• All Blue Book Articles

    Top 4 Best Practices For Consumer Finance Campaigns

    by Jared Klein, VP of Advertiser Partnerships, Digital Media Solutions on January 24, 2023

    While consumer finance solutions like refinancing, personal loans, and debt consolidation are always a need for many consumers, the conclusion of the holiday season can present a unique … Read Article

    Four Moments That Changed Performance Marketing Forever

    by Chris Trayhorn, Publisher of mThink Blue Book on January 17, 2023

    In 2007 I sat on the advisory committee for AdTech, at that time the biggest online marketing exhibition in the world. When the discussion moved to promoting ticket … Read Article

    New additions, improvements, and added perks from your favorite CPA network

    by CrakRevenue on December 16, 2022

    What is CrakRevenue? Are you familiar with CrakRevenue? Launched over a decade ago, CrakRevenue is a CPA marketing platform powered by over 100 passionate experts and driven by … Read Article

    Your Top 5 Affiliate Marketing Questions Answered

    by Chris Pink, SVP Sales, Digital Media Solutions (DMS) on December 14, 2022

    It’s no secret that diverse, omnichannel marketing campaigns are the ticket to reaching more consumers when and where they are shopping. But when looking at all the available … Read Article

    5 strategies to create better content

    by CrakRevenue on December 5, 2022

     Create content that represents you What are we talking about when we refer to content creation? This idea seems increasingly broad, encompassing, among other things, the world of … Read Article

    FCC Says Ringless Voicemails Require Prior Consent

    by Richard B. Newman on November 28, 2022

    “Ringless voicemails” are messages left in a consumer’s mailbox without ringing their cell phone. The Telephone Consumer Protection Act protects consumers from unwanted robocalls.  The TCPA, in pertinent … Read Article

    Top 5 Free Methods to Increase Affiliate Traffic

    by Avangate Affiliate Network on November 22, 2022

    The struggle to get visitors to your affiliate links on the long-term is real! Worry no more as we’ve come to your rescue with a list of the … Read Article

     3 Top Lead Generation Best Practices To Scale Your Business

    by Deanna Milkie, Digital Media Solutions on November 22, 2022

    Having the right lead generation strategies in place can help set your digital advertising campaigns up for success and be the difference between moderate gains and remarkable results. … Read Article

    Automation, Conversions, Profitability, Oh My – Breaking Affiliate Campaign Roadblocks

    by Performcb on November 16, 2022

    A robust tech suite acts as the backbone of any successful affiliate’s campaign strategy. In order to continue delivering quality leads, traffic, and conversions to marketers’ offers at … Read Article

    5 tips for a better brand image

    by CrakRevenue on November 8, 2022

    Marketing strategy at the heart of your identity  What is a brand image, really? When we talk about brand image, we refer to the perception an audience has … Read Article

    How Mac of All Trades Found Multi-Channel Success

    by Rakuten Advertising on November 6, 2022

    Mac of all trades brings electronic products to consumers at an affordable price with superior customer service. Prior to partnering with Rakuten Advertising, mac of all trades was … Read Article

    Survey: What Consumers Want from Financial Services Providers

    by Rakuten Advertising on October 22, 2022

    If financial service providers want to effectively reach key audiences through affiliates, they need to know what consumers are looking for and what they value most.   The Financial … Read Article

    The influencer marketing era: what does the future of web marketing hold?

    by CrakRevenue on October 20, 2022

    What is influencer marketing? Influencers, social media, followers, content, paid posts, impressions, product placement, affiliation, advertisers… These terms are increasingly present in digital marketing dialogue, and it’s not … Read Article

    Top 5 Ways To Leverage CPA Campaigns During The Holiday Shopping Season

    by Amber Paul, DMS Senior Vice President of Distribution on October 19, 2022

    The holiday rush is almost here! Are your campaigns ready? The holiday season is highly competitive, and getting the edge on the competition with CPA campaigns can help … Read Article

    Jumpstart your 2023 affiliate marketing growth with these must-consider partners

    by Alexandra Forsch, president of Awin US on October 16, 2022

    In our first post, we outlined a roadmap for the right way to conduct an efficient partner audit based on brand needs and goals. Today’s post will give … Read Article
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