All Blue Book Articles Micro-Moments #1: Being There When Consumers Chooseby mThink on August 15, 2016 One of the most useful concepts that we at mThinkDigital use for our mobile e-commerce clients is Google’s Micro-Moments. The idea is deceptively simple: mobile enables consumers to … Read Article Five Essential Questions To Ask Your Networkby Chris Trayhorn, Publisher of mThink Blue Book on August 13, 2016 Advertisers choosing a new network partner have to take a lot on trust. Pretty much every network has a convincing pitch and a nice set of PowerPoint slides. … Read Article The 4 Biggest Internet Trends Affecting Affiliate Marketingby Chris Trayhorn, Publisher of mThink Blue Book on June 27, 2016 Trends Affecting Affiliate Marketing Kleiner Perkins partner Mary Meeker is famous for producing her huge “Internet Trends Report.” She just released her 2016 report, covering everything from smartphone … Read Article In Defense of Networksby Chris Trayhorn, Publisher of mThink Blue Book on June 9, 2016 One thing that becomes obvious as you look through the BLUE BOOK survey data is that a lot of publishers are unhappy with one or other of the … Read Article The Clickbooth Performance Exchange – Now Powering 100% of Affiliate Traffic!by mThink on May 26, 2016 Press Release SARASOTA, Fla., Clickbooth is excited to announce that with the company’s most recent technological release, 100% of its affiliate traffic is now powered by its proprietary … Read Article Work with Industry Leader in Customer Acquisitionby mThink on May 24, 2016 Ready to maximize customer acquisition with optimized engagement strategies? Are you a brand manager or CMO trying to manage multiple online channels and struggling to achieve your benchmark ROI? Do you … Read Article Madrivo's Success Shows Impact of Big Data on Affiliate Marketingby mThink on May 19, 2016 Press Release (San Francisco, May 19, 2016) Big data is changing affiliate marketing and leading networks, such as Madrivo, are reaping the benefits. New research reveals a direct … Read Article In Defense of Networks, Part. IIby Chris Trayhorn, Publisher of mThink Blue Book on May 18, 2016 “I can run my own affiliate program, Chris. Why should I use a network?” said the CMO of a major advertiser to me last week. “Half the time … Read Article How Will Amazon-Brand Products Affect Brand Owners?by Chris Trayhorn, Publisher of mThink Blue Book on May 18, 2016 Amazon is going to start selling its own brands of food, diapers and cleaning materials. It has already been testing new brand names like Mama Bear and Happy … Read Article« Previous 1 2 3 4 … 21 22 23 24