• All Blue Book Articles

    ClickBank 3.0 Launch Adds New Features That Boost Sales Revenue for Online Merchants

    by Revenue Performance Staff on April 2, 2014

    Press Release Wednesday, April 2nd, 2014  Denver, CO  ClickBank, the digital commerce & marketing platform serving tens of thousands of entrepreneurs and online merchants, today launched ClickBank 3.0 … Read Article

    Rakuten LinkShare Reports Double-Digit Growth in Performance Marketing Network for the Valentine’s Day Shopping Season

    by Revenue Performance Staff on March 25, 2014

    Press Release NEW YORK CITY – March 19, 2014 – Rakuten LinkShare today announced double-digit year-over-year (YOY) growth in its performance marketing network for the 2014 Valentine’s Day … Read Article

    So, Why Isn't *Your* Business Opportunity Worth $15 Trillion?

    by Chris Trayhorn, Publisher of mThink Blue Book on March 20, 2014

    Mobile payments represent the big battle that is still to be fought between the giants of the industry. Retail worldwide was worth $15 trillion in 2013, with mobile … Read Article

    The Two Rules Of Mobile-First Marketing

    by Uyen Tieu on March 17, 2014

    It’s a stark but simple fact that most millennials will never fully embrace the desk-top as we know it, for their natural loyalty is to a tablet or … Read Article

    Programmatic Premium Advertising? What The Heck?

    by Chris Trayhorn, Publisher of mThink Blue Book on March 12, 2014

    Performance marketing has long been a great testing ground for new marketing approaches and with the advent of mobile, we are seeing that kind of innovation coming back … Read Article

    Take 6 Steps To Improve Your Mobile SEO

    by Chris Trayhorn, Publisher of mThink Blue Book on March 12, 2014

    Google has seamlessly migrated its domination of desktop search onto mobile platforms. In 2014, if you have a mobile website, you need to think about Google’s search algorithm, … Read Article

    BLUE BOOK #1 CPS NETWORK

    by Chris Trayhorn, Publisher of mThink Blue Book on January 12, 2014

    Rakuten LinkShare The Best CPS Network In The World Rakuten Linkshare repeats their #1 ranking from last year in what was an incredibly close competition. Some big account … Read Article

    The Best Performance Marketing Networks in the World

    by Chris Trayhorn, Publisher of mThink Blue Book on January 12, 2014

    This year the BLUE BOOK survey attracted 50% more respondents than ever before, making it the largest research survey in the performance marketing industry. Tens of thousands of … Read Article

    Pulse Mobile Delivers One Million Monthly App Installs to Mobile Clients

    by Revenue Performance Staff on November 20, 2013

    Press Release  Victoria, BC, November 21, 2013– Pulse Mobile, a leading multi-channel mobile marketing business, announced today that it has crossed the threshold of delivering one million monthly … Read Article

    360 Days in the Life of Performance Marketing

    by Peter Klein on November 12, 2013

    The past year was tumultuous for the industry; 2014 should be better but it won’t be without its speed bumps. As this issue of Revenue+Performance highlights the best

    MediaWhiz Expands Affiliate Network to Include International Campaigns – Press Release

    by Revenue Performance Staff on April 18, 2013

    Press Release NEW YORK (April 18, 2013) — Performance marketing agency MediaWhiz today announced the expansion of its affiliate network, MonetizeIt, as part of its cross-publishing capabilities with … Read Article

    New Report: eCommerce On Mobile Ready To Boom

    by Chris Trayhorn, Publisher of mThink Blue Book on February 28, 2013

    comScore’s 2013 Mobile future In Focus report was released on Thursday and delivers up-to-date insights into the state of the mobile marketplace. The report looks at the differences … Read Article

    LinkConnector Merchant Offers Go Viral with the Network’s Newest Technology, Shareable Offers

    by Revenue Performance Staff on February 27, 2013

    Press Release LinkConnector’s Newest Technology, Shareable Offers, Gives Consumers the Ability to Dynamically Share Offers from Affiliate Sites, Giving Merchant Offers and Promotions the Opportunity to Go Viral … Read Article

    Amazon's $4 Billion E-Commerce War Chest

    by Chris Trayhorn, Publisher of mThink Blue Book on February 7, 2013

    Forrester Research senior analyst Andy Hoar delivered a fascinating keynote at the Rakuten Linkshare Symposium last week.  His theme was the continuing evolution of e-commerce and the insights … Read Article

    Millionaire Network’s Not-So-Secret Sauce For Driving Advertiser Sales Online: Quality

    by Revenue Performance Staff on January 23, 2013

    Parker Powers of Millionaire Network tells us what it takes to grow a network into the BLUE BOOK Top 20 in less than three years. Millionaire Network was … Read Article
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