• All Blue Book Articles

    The 4 Biggest Internet Trends Affecting Affiliate Marketing

    by Chris Trayhorn, Publisher of mThink Blue Book on June 27, 2016

    Trends Affecting Affiliate Marketing Kleiner Perkins partner Mary Meeker is famous for producing her huge “Internet Trends Report.” She just released her 2016 report, covering everything from smartphone … Read Article

    In Defense of Networks

    by Chris Trayhorn, Publisher of mThink Blue Book on June 9, 2016

    One thing that becomes obvious as you look through the BLUE BOOK survey data is that a lot of publishers are unhappy with one or other of the … Read Article

    The Clickbooth Performance Exchange – Now Powering 100% of Affiliate Traffic!

    by mThink on May 26, 2016

    Press Release SARASOTA, Fla., Clickbooth is excited to announce that with the company’s most recent technological release, 100% of its affiliate traffic is now powered by its proprietary … Read Article

    Work with Industry Leader in Customer Acquisition

    by mThink on May 24, 2016

    Ready to maximize customer acquisition with optimized engagement strategies? Are you a brand manager or CMO trying to manage multiple online channels and struggling to achieve your benchmark ROI? Do you … Read Article

    Madrivo's Success Shows Impact of Big Data on Affiliate Marketing

    by mThink on May 19, 2016

    Press Release (San Francisco, May 19, 2016) Big data is changing affiliate marketing and leading networks, such as Madrivo, are reaping the benefits. New research reveals a direct … Read Article

    In Defense of Networks, Part. II

    by Chris Trayhorn, Publisher of mThink Blue Book on May 18, 2016

    “I can run my own affiliate program, Chris. Why should I use a network?” said the CMO of a major advertiser to me last week. “Half the time … Read Article

    How Will Amazon-Brand Products Affect Brand Owners?

    by Chris Trayhorn, Publisher of mThink Blue Book on May 18, 2016

    Amazon is going to start selling its own brands of food, diapers and cleaning materials. It has already been testing new brand names like Mama Bear and Happy … Read Article
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