All Blue Book Articles 5 Strategies To Leverage Affiliate Marketing In 2024by Chris Pink, SVP Sales, Digital Media Solutions (DMS) on December 11, 2023 In the dynamic digital marketing landscape, embracing diverse and multichannel strategies is key to reaching a broader audience. While various channels are available, one powerful approach that can … Read Article Interview: Holiday e-commerce and trends for 2024 with ClickDealer CSO Jane Ejimby Chris Trayhorn, Publisher of mThink Blue Book on December 11, 2023 In this interview, Jane Ejim, CSO of ClickDealer, discusses the company’s innovative strategies in e-commerce. ClickDealer runs campaigns with many major brands including giants such as Walmart and … Read Article Pay-Per-Click: An Additional Tool for Your Traffic Monetizationby CrakRevenue on December 6, 2023 Unlocking Success with Pay-Per-Click When it comes to online advertising, there are several ways for you to get paid for the traffic you send to advertisers. The most … Read Article Navigating The Holiday Shopping Surge: Unveiling The Power Of CPA Campaigns In Performance Marketingby Devin Sirkus, Director of Sales at DMS on November 14, 2023 With holiday shopping in full swing, brands and consumers are leaning in, and it’s imperative for publishers in the performance marketing space to stay ahead of the curve, … Read Article Mastering Holiday CPA Campaigns: 5 Expert Tips For Successby Jason Sommerville, Senior Partner Manager, Digital Media Solutions on October 18, 2023 As the holiday season approaches, advertisers and publishers alike are gearing up for one of the most lucrative times of the year. According to forecasts by eMarketer, overall … Read Article Navigating The Debt Relief Landscape: Targeted Advertising Tactics For Successby Jared Klein, VP of Advertiser Partnerships, Digital Media Solutions on August 11, 2023 According to recent data, U.S. consumer debt collectively rose to $17.05 trillion in 2023. This increase in debt may be attributed to mortgages, school and vehicle loans, and … Read Article Top 5 Tips For Managing AEP/OEP Season And Adapting To Changing CMS Regulationsby Chelsea Malcolm, Vice President of Health Marketplaces at Digital Media Solutions, Inc. on July 24, 2023 The AEP (Annual Enrollment Period) and OEP (Open Enrollment Period) seasons in 2023 present unique challenges and opportunities for performance marketers in the health insurance industry. With evolving … Read Article Enrollment Marketing Reinvented: 6 Best Practices To Engage & Enroll High-Intent Prospective Studentsby Carrie Burton, SVP, Education, Digital Media Solutions on July 2, 2023 Enrollment marketing has transformed in recent years, driven by changing demographics, shifting student preferences and the increasing need for accountability. Educational institutions now face the challenge of attracting … Read Article Trying To Drive Up Open Rates? Try These 8 Email Subject Line Strategiesby Amber Paul, DMS Senior Vice President of Distribution on June 9, 2023 Subject lines represent a make-it or break-it opportunity to get an email opened. They are often one of the earliest introductions a consumer will have to your brand, … Read Article Richard B. Newman Selected to Author Consumer Protection Section of ALM FTC Law Treatiseby Richard B. Newman on May 14, 2023 FTC Compliance, CID, and Defense Lawyer Richard B. Newman Selected to Author Consumer Protection Section of Prestigious ALM FTC Law, Practice and Procedure Treatise As a result of … Read Article It’s Time To Scale Your Home Services Lead Generation Campaignsby Chris Pink, SVP Sales, Digital Media Solutions (DMS) on April 16, 2023 As the weather warms up, home services brands should be looking for ways to maximize and modernize their lead generation strategies, with advertisers aiming to connect with high-intent … Read Article How MyLead works, and what sets it apart from other affiliate networks?by Natalia Juszczak, MyLead on March 21, 2023 If you’re someone who is already making money online, maximizing profits is likely one of your top priorities. One way to achieve this goal is by joining an … Read Article You Can Build Successful Lead Partnerships! Here Are 5 Questions To Get You Startedby Nick Aragon, Vice President of Business Development, Consumer Pathways at Digital Media Solutions on March 21, 2023 For advertisers, scaling their business often means finding the right lead providers. A robust flow of opted-in prospects can make the difference between a good year and a … Read Article Interview with Rakuten Advertising’s Managing Director of North America, Anthony Capanoby Chris Trayhorn, Publisher of mThink Blue Book on February 27, 2023 Rakuten Advertising has led the Blue Book rankings for more than a decade. It is a level of success that has been sustained by a focus on customer … Read Article How To Source, Vet & Grow Quality Publisher Partnerships For Pay-Per-Callby Adam Sthay, DMS Senior Vice President of Pay Per Call on February 15, 2023 In today’s competitive performance marketing industry, understanding the best practices to set campaigns up for success in the call space is essential to scaling sales and engagement. 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