Articles

All Blue Book Articles

Blue Book Survey News

by Chris Trayhorn, Publisher of mThink Blue Book on December 13, 2016

The Blue Book survey is now closed. This year’s survey has not only been a huge success but has also illustrated clearly the ways in which the parformance … Read Article

5 Mobile Marketing Tips that Work!

by Madrivo on December 13, 2016

Mobile internet usage overtook desktop traffic in 2014 when an estimated 1.8 million people started using smartphones and tablets as their primary device for online browsing, shopping, and … Read Article

Clickbooth’s Performance Exchange Review – Part 2

by Chris Trayhorn, Publisher of mThink Blue Book on December 8, 2016

The Performance Exchange offers improved publisher performance, increased scalability for smaller advertisers and better, more granular targeting. Most importantly, Clickbooth’s Link-ID technology allows payouts to be varied by … Read Article

Clickbooth’s Performance Exchange Review

by Chris Trayhorn, Publisher of mThink Blue Book on November 29, 2016

During the Blue Book survey we have seen reports of up to 25% increase in earnings from publishers using Clickbooth’s new platform, with matching claims coming from a … Read Article

How Tequila Helps Business: ClickDealer's Event Strategy

by Chris Trayhorn, Publisher of mThink Blue Book on November 29, 2016

They say success comes with true passion to one’s craft. Rather than falling into the trap of endless cost optimization and cold numbers – we at ClickDealer chose … Read Article

How Affiliates Won It For Trump

by Chris Trayhorn, Publisher of mThink Blue Book on November 22, 2016

Strange but true: affiliates played a significant role in electing Donald Trump. With the launch of multiple “fake news” sites designed to draw in thousands of gullible news … Read Article

From 0 To #1 In 10 Years

by Avangate Affiliate Network on November 21, 2016

10 lessons learned from growing a niche affiliate network We recently got together with the management team at Avangate to talk about their journey from scrappy startup to … Read Article

What Trump Means For Affiliate Marketing

by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2016

CPA networks are going to boom, payday loans are coming back big league and your $ex life is going to be so good, you won’t believe it. The … Read Article

The Holiday Shopping List for Affiliate Marketers

by Rakuten Advertising on November 9, 2016

With the busiest shopping season of the year quickly approaching, most advertisers and publishers are carefully crafting and implementing their holiday campaigns. They have researched shopping trends and … Read Article

Top 10 Selling Countries for Affiliate Marketers

by Monica Sturza on November 1, 2016

With 15% of total digital media revenue coming from affiliate marketing, the US spend on this marketing channel alone is nearing $5B. More importantly, considering the endless opportunities it … Read Article

8 Ways To Find Super-Customers

by Chris Trayhorn, Publisher of mThink Blue Book on October 19, 2016

The 80:20 rule applies to most things in life. Customer spend is often one of them: in most businesses, 20% of customers provide 80% of the sales revenue. … Read Article

The Most Important Marketing Metric (And It's Not CPA)

by Chris Trayhorn, Publisher of mThink Blue Book on October 11, 2016

How much can you afford to spend to acquire a new customer? It’s a big question, and one I see people getting wrong every day. The reason? They … Read Article

Make Clickbooth Your #1 Affiliate Network!

by Chris Trayhorn, Publisher of mThink Blue Book on October 5, 2016

Sponsored Content With 14+ years of experience in providing our clients with innovation, exclusivity and performance, make Clickbooth YOUR choice for best network of 2017. Clickbooth is a constant, … Read Article

The E-Commerce Magic Bullet (Hint: It’s Not AdWords)

by Chris Trayhorn, Publisher of mThink Blue Book on October 4, 2016

E-commerce companies often ask me why they’re struggling to compete. They think they are doing all the right things but they’re still not growing. Even though they are … Read Article

Leading the Way in Influencer Marketing

by Rakuten Advertising on October 4, 2016

Influencer marketing has noticeably changed the affiliate marketing industry over the past few years. Advertisers look to influencers to provide native, authentic content to readers making the relationship … Read Article
1 2 3 4 … 22 23 24 25 26 27 28 29