• All Blue Book Articles

    Blue Book Panel: Interview with Melissa Feemster

    by Chris Trayhorn, Publisher of mThink Blue Book on November 10, 2015

    In five year’s time, will the CPS side of the performance marketing industry be bigger in the USA than it is now? If so, what will drive that … Read Article

    FlexOffers Launches New Streamlined, Intuitive Advertiser Platform

    by Revenue Performance Staff on October 5, 2015

    Miami, FL, October 2, 2015 — FlexOffers.com, LLC (www.FlexOffers.com), a leader in the affiliate marketing industry, announces the release of an updated advertiser platform designed to optimize campaign … Read Article

    4 Key BLUE BOOK CPA/CPS Network Survey Insights

    by Chris Trayhorn, Publisher of mThink Blue Book on February 25, 2015

    A month on from the headline-grabbing announcement of the results, we thought we’d

    FlexOffers.com, Inc. Ascends to Top Ten Affiliate Network Ranking

    by Revenue Performance Staff on January 26, 2015

    Press Release MIAMI, Jan. 26, 2015 — FlexOffers.com, Inc. (http://www.FlexOffers.com), where flexibility is key to affiliate success, announced today that they have been ranked the eighth overall top … Read Article

    ClickDealer Becomes Certified Google Partner

    by Revenue Performance Staff on November 10, 2014

    PRESS RELEASE Google recognizes ClickDealer, a global performance marketing agency, for its reliability and transparency. London, UK – November 11, 2014 – Web giant Google recently recognized ClickDealer, … Read Article

    So What's Next for Affiliate Marketing?

    by Chris Trayhorn, Publisher of mThink Blue Book on August 11, 2014

    Affiliate marketing just celebrated its 20th birthday and – wow – has it changed! Just look at the last few years. New and different affiliate models continue to … Read Article

    Why Hashed Email Is The Next Big Thing

    by Revenue Performance Staff on July 22, 2014

    It’s become a cliche that mobile should come first these days, but there’s another split in online audiences that is just as important. I’m talking about the division … Read Article

    ClickBank 3.0 Launch Adds New Features That Boost Sales Revenue for Online Merchants

    by Revenue Performance Staff on April 2, 2014

    Press Release Wednesday, April 2nd, 2014  Denver, CO  ClickBank, the digital commerce & marketing platform serving tens of thousands of entrepreneurs and online merchants, today launched ClickBank 3.0 … Read Article

    Rakuten LinkShare Reports Double-Digit Growth in Performance Marketing Network for the Valentine’s Day Shopping Season

    by Revenue Performance Staff on March 25, 2014

    Press Release NEW YORK CITY – March 19, 2014 – Rakuten LinkShare today announced double-digit year-over-year (YOY) growth in its performance marketing network for the 2014 Valentine’s Day … Read Article

    So, Why Isn't *Your* Business Opportunity Worth $15 Trillion?

    by Chris Trayhorn, Publisher of mThink Blue Book on March 20, 2014

    Mobile payments represent the big battle that is still to be fought between the giants of the industry. Retail worldwide was worth $15 trillion in 2013, with mobile … Read Article

    The Two Rules Of Mobile-First Marketing

    by Uyen Tieu on March 17, 2014

    It’s a stark but simple fact that most millennials will never fully embrace the desk-top as we know it, for their natural loyalty is to a tablet or … Read Article

    Programmatic Premium Advertising? What The Heck?

    by Chris Trayhorn, Publisher of mThink Blue Book on March 12, 2014

    Performance marketing has long been a great testing ground for new marketing approaches and with the advent of mobile, we are seeing that kind of innovation coming back … Read Article

    Take 6 Steps To Improve Your Mobile SEO

    by Chris Trayhorn, Publisher of mThink Blue Book on March 12, 2014

    Google has seamlessly migrated its domination of desktop search onto mobile platforms. In 2014, if you have a mobile website, you need to think about Google’s search algorithm, … Read Article

    BLUE BOOK #1 CPS NETWORK

    by Chris Trayhorn, Publisher of mThink Blue Book on January 12, 2014

    Rakuten LinkShare The Best CPS Network In The World Rakuten Linkshare repeats their #1 ranking from last year in what was an incredibly close competition. Some big account … Read Article

    The Best Performance Marketing Networks in the World

    by Chris Trayhorn, Publisher of mThink Blue Book on January 12, 2014

    This year the BLUE BOOK survey attracted 50% more respondents than ever before, making it the largest research survey in the performance marketing industry. Tens of thousands of … Read Article
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