2022 WL 2670339 (S.D. Fla. July 11, 2022) involves a copyright infringement action brought by a group of music publishers and … Read Article

    Consumer Shopping Trends to Look For in the 2022 Holiday Season

    by Rakuten Advertising on September 19, 2022

    As the holiday season approaches and retailers prepare to attract customers, it’s important to know who is shopping, when they’re shopping and what their budget is.   To get … Read Article

    FTC Reminds Lead Generators Not to Misuse Sensitive Consumer Data

    by Richard B. Newman on July 19, 2022

    Lead generators and digital marketers, beware.  The issue of legitimate data use, reasonable expectations, disclosures, affirmative consent, data privacy compliance and lead generation best practices are still front-and-center … Read Article

    Use of Certain Technologies to Track Web Session Data May Violate Law

    by Richard B. Newman on July 13, 2022

    Attention Lead Generators. The Ninth Circuit Court of Appeals recently held that use of certain technologies on a websites in order to track and record web session data … Read Article

    How Financial Marketers Can Boost New Customer Growth on an Affiliate Model

    by Performcb on July 1, 2022

    Over two years beyond the start of the Covid-19 pandemic, the finance industry continues to experience major consumer shifts. Among these consumers, shifts have been a growing demand … Read Article

    Crypto Griftonomics And Influencers In Affiliate Marketing

    by Chris Trayhorn, Publisher of mThink Blue Book on July 1, 2022

    In so many ways, affiliate marketing is an amazing positive in the world. It offers many affiliates a chance to make money independently for the very first time, … Read Article

    Don't forget about click-to-call: the most underrated vertical for social media traffic

    by ClickDealer on June 14, 2022

    Pay-per-call is often overlooked by performance marketers when choosing a vertical to monetize the traffic in. It is particularly puzzling when it gets disregarded by people looking for … Read Article

    Why Should Marketers Invest In Pay Per Call?

    by brianfernandez on May 24, 2022

    There are seemingly infinite marketing channels and payment models in today’s digital world, so you may be thinking, who still wants to focus their ad spend on phone … Read Article

    CFPB Issues Warning About Contractual Gag Clauses and Consumer Reviews

    by Richard B. Newman on April 3, 2022

    On March 22, 2022 the CFPB issued a policy statement on contractual “gag” clauses and fake review fraud.  While the bulleting indicates that financial companies will face consequences … Read Article

    New Blue Book Top 20 CPS Affiliate Network Results

    by Chris Trayhorn, Publisher of mThink Blue Book on February 18, 2022

    The Best Cost-Per-Sale Affiliate Networks In 2022 Best CPS / Affiliate Network Overall Joint-winners (first time ever!) Awin Group       Rakuten Affiliate Network We congratulate Rakuten Affiliate Network … Read Article

    FTC Rules With Civil Monetary Penalties for Deceptive Earnings Claims and Targeted Marketing May Be Forthcoming

    by Richard B. Newman on February 16, 2022

    On February 10, 2022 the Federal Trade Commission announced that it intends to vote whether to issue an Advance Notice of Proposed Rulemaking on “deceptive earnings claims for … Read Article

    New Blue Book Results: Top 20 CPA Affiliate Networks For 2022

    by Chris Trayhorn, Publisher of mThink Blue Book on February 15, 2022

    Best CPA Network Overall: Perform[cb] Perform[cb] continue their multi-year run as our best-rated CPA network overall. They have been consistently assertive in the marketplace with an effective acquisition strategy … Read Article
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