• All Blue Book Articles

    In Defense of Networks, Part. II

    by Chris Trayhorn, Publisher of mThink Blue Book on May 18, 2016

    “I can run my own affiliate program, Chris. Why should I use a network?” said the CMO of a major advertiser to me last week. “Half the time … Read Article

    How Will Amazon-Brand Products Affect Brand Owners?

    by Chris Trayhorn, Publisher of mThink Blue Book on May 18, 2016

    Amazon is going to start selling its own brands of food, diapers and cleaning materials. It has already been testing new brand names like Mama Bear and Happy … Read Article
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